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PELATIHAN PEMASARAN ONLINE PRODUK INDUSTRI KREATIF DI DESA LAKSANA MEKAR, KECAMATAN PADALARANG, KABUPATEN BANDUNG BARAT Sam'un Jaja Raharja; Aranis Chan; Nenden Kostini; Herwan Abdul Muhyi
Dharmakarya Vol 9, No 2 (2020): Juni, 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v9i2.24691

Abstract

Penelitian ini bertujuan untuk menganalisis pemasaran produk industri kreatif pada komunitas Ecovillage Wilayah Citarum di Desa Laksana Mekar Kecamatan Padalarang Kabupaten Bandung Barat. Berdasarkan analisis situasi terdapat kendala dalam pemasaran produk tersebut secara langsung yang disebabkan oleh keterbatasan waktu untuk memasarkan dan keterbatasan tempat pemasaran (outlet). Untuk mengatasi kendala tersebut dan berdasarkan hasil diskusi dengan komunitas Ecovillage, maka salah satu alternatif solusi yang dipilih dan diputuskan adalah dengan melakukan pemasaran secara online (online marketing). Pelatihan diberikan untuk memberikan pengetahuan dan ketrampilan dalam memasarkan produk secara online. Metode pelatihan yang diberikan berupa hakekat pemasaran, dasar-dasar pemasaran online dan praktek pembuatan fitur-fitur pemasaran online dengan menggunakan smart phone. Hasil pelatihan menunjukkan telah terjadi perubahan pengetahuan dan ketrampilan para peserta dalam teori dan praktek pemasaran produk secara online. Disarankan agar ada kegiatan pendampingan lanjutan sejalan dengan perkembangan teknolog informasi yang cepat dan dinamis
BUSINESS ORGANIZATION ANALYSIS IN THE FIELD OF IT CONSULTANT BUSINESS USING MCKINSEY 7S MODEL BASED ON CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) POINT OF VIEW AND COMPONENTS CHARACTERISTIC OF IT CONSULTANTS Afifah Salihah; Sam'un Jaja Raharja; Herwan Abdul Muhyi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5764

Abstract

This research aims to evaluate company performance, especially those in the IT consultant business. This research uses descriptive qualitative methodology to identify the company's performance by using McKinsey 7s Model. Interviews and observations with resource individuals were used as data collection approaches to acquire information on the process of achieving organizational or commercial goals. The main focus of this article is companies that provide IT consulting services. The author interviewed an informant from ABC Company engaged in the IT consulting business and an informant from XYZ Company involved in the same field. The study findings reveal that each company has its advantages and disadvantages. This piece has to improve good communication, an organized manager, and change agents. It is hoped that these findings may serve as a solution and motivation for these two businesses in resolving their issues.
IMPLEMENTASI KEBIJAKAN PENYELESAIAN PERSELISIHAN HUBUNGAN INDUSTRIAL MELALUI MEDIASI DI INDONESIA (STUDI KASUS: KABUPATEN SUMEDANG) Friska Prastya Harlis; Herwan Abdul Muhyi; Mohammad Benny Alexandri
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 2, No 4 (2019): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.531 KB) | DOI: 10.24198/responsive.v2i3.26081

Abstract

Penelitian ini bertujuan untuk mengetahui mengapa implementasi kebijakan penyelesaian perselisihan hubungan industrial melalui mediasi di Indonesia dengan studi kasus di Kabupaten Sumedang yang dilaksanakan oleh Dinas Tenaga Kerja dan Transmigrasi Kabupaten Sumedang belum efektif. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif bersifat deskriptif dan cenderung menggunakan analisis dengan pendekatan induktif. Dimana dengan melalui metode kualitatif, peneliti berusaha mencari pemahaman terhadap suatu objek. Dari hasil penelitian diketahui bahwa implementasi kebijakan penyelesaian perselisihan hubungan industrial melalui mediasi yang dilaksanakan oleh Dinas Tenaga Kerja dan Transmigrasi Kabupaten Sumedang belum efektif karena belum terpenuhinya variabel ukuran dan tujuan kebijakan, sumber daya, karakteristik agen pelaksana, sikap para pelaksana, aktivitas implementasi dan komunikasi antar organisasi serta lingkungan ekonomi, sosial dan politik.Kata Kunci : Implementasi Kebijakan, Penyelesaian Perselisihan Hubungan Industrial, Mediasi, Indonesia
Analisis Kebijakan dalam Penanganan Dampak Risiko Covid-19 Terhadap Usaha Mikro, Kecil dan Menengah Di Kota Bandung Jawa Barat, Indonesia Sam'un Jaja Raharja; Herwan Abdul Muhyi; Rusdin Tahir
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 3 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.471 KB) | DOI: 10.34007/jehss.v4i3.904

Abstract

The Covid-19 outbreak has had implications for various areas of life, including health, economics and social. The economic impact is felt by all economic actors. This study aims to analyze the impact of the risk of Covid-19 on Micro, Small and Medium Enterprises (MSMEs) in Bandung City and formulate policy steps for these MSMEs. The research method used in this research is a combination research method, namely quantitative and qualitative methods. Primary data collection techniques through distributing questionnaires to MSMEs business actors during the Pandemic. Secondary data were collected from government reports, mass media news, as well as sources from journals and research reports. The research was carried out from April to July 2020. The results showed the impact of PSBB felt by MSMEs in the form of a decrease in sales of 92%, 77% of demand, an increase in raw material prices of 53%, 48% of financial difficulties, 45% of production constraints, of raw material difficulties 49 % and distribution barriers 38%. The research concludes that the implementation of PSBB in Indonesia is unlikely to be prolonged. The effect of implementation has a direct impact on MSMEs that lose income. The recovery needed by MSMEs is market access. Acceleration of recovery can be done by making policies for the procurement of goods and services supplied by MSMEs. The government is advised to campaign for “spending from MSMEs.” Capital assistance is provided in the form of low-interest loans with a wide payback period for additional working capital needs.
PENGGUNAAN DIGITAL PAYMENT PADA USAHA MIKRO, KECIL, DAN MENENGAH Suryanto Suryanto; Herwan Abdul Muhyi; Poni Sukaesih Kurniati
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.39452

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This study aims to analyze the transformation of micro, small and medium enterprise (MSMEs) financing in Indonesia. This research is motivated by the phenomenon of MSMEs, which often face problems in financing. However, on the other hand, financial institutions find it difficult to find a database of MSMEs to channel their loans. This study uses a descriptive method with a qualitative approach. Sources of data were obtained from various sources, both primary and secondary. Primary data is obtained from statements made by informants from the Financial Services Authority, the Association of Indonesian Crowdfunding Services, crowdfunding players, and MSMEs that have taken advantage of crowdfunding. Meanwhile, secondary data were obtained from several published articles. The results show that the government has helped provide a source of financing for MSMEs, both through banking and non-banking. However, there were several obstacles that occurred in the field, both from MSMEs and financial institutions. The presence of securities crowdfunding instruments raises new hopes for MSMEs in fulfilling financing. In addition to an easy submission procedure, access can also be done via a digital platform.Penelitian ini bertujuan untuk menganalisis penggunaan digital payment pada Usaha Mikro, Kecil Dan Menengah (UMKM). Metode penelitian yang digunakan adalah kualitatif dengan jenis penelitian eksploratif. Sumber data diperoleh dari hasil wawancara mendalam dan studi literatur. Wawancara dilakukan dengan beberapa informan, antara lain: perusahaan asosiasi fintech, Bank Indonesia, Asosiasi UMKM Indonesia, dan perusahaan pengguna digital payment. Hasil penelitian menunjukkan bahwa penggunaan system pembayaran telah mengalami evolusi sejak jaman barter hingga system digital payment. Penggunaan system digital payment banyak memberikan beberapa manfaat. Adapun manfaat penggunaan digital payment dapat dirasakan baik oleh pelaku usaha sendiri maupun oleh konsumen. Dengan demikian penggunaan digital payment mampu meningkatkan efektivitas dan efesiensi khususnya bagi pelaku UMKM. Kesimpulan dari penelitian ini bahwa penggunaan digital payment mampu meberikan berbagai manfaat bagi pelaku UMKM.
ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY) Rani Sukmadewi; Herwan Abdul Muhyi; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1133

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.
PENGARUH PENILAIAN KINERJA, REWARD, DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT. ESHAN PROSPERA ABADI Hasnun Aisya; Suryanto Suryanto; Herwan Abdul Muhyi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1165

Abstract

This study aims to determine the effect of performance assessment, reward, and punishment on performance at PT Eshan Prospera Abadi Cikarang. The research method used is quantitative. Primary data was obtained through a survey by filling out open and closed questionnaires, as well as unstructured interviews, while secondary data was obtained through literature studies. The population in this study were all employees of PT Eshan Prospera Abadi, which were 47 respondents. The sampling technique in this study was total sampling. The data analysis technique used was using validity test analysis, reliability test, classical assumption test, determination coefficient test, multiple regression analysis, and correlation coefficient test in finding the effect between performance assessment (X1), reward (X2), and punishment (X3) on performance (Y). The results of this study stated that there was a positive effect between performance assessment, reward, and punishment on performance
ANALISIS PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA PT. EAST WEST SEED INDONESIA DALAM MEMPERTAHANKAN DAYA SAING Rafa Tartila; Ratih Purbasari; Herwan Abdul Muhyi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1186

Abstract

This research aims to find out what factors can influence the results of use and also the implementation of CRM. The data to be obtained from informants was selected using purposive sampling techniques and using qualitative methods. The results of this research indicate that in implementing Customer Relationship Management there are obstacles or obstacles that occur in the dimensions of people, processes and technology at PT. East West Seed Indonesia. Based on the SWOT analysis results, it can be seen based on the quadrants at PT. East West Seed Indonesia is in Quadrant I (Progressive) which can be interpreted as PT. East West Seed Indonesia has good strengths which can then be utilized as an opportunity to encourage company progress.
PERTUMBUHAN USAHA PERSPEKTIF KREDIBILITAS PEMBIAYAAN EKSTERNAL PADA KOPERASI-KOPERASI DI PANGANDARAN Muhyi, Herwan Abdul; Sukoco, Iwan
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 7 No. 1: Desember 2017
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.341 KB) | DOI: 10.34010/jika.v7i1.1903

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Business growth is a process to business success. Cooperative as a business entity in the form of business entity, has a good growth indicator of profitability aspect size organization, the amount of human resources, asset growth, credibility in the eyes of finance institutions and others. This study aims to describe the growth of cooperatives from the point of view of the credibility of financing from external financing. This research uses descriptive analysis. The condition of external financing credibility is described from the results of a survey of 34 cooperative management representatives in Pangandaran Regency. Interviews were conducted on cooperative management and Section Head of Protection and Empowerment of Cooperatives in Pangandaran Regency. The results showed that the level of trust of external financing to cooperatives in Pangandaran Regency is 38.82%. This shows that the trust of external parties in providing capital loans is still lacking. Keywords: Business Growth, External Financing Credibility
Effectiveness of Competency and Organizational Culture in Encouraging Sustainable Cooperative Business Growth Ramadhan, Rega; Muhyi, Herwan Abdul; Maulina, Erna
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.010

Abstract

This study aims to determine and validate examples derived from several hypotheses and existing theories. This research method is quantitative with a verification type that examines cooperatives consisting of all cooperatives in the city of Bandung that are active and fostered by the Office of Cooperatives and small businesses of West Java Province, using a total of 403 cooperatives with a sample of 80 respondents. This study uses the main data whose data collection uses questionnaires and interviews. The data analysis technique used means the classical assumption test and multiple linear regression analysis methods. the results of this study explain that there is a significant impact between competency on sustainable business growth, the influence of organizational culture on sustainable business growth. The coefficient of determination of Competency and Organizational Culture is simultaneously 60.3% on Sustainable Struggle Growth, while the remaining 39.7% is the amount of donation given by other variables that are not studied. This study highlights the important role of competency and organizational culture in promoting sustainable business growth in the cooperative sector.