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All Journal Jurnal Dimensi JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Ekonomi Journal of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Akuntan Publik Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Dian Sudiantini
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
The Influence of Service Quality, Customer Satisfaction, and Price on Customer Loyalty (Case Study on Santuy Coffee Shop in Tambun, Bekasi) Dina Fitria Annuri; Andrian, Andrian; Dian Sudiantini
Jurnal Ekonomi Vol. 14 No. 01 (2025): Edition 2025
Publisher : SEAN Institute

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Abstract

This research aims to find out the influence of customer quality on customer loyalty, the influence of customer satisfaction on customer loyalty, the influence of price on customer loyalty, service quality, customer satisfaction, and price on customer loyalty (case study at the Santuy coffee shop in Tambun, Bekasi). This research uses an associative type of research with a quantitative approach, which is measured using the coefficient of determination method with SPSS 29.0. The research population was customers of the Santuy coffee shop in Tambun and the sample was determined using a non-probability sampling method with a sample size of 105 people. The data used is primary data, which was collected through a questionnaire. Hypothesis testing is carried out using the t test and f test. The results of this research prove that partially service quality influences customer loyalty, customer satisfaction influences customer loyalty, and price influences customer loyalty. Simultaneous test results of service quality, customer satisfaction and price influence customer loyalty at Warung Kopi Santuy Tambun, Bekasi.
Co-Authors ACHMAD FAUZI Adelia Frilianda Adhitya Rizqi Sindu Tjahyo Pradhanaputra Adhwa Luthfia Zhurifa Aditiya Firmansyah Ahmad Alief Rahman Faozi Aisya Badria Rosita Al Pasha Egi Viandra Aldi Alfathur Rachman Amelya Lestin Anggraeni Supu Anah Indriyanah Ananda Suryadinata Andi Icha Halifah Rahma Andini Dwi Rahmawati Andini Shinta Rahayu Andrian Andrian Angelika Confrensia Sidabutar Angelita Ageng Arsabita Anisa Bunga Aprilia Anisa Dewi Lestari Annisa Suci Wulandari Aura Naiwasha Auranisa Izzati Avrilia Ayunia W Bintan Narpati Bintang Nurpati Bonartdo Samuel G Brilian Putri A Bukhari, Eri Cahyo Adhi Nugroho Cindy Rindiani Deffina Hermawati Della Restu Cahyani Devi Purnilasari Deyva Putri Juhanto Dhiandra Namira Invionita Dina Fitria Annuri Dwi Nurambarwati Eka Diniarti Eva Fadilla Anggraeni Evi Octavia Ramadhani Faidlullah Mahfudz Faizah Dwi Julianti Farhan Febriansyah Putra Farhan Saputra Felisya Putri Dinata Gaida Putri Naraya Gea Verina Nazara Grace Ester Aprillia Haikal Azam Masyari Hanum Najmi Hawa Herwanti Sulistiani Idza Ardhi Wa’afin Izzati Maharani Jeklyn Syafa Illiyin Kardinah Indrianna Meutia Khalishah Ika Putri Khilda Fadilatun Nissa Khomarudin Jein Muhammad Aldi Satrio Muhammad Asif Khan Muhammad Fathir Maulana Muhammad Zaky Nabilah Syakillah Oktaviani Najwa Andini Najwa Fitri Alfiana Putri Narpati, Bintang Nasywa Tazqiya Ramadani Nendy Yuliarrani Niken Salsabilla NOVIA RAHMAWATI Nurjanah Dewi Shinta Ossy Avit Ticikal Pratika Maulinna Widadi Raffa Calysta Suhatman Raudhatul Hikmah Rayhan Vansuri Refalina Indah Lestari Rigel Ken Meilizar Ringga Jati Ismawan Riska Sanllyin Keysyha Putri Kakori Rizka Amalia Putri Rizka Maulida Hasan Rizki Hibatullah Kamil Salwa Aristawidya Setya Ningrum Shanti Komala Dewi Silvia Nursafitri Silvia Nurul Izati Afriliani Siti Rahmawati Sonya Febrina Narwastu Ambarita Suhartini Suhartini Sunia Hatina Tania Narindra Dewita Tiara Putri Fadyanti Vatricya Liani Widya Ananda Yunita, Tyna Yusuf Rahman Maulana Zalendra Zalendra