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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ilmu Politik dan Komunikasi Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal USAHA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Eduvest - Journal of Universal Studies IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JHSS (Journal of Humanities and Social Studies)
Herwan Abdul Muhyi
Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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OPTIMALISASI PENGGUNAAN SOCIAL MEDIA MARKETING BAGI PENGURUS KOPERASI PADA KOPERASI KOTA BANDUNG Chan, Arianis; Herawaty, Tetty; Muhyi, Herwan Abdul; Novel, Nurillah Jamil Achmawati; Sukmadewi, Rani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.43791

Abstract

Di era digital, koperasi didorong berkembang dan modern dengan kemampuan adaptasi baik secara sumber daya manusia maupun teknologi. Pada tahun 2019, jumlah koperasi aktif sebanyak 123.048 unit dengan volume usaha Rp154 triliun dan jumlah anggota sekitar 22 juta orang. Sedangkan pada Desember 2020, jumlah koperasi aktif sebanyak 127.124 unit dengan volume usaha Rp174 triliun dan jumlah anggota sekitar 25 juta orang. Pengembangan koperasi pun memiliki tantangan sendiri, sehingga perlu dilakukan upaya penguatan peran koperasi. Terkait dengan pengelolaan manajemen kelembagaan, peningkatan kapasitas SDM koperasi, penggunaan teknologi dan sistem informasi baik dalam manajemen koperasi maupun dalam menjalankan usahanya, perlu dilakukan pembinaan dan pendampingan serta kemitraan. Salah satu upaya yang dapat dilakukan untuk mengatasi tantangan yang dihadapi adalah melalui modernisasi koperasi. Pelatihan Optimalisasi Penggunaaan Social Media Marketing bagi Pengurus Koperasi pada Koperasi Kota Bandung ditujukan meningkatkan pengetahuan dan  kompetensi  pengurus koperasi dalam pengelolaan media sosial untuk media marketing koperasi. Melibatkan peserta yang berasal dari pengurus koperasi di Kota Bandung binaan Dinas Koperasi dan Usaha Mikro Kecil dan Menengah (Dinas KUMKM) Kota Bandung. Kegiatan ini menghasilkan capaian target utama yaitu peningkatan pengetahuan pengurus koperasi tentang social media serta peningkatan kemampuan pengelolaan social media marketing, berdasarkan self-assessment yang dilakukan sebelum dan sesudah kegiatan. Maka dapat disimpulkan bahwa pelatihan ini  telah berhasil dilaksanakan dengan beberapa evaluasi yang perlu ditindaklanjuti untuk  optimalisasi kompetensi social media marketing bagi koperasi. In the digital era, cooperatives are encouraged to develop and be modern with adaptability in terms of human and technological resources. In 2019, the number of active cooperatives was 123,048 units, with a business volume of IDR 154 trillion and around 22 million members. Whereas in December 2020, the number of active cooperatives was 127,124 units, with a business volume of IDR 174 trillion and about 25 million members. The development of cooperatives also has challenges, so it is necessary to strengthen the role of cooperatives. Related to the management of institutional management, increasing the capacity of cooperative human resources, and the use of technology and information systems both in cooperative management and in running their business, it is necessary to provide guidance and assistance as well as partnerships. One of the efforts that can be made to overcome the challenges faced is the modernization of cooperatives. Training on Optimizing the Use of Social Media Marketing for Cooperative Management at Bandung City Cooperatives aims to increase the knowledge and competence of cooperative management in managing social media for cooperative marketing media. Involving participants from cooperative management in the city of Bandung assisted by the Office of Cooperatives and Micro, Small and Medium Enterprises (Dinas KUMKM) of Bandung City. This activity resulted in the achievement of the primary target, namely increasing the knowledge of cooperative management about social media marketing and the ability to manage social media marketing, based on the self-assessment before and after the training. So this training has been successfully carried out with several evaluations that need to be followed up to optimize social media marketing competencies for cooperatives..
State of the Art Competitive Advantage at Indonesia Muhamad Taufiq, Harry Fauzan; Muhyi, Herwan Abdul; Tresna, Pratami Wulan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5605

Abstract

Everything a company does exceptionally well compared to its competitors is its competitive advantage, which is essential for its survival. Competitive advantage is one of the key factors that determine the success of a company and a country's economy. In Indonesia itself, competition is prevalent in every industry, encompassing Small and Medium Enterprises (SMEs) and the tourism industry, the above also necessitates the presence of skilled employees at different levels, in addition to technical staff. This article aims to assist researchers in developing a theoretical framework and guiding newcomers in competitive advantage research by providing recommendations on relevant journals and authors to reference when exploring this subject. The study uses the Scopus database to analyze annual research, publication trends, and the most cited documents, as well as to conduct bibliometric analysis. This includes examining grouped research topic trends, publication trends of discussed topics, and researching topics that are still not widely discussed.
PEMETAAN DAN DIGITALISASI SARANA PEMASARAN WISATA MENUJU KAWASAN AGROWISATA KREATIF CIWIDEY Muhyi, Herwan Abdul; Candradewini, Candradewini; Sukmadewi, Rani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i3.55679

Abstract

Ciwidey, dengan potensi agrowisatanya, memiliki peluang besar untuk dikembangkan menjadi kawasan wisata kreatif berbasis budaya. Namun pemasaran yang dilakukan masih didominasi cara-cara konvensional. Tujuan dari kegiatan ini adalah untuk mengidentifikasi dan mendigitalisasi data wisata di Ciwidey guna memperluas pemasaran. Metode yang digunakan meliputi wawancara, observasi, dokumentasi, dan diskusi kelompok terfokus dengan pihak terkait. Hasil dari program ini adalah peta wisata dan e-magazine yang mempromosikan destinasi wisata di Desa Lebakmuncang, Panundaan, dan Rawa Bogo. Peta wisata membantu wisatawan dalam menavigasi destinasi, sementara e-magazine menyediakan informasi lengkap mengenai potensi wisata dan budaya lokal. Kesimpulannya, digitalisasi data wisata tidak hanya meningkatkan visibilitas dan daya tarik wisata tetapi juga berkontribusi pada peningkatan jangkauan pemasaran objek wisata.
Pengaruh Islamic Marketing Mix Pada Layanan Digital Onboarding Terhadap Keputusan Menabung di Bank BJB Syariah Jawa Barat Ramadyanda, Muhammad Fajrin; Maulina, Erna; Muhyi, Herwan Abdul
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran Islam terhadap keputusan menabung di Bank BJB Syariah, khususnya melalui layanan Digital Onboarding. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi berganda, melibatkan 123 responden yang membuka tabungan melalui layanan tersebut. Hasil penelitian menunjukkan bahwa variabel price, promotion, people, dan process memiliki pengaruh signifikan terhadap keputusan menabung, sedangkan variabel product, place, physical evidence, promise, dan patience tidak berpengaruh signifikan secara individu. Secara keseluruhan, seluruh variabel memberikan kontribusi sebesar 76,2% terhadap keputusan menabung, menegaskan pentingnya strategi pemasaran syariah dalam menarik dan mempertahankan nasabah. Rekomendasi untuk Bank BJB Syariah mencakup inovasi layanan, transparansi biaya, program loyalitas, dan peningkatan aksesibilitas layanan digital.
Pengaruh Employability Skills Terhadap Pengembangan Adaptabilitas Karier (Studi pada Alumni Indonesian International Student Mobility Awards di Universitas Padjadjaran) Setiawan, Alfredo; Muhyi, Herwan Abdul; Aulia Hakim, Raden Marsha
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4219

Abstract

Meningkatkan employability skills menjadi kunci dari pengembangan adaptabilitas karier di dunia kerja. Penelitian ini bertujuan untuk mengetahui pengaruh employability skills terhadap adaptabilitas karier pada individu alumni IISMA di Universitas Padjadjaran yang sudah bekerja. Populasi dalam penelitian ini adalah seluruh alumni penerima beasiswa IISMA di Universitas Padjadjaran yang sudah bekerja dan sudah menyelesaikan program IISMA. Teknik  pengambilan  sampel  dalam  penelitian  ini  adalah  teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 68 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif-verifikatif. Teknik analisis data dilakukan dengan menggunakan software SPSS dan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa employability skills mempengaruhi adaptabilitas karier sebesar 67,7% , sedangkan sisanya sebesar 32,3% dipengaruhi oleh faktor lain. Dari penelitian ini terbukti bahwa mahasiswa Universitas Padjadjaran yang memiliki pengalaman studi di luar negeri dinilai lebih adaptif terhadap dunia kerja yang sesungguhnya.
Ethics and Leadership: Examining the Roles of Honesty and Integrity Aditama, Muhammad Nabil; Purbasari, Ratih; Raharja, Sam'un Jaja; Muhyi, Herwan Abdul
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.
Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern Fathiha, Erika Azzahra; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3537

Abstract

Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan.  Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.
ORGANIZATIONAL READINESS FOR ARTIFICIAL INTELLIGENCE WITH SYSTEMATIC MAPPING STUDY IN PUBLIC AND PRIVATE SECTORS Muhyi, Herwan Abdul; Sukmadewi, Rani; Chan, Arianis; Kahfi, Arbi Abdul
Sosiohumaniora Vol 26, No 3 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i3.56493

Abstract

Artificial Intelligence (AI) in organization is well-established in practice and has emerged as an exciting research area in recent years. However, no comprehensive review of the literature on organizational readiness for AI has been conducted. The aim of this paper is to map the current state of research of organizational readiness for AI. We conducted a systematic mapping study and found 32 relevant primary studies. Our findings are organised into two aspects. First, systematise and classify existing research in terms of number of papers published, year of publication, type of the research, country of origin, research methods, theories, and framework used. Second, to identify research gaps and propose a research agenda in the future. Most articles published after 2019 are dominated by exploratory, empirical and descriptive research and use qualitative and quantitative methods as an approach to conducting research. However, research on organizational readiness for AI is still often carried out in developed countries. The research contributes a thematic analysis of research variables, factor AI adoption, the results of AI implementation, theory and framework, research gaps in the literature, and an agenda for future research. More academic work needs to be done on organizational readiness for AI to improve conceptual clarity, theory building and development, understanding benefits and value for the business, understanding contextual factors, and critically exploring outcomes.
The Effect Of Time Management And Work-Life Balance On Job Satisfaction Putri, Fathya Kamila; Raharja, Sam’un Jasa; Muhyi, Herwan Abdul
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7682

Abstract

The study's title is "The Effect of Time Management and Work-Life Balance on Job Satisfaction". The goal of this research is to determine and comprehend how Time Management and Work-Life Balance affect Job Satisfaction among Generation Z Employees at PT.X. This study employed a quantitative technique. Data was gathered via surveys, literature reviews, and informal interviews. This study's population consisted of Gen Z employees of PT X, who are between the ages of 20 and 27. The research's sample was obtained by a saturation sampling approach, which meant that all populations in the study were utilized as samples. The study included 85 participants as samples. The findings of this study show that Generation Z employees at PT.X had a positive response to time management, that respondents had a positive response to work-life balance, and that time management and work-life balance had a significant effect on satisfaction. This demonstrates how time management and work-life balance are interconnected.
THE EFFECT OF SALES PROMOTION ON CUSTOMER PURCHASING DECISIONS Ramadhan, Rafy; Muhyi, Herwan Abdul; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16540

Abstract

There is an abundance of potential in Indonesia's food and beverage economy, but the Covid-19 pandemic conditions have prompted a significant change in consumer behavior, namely from direct purchases to digital purchases. The Cloud Kitchen concept is an option because it focuses on providing online food and beverage delivery services (online food & drink delivery). This is used by Ayam Bang Dava (ABD) to attract consumers and encourage purchases from online consumers who are basically interested in the promotional offers offered. This study aims to determine the effect of sales promotion on the purchasing decisions of Ayam Bang Dava (ABD) customers in Bandung Raya. The research method used is quantitative, verification and uses surveys as a data collection tool. Purposive sampling was a method when selecting the sample to target only Ayam Bang Dava (ABD) customers in Bandung Raya, with a total of 115 respondents. This study analyzes sales promotion variables through sales promotion tools conducted by Ayam Bang Dava (ABD), including bundles/bonus packs, price-offs, and event marketing. Purchasing decision variables are evaluated through aspects of product selection, brand selection, dealer selection, time and amount of purchase, and payment method. This study used simple linear regression analysis, coefficient of determination, and hypothesis testing to determine the existence of an influence. The results showed that the sales promotion carried out by ABD had an effect on the purchasing decisions of ABD customers in Bandung Raya. The value of the coefficient of determination obtained is 31%, which shows that the sales promotion variable can explain the purchase decision variable by 31%, and the remaining 69% is explained by other variables. Keywords: Purchase Decision; Sales Promotion; Online Food Delivery Service
Co-Authors Aditama, Muhammad Nabil Arianis Chan Candradewini Candradewini, Candradewini Devina, Arindya Putri Erna Maulina Fathiha, Erika Azzahra Iwan Sukoco Kahfi, Arbi Abdul Muhamad Taufiq, Harry Fauzan Novianti, Reva Nurillah Jamil Achmawati Novel Pada, Andi Tenri Pratami Wulan Tresna, Pratami Wulan Putri, Fathya Kamila Raden Marsha Aulia Hakim Rahardja, Sam'un Jaja Raharja, Sam’un Jasa Ramadhan, Rafy Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Rusli Rusli Sam'un Jaja Raharja Sander, Dapit Alex Saputra, Raden Muhammad Iqbal Rizqi Setiawan, Alfredo Sukmadewi, Rani Suryanto Suryanto Tetty Herawaty, Tetty Zaenal Muttaqin Zakira, Dhevina Nisa