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Journal : Devotion: Journal of Research and Community Service

The Effect of Place Attachment On The Satisfaction and Loyalty of Tourists Visiting The Coffee Shop In Kintamani, Bangli Regency, Bali Agus Radita, I Gede; Adikampana, I Made; Antara, I Ketut
Devotion : Journal of Research and Community Service Vol. 4 No. 3 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/devotion.v4i3.428

Abstract

The COVID-19 pandemic has been happening since 2019, and the tourism industry is one of the affected industries. Bali is one of the affected places because most of the people work in the tourism industry, but on the other hand when the Covid-19 pandemic takes place there is one place in Bali that is still crowded with tour-ists. Kintamani is one of the places that is still crowded with tourists, especially at the coffee shop in Kintamani, because it has beautiful and exotic views of the lake and Mount Batur. This study aims to find out whether there is an influence of place attachment that makes tourists loyal apart from satisfaction. The data col-lection technique in this study used a questionnaire, then the sample determina-tion technique used purposive sampling, namely determining respondents based on certain criteria, in this study the sample referred to was tourists who had vis-ited the coffee shop in Kinatamani at least 2 times. The data analysis technique used in this research is descriptive quantitative, then hypothesis testing using smart PLS software. The results of this study concluded that based on the t test, the t-statistical value obtained from each varibel has a value of more than 1.98 which is the standard value of measuring the significance of the t-statistical influ-ence of  each variable in this study, which means that there is a positive direct influence between place attachment  (X) on satisfaction (Y1),  satisfaction (Y1) on loyalty (Y2),   place attachment  (X) to loyalty (Y2) and the indirect influence that satisfaction (Y1) is able to mediate place attachemnt  (X) and loyalty (Y2).
Co-Authors A. Gani, Rivaldi Agung Suryawan Wiranatha, Anak Agung Putu Agus Radita, I Gede Aissyah Wulandari Bagus Sasrawan Mananda, I Gusti Putu Bernardinus Ignasius Gunawan Bony Christianta Sembiring Brahma Widhi Christiani Cokorda Gede Alit Semarajaya Cristina Ratu Deby Marlina Nainggolan Dewi Nurkhayani Eka Putri Wahyuni Gunawan, Michaellino Aprilliando Gusti Ayu Putu Inten Pratiwi Kalpika Heryadi Angligan, I Gusti Kade I Gusti Agung Fajar Wisnu Wardana I Gusti Putu Bagus Sasrawan Mananda I Ketut Antara I Ketut Suamba I Made Sendra I N. ARIANA I Nyoman Sukma Arida I Nyoman Sunarta I Putu Agus Mahendra Suryajaya I Putu Anom I Putu Ardita Yadnya I Putu Arnawa Suputra I Wayan Rolly Yohan Kayansa I Wayan Suardana I WAYAN SUDARTA I WAYAN WINDIA I.N. Sunarta Ida Ayu Karina Putri Ida Ayu Tri Wahyuni INDAYATI LANYA Isaura Pereira Juli Firmansyah Khalida Prima Zola Komang Pretty Again Teja Sari Kusuma Sanjiwani, Putri Luh Putu Kerti Pujani Luh Putu Ratih Roslandari M. SUKANA MADE KUSUMA NEGARA Maya Siringo Michael Rudolfus Sawu Muhammad Nur Indra Wicaksono N.S. Arida Nasrullah Nasrullah Ni Luh Karmini Ni Luh Laksmi Parashita Ni Made Tisnawati Ni Nyoman Astriani Giri Ni Putu Ayu Ari Sridewi Ni Wayan Sri Agustini Nyoman Andika Widiastra Putu Shintani Utari Ratih Arthanovia Rivaldi A. Gani Rizqi Maulana Herlambang Rudolfus Sawu, Michael Saptono Nugroho, Saptono Seriany Tonglo SUDANA SUDANA Sukma Arida, I Nyoman Sunarta , I Nyoman Syamsul Alam Paturusi Syull Rosli Sanam Wilantari, Ni Nyoman Ayu Wilda Rifqi Mabrurin Winda Kusumawati Supandi Wulandari, Anastasia Ketrin Yensa Margareth Tarigan Yudhiet Nur Prasetyo