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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management International Journal of Entrepreneurship and Sustainability Studies MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Pengabdian Tri Bhakti Ta'allum: Jurnal Pendidikan Islam
Mochamad Malik Akbar Rohandi
Fakultas Ekonomi Dan Bisnis Universitas Islam Bandung
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Enhancing Digital Literacy Through Instructional Videos and Social Media Engagement Rizka Estisia Pratiwi; Mochamad Malik Akbar Rohandi; Rezi Muhamad Taufik Permana; Nadia Meirani
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2983

Abstract

Digital literacy is an important factor in supporting the implementation of more optimal learning activities in Early Childhood Education (PAUD), more than that digital literacy can have a good influence on the development of early childhood. The purpose of this research is to provide a further understanding of digital literacy and social media interactions in the PAUD Education environment. As well as providing complete counseling on techniques and materials for making interactive learning videos. This service program uses participatory techniques through mentoring and training methods with comprehensive teaching media based on learning videos to meet learning needs in PAUD. Teachers will be given training on various digital applications that can support learning. Teachers and parents will have the ability to make teaching videos for students and children, which will indirectly direct them to become content creators in the field of education.
Pengaruh Price Discount dan Visual Appeal terhadap Perilaku Impulse Buying Konsumen Online Food Delivery Mukhamad Satrio Harditiyanto; Mochamad Malik Akbar Rohandi; Rezi Muhamad Taufik Permana
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 1, Juli 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i1.6512

Abstract

Abstract. The creative economy has become main choice for many countries to face the increasing global competition in the growth of the new economy. With the development of digital era, some people have turned to food delivery services without need to come to the restaurant location. Three variables are used in this study, namely price discount, visual appeal and consumer impulse buying. The purpose of this study is to determine the effect of price discount and visual appeal on consumer impulse buying behaviour at GoFood online food delivery platform in Bubur Ayam Berkah Hamdani. This research is a type of descriptive research using quantitative methods. The sampling technique used is non-probability sampling, namely purposive sampling. The population in this study were consumers who had shopped at GoFood Bubur Ayam Berkah Hamdani with a minimum sample of 100 respondents. The data analysis used is descriptive and confirmatory analysis using multiple linear regression analysis, F-test, t-test and coefficient of determination. The results of this study indicate that price discount partially has a significant effect on impulse buying and visual appeal partially has a significant effect on impulse buying. Then, simultaneously, price discount and visual appeal have a significant effect on consumers' impulse buying. Abstrak. Ekonomi kreatif menjadi pilihan utama bagi banyak negara untuk menghadapi ketatnya persaingan global yang semakin meningkat dalam pertumbuhan ekonomi baru. Seiring dengan perkembangan di era digitalisasi, sebagian masyarakat telah beralih terhadap layanan pesan antar makanan tanpa perlu datang ke lokasi restoran. Terdapat tiga variabel yang digunakan dalam penelitian ini yaitu price discount, visual appeal, dan impulse buying konsumen. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh price discount dan visual appeal terhadap perilaku impulse buying konsumen pada platform online food delivery GoFood di Bubur Ayam Berkah Hamdani. Penelitian ini merupakan jenis penelitian deskriptif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang pernah melakukan pembelian di GoFood Bubur Ayam Berkah Hamdani dengan sampel minimal 100 responden. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa price discount secara parsial berpengaruh signifikan terhadap impulse buying dan visual appeal secara parsial berpengaruh signifikan terhadap impulse buying. Lalu secara simultan price discount dan visual appeal berpengaruh signifikan terhadap impulse buying konsumen.
Pengaruh Content Media Marketing dan Brand Trust terhadap Purchase Intention Nyi Raden Sheila Salsabilla; Mochamad Malik Akbar Rohandi
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 1, Juli 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i1.6587

Abstract

Abstract. The development of current marketing activities needs to increase interaction on content marketing and brand trust to be able to increase purchase intention. This study aims to test and determine how the influence of content marketing variables, brand trust on purchase intention on the Shopee e-commerce in the city of Bandung. This research is included in descriptive and verification research with quantitative methods. The sampling technique used is nonprobability sampling, namely purposive sampling. The data collection method used in this study is the survey method with a questionnaire instrument. The objects of this study are Shopee e-commerce users who are domiciled in the city of Bandung, have visited the Shopee e-commerce and have made purchases on the Shopee e-commerce with a total of 107 respondents. The data analysis used is descriptive and verification analysis, namely by using multiple linear regression analysis, coefficient of determination, T test, and F test. The results of this study show that content marketing has a positive and significant effect on purchase intention, brand trust has a positive and significant effect on purchase intention. Then simultaneously content marketing and brand trust have a positive and significant effect on purchase intention. Abstrak. Perkembangan kegiatan pemasaran saat ini perlu meningkatkan interaksi pada content marketing dan brand trust untuk dapat meningkatkan purchase intention. Penelitian ini bertujuan untuk menguji dan mengetahui bagaimana pengaruh variabel content marketing, brand trust terhadap purchase intention pada e-commerce Shopee di kota Bandung. Penelitian ini termasuk ke dalam penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini yakni metode survei dengan instrument kuesioner. Objek pada penelitian ini adalah pengguna e-commerce Shopee yang berdomisili di Kota Bandung, pernah mengunjungi e-commerce Shopee dan pernah melakukan pembelian di e-commerce Shopee dengan jumlah 107 responden. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif yaitu dengan menggunakan analisis regresi linier berganda, koefisien determinasi, uji T, dan uji F. Hasil Penelitian ini menunjukan content marketing berpengaruh positif dan signifikan terhadap purchase intention, brand trust berpengaruh positif dan signifikan terhadap purchase intention. Lalu secara simultan content marketing dan brand trust berpengaruh positif dan signifikan terhadap purchase intention.
Entrepreneurial Intention in College Students: The Influence of Islamic Personality and Entrepreneurial Self-Efficacy Akbar Rohandi, Mochamad Malik; Assyofa, Allya Roosallyn; Mahani, Nina; Handri, Handri
International Journal of Entrepreneurship and Sustainability Studies Vol. 5 No. 1 (2025): July Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v5i1.2858

Abstract

Today's younger generation tends to embrace freedom in their pursuits while actively developing their skills. This study investigates the factors influencing Indonesian students' intentions to become entrepreneurs from Islamic personality and entrepreneurial self-efficacy. The research examines how Islamic personality and self-belief in entrepreneurial abilities impact students' desire to start their own businesses. Universities are increasingly equipping students with entrepreneurial skills to foster job creation. By employing quantitative methods, for minimum sampling, use the green method, including a survey of 195 students, ANOVA for hypothesis testing, and a multiple linear regression equation to get a model. The study found a correlation between Islamic personality, entrepreneurial self-efficacy, and entrepreneurial intentions, with the biggest correlation between entrepreneurial self-efficacy with entrepreneurial intention. The results suggest that individuals with a stronger Islamic personality and greater confidence in their entrepreneurial capabilities are more likely to pursue entrepreneurship. The biggest impact from each dimension of each variable is syahadah from Islamic personality, build a relationship with the investor from entrepreneurial self-efficacy, and plan to start from entrepreneurial intention.
Pengaruh Electronic Word of Mouth, Live Streaming, dan Content Marketing terhadap Keputusan Pembelian Ira Aulia Puspitasari; Septiana Ayu Estri Mahani; Mochamad Malik Akbar Rohandi
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 1, Juli 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i1.6639

Abstract

Abstract. The use of this digital media uses the internet because it is used online. The internet helps in facilitating marketing activities, especially in conveying information that continues to develop which ultimately determines in making purchasing decisions. This study aims to determine how the influence of Electronic Word of Mouth, Live Streaming, Content Marketing and Purchasing Decisions for The Originote products at TikTok Shop in Bandung, as well as how much influence Electronic Word of Mouth, Live Streaming, and Content Marketing have on Purchasing Decisions partially and simultaneously. This research uses quantitative methods. The sampling technique used is nonprobability sampling, namely purposive sampling. The data collection method used in this research is a survey method with a questionnaire instrument. The object of this research is consumers who have purchased The Originote products at TikTok Shop in Bandung with a total of 100 respondents. The data analysis used is descriptive and verification analysis. Based on the results of the hypothesis testing, it shows that Electronic Word of Mouth, Live Streaming, Content Marketing partially and simultaneously have a positive and significant effect on purchasing decision. Abstrak. Penggunaan media digital menggunakan internet karena penggunaannya secara online atau daring. Internet membantu dalam mempermudah kegiatan marketing terutama dalam menyampaikan informasi yang terus berkembang yang pada akhirnya menentukan dalam membuat keputusan pembelian. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Electronic Word of Mouth, Live Streaming, Content Marketing dan Keputusan Pembelian produk The Originote pada TikTok Shop di kota Bandung, serta seberapa besar pengaruh Pengaruh Electronic Word of Mouth, Live Streaming, dan Content Marketing terhadap Keputusan Pembelian secara parsial dan simultan. Penelitian ini menggunakan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu metode survei dengan instrumen kuesioner. Objek pada penelitian ini adalah konsumen yang pernah melakukan pembelian produk The Originote pada TikTok Shop di kota Bandung dengan jumlah 100 responden. Analisis data yang digunakan yaitu analisis deksriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji T, dan koefisien determinasi. Berdasarkan hasil pengujian hipotesis menunjukan bahwa Electronic Word of Mouth, Live Streaming, Content Marketing secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Optimalisasi Artificial Intelligent (Ai) dalam Pemberdayaan Ekonomi Kreatif Umat Melalui Pengembangan Potensi Produk Halal Akbar, Mochamad Malik; Meirani, Nadia; Taufik, Rezi Muhamad; Tresna, Eka
Jurnal Pengabdian Tri Bhakti Vol 7 No 1 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i1.2335

Abstract

Entrepreneurship is a strategic issue in community service due to its role in reducing unemployment and promoting innovation-driven economic growth. Universitas Islam Bandung, through the Management Study Program, implemented the Entrepreneurship Development Program (PPK) to address students’ low entrepreneurial interest and readiness. Designed with a participatory and collaborative approach, the program involved students actively in recruitment, training, and intensive business mentoring. A distinctive feature of this program was the integration of artificial intelligence (AI) as a supporting tool. Applications such as ChatGPT and Bard were used for market research and business idea validation, while Canva, Pictory.ai, and Gamma.app supported digital content creation to enhance branding and customer engagement. The program achieved notable results: all participating tenants successfully obtained business legality (NIB and certification), produced intellectual property-protected products, and published scientific articles with media exposure. The initiative was further strengthened by collaboration with HIPMI PT, contributing to the development of a campus-based entrepreneurial ecosystem. These outcomes demonstrate that a practice-based approach combined with continuous mentoring is effective in improving students’ entrepreneurial motivation, readiness, and intention, while also supporting the achievement of key performance indicators at the university level.
Implementasi Ruhul Islam terhadap Pembentukan Karakter Mahasiswa di Perguruan Tinggi Berbasis Islam dan Teknologi Informasi Rohandi, Mochamad Malik Akbar; Aziz, Helmi; Taja, Nadri; Yuliawati, Tia; Giraliyandi, Maudina Putri; Sutina, Hani
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 2 (2017)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.2.369-388

Abstract

Ruhul Islam is the core spirit of Islam that is the identity or characteristic of an individual or Islamic institution that has a mental attitude. It always guided by morals, according to the guidance of Islamic teachings so that can create a brotherhood of fellow Muslims in bringing people to a better state. The objective of this research is to know the comparison of Ruhul Islam application level to the embedded character in college student based on Islam and technology. Explanatory research method used primary data of field observation and questionnaire and secondary data, sample using Slovin formula and purposive sampling method with error rate of 10%, interconnection between variables using path analysis. Characteristics of respondents majority of women, active age 18-21 year students, high school graduates and the origin of UNISBA students 67% of Bandung while Telkom 82% outside Bandung. Implementation of Islamic values ​​with character formation in Islamic universities has a stronger relationship than information technology-based colleges with a R2 level of 37% versus 32.8%, more than 60% character formation can be influenced by other factors or variables.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Transportasi Online Indrive di Bandung Muhammad Rifan Mutaqin; Mochamad Malik Akbar Rohandi; Septiana Ayu Estri Mahani
Jurnal Riset Manajemen dan Bisnis Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v3i2.2824

Abstract

Abstract. In the current technological development, various changes are particularly evident in the advancement of Online Transportation Services Technology. One of the service sectors that plays a crucial role in supporting daily activities is the ground transportation sector, with InDrive being one of the latest innovations. The research activities focus on the online transportation services provided by InDrive in the city of Bandung. This research falls into the categories of descriptive and verificative research with a quantitative method. The sampling technique employed is non-probability sampling, specifically purposive sampling. The population for this study consists of individuals who have used InDrive's online transportation services in Bandung, with a sample size of 100 respondents. Data collection is carried out using a questionnaire. The data analysis involves descriptive and verificative analyses using multiple linear regression analysis, F statistic test, t-statistic test, and coefficient of determination. The research findings conclude that Price, partially, does not significantly influence Purchase Decisions. Service Quality, partially, significantly influences Purchase Decisions, and Price and Service Quality, simultaneously, significantly influence the Purchase Decisions of InDrive's online transportation services in Bandung. Abstrak. Pada Perkembangan teknologi saat ini, berbagai perubahan yang terjadi khususnya yaitu pada Perkembangan Teknologi Jasa Transportasi Online. Salah satu sektor jasa yang mempunyai peranan yang penting dalam menunjang  aktivitas sehari-hari adalah sektor jasa transportasi darat. Salahsatunya yaitu salah satunya yang terbaru yaitu InDrive. Kegiatan penelitian ini dilakukan pada jasa transportasi online InDrive di kota Bandung. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah non probability sampling yaitu purposive sampling. Populasi pada penelitian ini masyarakat yang pernah menggunakan jasa transportasi online InDrive di Bandung. Sampel dalam penelitian ini adalah 100 orang responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, uji statistic F, uji statistic t, dan koefisien determinasi. Hasil penelitian ini menyimpulkan bahwa: Harga secara parsial tidak berpengaruh signifikan terhadap Keputusan Pembelian. Kualitas Pelayanan, secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, serta Harga, dan Kualitas Pelayanan, secara simultan berpengaruh signifikan terhadap Keputusan Pembelian jasa transportasi online InDrive di Bandung.
Co-Authors Agung Riza Bahari Suryana Ahlil Kahfi Alena Aenusiffa Salsabil Alivia Nurhaliza Arif Allya Roosallyn Assyofa Alya Fathia Ikhwani Amalya , Safira Rizki Amelia Khoerunnisa Arkan Rasyid Nur Falah Azriel Muhamad Sani Dede R Oktini Dedy Ansari Harahap Dedy Ansari Harahap Detria Aliifah Rifdah Dwi M, Hendarti Dwi Mulyaningsih, Hendrati Elsa Solia Putri Elvira Azis Gheanissa Aulia Luthfani Giraliyandi, Maudina Putri Handri, Handri Helmi Aziz Hendrati Dwi Mulyaningsih Hendrati Dwi Mulyaningsih Ichsanul Hakim Ihsan Padilah Ira Aulia Puspitasari Kautsar Rafa Nusaibah Kunanti Nurul Arifin Mahani, Nina Mahani, Septiana Ayu Estri Mochamad Irfan Fauzie Mochammad Imron Awalludin Muhamad Wahid Ramadhani Muhammad Daffa Azhar Muhammad Rifan Mutaqin Mukhamad Satrio Harditiyanto Nadia Meirani Nadri Taja Nadya Fitriani Nardin Najla Nina Maharani Nindya Saraswati Nisha Fadila Nur Fitriani Hidayat Nyi Raden Sheila Salsabilla Permana, Rezi Muhamad Taufik Putry Yuliani Rachel Aldilla Yastin Rafliansyah Irfandi Ramanda Jundi Wafi Ramdan, Pratiwi Fauziah Reytha Ulfa Nurqia Ginting Rezi Muhamad Taufik Permana Rifaldi, Moch Fikri Rina Julianti Rizka Estisia Pratiwi Rizky Anugrah Pratama Roid Sadad Ruliansyah Ruliansyah Septiana Ayu Estri Mahani Siti Fitrianti Sri Nur Fahmi Sri Suwarsi Sutina, Hani Taufik, Rezi Muhamad Tia Yuliawati Tresna, Eka Vinka Fitria Nuryani Vira Setya Puspa Anggreani Yudha Dwi Nugraha