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Pengaruh Citra Merk dan Harga terhadap Keputusan Pembelian Sepatu Adidas pada Kaum Muda di Kecamatan Kembangan Jakarta Barat Nurhadi Fauzi; Usran Masahere
Jurnal Cakrawala Akademika Vol. 1 No. 3 (2024): Edisi September-Oktober
Publisher : PT. Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70182/JCA.v1i3.28

Abstract

This study examines the influence of price and brand image on the purchase decision of Adidas shoes among young people in Kembangan District, West Jakarta. Shoes have become a highly popular trend among Indonesian youth in recent years, as footwear and as a symbol of style and status. The development of the fashion industry in Indonesia continues to generate new trends, especially in various popular branded shoe brands. A non-probability sampling method was used to select 30 respondents wearing Adidas shoes in crowded places such as coffee shops. Data collection was conducted over one month. The results show that Brand Image (X1) has a positive and significant effect on Purchase Decision (Y) with count 2.266 > table 2.052 and significance 0.000 < 0.05. The Price variable (X2) also has a positive and significant effect with tcount 2.764 > ttable 2.052 and significance 0.010 < 0.05. The F test shows Fcount 11.023 > Ftable 3.340 with significance 0.000 < 0.05, concluding that Brand Image and Price simultaneously significantly affect the Purchase Decisions of young people in Kembangan District, West Jakarta. This research highlights the importance of price and brand image factors in marketing strategies for branded shoes targeting the youth market.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan pada Gerai Tiki 0259 di Kabupaten Bekasi Rickyanto Ames; Usran Masahere
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3202

Abstract

This study aims to analyze the influence of service quality and facilities on customer satisfaction at Tiki 0259 Outlet in Bekasi Regency. In the era of increasingly competitive logistics service industry, customer satisfaction is the key to the sustainability and growth of the company. Tiki 0259, as one of the providers of goods delivery services, must be able to maintain service quality and provide adequate facilities to maintain customer loyalty. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to customers who have used Tiki 0259 services in the last six months. Data analysis techniques used validity and reliability tests, multiple linear regression, and t-tests to test the influence of each independent variable on customer satisfaction as the dependent variable. The results showed that service quality and facilities had a positive and significant effect on customer satisfaction. The test showed that the facility variable had a more dominant influence compared to service quality, evidenced by the t-value of 20.075 which was greater than the t-table of 2.021 and a significance value of 0.000 <0.05. This means that improved facilities, such as comfortable waiting rooms, comprehensive digital services, and easy access to information, have a direct impact on customer satisfaction. These findings indicate the importance of continued investment in facility improvements and staff training to enhance service. Tiki management is advised to continuously evaluate available facilities and ensure professional, prompt, and friendly customer service. This way, Tiki 0259 can maintain customer loyalty and increase its competitiveness in the delivery services market. This research also provides empirical support for customer satisfaction-based service development strategies in the local logistics sector.
Pengaruh Kompetensi dan Disiplin Kerja terhadap Produktivitas Kerja Pegawai ASN pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kota Bekasi Chintya Alfitriani; Usran Masahere; Asep Asep
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5460

Abstract

Improving the quality of human resources is crucial in realizing effective, professional, and responsible public services, especially in government agencies. The work productivity of State Civil Apparatus (ASN) employees is influenced by various factors, including competence and work discipline. This study aims to analyze the influence of competence and work discipline on the work productivity of ASN employees at the Bekasi City Personnel and Human Resources Development Agency (BKPSDM). This study has a population of 60 ASN employees. Using the Slovin formula and a margin of error of 5% (0.05), the number of samples used was 53 respondents. The research method used is a quantitative approach with statistical analysis techniques to test the relationship between variables. The results showed that partially, competence and work discipline each had a positive and significant effect on work productivity, with the calculated t values of 4.203 and 4.449 respectively greater than the t table of 2.009, and significant at the level of < 0.001 (less than 0.05). Simultaneously, the results of the F test showed that the F value of 73.627 was greater than the F of table 3.18. Thus, competence and work discipline together have a positive and significant effect on the work productivity of ASN employees at the Bekasi City BKPSDM
Komitmen organisasi sebagai strategi peningkatan kinerja dan loyalitas karyawan: studi tinjauan literatur Raharjo, Santosa Budi; Masahere, Usran; Widodo, Wahyu
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.1 (2023): June 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organizations must pay attention to human resource factors in increasing commitment to the organization to fully optimize the competencies they have. Organizational commitment is a high sacrifice made by employees to the organization and a certain belief in the acceptance of organizational values. This study aims to present a number of study results on strategies for improving employee performance and loyalty through organizational commitment. The research method uses a literature review system with the stages of data analysis compare, contrast, and criticize. The research results show that a high level of commitment from an employee can be one way to minimize the consequences of turnover. Organizational commitment is a reflection of the attitude or behavior of employees towards the company in the form of loyalty and action to achieve the vision, mission, and goals of the organization. Employees can be said to be committed if they have a high commitment to the company, this can be seen by looking at the characteristics of strong trust and support for the goals and values of the company, having a very strong will to work, achieve company goals, and always position themselves as part of the company. Employees with high commitment are able to provide high performance.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan pada Member Gym di PT Kiduanam Zamrud Sejahtera (USB Fitness) Leo Rafi Pratama; Usran Masahere; Asep Asep
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2147

Abstract

This study investigates the influence of financial literacy and lifestyle on financial management among gym members at USB Fitness. Financial literacy refers to the ability to understand and apply financial concepts, while lifestyle encompasses spending patterns, consumption preferences, and daily habits. Low financial literacy combined with a high-consumption lifestyle can negatively impact personal financial management, potentially leading to poor budgeting, excessive debt, and limited savings.The research adopts a quantitative approach using a survey method, with data collected through structured questionnaires distributed via Google Forms. The population comprises 60 registered gym members, from which a sample of 52 respondents was determined using the Slovin formula with a margin of error of 5%. Data analysis techniques involve both partial (t-test) and simultaneous (F-test) hypothesis testing to assess the effects of the independent variables—financial literacy and lifestyle—on the dependent variable, financial management.The t-test results indicate that financial literacy has a positive and significant effect on financial management (t-count = 6.384 > t-table = 2.00958; p-value = 0.000 < 0.05), suggesting that higher financial literacy levels contribute to more effective personal financial practices. Conversely, lifestyle shows no significant effect on financial management (t-count = -0.013; p-value = 0.990 > 0.05), indicating that lifestyle variations among respondents do not directly determine their financial management capabilities.Simultaneous testing through the F-test reveals that financial literacy and lifestyle together have a significant influence on financial management (F-count = 21.333 > F-table = 3.191; p-value = 0.000 < 0.05). This suggests that while lifestyle alone may not significantly impact financial management, its interaction with financial literacy can influence financial outcomes.The study concludes that improving financial literacy among gym members is essential for enhancing financial management skills, while lifestyle modifications may only be impactful when supported by strong financial knowledge.
Analisis Kinerja Menggunakan Metode Balanced Scorecard Pada Pegawai di Kantor DisperindagKUKM Kabupaten Kebumen Alfia Annisa; Usran Masahere; Asep
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3014

Abstract

Penelitian ini menganalisis kinerja pegawai di Kantor DisperindagKUKM Kabupaten Kebumen menggunakan metode Balanced Scorecard. Permasalah utama yang dihadapi meliputi keterbatasan pengukuran kinerja yang berfokus pada aspek administrativ dan keuangan, tanpa mempertimbangkan indikator strategis seperti kualitas layanan public dan pengembangan SDM. Penelitian ini bertujuan untuk mengevaluasi kinerja dari empat perspektif: keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan.Metode penelitian menggunakan pendekatan kuantitatif non-statistik dengan analisis deskriptif. Hasil penelitian ini menunjukan bahwa secara keseluruhan kinerja instansi berada dalam kategori baik. Dari perspektif pelanggan, terjadi peningkatan indeks kepuasan Masyarakat dari triwulan pertama 89,83 menjadi 91,49 pada triwulan kedua. Pada perspektif proses internal, 64,8% pegawai menilai kinerja sangat baik, meskipun terdapat tantangan dalam penyelesaian pekerjaan tepat waktu dan pemanfaatan teknologi. Sementara itu, perspektif pembelajaran dan pertumbuhan mengungkapkan Tingkat kedisiplinan pegawai sebesai 1,37% keterlambatan, namun masih terdapat kekurangan dalam program pelatihan dan tingginya angka mutase pegawai (44,44%).Berdasarkan penelitian tersebut, peneliti ini merekomendasikan perbaikan sistem pengukuran kinerja yang lebih holistic, peningkatan pelatihan berbasis kompetensi, serta penguatan strategi retensi pegawai. Hasil penelitian diharapkan menjadi acuan bagi pengambilan kebijakan untuk meningkatkan kualitas layanan public dan pengembangan SDM lingkungan pemerintah Daerah.
Analisis Kinerja Menggunakan Metode Balanced Scorecard Pada Pegawai di Kantor DisperindagKUKM Kabupaten Kebumen Alfia Annisa; Usran Masahere; Ulta Rastryana; Syabrinildi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3343

Abstract

Penelitian ini menganalisis kinerja pegawai di Kantor DisperindagKUKM Kabupaten Kebumen menggunakan metode Balanced Scorecard. Permasalah utama yang dihadapi meliputi keterbatasan pengukuran kinerja yang berfokus pada aspek administrativ dan keuangan, tanpa mempertimbangkan indikator strategis seperti kualitas layanan public dan pengembangan SDM. Penelitian ini bertujuan untuk mengevaluasi kinerja dari empat perspektif: keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan.Metode penelitian menggunakan pendekatan kuantitatif non-statistik dengan analisis deskriptif. Hasil penelitian ini menunjukan bahwa secara keseluruhan kinerja instansi berada dalam kategori baik. Dari perspektif pelanggan, terjadi peningkatan indeks kepuasan Masyarakat dari triwulan pertama 89,83 menjadi 91,49 pada triwulan kedua. Pada perspektif proses internal, 64,8% pegawai menilai kinerja sangat baik, meskipun terdapat tantangan dalam penyelesaian pekerjaan tepat waktu dan pemanfaatan teknologi. Sementara itu, perspektif pembelajaran dan pertumbuhan mengungkapkan Tingkat kedisiplinan pegawai sebesai 1,37% keterlambatan, namun masih terdapat kekurangan dalam program pelatihan dan tingginya angka mutase pegawai (44,44%).Berdasarkan penelitian tersebut, peneliti ini merekomendasikan perbaikan sistem pengukuran kinerja yang lebih holistic, peningkatan pelatihan berbasis kompetensi, serta penguatan strategi retensi pegawai. Hasil penelitian diharapkan menjadi acuan bagi pengambilan kebijakan untuk meningkatkan kualitas layanan public dan pengembangan SDM lingkungan pemerintah Daerah.
THE INFLUENCE OF LEADERSHIP STYLE AND WORK MOTIVATION ON THE PERFORMANCE OF CONSUMER LENDING UNIT EMPLOYEES AT BANK BTN BEKASI BRANCH OFFICE Muhamad Fauzil Adzim; Usran Masahere; Fadli Ilyas
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2781

Abstract

This study aims to analyze the influence of leadership style and work motivation on employee performance at the consumer lending unit of Bank BTN Bekasi branch office. The method used in this study is quantitative statistics by distributing questionnaires through Google Forms, the population in this study consisted of 58 employees of the consumer lending unit of Bank BTN Bekasi branch office. Data sources used in this study include primary and secondary data, data processing methods used, descriptive analysis, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of the study, it shows that the leadership style variable has a positive influence on employee performance, while work motivation does not affect employee performance. Simultaneously, there is an influence of leadership style and work motivation on employee performance. This is proven based on the calculated F value of 17.066 which means that the calculated F > F table of 3.168 (17.066 > 3.168). In addition, the resulting significance value is 0.000, which is smaller than the significance level of 0.05 (0.000 < 0.05).
Pengaruh Pertumbuhan Aset dan Struktur Modal Terhadap Profitabilitas Perusahaan Pada PT. Asuransi Buana Independent Dio Rahma Fauzi; Ana Ramdhayanti; Usran Masahere
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1404

Abstract

This study aims to examine the effect of asset growth and capital structure on profitability either simultaneously or partially. The population in this study are several employees of PT. Asuransi Buana Independent, totaling 97 people, the selection of the research sample was based on the slovin sampling technique with random sampling. And the data analysis method used is descriptive and multiple linear regression analysis, the results of this study show that the regression equation is the Profitability value Y = 4,548 asset growth and 6,479 capital structure. The results of this test show that asset growth has a significant effect on profitability, and also capital structure has a significant effect on profitability because the tcount is greater than ttable.
Pengaruh Kualitas Pelayanan Dan Fasilitas Kesehatan Terhadap Tingkat Kepuasan Pasien Di Puskesmas Pegadungan 1: The Influence of the Quality of Health Services and Facilities on Patient Satisfaction Level at Pegadungan Health Center 1 Guntur Setiawan Putra; Usran Masahere
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.545

Abstract

This study aims to analyze the effect of service quality and health facilities on patient satisfaction at Pegadungan 1 Community Health Center. The population of this study consisted of all patients at Pegadungan 1 Community Health Center during the research period, with a sample of 54 respondents. Data were collected through observation, questionnaire distribution, and literature review. The data analysis techniques included data quality testing, reliability testing, classical assumption testing, and multiple linear regression analysis using SPSS software. The results indicate that all research instruments were valid and reliable. Classical assumption testing shows that the data were normally distributed and free from multicollinearity, thus meeting the assumptions of regression analysis. The multiple linear regression analysis shows that service quality and health facilities have a positive and significant effect on patient satisfaction, both partially and simultaneously (p < 0.05). The Adjusted R Square value of 0.794 indicates that service quality and health facilities explain 79.4% of the variation in patient satisfaction, while the remaining 20.6% is influenced by other variables outside this study.