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All Journal JURNAL EKSEKUTIF Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Administrasi Bisnis (J-Adbis) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen TOFEDU: The Future of Education Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Bisnis Antartika Jurnal Portofolio: Jurnal Manajemen dan Bisnis Global Leadership Organizational Research in Management Journal of Creative Power and Ambition (JCPA) Jurnal Ekonomi, Manajemen, Akuntansi Tamilis Synex: Multidimensional Collaboration Jurnal Pengabdian Cendekia Jurnal Cakrawala Akademika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Riset dan Inovasi Manajemen JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Usran Masahere
Universitas Bina Sarana Infomatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Konsumtif Pada Siswa SMK Bandara Tangerang Tiara Indah Pratiwi; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.520

Abstract

Low financial literacy supported by a high lifestyle causes students to behave consumptively. This study aims to analyze how much influence financial literacy and lifestyle have on consumptive behavior in Tangerang Airport Vocational School students. The method used in this research is quantitative statistics by distributing questionnaires through google form. The population of this study consisted of 100 students of SMK Bandara Tangerang in the academic year 2023 / 2024. The sampling technique used in this study was slovin with a sample size of 80 people. Based on hypothesis testing, this study used the T test and F test. The results showed that there is a positive and significant influence between Financial Literacy on Consumptive Behavior, this is evidenced by the t count of 3.098 > t table 1.991 with a significant level of 0.003 < 0.05 and the significance of lifestyle on consumptive behavior as evidenced by the t count value of 14.984 > t table 1.991 with a significant level of 0.000 < 0.05. Simultaneously, financial literacy and lifestyle are significant to consumptive behavior as evidenced by the value of f count 131.604 > f table 3.12 and Sig value 0.000 < 0.05.
PENGARUH DISIPLIN KERJA DAN PEMBERIAN REWARD TERHADAP KINERJA KARYAWAN Diana; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.521

Abstract

Human Resource Management plays a crucial role in enhancing a company's competitive advantage, reducing costs, and increasing long-term profitability. Employee performance, as a critical factor in organizational success, is influenced by various factors such as discipline, motivation, job descriptions, commitment, rewards, leadership, competence, and organizational culture. This study examines the impact of work discipline and rewards on employee performance at PT Antilope Madju Puri Indah (AMPI), a property development company in Jakarta with 400 employees. Using a quantitative associative approach, data were collected from 80 randomly selected employees and analyzed with SPSS software. The results reveal that both work discipline and rewards have a significant positive effect on employee performance. Higher levels of discipline and well-structured reward systems contribute to greater employee motivation and performance. The study also indicates that the combined influence of these two factors significantly affects performance, with a large portion of the variance in employee outcomes explained by these variables. In conclusion, strengthening work discipline and implementing effective reward systems are key strategies for improving employee performance, which in turn supports the company’s overall growth and competitiveness in the property sector.
PENGARUH DISTRIBUSI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNICHARM DARI PT. NIRMALA PANGAN SEJAHTERA KE INDOGROSIR Indri Astuti; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.522

Abstract

This study aims to delve deeper into how distribution and promotion affect the purchasing decision of a particular product, namely Unicharm products, from the perspective of PT. Nirmala Pangan Sejahtera as the main distributor to Indogrosir as the main customer. Data for this study was collected through questionnaires distributed to 30 purchasing staff at Indogrosir, allowing researchers to gain a comprehensive insight into perceptions and purchasing preferences from the customer's point of view. Data analysis was performed using multiple linear regression analysis and multiple correlation tests. The analysis results indicate that distribution has a significant impact on purchase decisions, with a t-value of 2.150 (t- t-table 2.042) and a significance level of 0.041 (<0.05), leading to the rejection of Ho1 and acceptance of Ha1. Promotion also has a significant impact, with a t-value of 2.902 (t-table 2.042) and a significance level of 0.007 (<0.05), resulting in the rejection of Ho2 and acceptance of Ha2. The F-test indicates that distribution and promotion jointly have a significant effect on purchase decisions, with an F-value of 9.366 (F-table 4.20) and a significance level of 0.001 (<0.05). The simultaneous R² value of 0.410 indicates that 41% of the variation in purchase decisions is explained by distribution and promotion, while other variables explain the remaining 59%. Distributors such as PT Nirmala Pangan Sejahtera must deeply understand how their distribution and promotion strategies can influence their customers' purchasing decisions and how they can continue to improve their performance in this regard to remain competitive in an increasingly fierce market.
PENGARUH DUKUNGAN ORGANISASI DAN EFIKASI DIRI TERHADAP KINERJA KARYAWAN PADA PT SINAR SURYA SEHATI Taat Iman Waruwu; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.527

Abstract

PT. Sinar Surya Sehati Companies operating in the printing sector (offset printing & packaging) need employees who are consistent in contributing to achieving company targets. Research Design is a research design that will be used as a guideline for carrying out the research process. The purpose of this research is to analyze the influence of Organizational Support and Self-Efficacy on the performance of PT Sinar Surya Sehati employees. This research uses quantitative methodology, which refers to a technique used to evaluate certain theories by analyzing the relationship between variables. This population is 85 employees of PT Sinar Surya Sehati. The sampling used a saturated sampling technique. The approach method in this research uses quantitative methods with observation and questionnaire methods. The data analysis techniques used are Data Quality Test, Classic Assumption Test, Hypothesis Test, and Coefficient of Determination Test (R)2, using SPSS 25. The results of this research show that Organizational Support has a positive and significant effect on employee performance, Self-Efficacy has a positive effect and significantly on employee performance and Organizational Support and self-efficacy together (simultaneously) have a positive and significant effect on employee performance.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT PANEN WANGI ABADI Siti Nur Mala; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.528

Abstract

PT Panen Wangi Abadi, or Sephora, is a French retail company. The research aims to assess the impact of leadership style and work motivation on employee performance using statistical quantitative methods. The research involved 40 respondents using a saturated sampling technique. The results show that leadership style has a positive and significant effect on employee performance. These results were obtained from the calculated t result of 3.563, which is greater than the t table of 2.026, so this result shows that leadership style has an influence on employee performance and the results of the hypothesis analysis show that leadership style has a positive and significant effect on employee performance. This means that the better the leadership style, the higher the employee performance. These results were obtained from the calculated t of 2.964 which is greater than the t table of 2.026, so these results indicate that leadership style has an influence on employee performance. Leadership Style and Work Motivation together (simultaneously) have a significant effect on the employee performance variable at PT Panen Wangi Abadi.
Analysis of the Application of Biometric Technology on Employee Performance in Public Broadcasting Institutions of Republic Television Muhammad Fajri Munawar; Ulta Rastryana; Syabrinildi; Usran Masahere
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1864

Abstract

This study aims to analyze the implementation of fingerprint-based biometric technology in supporting employee performance at the Public Broadcasting Institution Television of the Republic of Indonesia (LPP TVRI) Central Jakarta, focusing on work discipline, work productivity, and work motivation, as well as identifying the technical, behavioral, and policy-related obstacles encountered during its implementation. This study employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation, and analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that the implementation of fingerprint-based biometric technology has positively contributed to improving employee work discipline, supporting work productivity through more effective attendance administration, and enhancing employee motivation to comply with organizational regulations. The study also identified several obstacles, including unreadable fingerprints, network disruptions, employee mobility, and work schedule adjustments. Nevertheless, these obstacles can be addressed through the organization's verification mechanisms, enabling the biometric system to effectively support employee performance monitoring. Therefore, the implementation of biometric technology at LPP TVRI Central Jakarta has improved the effectiveness of attendance management and employee performance.
Pengaruh Transparansi Anggaran dan Akuntabilitas terhadap Efektivitas Manajemen Fraksi Partai di DPRD Kabupaten Kuningan: The Effect of Budget Transparency and Accountability on the Effectiveness of Party Faction Management in Kuningan Regency DPRD Agil Suyana; Usran Masahere
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.165

Abstract

This study aims to analyze the partial and simultaneous effects of budget accountability and transparency on the effectiveness of operational cost management for party factions in the Regional House of Representatives (DPRD) of Kuningan Regency. This research employs a quantitative method. The data used consist of secondary data from the 2024 budget realization report processed in 2025, and primary data obtained by distributing questionnaires to 50 respondents, who are faction staff at the DPRD of Kuningan Regency. Based on the pre-survey results, the details of operational cost allocation and valid accountability reports (LPJ) are the most prominent factors perceived to have a high impact on improving cost management effectiveness. Data analysis in this study uses a quantitative statistical approach to test the relationships between variables. The results are expected to describe the actual conditions of budget transparency and accountability implementation, as well as empirically prove their contribution to achieving operational cost management effectiveness to support the core duties and functions (Tupoksi) of the factions.
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Nasabah Pada PT Asuransi Jiwa Central Asia Raya Cabang Jakarta: The Effect of Service Quality and Product Quality on Customer Satisfaction at PT Asuransi Jiwa Central Asia Raya Jakarta Branch Ertya Rizki; Usran Masahere
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.145

Abstract

Tight competition in the digital era requires the insurance service industry to continuously maintain service quality and product quality to sustain the level of customer satisfaction. PT Asuransi Jiwa Central Asia Raya Jakarta Branch is one of the institutions facing these customer expectation challenges. This study aims to analyze the influence of service quality and product quality both partially and simultaneously on customer satisfaction. The research method used is quantitative associative with a sample of 100 respondents through purposive sampling technique. Data analysis used SPSS version 27, including validity, reliability, classical assumption, and multiple linear regression analysis. The results show that service quality partially has no significant effect on customer satisfaction with a t count value of 0.259 less than t table 1.985 and a significance value of 0.796 greater than 0.05. Meanwhile, product quality partially has a positive and significant effect on customer satisfaction with a t count value of 8.733 greater than t table 1.985 and a significance value of 0.000 less than 0.05. Simultaneously, service quality and product quality simultaneously have a significant effect on customer satisfaction with an F count value of 41.918 greater than F table 3.09 and a significance value of 0.000 less than 0.05. Based on the coefficient of determination (Adjusted R Square) of 0.453, both variabels are able to explain the variation in customer satisfaction by 45.3%, while the remaining 54.7% is influenced by other factors outside the research model. These findings imply that company management needs to prioritize product innovation and transparency to enhance customer satisfactionAbstract is written in English. 150–200 words. Brief background, objective, methods, key findings, and implications. No citation needed.
Pengaruh Brand Ambassador NCT Dream dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Lemonilo Di Jakarta Barat: The Influence of NCT Dream Brand Ambassadors and Product Quality on the Decision to Buy Lemonilo Noodle Products in West Jakarta Wanda Putri Clara; Usran Masahere
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.154

Abstract

The increasingly intense competition in the food industry, particularly in the instant noodle sector, encourages companies to implement effective marketing strategies and maintain product quality to influence consumer purchasing decisions. Based on this, this study aims to analyze the influence of NCT Dream as a brand ambassador and product quality on the purchase decision of Mie Lemonilo products in West Jakarta. This study uses a quantitative method, with data collected through questionnaires. The sample consisted of 100 respondents selected using a purposive sampling technique based on the following criteria: residing in West Jakarta, knowing the Mie Lemonilo product, having purchased and consumed the product, and having seen advertisements or promotions featuring NCT dream as the brand ambassador. The data were analyzed using SPSS version 26 through data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination. The results show that NCT Dream as a brand ambassador has a positive and significant effect on purchase decision, as indicated by a t count of 3,942 > t table 1,984 with a significance level of 0,000 < 0,05. Product quality also has a positive and significant effect on purchase decision, with a t count of 6,507 > t table 1,984 and a significance level of 0,000 < 0,05. Simultaneously, NCT Dream as a brand ambassador and product quality have a positive and significant effect on the purchase decision of Mie Lemonilo products in West Jakarta, with an F count of 220,003 > F table 3,09 and a significance level of 0,000 < 0,05.
Pengaruh Brand Ambassador NCT dan Strategi Viral Marketing terhadap Keputusan Pembelian Produk TicTac Di Jabodetabek: The Influence of NCT Brand Ambassadors and Viral Marketing Strategies on TicTac Product Purchase Decisions in Greater Jakarta Indah Khurnianingsih; Usran Masahere
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.178

Abstract

Strong business competition encourages companies to implement marketing strategies to attract attention and influence consumer decisions. Two strategies are widely applied: Brand Ambassadors and viral marketing through digital media. This study aims to determine and analyze the influence of NCT Brand Ambassadors and viral marketing strategies on purchasing decisions for TicTac products of PT Dua Kelinci in the Jabodetabek area, partially and simultaneously. The study uses a survey method. Data were obtained through questionnaires from 100 respondents selected using purposive sampling. Respondents were residents of the Jabodetabek area who knew and had purchased or consumed TicTac products, and had seen TicTac promotions related to NCT/Jaehyun or viral marketing strategies. Data were analyzed using SPSS version 26 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. Results show that the Brand Ambassador has a positive and significant effect on purchasing decisions, with a t-value of 17.073 greater than the t-table value of 1.984 and a significance value of 0.000 < 0.05. The viral marketing strategy also has a positive and significant effect, with a t-value of 27.858 > 1.984 and a significance value of 0.000 < 0.05. Simultaneously, both variables have a positive and significant effect on purchasing decisions, with an F-value of 476.269 > F-table 3.09 and a significance value of 0.000 < 0.05. The R Square value of 0.908 or 90.8% indicates that both variables jointly explain variation in purchasing decisions, while 9.2% is explained by other factors not further examined in this study.
Co-Authors Abdul Hafizh Adhi Farhan Agil Suyana Alfia Annisa Alfiana, Devi Ana Ramadhayanti Ana Ramdhayanti Ana Ramdhayanti Ananda Prassetiyo Andi Martias Angelia Juniarsih Anindya Octaviani Anna Alpiyani Asep asep asep Ave Olosius Chintya Alfitriani Diana Dio Rahma Fauzi Dio Rahma Fauzi Eliza Indriyani Ertya Rizki Fadli Ilyas Fahmi Kamal, Fahmi Fatwa Tulada Guntur Setiawan Putra Haliza Nur Rila Indah Khurnianingsih Indri Astuti Juniarsih, Angelia Juwita Marlina Leo Rafi Pratama Lukman Hakim Lutfi’ah Mila Natalia Muhamad Fauzil Adzim Muhammad Fajri Munawar Nada, Febyola Noviyani Suprihatini Nurhadi Fauzi Nurul Fadilah, Adisty Nurvi Oktiani Peni Wulandari Prawita Dameyanti Raharjo, Santosa Budi Rickyanto Ames Ryan Dwi Pangga sabil sabil, sabil Salsabillah Santi Rusmayanti Santi Rusmayanti Selly Tri Rosanti seno sudarmono Hadi Siti Nur Mala Syabrinildi Syabrinildi Taat Iman Waruwu Tiara Indah Pratiwi Tri Lestari Ulta Rastryana Wahyu Widodo Wanda Putri Clara White Roodriques Wiyanti, Rahma Yenny Suheni Zihan Natasya