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KOMUNIKASI ANTAR BUDAYA DALAM PERSPEKTIF ANTROPOLOGI Muchtar, Khoiruddin; Koswara, Iwan; Setiaman, Agus
Manajemen Komunikasi Vol 1, No 1 (2016): Jurnal Manajemen Komunikasi Vol. 1 No.1 Otober 2016
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.375 KB) | DOI: 10.24198/jmk.v1i1.10064

Abstract

  Kunci komunikasi yang efektif antar budaya adalah pengetahuan. Hal utama yaitu penting bahwa orang-orang memahami permasalahan yang potensial dari komunikasi antar budaya, dan membuat suatu usaha yang sungguh-sungguh untuk mengatasi permasalahan ini. Dan yang kedua adalah penting untuk berasumsi bahwa sebuah usaha tidak akan selalu sukses, dan melakukan penyesuaian terhadap usaha tersebut dengan perilaku yang sewajarnya.Sebagai contoh, seseorang perlu selalu berasumsi bahwa ada kemungkinan penting mengenai perbedaan budaya akan menyebabkan permasalahan komunikasi, akan wajar dan layak dimaklumi, dan bukannya menjadi agresif dan bermusuhan, jika permasalahan berkembang. Sering kesalahan menafsir adalah sumber masalah. Maka dalam mengatasi konflik yang sedang memanas adalah untuk berhenti, mendengarkan, dan berpikir. Ini juga membantu dalam komunikasi lintas budaya.Mendengarkan secara aktif kadang dapat digunakan untuk memeriksa out–by berulang yang didengar, seseorang dapat mengkonfirmasikan bahwa seseorang memahami komunikasi tersebut dengan teliti. Jika kata-kata digunakan berbeda antar bahasa atau kelompok budaya mendengarkan aktif dapat mengabaikan kesalahpahaman Para perantara yang terbiasa dengan kultur keduanya dapat menolong situasi komunikasi antar budaya. Mereka dapat menterjemahkan kedua unsur dan cara dari apa yang dikatakan.Sebagai contoh, mereka dapat berbicara lebih pelan pada statemen kuat yang akan dipertimbangkan sesuai kultur yang satu tetapi tidak pada kultur yang lain, sebelum mereka diberikan kepada orang-orang dari kultur yang tidak berbicara bersama-sama dalam suatu cara yang kuat. Mereka dapat juga melakukan penyesuaian pemilihan waktu mengenai apa yang dikatakan dan yang dilaksanakan.Namun kadang-kadang para perantara dapat membuat komunikasi menjadi lebih sulit lagi. Jika perantara memiliki kultur atau kebangsaan yang sama dengan salah satu dari pembantah, tetapi yang lain tidak, ini akan memberikan penampilan yang menyimpang, bahkan ketika tidak ada yang ada. Bahkan ketika penyimpangan tidak diharapkan, adalah umum bagi perantara untuk lebih yang mendukung atau lebih memahamkan orang yang dari kulturnya, karena dia memahami orang tersebut dengan lebih baik. Namun ketika penengah dari sepertiga kelompok budaya, potensi untuk kesalah pahaman antar budaya meningkat lebih lanjut. Dalam hal ini sangat sesuai jika mulai bekerja ekstra tentang proses dan cara menyelesaikan diskusi, seperti waktu ekstra untuk menetapkan dan mengkonfirmasi ulang pemahaman pada tiap-tiap langkah dalam dialog atau proses negosiasi.
“The boundaries spanning”: How public relations able to bridge between organization and community Muchtar, Khoiruddin; Nurhidayat, Dedi; Suherdiana, Dadan; Rosyidi, Imron; Fitri, Susanti Ainul
Jurnal Komunikasi Vol. 20 No. 1 (2026): VOLUME 20 NO 1 APRIL 2026
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol20.iss1.art3

Abstract

Public relations (PR) is crucial for shaping a positive organizational image and fostering constructive relationships with the public. This study analyzes the PR strategy of the Partai Keadilan Sejahtera (Prosperous Justice Party) Regional Leadership Council (DPW PKS) in West Java. Using a descriptive qualitative approach and a case study method, data were collected through indepth interviews, non-participatory observation, and documentation analysis. Thematic examination followed. Findings show that DPW PKS’s PR bridges the party and the public by promoting transparency, inclusive dialogue, and participatory engagement. Proactive issue management and rapid responses to disinformation help maintain the party’s reputation amid dynamic political contexts. Internally, cohesive communication and member welfare reinforce integrity. Externally, collaboration with media, government, and communities enhances credibility and long-term public trust in digital democracy.
Scroll and Shop: Exploring Online Shopping Culture in the Digital Media Era Khoiruddin Muchtar; Nunung Nurhasanah; Moch Fakhruroji
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/1d5r2t56

Abstract

The purpose of this paper is to describe the phenomenon of widespread use of online shopping platforms, which is framed as consumption behavior in media culture. The phenomenological method was used in this study, which involved four informants who were interviewed in-depth about their experiences with online shopping platforms. According to the studies, even though informants could use online shopping applications, some still saw it as an alternative to traditional shopping practices. In contrast, others indicated that online shopping had become their daily behavior. Additionally, the study highlights that although informants recognize the benefits and convenience of online shopping, they are also aware of its drawbacks. This awareness underscores the need for consumers to be cognizant of the risks associated with online shopping activities. As online shopping becomes increasingly popular, it remains essential to carefully consider its advantages and disadvantages to avoid potential problems. Overall, the study provides insights into how online shopping is perceived and utilized, emphasizing the importance of balancing its benefits with the awareness of its inherent risks.
KREDIBILITAS MEDIA ONLINE DALAM PANDANGAN MAHASISWA Loisari Hoerunnisa; Khoiruddin Muchtar; Cecep Suryana
Communiverse : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2020): Juni
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/cmv.v5i2.1151

Abstract

Abstract: The purpose of this research is to find out how Journalism Communication Science students perceive the credibility of Detik.com Online Media, which includes three dimensions, namely trustworthiness, current, and unbiased. The method used in this study is a qualitative descriptive method, using in-depth interviews and field observations. The methodology with a qualitative approach is used in order to have a complete and in-depth picture of the problem under study. The results of this study concluded that the credibility of Detik.com Online Media in the view of Communication Studies Journalism students at UIN Sunan Gunung Djati Bandung was positive. Broadly speaking, Detik.com Online Media is credible media. However, there are a number of things that need to be reviewed in the news presentation system which are presented gradually under different titles but are still in one issue, but that does not affect students' opinions about the belief in reporting on Detik.com Online Media.
Public Relations Politik Partai Keadilan Sejahtera dalam Pemilukada Jawa Barat Khoiruddin Muchtar; Aliyudin Aliyudin
Communicatus: Jurnal Ilmu komunikasi Vol. 3 No. 1. June (2019): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v3i1.5047

Abstract

The research aims to obtain an overview of the media relations of the Prosperous Justice Party in building party image, determining strategies in maintaining positive relations with the media, and utilizing social media in forming the opinions of candidates for governor of West Java in 2018. Research uses constructivist paradigms, qualitative approaches and case study methods . The results of the study show that, political public relations within the Prosperous Justice Party are carried out by building togetherness and consolidation as well as cadre formation in a family and equality manner. Communication within the Prosperous Justice Party began to be addressed and conditioned, especially the spread of information within the PKS. PKS external communication is carried out by building a positive image of the party, building coalitions with other parties, and socializing the characteristics of West Java governor candidates so that they can be accepted by the community. The imaging strategy carried out by the Prosperous Justice Party in the media is done by building good relationships with the media and utilizing social media appropriately as well as utilizing E-mail, blogs, social media or Twitter. PKS vote acquisition as runner-up in 2018 West Java Pilgub shows, the existence of PKS as a party that is quite trusted and calculated.Penelitian bertujuan untuk memperoleh gambaran tentang media relations Partai Keadilan Sejahtera dalam membangun citra partai, menentukan strategi dalam memelihara hubungan positif dengan media, serta pemanfaatan media sosial dalam membentuk opini calon gubernur Jawa Barat Tahun 2018. Penelitian menggunakan paradigm konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Public relation politik di internal Partai Keadilan Sejahtera dilakukan dengan membangun kebersamaan dan konsolidasi sekaligus dengan pembinaan kader secara kekeluargaan dan kesetaraan. Komunikasi internal PKS mulai dibenahi dan dikondisikan, terutama dalam penyebaaran informasi di internal PKS. Komunikasi eksternal PKS dilakukan dengan membangun citra positip partai, membangun koalisi dengan partai lain, dan mensosialisasikan karakteristik calon gubernur Jawa Barat sehingga bisa diterima oleh masyarakat. Strategi pencitraan yang dilakukan oleh Partai Keadilan Sejahtera di media dilakukan dengan cara membangun hubungan yang baik dengan media dan memanfaatkan media social secara tepat seperti halnya pemanfaatan E-mail, blog, media sosial ataupun Twitter. Perolehan suara PKS sebagai runner up Pilgub Jabar 2018 menunjukan, eksistensi PKS sebagai partai yang cukup dipercaya dan diperhitungkan.
Public Relations Campaign Strategy for The Covid 19 Vaccine by The Government of West Java Khoiruddin Muchtar; Dudi Rustandi; Bahrudin Bahrudin; Ridwan Mubarok
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 2. December (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.22367

Abstract

The government carries out a covid19 campaign by communicating continuously to the public. Communication is carried out within a certaiperiodme, so the community is motivated to participate in the program. This research aims to understand the West Java provincial government's public relations campaign strategy in the Covid-1919 Vaccination Campaign, which consists of planning, implementation, and evaluation. The research method uses a qualitative case study approach. Based on research results, the public relations campaign strategy carried out by the West Java government was carried out through several things, namely planning, implementation and evaluation. Planning consists of message planning, media planning, and time planning. The implementation consists of outreach, use of state media, and involvement of the Jabar Saber HoaxAt the same time, and the evaluation is done by looking at the campaign's success. Its significance lies in the use of public relations campaign strategies. Meanwhile, the limitations are that the Public Relations campaign strategy is relatively common, so it has little uniqueness. Combining conventional and digital approaches in public relations campaigns must be more comprehensive
Peran AI dalam Membangun Keunggulan Kompetitif Komunikasi Bisnis Traveloka Muhammad Mufti Sulthanan Nasira; Darajat Wibawa; Khoiruddin Muchtar
Blantika: Multidisciplinary Journal Vol. 4 No. 2 (2026): Blantika: Multidisciplinary Journal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i2.480

Abstract

Penelitian ini bertujuan untuk menganalisis peran Kecerdasan Buatan (Artificial Intelligence/AI) dalam membangun keunggulan kompetitif komunikasi bisnis di Traveloka. Menggunakan pendekatan kualitatif dengan paradigma konstruktivisme, studi ini mengeksplorasi bagaimana AI, khususnya melalui platform Salesforce, diintegrasikan dalam strategi interaksi korporat Traveloka untuk meningkatkan efisiensi operasional, personalisasi layanan, dan pengalaman pelanggan. Data dikumpulkan melalui wawancara mendalam dengan staf internal Traveloka serta analisis literatur terkait transformasi digital dan komunikasi bisnis. Hasil penelitian menunjukkan bahwa penerapan AI tidak hanya meningkatkan efektivitas dan efisiensi kerja, tetapi juga memperkuat citra inovasi perusahaan sebagai “lifestyle superapp” di Asia Tenggara. Namun, implementasi AI menghadirkan tantangan signifikan, seperti integrasi teknis, resistensi SDM, risiko bias algoritma, serta isu etika dan privasi data. Penelitian ini menegaskan bahwa keberhasilan penggunaan AI sebagai strategi komunikasi bisnis memerlukan sinergi antara teknologi, manajemen perubahan, dan kepemimpinan organisasi. Temuan ini diharapkan dapat memberikan kontribusi teoretis dalam kajian komunikasi bisnis digital dan praktis bagi perusahaan yang tengah melakukan transformasi digital untuk menciptakan keunggulan kompetitif berkelanjutan.
Spiritual Communication And Religious Experience Of Cultivation Adherents In The Cibedug Indigenous Community Jujun Junaedi; Enok Risdayah; Khoiruddin Muchtar; Asep Iwan Setiawan; Rohmanur Aziz
Interaksi: Jurnal Ilmu Komunikasi Vol 15, No 1 (2026): Juni 2026
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.15.1.93-120

Abstract

This study examines the lived spiritual communication experiences of nine adherents of the Budi Daya belief system in Cibedug Hamlet, Lembang, West Bandung, Indonesia. Employing Moustakas’s (1994) Transcendental Phenomenology — selected for its capacity to systematically uncover essential experiential structures through epoche, phenomenological reduction, and imaginative variation — the study investigates what spiritual communication experiences Budi Daya adherents undergo and how these shape their vertical (human-divine) and horizontal (human-human/nature) communicative relationships. Data were collected from nine purposively selected informants through in-depth interviews, participant observation during community rituals, and documentary review. Three invariant themes emerge from the cross-case analysis: (1) cognitive-reflective experience manifested as inner spiritual struggle and intrapersonal dialogue (textural description: Indra, Ecep, Euis Shelian); (2) ritual-behavioral experience expressed through the symbolic and collective dimensions of the Mipit Amit ceremony; and (3) social-communal experience realized through solidarity, togetherness, and interreligious harmony. The study’s novelty lies in its proposal of a dual-channel spiritual communication framework — bridging transcendental and cultural communication theory — grounded in the indigenous lived experience of a non-mainstream local belief community in Indonesia, advancing existing spiritual communication scholarship by demonstrating that transcendental and cultural communication are mutually constitutive in indigenous religious practice.
The construction of legitimacy of digital da'wah through Islamic public relations: A qualitative content analysis of NU Jabar online Khoiruddin Muchtar; Asep Iwan Setiawan; Astri Dwi Andriani
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): July - December 2026
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v11i2.14471

Abstract

While studies on the digitalization of da’wah in Indonesia have flourished, a significant scholarly gap remains regarding how traditional Islamic organizations construct institutional legitimacy through Islamic Public Relations at the regional level. Most literature focuses on general content or individual charisma, often overlooking the strategic organizational communication required to maintain religious authority amidst digital fragmentation. This study analyzes the construction of da’wah legitimacy on the NU Jabar Online portal using qualitative content analysis. The research focuses on three primary agendas: religious moderation, pesantren education, and nationalism as core pillars of organizational branding. Findings indicate that NU Jabar Online employs Islamic Public Relations strategies by integrating moral and cognitive legitimacy. This is achieved through the personification of Kiai as authorities and the adaptation of traditional symbols into modern digital formats. Practically, this research provides a strategic roadmap for media managers to solidify organizational authority. It recommends integrating Aswaja values with digital reputation management to effectively counter extremist narratives in cyberspace.