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Peran Proses dalam Bauran Pemasaran Jasa Pendidikan terhadap Keputusan Mahasiswa Memilih Program Studi PGSD Najib, Khotim Hanifudin; Nofrida, Eka Ridha; Budiarto, Sulistyo
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.19902

Abstract

In the era of increasingly fierce global competition, higher education institutions are required to enhance their marketing strategies to attract prospective students. The Primary School Teacher Education (PGSD) program is one of the popular programs, but students' decisions to choose this program are influenced by various factors in the education service marketing mix. This study aims to analyze the influence of the education service marketing mix on students' decisions to choose the PGSD program. This research uses a quantitative approach with a sample of 186 students from the 2022 and 2023 cohorts. Data were collected through a survey using Google Forms and analyzed using multiple regression analysis techniques. The education service marketing mix examined consists of seven elements: Process, Price, Promotion, Place, People, Product, and Physical Evidence. The results show that partially, only the process element significantly influences students' decisions to choose the PGSD program. Other elements such as price, promotion, place, people, product, and physical evidence do not show significant individual influence. However, simultaneously, the entire education service marketing mix significantly influences students' decisions to choose the PGSD program, with a contribution of 68%. This indicates that while some elements are not significant individually, the overall combination of the marketing mix elements still has a meaningful impact. These findings suggest that improving the quality of processes in delivering educational services, can increase students' interest in choosing the PGSD program. Therefore, educational institutions are expected to focus on enhancing process aspects to attract more prospective students. Additionally, even though other elements do not show significant partial effects, it is still important to consider the entire marketing mix in educational marketing strategies.
Membangun kesadaran ramah lingkungan melalui program edukasi pengolahan sampah pada kelompok wanita tani Melati Berbah Yogyakarta Najib, Khotim Hanifudin; Herdana, Afrizal Rafif; Putri, Amalia Harlin Hernanda; Hanifah, Amalina Nur; Ardyatama, Arif; Rahmadani, Noviana Dwi
Buletin Pengabdian Multidisiplin Vol. 2 No. 2 (2024): Buletin Pengabdian Multidisiplin November 2024
Publisher : Piramida Akademi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62385/budimul.v2i2.123

Abstract

Purpose − The accumulation of improperly managed waste has become an urgent environmental issue in Indonesia. To address this, efforts to increase community awareness and knowledge regarding waste management are essential. This waste management education activity aims to enhance environmental awareness among members of the Melati Farmers' Group (KWT) in Berbah, Yogyakarta. Method − The activity was conducted on July 21, 2024, at the house of Mr. Suherman, RT 6 RW 2, Jragung Hamlet, Berbah, Sleman, DIY, involving 10 students as facilitators and 15 KWT Melati members as participants. The methods used in this activity included presenting waste management materials, interactive dialogues, Q&A sessions, and screening educational videos. At the end of the activity, an environmental awareness survey was conducted through a questionnaire consisting of 10 statements to measure changes in participants' knowledge and attitudes towards waste management. Findings − The results of the evaluation questionnaire processing showed that 40% of participants had high environmental awareness, while 60% had very high environmental awareness. Participants' enthusiasm for the materials presented was evident from their active participation in the discussion sessions and positive responses to the educational video screenings. These findings indicate that waste management education programs with interactive and visual approaches can effectively enhance environmental awareness in the community. It is hoped that through this activity, KWT Melati members can apply the waste management techniques they have learned, thereby contributing positively to their surrounding environment.
Examining Student Perception and Enthusiasm for The MBKM Program: A Comprehensive Study Najib, Khotim Hanifudin; Ardhian, Trio; Nofrida, Eka Ridha
el-Tarbawi Vol. 17 No. 1 (2024): Jurnal El-Tarbawi
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/tarbawi.vol17.iss1.art4

Abstract

  Merdeka Belajar Kampus Merdeka (MBKM) is a new policy that has not been widely understood by students. It is necessary to assess students' perceptions and interests in this policy. This study was conducted to determine the extent of student perceptions of this policy and the level of student interest in the programs offered. The stages of the research method carried out include the preparation stage, data collection stage, data processing stage, and data analysis stage. The research method used in this study is a survey method using questionnaires as a data collection tool. The respondents of this study were 232 students of the elementary school teacher education study program starting from the Class of 2020 until 2022. Data analysis techniques use descriptive analysis, categorization and cross-tabulation as well as spherman rank correlation analysis. The results showed that students' interest in participating in the MBKM program was in the medium category. Student perceptions of MBKM policies are highest in the good category, and these perceptions are related to interest in participating in the MBKM program. Meanwhile, students' perceptions of MBKM programs are in the good category and these perceptions are related to their interest in participating in the MBKM program.
Kontribusi supervisi akademik kepala sekolah, budaya sekolah dan kompetensi guru terhadap kinerja guru SMK Negeri 1 Saptosari Warjono, Gandung; Najib, Khotim Hanifudin
Journal of Education Policy and Management Studies Vol. 1 No. 1 (2024): Journal of Education Policy and Management Studies
Publisher : Piramida Akademi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62385/jepams.v1i1.89

Abstract

This study aims to determine the magnitude of contributions (1) academic supervision, school culture, teacher competence on the performance of teachers at the Saptosari Gunungkidul Vocational School (2) the school principal's academic supervision of teacher performance in Saptosari Gunungkidul Vocational School (3) school culture on teacher performance in Saptosari Gunungkidul District Vocational High School (4) teacher competency on teacher performance in Saptosari Gunungkidul State Vocational School. This research is a quantitative study, and is a research population where the population of the study is all teachers of the Saptosari Vocational High School which number 73 teachers. This study uses an ex-post facto approach, namely by testing what has happened to the research subjects. Data was collected through questionnaires using a Likert scale. Validate the contents of the expert judgment to examine the questionnaire instruments on material, language and measurement aspects. The construct validity of the instrument was tested using the product moment correlation technique from Carl Pearson. The reliability of the research instruments was tested by the Cronbach Alpha coefficient test. Data analysis was carried out after test requirements analysis, namely normality, linearity test, and multicollinearity test. The results of this study are as follows; 1) Academic supervision of principals, school culture, and teacher competencies on their own and together provide a positive contribution to the improvement of the performance of Saptosari State Vocational School teachers. This means that whenever there is an increase in the three variables, the performance of teachers in Saptosari District Vocational Schools will increase, 2) The results of the analysis show that teacher competencies make the greatest contribution to the work of Saptosari District Vocational School teachers, and academic supervision that provides the least contribution to the performance of state vocational school teachers as fast as Saptosari.
Pembelajaran Selama Pandemi Covid-19: Kesiapan Belajar Daring dan Stress Akademik pada Mahasiswa Najib, Khotim Hanifudin; Alvianto, Adhika; Hidayatullah, Ahmad Syauqi; Trio Ardhian
Jurnal Ilmiah Pendidikan dan Pembelajaran Vol. 6 No. 2 (2022): Juli 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jipp.v6i2.42959

Abstract

Stres akademik di kalangan mahasiswa bisa terjadi karena kesiapan pembelajaran yang kurang baik. Pandemi menyebabkan pembelajaran dilakukan secara daring tanpa ada persiapan yang matang. Penelitian ini bertujuan untuk menganalisis pengaruh kesiapan pembelajaran daring terhadap stres akademik mahasiswa dan perbedaan tingkat stres akademik antara mahasiswa dan mahasiswi. Penelitian ini menggunakan jenis penelitian deskripsi analisis dengan pendekatan cross-sectional. Data penelitian dikumpulkan dari 246 mahasiswa yang mengikuti pembelajaran daring. Penentuan sampel dilakukan dengan menggunakan teknik random sampling. Penelitian ini menggunakan skala kesiapan pembelajaran daring yang berjumlah 22 item untuk mengukur tiga sub-aspek yaitu self directed learning, Technical Readiness dan Comfort with non-face to face communication. Pengukuran stres akademik menggunakan Depression Anxiety and Stress Scale 42 (DASS 42) yang berjumlah 49 item untuk mengukur tiga sub-aspek yaitu indikator fisik (14 item), indikator psikis/mental (18 item) dan indikator perilaku (17 item). Data yang dikumpulkan kemudian dianalisis dengan menggunakan teknik analisis korelasi. Hasil penelitian menunjukkan bahwa kesiapan pembelajaran daring berhubungan positif dengan stres akademik mahasiswa dan ada perbedaan tingkat stres akademik dan kesiapan pembelajaran daring antara mahasiswa dan mahasiswi. Temuan ini memiliki implikasi penting bagi para dosen untuk memperhatikan kesiapan pembelajaran daring para mahasiswa.
Pelatihan Pembuatan Pupuk Biosaka, Upaya Perlindungan Tanaman Berbasis Ekologi Untuk Menjaga Kelestarian Lingkungan Saryanto Saryanto; Rejo Kirono; Khotim Hanifudin Najib; Ahdan Aufa Ilman; Ainun Jaria; Devi Rahmaningtias; Madiasta Madiasta; Margaretha Eltris Don; Nurul Nur Amelia; Heri Winarno; Lono Madyo
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 3 (2024): Agustus : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i3.376

Abstract

Biosaka fertilizer production training is an educational program designed to provide practical knowledge and skills in the production of organic fertilizer through fermentation of natural ingredients. Biosaccharine fertilizer, which is made from plant residues, animal waste and certain microorganisms, offers an environmentally friendly and efficient solution for improving soil fertility and plant health. This training includes an introduction to materials and tools, the fermentation process, and the application of biosaccharide fertilizer to various types of plants. Through this approach, participants—including farmers, agricultural extension workers, and other individuals—are expected to be able to produce high-quality biochemical fertilizer independently. It is hoped that the results of this training will reduce dependence on chemical fertilizers and support sustainable agricultural practices that are more economical and environmentally friendly.
KONSTRUKSI SOSIAL ISLAM MODERAT JAMAAH MAIYAH MOCOPAT SYAFAAT PADA GENERASI MILENIAL DI YOGYAKARTA Najib, Khotim Hanifudin; Habibullah, Achmad
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 5 No. 2 (2020): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v5i2.1175

Abstract

Understanding moderate Islam is very important to millennial Muslim generations in Indonesia. Today, this millennial generation is threatened by exposure to radicalism and intolerance, such as environmental studies, reading books and the Internet. This paper is a phenomenological study of the recitation of the congregation of intercessors Maiyah mocopat to inculcate moderate Islamic understanding in the millennial generation in Yogyakarta. The externalization of moderate Islam towards the millennial generation is achieved by creating a comfortable and enjoyable learning environment. Activities that occurred during this interfaith prayer session included Al-Quran, Shalawatan, Group Discussions, delivery of resource materials, sharing, and events interspersed with Kyai Kanjeng music performances. The activity makes the millennial generation have an objective understanding (objectivation) about peaceful Islam, soothing Islam, and moderate Islam. The internalization of moderate Islam is carried through primary socialization and secondary socialization. Primary socialization is carried in the family environment with the exemplary method. Whereas secondary socialization is carried in educational institutions such as schools, recitals, including through interfaith recitation sessions which held every 17th of the month
Connections between Religious Leaders and Communities: The Role of Tuan Guru in Mobilizing Community Participation in Indonesia Muhammad Makki; Khotim Hanifudin Najib; Mansur Hakim
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 10 No. 1 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v10i1.5617

Abstract

This study explores the role of religious leadership in mobilizing community participation within the context of Islamic boarding schools ‘pondok pesantren’ in East Lombok, Indonesia. The focus is on understanding how the charisma and religious authority of tuan guru influence community engagement in the development and sustainability of these educational institutions. The significance of this research lies in addressing a gap in the literature regarding the interplay between religiosity and social participation in Islamic educational settings. Using a qualitative phenomenological approach, data were collected through in-depth interviews, participant observations, and document analysis involving key stakeholders, including tuan guru, pesantren administrators, students, and local community members. This study is analyzed using Resource Mobilization Theory, which emphasizes both societal support and constraint of social movement phenomena. Findings show that tuan guru’s approach to leadership—grounded in Islamic values and humility—enabled him to navigate societal resistance, inspiring both material contributions such as land and building materials and non-material contributions such as voluntary labor and moral support. Furthermore, the deeply rooted tradition of gotong royong ‘mutual cooperation’ amplified collective efforts, sustaining the pesantren’s progress. This research contributes to the discourse on religious leadership by highlighting how charismatic and inclusive leadership can transform community dynamics and mobilize collective resources. These findings underscore the importance of integrating cultural and religious values in leadership practices for community development.
Upaya Membangun Sikap Moderasi Beragama Mahasiswa melalui Pembelajaran Agama Islam Berbasis Masalah Najib, Khotim Hanifudin; Hidayatullah, Ahmad Syauqi; Widayat, Prabowo Adi
Tarbawiyah Jurnal Ilmiah Pendidikan Vol 6 No 2 (2022): Tarbawiyah : Jurnal Ilmiah Pendidikan
Publisher : Institut Agama Islam Negeri (IAIN) Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/tarbawiyah.v6i2.5492

Abstract

The Indonesian nation is known as a pluralistic nation (religion, culture, language, customs). The plurality of the nation brings two consequences, namely strength, and conflict. Become a strength if the Indonesian people are able to accept pluralism, and becomes a conflict if they cannot accept pluralism. Of course, we all hope that this plurality will become the strength of the nation. Therefore, it is necessary to build the strength of this nation with its plurality. One of the efforts that can be done to build the strength of religious communities is to build an attitude of religious moderation. Efforts to build students’ religious moderation can be done in various ways, one of which is through problem-based learning. The purpose of this study is to reveal the problem-based learning of the Islamic Religion as an effort to build students’ religious moderation attitudes in public universities. The research method used is qualitative with a phenomenological approach and survey. The subjects of this study were Universitas Sarjanawiyata Tamansiswa students from the faculty of teacher training and education in the Islamic Religion course. Data is collected through observation, documentation, and questionnaires. The research was conducted by observing Islamic religious learning and strengthening it by studying learning documents. The results show that problem-based Islamic learning can shape students' religious moderation attitudes.
Countering Radicalism through Inclusive Islamic Education: A Study of Raḥmatan lil ‘Ālamīn Values among University Students Ahmad Syauqi Hidayatullah; Rochmad Novian Inderanata; Khotim Hanifudin Najib
Bulletin of Indonesian Islamic Studies Vol. 4 No. 1 (2025): Bulletin of Indonesian Islamic Studies
Publisher : KURAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/biis.v4i1.1528

Abstract

This study examines the role of inclusive Islamic education in countering radicalism among university students, focusing on their understanding of the Raḥmatan lil ‘Ālamīn (IRA) values. The IRA concept promotes compassion, tolerance, and dialogue. These values serve as a potential ideological counterweight to extremism. Using a quantitative survey method, data from 369 students were analysed through Pearson's correlation to examine the relationship between inclusive Islamic values and radical tendencies. The results revealed that the majority of students had internalised IRA values, demonstrating high levels of positive attitudes across all four domains. Pearson's correlation analysis revealed a significant negative correlation (p < 0.01) between IRA values and radical inclinations. This suggests that students who embrace moderate Islamic ethics are less vulnerable to extremist ideologies. Notably, tolerance and democratic values exhibited the strongest inverse relationships with fanatical and radical attitudes. These findings emphasise the importance of incorporating inclusive Islamic values into higher education curricula as a preventive measure against ideological radicalisation. By fostering environments that emphasise peace, pluralism, and civic responsibility, educational institutions can play a key role in promoting moderation and resilience against extremism among young people.