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Peran Proses dalam Bauran Pemasaran Jasa Pendidikan terhadap Keputusan Mahasiswa Memilih Program Studi PGSD Najib, Khotim Hanifudin; Nofrida, Eka Ridha; Budiarto, Sulistyo
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.19902

Abstract

In the era of increasingly fierce global competition, higher education institutions are required to enhance their marketing strategies to attract prospective students. The Primary School Teacher Education (PGSD) program is one of the popular programs, but students' decisions to choose this program are influenced by various factors in the education service marketing mix. This study aims to analyze the influence of the education service marketing mix on students' decisions to choose the PGSD program. This research uses a quantitative approach with a sample of 186 students from the 2022 and 2023 cohorts. Data were collected through a survey using Google Forms and analyzed using multiple regression analysis techniques. The education service marketing mix examined consists of seven elements: Process, Price, Promotion, Place, People, Product, and Physical Evidence. The results show that partially, only the process element significantly influences students' decisions to choose the PGSD program. Other elements such as price, promotion, place, people, product, and physical evidence do not show significant individual influence. However, simultaneously, the entire education service marketing mix significantly influences students' decisions to choose the PGSD program, with a contribution of 68%. This indicates that while some elements are not significant individually, the overall combination of the marketing mix elements still has a meaningful impact. These findings suggest that improving the quality of processes in delivering educational services, can increase students' interest in choosing the PGSD program. Therefore, educational institutions are expected to focus on enhancing process aspects to attract more prospective students. Additionally, even though other elements do not show significant partial effects, it is still important to consider the entire marketing mix in educational marketing strategies.
Membangun kesadaran ramah lingkungan melalui program edukasi pengolahan sampah pada kelompok wanita tani Melati Berbah Yogyakarta Najib, Khotim Hanifudin; Herdana, Afrizal Rafif; Putri, Amalia Harlin Hernanda; Hanifah, Amalina Nur; Ardyatama, Arif; Rahmadani, Noviana Dwi
Buletin Pengabdian Multidisiplin Vol. 2 No. 2 (2024): Buletin Pengabdian Multidisiplin November 2024
Publisher : Piramida Akademi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62385/budimul.v2i2.123

Abstract

Purpose − The accumulation of improperly managed waste has become an urgent environmental issue in Indonesia. To address this, efforts to increase community awareness and knowledge regarding waste management are essential. This waste management education activity aims to enhance environmental awareness among members of the Melati Farmers' Group (KWT) in Berbah, Yogyakarta. Method − The activity was conducted on July 21, 2024, at the house of Mr. Suherman, RT 6 RW 2, Jragung Hamlet, Berbah, Sleman, DIY, involving 10 students as facilitators and 15 KWT Melati members as participants. The methods used in this activity included presenting waste management materials, interactive dialogues, Q&A sessions, and screening educational videos. At the end of the activity, an environmental awareness survey was conducted through a questionnaire consisting of 10 statements to measure changes in participants' knowledge and attitudes towards waste management. Findings − The results of the evaluation questionnaire processing showed that 40% of participants had high environmental awareness, while 60% had very high environmental awareness. Participants' enthusiasm for the materials presented was evident from their active participation in the discussion sessions and positive responses to the educational video screenings. These findings indicate that waste management education programs with interactive and visual approaches can effectively enhance environmental awareness in the community. It is hoped that through this activity, KWT Melati members can apply the waste management techniques they have learned, thereby contributing positively to their surrounding environment.
Examining Student Perception and Enthusiasm for The MBKM Program: A Comprehensive Study Najib, Khotim Hanifudin; Ardhian, Trio; Nofrida, Eka Ridha
el-Tarbawi Vol. 17 No. 1 (2024): Jurnal El-Tarbawi
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/tarbawi.vol17.iss1.art4

Abstract

  Merdeka Belajar Kampus Merdeka (MBKM) is a new policy that has not been widely understood by students. It is necessary to assess students' perceptions and interests in this policy. This study was conducted to determine the extent of student perceptions of this policy and the level of student interest in the programs offered. The stages of the research method carried out include the preparation stage, data collection stage, data processing stage, and data analysis stage. The research method used in this study is a survey method using questionnaires as a data collection tool. The respondents of this study were 232 students of the elementary school teacher education study program starting from the Class of 2020 until 2022. Data analysis techniques use descriptive analysis, categorization and cross-tabulation as well as spherman rank correlation analysis. The results showed that students' interest in participating in the MBKM program was in the medium category. Student perceptions of MBKM policies are highest in the good category, and these perceptions are related to interest in participating in the MBKM program. Meanwhile, students' perceptions of MBKM programs are in the good category and these perceptions are related to their interest in participating in the MBKM program.
Kontribusi supervisi akademik kepala sekolah, budaya sekolah dan kompetensi guru terhadap kinerja guru SMK Negeri 1 Saptosari Warjono, Gandung; Najib, Khotim Hanifudin
Journal of Education Policy and Management Studies Vol. 1 No. 1 (2024): Journal of Education Policy and Management Studies
Publisher : Piramida Akademi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62385/jepams.v1i1.89

Abstract

This study aims to determine the magnitude of contributions (1) academic supervision, school culture, teacher competence on the performance of teachers at the Saptosari Gunungkidul Vocational School (2) the school principal's academic supervision of teacher performance in Saptosari Gunungkidul Vocational School (3) school culture on teacher performance in Saptosari Gunungkidul District Vocational High School (4) teacher competency on teacher performance in Saptosari Gunungkidul State Vocational School. This research is a quantitative study, and is a research population where the population of the study is all teachers of the Saptosari Vocational High School which number 73 teachers. This study uses an ex-post facto approach, namely by testing what has happened to the research subjects. Data was collected through questionnaires using a Likert scale. Validate the contents of the expert judgment to examine the questionnaire instruments on material, language and measurement aspects. The construct validity of the instrument was tested using the product moment correlation technique from Carl Pearson. The reliability of the research instruments was tested by the Cronbach Alpha coefficient test. Data analysis was carried out after test requirements analysis, namely normality, linearity test, and multicollinearity test. The results of this study are as follows; 1) Academic supervision of principals, school culture, and teacher competencies on their own and together provide a positive contribution to the improvement of the performance of Saptosari State Vocational School teachers. This means that whenever there is an increase in the three variables, the performance of teachers in Saptosari District Vocational Schools will increase, 2) The results of the analysis show that teacher competencies make the greatest contribution to the work of Saptosari District Vocational School teachers, and academic supervision that provides the least contribution to the performance of state vocational school teachers as fast as Saptosari.
Edukasi anti bullying sebagai upaya untuk meningkatkan kesadaran dan kepedulian masyarakat terhadap bullying: studi kasus di padukuhan Karangpadang Ahmad Syauqi Hidayatullah; Khotim Hanifudin Najib; Theodora Aprilia Gloriani; Syafalani Narulita
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 7, No 4 (2024): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v7i4.2373

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan kepedulian masyarakat Padukuhan Karangpadang terhadap masalah bullying melalui program edukasi anti-bullying. Program ini terdiri dari tiga tahapan utama: observasi, pelaksanaan, dan evaluasi. Tahap observasi dilakukan untuk memahami kondisi awal pemahaman masyarakat mengenai bullying melalui wawancara. Pada tahap pelaksanaan, metode dialog interaktif digunakan untuk menyampaikan materi edukasi, yang meliputi definisi bullying, jenis-jenis bullying, dampak bullying, strategi pencegahan, dan konsekuensi tindakan bullying bagi korban dan pelaku. Materi disampaikan oleh Bapak Ahmad Syauqi Hidayatullah, seorang narasumber berpengalaman dalam bidang pendidikan. Tahap evaluasi dilakukan dengan penyebaran angket sebelum dan sesudah program untuk mengukur perubahan pemahaman dan sikap peserta. Hasil analisis deskriptif menunjukkan adanya peningkatan yang signifikan dalam pengetahuan dan kesadaran masyarakat mengenai bullying. Program ini berhasil mendorong partisipasi aktif dan kolaborasi komunitas dalam upaya pencegahan bullying, serta menciptakan lingkungan yang lebih aman dan ramah di Padukuhan Karangpadang.
Pembelajaran Selama Pandemi Covid-19: Kesiapan Belajar Daring dan Stress Akademik pada Mahasiswa Najib, Khotim Hanifudin; Alvianto, Adhika; Hidayatullah, Ahmad Syauqi; Trio Ardhian
Jurnal Ilmiah Pendidikan dan Pembelajaran Vol. 6 No. 2 (2022): Juli 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jipp.v6i2.42959

Abstract

Stres akademik di kalangan mahasiswa bisa terjadi karena kesiapan pembelajaran yang kurang baik. Pandemi menyebabkan pembelajaran dilakukan secara daring tanpa ada persiapan yang matang. Penelitian ini bertujuan untuk menganalisis pengaruh kesiapan pembelajaran daring terhadap stres akademik mahasiswa dan perbedaan tingkat stres akademik antara mahasiswa dan mahasiswi. Penelitian ini menggunakan jenis penelitian deskripsi analisis dengan pendekatan cross-sectional. Data penelitian dikumpulkan dari 246 mahasiswa yang mengikuti pembelajaran daring. Penentuan sampel dilakukan dengan menggunakan teknik random sampling. Penelitian ini menggunakan skala kesiapan pembelajaran daring yang berjumlah 22 item untuk mengukur tiga sub-aspek yaitu self directed learning, Technical Readiness dan Comfort with non-face to face communication. Pengukuran stres akademik menggunakan Depression Anxiety and Stress Scale 42 (DASS 42) yang berjumlah 49 item untuk mengukur tiga sub-aspek yaitu indikator fisik (14 item), indikator psikis/mental (18 item) dan indikator perilaku (17 item). Data yang dikumpulkan kemudian dianalisis dengan menggunakan teknik analisis korelasi. Hasil penelitian menunjukkan bahwa kesiapan pembelajaran daring berhubungan positif dengan stres akademik mahasiswa dan ada perbedaan tingkat stres akademik dan kesiapan pembelajaran daring antara mahasiswa dan mahasiswi. Temuan ini memiliki implikasi penting bagi para dosen untuk memperhatikan kesiapan pembelajaran daring para mahasiswa.
“Serve and Ngalap berkah”: Motivation to be An Islamic Boarding School Teacher Khotim Hanifudin Najib; Muhamad Agus Mushodiq; Prabowo Adi Widayat; Elyas Djufri
12 Waiheru Vol. 10 No. 2 (2024): 12 Waiheru
Publisher : Balai Diklat Keagamaan Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70872/12waiheru.v10i2.181

Abstract

Many studies have been conducted in various countries exploring why people become school teachers. However, only some have explored why someone becomes an Islamic boarding school teacher. This article explores why someone is becoming a teacher at an Islamic boarding school. This case study research was conducted by interviewing teachers at the Nurul Ummah Islamic Boarding School in Yogyakarta. A total of 8 teachers shared their experiences while being teachers at the Islamic boarding school. The research results show that teachers teaching at Islamic boarding schools are motivated to serve and "ngalap berkah." Serving has become a tradition for students who have completed their studies at Islamic boarding schools as a form of reciprocation of a student's gratitude to the Islamic boarding school and its Kyai. Ngalap berkah is believed to be a guarantee from the Kyai for the blessings of knowledge obtained by the students who become teachers at the Islamic boarding school.
IMPLEMENTASI PENGGUNAAN MEDIA FLASH CARD PADA MATA PELAJARAN IPS DI KELAS IV SD NEGERI 1 TRIRENGGO BANTUL Muhammad Sofirin; Abdul Rahim; Khotim Hanifudin Najib
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 q
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.24280

Abstract

Analysis of the Use of Flash Card Media in Social Studies Subject for Fourth Grade at SD Negeri 1 Trirenggo Bantul. The main issue in this research is that the practice of implementing flash card media has not been specifically identified in terms of what the fourth-grade teacher does in Social Studies learning. The purpose of this study is to describe: 1) the planning, 2) the implementation of Social Studies learning using flash card media, and 3) students' responses to the use of flash card learning media in fourth-grade Social Studies at SD Trirenggo Bantul. The research method used is qualitative. Data collection techniques included interviews, observations, and documentation. Data analysis was carried out through: 1) Data reduction, 2) Data presentation, and 3) Drawing conclusions and verification. The results of the study show that: 1) The teacher has designed the flash card media in the teaching module and prepared the flash cards according to the material, 2) The learning implementation involved the use of flash card media through cooperative and presentation methods, 3) The students showed enthusiastic and joyful responses during the Social Studies learning process.
Pelatihan Pembuatan Pupuk Biosaka, Upaya Perlindungan Tanaman Berbasis Ekologi Untuk Menjaga Kelestarian Lingkungan Saryanto Saryanto; Rejo Kirono; Khotim Hanifudin Najib; Ahdan Aufa Ilman; Ainun Jaria; Devi Rahmaningtias; Madiasta Madiasta; Margaretha Eltris Don; Nurul Nur Amelia; Heri Winarno; Lono Madyo
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 3 (2024): Agustus : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i3.376

Abstract

Biosaka fertilizer production training is an educational program designed to provide practical knowledge and skills in the production of organic fertilizer through fermentation of natural ingredients. Biosaccharine fertilizer, which is made from plant residues, animal waste and certain microorganisms, offers an environmentally friendly and efficient solution for improving soil fertility and plant health. This training includes an introduction to materials and tools, the fermentation process, and the application of biosaccharide fertilizer to various types of plants. Through this approach, participants—including farmers, agricultural extension workers, and other individuals—are expected to be able to produce high-quality biochemical fertilizer independently. It is hoped that the results of this training will reduce dependence on chemical fertilizers and support sustainable agricultural practices that are more economical and environmentally friendly.
KONSTRUKSI SOSIAL ISLAM MODERAT JAMAAH MAIYAH MOCOPAT SYAFAAT PADA GENERASI MILENIAL DI YOGYAKARTA Najib, Khotim Hanifudin; Habibullah, Achmad
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 5 No. 2 (2020): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v5i2.1175

Abstract

Understanding moderate Islam is very important to millennial Muslim generations in Indonesia. Today, this millennial generation is threatened by exposure to radicalism and intolerance, such as environmental studies, reading books and the Internet. This paper is a phenomenological study of the recitation of the congregation of intercessors Maiyah mocopat to inculcate moderate Islamic understanding in the millennial generation in Yogyakarta. The externalization of moderate Islam towards the millennial generation is achieved by creating a comfortable and enjoyable learning environment. Activities that occurred during this interfaith prayer session included Al-Quran, Shalawatan, Group Discussions, delivery of resource materials, sharing, and events interspersed with Kyai Kanjeng music performances. The activity makes the millennial generation have an objective understanding (objectivation) about peaceful Islam, soothing Islam, and moderate Islam. The internalization of moderate Islam is carried through primary socialization and secondary socialization. Primary socialization is carried in the family environment with the exemplary method. Whereas secondary socialization is carried in educational institutions such as schools, recitals, including through interfaith recitation sessions which held every 17th of the month