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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pedagogi: Jurnal Ilmu Pendidikan Journal of Indonesian Economy and Business Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal ANDHARUPA Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Riset Manajemen Bisnis dan Publik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Marketing Management Studies Jurnal Manajemen Stratejik dan Simulasi Bisnis INJURITY: Journal of Interdisciplinary Studies Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis International Journal of Islamic Studies Higher Education Financial Management Studies
Erni Masdupi
Universitas Negeri Padang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : Marketing Management Studies

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The effect of instagram's social media dimensions on purchase intention in compass shoe products with brand equity as mediation in Indonesia Rijalul Arsyad; Erni Masdupi
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.339

Abstract

This study aims to verify the construct validity of the measurement model, confirmatory factor analysis (CFA) surveillance, social interaction, remuneration, information sharing, entertainment, brand equity, and purchase intention on Compass shoes products in Indonesia, to test the similarity of measurements that have been hypothesized by the model on collected data. In this research, the structural equation model (SEM) is used to answer the research questions. Based on the results of observations of 340 respondents, it is known that the hypothesized measurement model follows the data indicated by the significant fit index and loading factor. Surveillance variable loading factor values ​​are as follows (0.80), (0.43), (0.51), (0.43). The surveillance indicator has a value of more than 0.3, which indicates convergent validity is achieved. Each social interaction variable has a loading factor value as follows (0.57), (0.67), (0.38), (0.70), (0.30). The social interaction indicator has a value of more than 0.3, indicating that convergent validity is achieved. In addition, the remuneration and information sharing variables have factor loading values ​​as follows (0.73), (0.45), (0.44), (0.66), (0.68), (0.68). The remuneration and information sharing indicators have a value of more than 0.3, which indicates convergent validity is achieved. Furthermore, the entertainment variable has factor loading values ​​as follows (0.56), (0.65), (0.36), (0.65). The entertainment indicator has a value of more than 0.3, indicating that convergent validity is achieved. The brand equity variable has factor loading values ​​as follows (0.60), (0.47), (0.43), (0.80). The brand equity indicator has a value of more than 0.3, which indicates convergent validity is achieved, and lastly, the purchase intention variable has a factor loading value as follows (0.85), (0.56), (0.50), (0.48), (0.67), (0.50). The purchase intention indicator has a value of more than 0.3, which indicates convergent validity is achieved. This means that all measures can describe the variables that have been studied.
The impact of behavioral participation as a mediator for emotional involvement on viewers of K-Dramas' propensity to buy celebrity-related goods in Indonesia Shafa Tasya Salsabila; Erni Masdupi
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.366

Abstract

The purpose of this study is to analyze the effect of emotional involvement and behavioral involvement on the purchase intention of celebrity-related products for K-Drama viewers in Indonesia. The population in this study were K-Drama viewers who had watched K-Drama at least 10 times and had never purchased celebrity-related products. There were 250 respondents who were sampled in this study. Data collection was carried out by sending questionnaires via Google Forms online. Data processing was carried out with Structural Equation Modeling (SEM) using IBM SPSS AMOS 24 software. This study shows the results that (1) emotional involvement has a positive and significant effect on behavioral involvement. (2) Emotional involvement has no positive and significant effect on the intention to purchase celebrity-related products. (3) Behavioral involvement has a positive and significant effect on the intention to purchase celebrity-related products. (4) Behavioral involvement mediates the relationship between emotional involvement and intention to purchase celebrity-related products.
Co-Authors Abel Tasman Abror Abror Adi Bibowo Afitrah Reski Agita Mellara Sari Ahmad, Faddilla Alhafiz Arizki Anggi Firmanjaya Saputra Astra Prima Budiarti Aulia Restu Yohanda Dedi . Dedrizaldi Dedrizaldi Defri - Diki, Diki Dwita, Vidyarini Efendi, Deny Ari Elina, Reni Erly Mulyani Erni Putri Ayu Esha Pratiwi Faisal, Dini Farhan, Mhd Farhan Putra Tomewi Fazahra, Syafina Firman Firman Fitra, Halkadri Gesit Thabrani Halmawati, Halmawati Handayani, Dori HELMALIA HELMALIA, HELMALIA Hendar Kushendarto Hendri, Naldi I Gusti Bagus Wiksuana I Ketut Suada Indah Permata Sari Joni Saputra Karim, Rizuwan Abu Kiki Sonia Putri Kiki Sonia Putri Megawati - Mia Ayu Gusti Minora, Resyi Muhammad Arif Muthia Roza Linda, Muthia Roza Ningsih, Risma - Noberlin, Sylvia Nurzi Sebrina Parastra, Hafid Gisen Patrisia, Dina Perengki Susanto Poni Yanita Putri Andam Sari Rahmiati Rahmiati Rahmiati Rahmiati Ravelby, Thesa Alif Rijalul Arsyad Rosyeni Rasyid Sabrina, Syintia Sakti, Windi Pratama Salma Taqwa Salsa Dilla Hayati Shafa Tasya Salsabila Sintya, Rani Siti Atikah Delfira Suhery Suhery Syahrizal Syahrizal Syahrizal Syofyan, Erfrizal Tanjung, Vero Thaib, Ilham Tri Kurniawati, Tri Vatri Yulia Desvani Yasri Yasri Yolanda, Fiska Yolandafitri Zulvia Yulia, Resi Yunia Wardi Yunita Engriani Yuza Dwi Putri Yuza Dwi Putri Zendri Zendri ZK Abdurahman Baizal