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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Management Analysis Journal EBSJ Jurnal Riset Ekonomi dan Bisnis Owner : Riset dan Jurnal Akuntansi Jurnal Surya Masyarakat JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Revenue: Jurnal Manajemen Bisnis Islam Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Jurnal Surya Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Social Science Journal of Community Service and Engagement Jurnal Pengabdian Mandiri Media Bina Ilmiah Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal bintang manajemen Tematik Fokus Abdimas Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial
Rizkiana, Citra
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Ketrampilan Pembuatan Mahar : Upaya untuk Meningkatkan Kreatifitas dan Kemandirian Ekonomi di Wilayah PKK RW 15 Kel. Meteseh Kota Semarang Asah Wiari Sidiq; Ahmad Sahri Romadon; Citra Rizkiana; Rahma Prafinta Sari
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 3 No. 3 (2025): August : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v3i3.1689

Abstract

The problem faced by partners in community service activities is the low level of creative economic skills among housewives in RW 15, Meteseh Village, Semarang City. This condition has an impact on limited family economic independence, so efforts are needed to develop entrepreneurial potential that is in line with community needs. One potential business opportunity is making wedding dowries, given the stable and growing market demand. However, limited knowledge, creativity, and skills in producing attractive dowry products with sales value are the main obstacles faced by partners. This community service program aims to increase the creativity and economic independence of housewives through dowry making skills training. The method used includes a phased training, starting from an introduction to materials and basic dowry making techniques, developing creative designs, and product marketing strategies both digitally through social media and directly (offline). Participants are also provided with mentoring to improve their understanding of simple business management, product branding, and promotional techniques to be competitive in the market. The target outputs of this activity include the creation of an independent dowry making business, the production of quality dowry products with creative designs, and improving participants' ability to market their products. In addition, this activity resulted in video documentation of the implementation, potential registration of Intellectual Property Rights (IPR), and publication in a community service journal. The evaluation results showed a significant increase in participants' knowledge and skills based on a comparison of pre-test and post-test results. Before the training, most participants did not understand basic techniques or product marketing strategies.
Implikasi Peran Financial Technology Dalam Meningkatkan Efektivitas Sistem Informasi Akuntansi Hanifah, Risti Ulfi; Rizkiana, Citra; Agusrina, Yohana; Sulistyawati, Ardiani Ika; Santoso, Aprih
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1792

Abstract

  In the era of internet technology, it has a lot of impact on all lines of the company's sector and daily life, one of which is the existence of supporting applications that can be used with the aim of helping in carrying out daily activities. In addition, the development of digital technology is very influential in the order of life both in the social and economic fields, which initially in paying had to meet face to face and carry a certain amount of cash, now can make remote transactions in seconds. This era is called the era of digital economy or fintech which enters the age of time efficiency. The age and productivity of a human being have limits, a person can be said to be unable to be productive again at a certain period of time. If someone is said to be no longer productive, then that person can be said to be someone who has reached the retirement age limit. Of course, in this case, it requires adequate infrastructure support. Currently, the government has an Old Age Savings program and a pension program for someone who has entered the retirement age limit. PT Taspen is one of the companies that organizes and manages pension funds, especially for the State Civil Apparatus (ASN). In the era of internet technology, it has a lot of impact on all lines of the company's sector and daily life, one of which is the existence of supporting applications that can be used with the aim of helping in carrying out daily activities. In addition, the development of digital technology is very influential in the order of life both in the social and economic fields, which initially in paying had to meet face to face and carry a certain amount of cash, now can make remote transactions in seconds. This era is called the era of digital economy or fintech which enters the age of time efficiency. The age and productivity of a human being have limits, a person can be said to be unable to be productive again at a certain period of time. If someone is said to be no longer productive, then that person can be said to be someone who has reached the retirement age limit. Of course, in this case, it requires adequate infrastructure support. Currently, the government has an Old Age Savings program and a pension program for someone who has entered the retirement age limit. PT Taspen is one of the companies that organizes and manages pension funds, especially for the State Civil Apparatus (ASN). This research took the object at PT Taspen (Persero) KCU Semarang. The purpose of this study is to find out how fintech is used in organizing and managing pension funds. This research is qualitative research, with research methods using interview techniques. There were 3 participants, consisting of financial head sector, customer service and human resource department. In testing data credibility, researchers use riangulation of data sources and trigulation of data collection techniques. The results of this study show that PT Taspen already has fintech application facilities that are used for retirees easily and can be applied properly, and there are facilities for visiting participants' homes for participants who are sick and cannot take pension funds. On the other hand, financial management using fintech has been implemented well and efficiently, so that financial transparency and accountability are well controlled and monitored. However, based on interviews in customer service, there are obstacles in the file that are not appropriate and there is a passive account attachment  
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
PELATIHAN PENGEMBANGAN IDE BISNIS DAN BUSINESS MODEL CANVAS (BMC) UNTUK MENUMBUHKAN JIWA INOVATIF DAN KREATIF SISWA SMK NEGERI 1 BAWEN Ahmad Sahri Romadon; Asah Wiari Sidiq; Citra Rizkiana; Yeremia Wijayanto
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/ryhbmk62

Abstract

The development of the digital economy and the creative economy requires vocational high school (SMK) graduates to possess not only technical competencies but also creative, innovative, and entrepreneurial thinking skills. SMK Negeri 1 Bawen, as a vocational education institution, is oriented toward graduates' job readiness. However, initial observations found that students' orientation is still predominantly as job seekers, their business ideas are unstructured, and their understanding of business planning is still limited. Furthermore, the use of digital media for economic activities is not optimal, even though students are quite familiar with technology. This community service program aims to foster students' innovative and creative spirit through training in business idea development and the preparation of a Business Model Canvas (BMC). The implementation method is carried out through three main stages: preparation, implementation, and evaluation and reporting. The implementation stage includes strengthening the entrepreneurial mindset, exploring problem-based business ideas, training in the nine elements of the Business Model Canvas, practicing developing business models in groups, and practicing presentations. Evaluation is carried out through pre- and post-tests to measure improvements in understanding, observing student participation, and assessing the quality of the resulting business models. The results of the activity showed that the training was able to improve participants' understanding of entrepreneurship and the Business Model Canvas (BMC). The training was attended by 32 students from SMK Negeri 1 Bawen, specializing in Food Crop and Horticulture Agribusiness (ATHP). The pre-test results showed a level of understanding of participants at 20%, while the post-test results increased to 70%, resulting in an increase of 50 percentage points. In addition, all groups of participants successfully compiled a Business Model Canvas (BMC) based on the business ideas they developed. This activity also succeeded in improving creativity, communication skills, teamwork, and participants' confidence in developing and presenting business ideas.   Keywords: innovation, creativity, business model canvas
Inovasi Produk dan Keunggulan Bersaing pada Kerajinan Tradisional: Peluang dan Tantangan Evan Marcellino Gendra; Veronica Kusdiartini; Citra Rizkiana
Solusi Vol. 24 No. 2 (2026): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v24i2.14131

Abstract

Penelitian ini mengkaji kontribusi inovasi produk dalam menciptakan keunggulan bersaing pada industri kerajinan tradisional Teng-Tengan di Kota Semarang. Di tengah penurunan minat konsumen terhadap produk tradisional, studi ini menegaskan pentingnya inovasi yang tetap menjaga nilai serta identitas budaya sebagai strategi untuk mempertahankan keberlangsungan usaha. Penelitian dilakukan dengan pendekatan kuantitatif yang melibatkan 206 responden. Hasilnya menunjukkan bahwa secara simultan inovasi produk berpengaruh signifikan terhadap keunggulan bersaing. Selanjutnya secara parsial, diversifikasi dan keunikan produk memberikan pengaruh positif dan signifikan, dengan diversifikasi sebagai faktor yang paling dominan. Sementara itu, kreativitas produk justru menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa inovasi yang tidak sesuai dengan preferensi pasar belum tentu mampu meningkatkan daya saing. Hasil temuan ini mengindikasikan bahwa pengembangan variasi produk serta pemanfaatan keunikan budaya menjadi faktor kunci dalam meningkatkan keunggulan bersaing kerajinan tradisional. Secara teoritis, penelitian ini memperkaya kajian manajemen strategis dengan menunjukkan bahwa aset budaya dapat berperan sebagai sumber daya tidak berwujud yang bernilai strategis apabila dikembangkan melalui inovasi yang adaptif. Selain itu, penelitian ini juga menekankan pentingnya keselarasan antara inovasi dan kebutuhan pasar agar strategi bersaing menjadi lebih efektif. Dari sisi praktis, output penelitian bermanfaat bagi pelaku UMKM dan pemangku kepentingan, khususnya dalam mendukung diversifikasi produk, memperkuat identitas budaya, serta memaksimalkan pemanfaatan pemasaran digital guna meningkatkan daya saing produk kerajinan tradisional.
The Implementation of Consignment Sales on Golden Voice Online Store Semarang Saifudin Saifudin; Nurul Rahmawati; Citra Rizkiana
Economics and Business Solutions Journal Vol. 3 No. 2 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.603 KB) | DOI: 10.26623/ebsj.v3i2.1597

Abstract

This study was conducted at Golden Voice Online Store Semarang. The purpose of this study is to analyze the implementation of consignment sales and the recording method used in Golden Voice Online Store. This study uses qualitative method of case study by using triangulation of data sources, namely observation, interview and documentation. The sources of the data taken were the data from Golden Voice Online Store. The results of this study indicate that in the financial statements, Golden Voice Online Store has not recorded the consignment in accordance with the applicable Accounting Standard. The method of accounting recording for consignment sales used is inseparabled method.
Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City Citra Rizkiana; Edy Suryawardana; Maria Augustine GraciaFernandy
Economics and Business Solutions Journal Vol. 7 No. 1 (2023): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v7i1.6450

Abstract

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.
PENGARUH CITRA MEREK, INOVASI PRODUK PAKET PERJALANAN, KESAN KUALITAS JASA DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PAKET UMROH PT. MADINAH IMAM WISATA KABUPATEN SEMARANG Citra Rizkiana; Asih Niati
Solusi Vol. 18 No. 2 (2020): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i2.2297

Abstract

Indonesia sebagai negara dengan penduduk muslim terbesar, setiap tahunnya memberangkatkan jumlah jamaah umroh yang terus meningkat setiap tahunnya. Data kemenag RI menunjukkan selama 1439 H/2018 M total jamaah umroh Indonesia mencapai 1,050,000 jamaah, bahkan data berjalan sampai dengan April 2019 ini jamaah umroh sudah tercatat 849,000 jamaah (sumber: laman kemenag.go.id). Hal tersebut mendorong   semakin bertambahnya biro perjalanan atau tour dan travel yang ada di Indonesia .PT. Madinah Iman Wisata Cabang Kabupaten Semarang salah satu travel Umroh tidak bisa secara konsisten menangkap animo umroh yang terus meningkat ini.Tahun 2019 penjualan turun drastis hingga 50 % .Hal ini lah yang melatar belakangi penelitian ini, penelitian ini mempunyai tujuan untuk menganalisis faktor citra merek Biro Umroh , inovasi produk paket perjalanan umroh, kesan kualitas jasa dan motivasi konsumen terhadap keputusan pembelian paket umroh dan haji di PT.Madinah Iman Wisata cabang Kabupaten Semarang.                           Populasi dalam penelitian ini adalah seluruh alumni jamaah PT. Madinah Iman Wisata Cabang Kab.Semarang yang diketahui secara pasti sedangkan teknik sampling yang digunakan adalah teknik sampling non probability sampling dengan jenis purposive sampling yang menghasilkan sejumlah 95 responden jamaah dan alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.Hasil penelitian menunjukan bahwa variabel citra merek, inovasi produk paket perjalanan, kesan kualitas jasa dan motivasi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian paket perjalanan umroh di PT. Madinah Iman Wisata cabang Kabupaten Semarang. Hasil nilai adjusted R square pada model regresi diperoleh sebesar 0,518 yang artinya 51,8 persen kualitas jasa dan motivasi konsumen sedangkan sisanya sebesar 48,2 persen dijelaskan oleh variabel lain diluar penelitian ini.  Kata kunci: citra merek, inovasi produk paket perjalanan, kualitas jasa, motivasi konsumen dan keputusan pembelian.
STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS WEDANG REMPAH MBAH KUNG) Ferdian Juliandi; Asih Niati; Citra Rizkiana
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3967

Abstract

Kajian ini dilaksanakan pada usaha Wedang Rempah MBAH KUNG Pedurungan, Semarang. Kajian tersebut bertujuan dalam rangka mengetahui strategi pemasaran yang digunakan oleh Wedang Rempah MBAH KUNG dalam meningkatkan volume penjualan serta tatacara untuk   berhadapan didalam kompetisi bisnis yang setipe. Strategi yang digunakan oleh Wedang Rempah MBAH KUNGialah penggunaan campuran pemasaran 4p berupa product, price, promotion, place.Kajian tersebut memakai metode penelitian kualitatif serta desain penelitiannya yang digunakan adalah studi kasus. Didalam penentapan responden, penelitinya memakai metode purposive sampling dengan pertimbangan tertentu. Informan yang dipilih ialah pemilik, 2 karyawan, serta 2 konsumen di Wedang Rempah MBAH KUNG. Metode pengumpulan datanya digunakan lewat wawancara, observasi serta dokumentasi. Teknis analisis datanya dilakukan lewat tehnik triangulasi.Berdasarkan pada hasil kajian tersebut bisa dideteksi dimana strategi pemasarannya memakai   4p ialah product, price, promotion, place, strategi yang dipakai dari pengusahanya telah dijalankan dengan baik. Dimana keempat variabelnya tersebut saling mendukung serta melengkapi, agar bisa melakukan peningkatan terhadap volume penjualannya dari Wedang Rempah MBAH KUNG.
Co-Authors Adhi Widyakto Aditya Setyawan Agusrina, Yohana Ahmad Sahri Romadon Ahmad Sahri Romadon Aprih Santoso Ardiani Ika Sulistyawati Asah Wiari Sidiq Asah Wiari Sidiq Citra Andriani Kusumawati Dian Triyani Edy Suryawardana Evan Marcellino Gendra Eviatiwi Kusumaningtyas Sugiyanto Febrita Valenia Putri Ferdian Juliandi Hanifah, Risti Ulfi Indah Sari INDRIYANTI, IRMA SATYA IRMA SATYA INDRIYANTI Johanis Souisa Johanis Souisa Kamalina Din Jannah Kusdiartini, Veronica Maria Augustine Graciafernandy Mieftahul Fuadi Mieftakhul Fuadi Mulyantomo, Edy Natasya, Umulia Niati, Asih Nurul Rahmawati Pradiptya, Adhi Prapti, Lulus Purwati Putri Pratiwi Putri, Febrita Valenia Rahma Prafinta Sari rieny, Sulistyorini Risti Ulfi Hanifah Romadon, Ahmad Sahri Saifudin Saifudin Sidiq, Asah Wiari Sinta Mayasari Bekti SOEDARMADI SOEDARMADI Sugeng Riyanto Sugeng Riyanto Sulistyorini Teguh Ariefiantoro Tety Susilowati Tri Rinawati Yani, Tri Endang Yeremia Wijayanto Yudi Setyawan Yuliani, Gita Rahma