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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Jurnal Riset Bisnis dan Investasi Dinasti International Journal of Digital Business Management PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Akuntansi Hukum dan Edukasi
Tengku Firli Musfar
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ANALISIS TINGKAT BRAND LOYALTY PRODUK MIE INSTAN MEREK INDOMIE DI KOTA PEKANBARU Sutrisna, Muhammad Dede; Jusherm, Jusherm; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to measure the level of consumer loyalty, switcher buyer, habitual buyer, satisfied buyer, likes the brand, and committed buyer. The population in this study is the people who make purchases of Indomie in Pekanbaru, with a sample of 140 respondents obtained by purposive sampling technique. Data analysis techniques used in this study using descriptive analysis and cumulative percentage.From the results of descriptive analysis in percentage are: (1) switcher buyer have value equal to 36,9%, (2) habitual buyer has value equal to 69,3%, (3) satisfied buyer have value equal to 80%, (4) likes the brand which has a value of 88.6%, (5) committed buyers have a value of 71%. Most consumers are at likes the brand level of 88.6%, while the pyramid arrangement of brand loyalty is an inverse triangle shape. This includes that the Indomie brand has strong brand equity.Keywords: Brand Loyalty, switcher, habitual buyer, satisfied buyer, liking of the brand, committed buyer.
ANALISIS CUSTOMER VALUE PADA MY SALON INTERNATIONAL DI MALL CIPUTRA SERAYA PEKANBARU Musfar, Tengku Firli; Parlina, Rani
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.107 KB) | DOI: 10.31258/je.22.01.p.91-105

Abstract

Customer- oriented is a marketing strategy that applies in many company recentlybecause it is important to know the value of the delivered product/service from thecustomer perspective. That’s why, writer interested to know how is the customervalue at My Salon International on Ciputra Seraya Mall Pekanbaru. This studybased on the definition of customer value that declared by Philip Kotler which is,Customer Value is the different between Perceived Benefit toward Perceived Costof Purchase. Perceived benefit variable consist of 4 dimensions; product value,service value, personal value, and image value. On the other side, perceived costof purchase variables consist of cost, time, and energy. The highest benefit thatdelivered to the customer with the lowest sacrifice that that given by the customer,will gives the positive customer value company in the customer perspective. Toreach the competitive best value, company has to provide the superior value bygiving the best benefit with the lowest sacrifice.Collecting data technique by spread the questioner to the respondent, total sampleis 100 respondents and the respondents chosen by quota accidental samplingtechnique. Analysis method that used in this study is qualitative and quantitativeanalysis method. By describes the scoring result on each attribute of perceivedbenefit and perceived cost of purchase variable.The result on each attributes score from both variable of customer value,concluded that customer value at My Salon International on Ciputra Seraya MallPekanbaru is positive because the delivered benefit is higher than the customersacrifice, that is 3,59 > 2,48. On the perceived benefit variable known that therespondents agree to the average range scale. Company delivered benefit thatgiving the highest contribution toward positive customer value with averagerange scale 4.05 according to the respondents is personal value. It means thatrespondent agree to all of the attributes of the personal value in the questioner.But, the dimension image value the customer responses on average range quiteagree. That happens because the weak of the image that company performs. Andto the perceived cost of purchase variable, customer give a good response toevery attributes of the dimensions, such as cost, time and energy because theaverage range scale from all dimensions stand on agree level.It proven that My Salon International on Ciputra Seraya Mall Pekanbarufacilitated the customer with the supports facility system that makes customerearn the benefit of the product/service with fast and accurate time and energy.Besides, My Salon International Ciputra Seraya Mall of Pekanbaru offeringaffordable price.Keywords : Customer value, perceived benefit and perceived cost of purchase
Pengaruh Experiential Marketing Terhadap Customer Loyalty Pada Pelanggan Restoran Koki Sunda Di Pekanbaru Tengku Firli Musfar; Vivi Novia
Jurnal Ekonomi Vol 20, No 04 (2012)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.049 KB) | DOI: 10.31258/je.20.04.p.%p

Abstract

This research is conducted to analyze the influence of experiential marketing to customer loyalty at Koki Sunda restaurant in Pekanbaru. The population of the research is the customer of Koki Sunda restaurant. The amount of sample selected three hundred ninty three costumers by using purposive sampling. The research consists of a dependent variable that is customer loyalty and five independent variables which are dimension of experiential marketing: sense, feel, think, act and relate. Data analysis using quantitatif method with SPSS version seventeen. The result of this research convey that all of the independent variables simultaneously affect the customer loyalty positif and significantly. Partially test proved that all variables affect positif and significant to costumer loyalty where sense variable has affected most significantly. Adjusted R square show at fourty five point four percent. It mean fifty four point six percent has affected by other variable beyond this research. Therefore Koki Sunda restaurant should be pay attetion seriously to increase all independent variables to enhance the customer loyalty such as to give cheff sharing payment system, set the time standar in order taking, serve customer more friendly, hold costumer gathering event at Koki Sunda anniversary and provide membercard that will generate point value for members.
Pengaruh Keluarga dan Kelompok Referensi Terhadap Keputusan Konsumen Membeli Kosmetika Khusus Pria (Studi Kasus Merek Vaseline Men di Pekanbaru) Nely Novita; Lilis Sulistyowati; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aimed to determine the effects of Family and Group References that consist of Friend Group, Work Group, Purchasing Group, Consumer-Action Group, and Web Group on Purchase Decision of Vaseline Men Cosmetics in Pekanbaru. The samples of this study were taken from Vaseline Men users, which were teenagers and grown men in Pekanbaru. The samples were chosen only Vaseline Men Consumers that buying it by themshelves (not gifting or presents), and consumers that at least 17 years old above to fill the questionnaires. The data analysis used were multiple linear regression analysis with the help of SPSS ver. 20. The results of the test showed that not all of the variables had a significant effect on Purchase Decision of Buying the Vaseline Men Cosmetics in Pekanbaru. Only Purchasing Group and Consumers-Action Group had a significant effect on Purchase Decision of Buying the Vaseline Men in Pekanbaru.Keywords: Family, Friends Group, Works Group, Purchasing Group, Consumers-Action Group, Web Group, Purchase Decision of Buying of Vaseline
Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Nissan March) Zaharatul Miladiah; Aida Nursanti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine about the use of promotional mix variable which consists of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Nissan March car in Pekanbaru City. Sample’s selection that used with the method of non-probability sampling. Selected sample is only for the consumer that use Nissan March specifically who lives in Pekanbaru city, ever been involved in Nissan March’s promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire. The data analysis that used is multiple regression linear analysis which use SPSS in version 20. The result indicates simultaneously that all variables of promotional mix have a role in make a brand image of Nissan March car in Pekanbaru City. Known partially that only sales promotion and direct marketing variables that has significant effect for brand image of Nissan March car in Pekanbaru City. Public relation variable also has the role in establish brand image of Nissan March car in Pekanbaru City, however it is not significant. Sales promotion is a kind of promotional mix variable that has the most dominant role in establish brand image of Nissan March car in Pekanbaru City.Keywords: Promotional mix, advertising, personal selling, sales promotion, public relations, direct marketing, and brand image.
ANALISIS STRATEGI BERSAING PADA RAMAYANA DEPARTMENT STORE PANAM SQUARE DI KOTA PEKANBARU Alrijal Rizqa; Zulkarnain '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research held in Ramayana Department Store Panam Square in Pekanbaru City. Pekanbaru is a city that has a high consumption patterns, especially in fashion. This can be seen with the establishment of many department stores in Pekanbaru. One of them is Ramayana Department Store Pekanbaru. The purpose of this research is to know strategy Ramayana Department Store Panam Square Pekanbaru and know the effort Ramayana Department Store Panam Square Pekanbaru in improving competitive advantage. Variables used are internal factors (strengths and weaknesses) of the company and external factors (opportunities and threats) of the company. The population in this research is visitors Ramayana Department Store and Ramayana Department Store Manager. This research is a qualitative reasearch using qualitative descriptive method using collection techniques such as questionnaires, observations, documentations and interviews. This research used SWOT analysis. The results showed that the Ramayana Department Store Panam Square Pekanbaru has SO highest scores so that strategies can be used are as follows; expand market share, product development, product diversification and cooperation with various parties. Based on the Cartesius diagram, Ramayana Department Store Panam Square Pekanbaru is the position of Growth. The strategy used is the strategy of vertical integration.Keywords: Swot Analysis, Competitive Strategy, and Panam Square
PENGARUH PENGAWASAN, DISIPLIN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. COCA COLA AMATIL INDONESIA CABANG PEKANBARU Julita Fransiska Tambunan; Taufiqurrahman '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The research was conducted in the PT. Coca Cola Amtil Indonesia Pekanbaru Branch. This study aims to determine how the effect of Supervision, Discipline of work, and compensation onemployees performance at PT. Coca Cola Amatil Indonesia Pekanbaru Branch.The study is a population. The number of samples in this study were 88 respondents. The method of analysis used in this study is the method of regression analysis using SPSS verson 21.0.The results showed that the variables of Supervision, Discipline Of Work, And Compensation Simultane ously significant effect on Employees performance. Further more, based on t test results partially be know that the results of the t test for variables Supervision was significantly on labor Employees performance which
PENGARUH BRAND IMAGE DAN PRODUCT DESIGN TERHADAP PURCHASE DECISION DAN REPURCHASE INTENTION PADA PRODUK SEPATU FUTSAL MEREK SPECS DI KOTA PEKANBARU Mardio Alexi; Zulkarnain '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research is conducted to analyze the influence of Brand Image and Product design toward Purchase Decision and Repurchase Intention on customers of product futsal shoes brand Specs at Pekanbaru City . There are four latent variables in this research such as Brand Image (X1), Product Design (X1), Purchase Decision (Y1) and Repurchase Intention (Y2). The population of this study are all customers of product futsal shoes brand Specs at Pekanbaru City with a sample of 152 respondents were selected using accidental sampling method with criteria every player whose wear Specs futsal shoes at the fields. Data in this study are taken by giving them structural questionaires. Meanwhile, Path Analysis method are chosen for data analysis by SPSS version 21. The result of this research shows that Brand Image affect significantly towards Purchase Decision so the higher Brand Image is applied, the higher of Purchase Decision of Specs customers at Pekanbaru City, Product Design affect significantly towards Purchase Decision so the higher the Product Design then the higher Purchase Decision on Specs customers at Pekanbaru City, Brand Image affect significantly towards Repurchase Intention on Specs customers at Pekanbaru City. Product Design affect significantly towards Repurchase Intention on Specs Customers at Pekanbaru City. Purchase Decision proved to affect Repurchase Intention on Specs Customers at Pekanbaru City. Brand Image and Product Design affect significantly towards Repurchase Intention through Purchase Decision on Specs Customers at Pekanbaru City. Researchers suggest that Specs Company to keep and even improve the quality, realize the consumer desire and other factors that increase Purchase Decision dan Repurchase Intention customer.Keyword : Brand Image, Product Design, Purchase Decision, and Repurchase Intention
ANALISIS PERBANDINGAN SIKAP KONSUMEN DALAM MEMILIH PRODUK MINYAK GORENG KEMASAN DAN CURAH (STUDI KASUS IBU RUMAH TANGGA DI KOTA PEKANBARU) Fitriana '; Jushermi -; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine consumer attitudes on product attribute: packaging, colors, product quality, and product features and to determine whether there are differences in consumer attitudes toward in choosing branded and non branded cooking oil in Pekanbaru. The population in the study are (Household) the users branded and non branded cooking oil in Pekanbaru. The number of samples are 100 respondents by using Slovin formula and Quota sampling technique. The data analyzed by using multi attitude attribute model Fishbein and the Mann-Whitney U-test. From the results of the testing that has been done on the respondents have a positive attitude on product attribute: packaging, colors, product quality, and product features of branded and non branded cooking oil, and Mann-Whitney U-test showed that there are differences in consumer attitude on product attribute of branded and non branded cooking oil in Pekanbaru.Keywords: Product Features, Packaging, Color, QualityProducts, andConsumer Attitudes
Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Honda Brio) Monina Selfi Karlina; Aida Nursanti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine the role of promotional mix variables which consist of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Honda Brio car in Pekanbaru. Sample’s selection that used with the method of non-probability sampling. Selected sample is consumer who uses Honda Brio car, specifically who lives in Pekanbaru city, ever been involved in Honda Brio’s promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire. The data analysis that used is multiple regression linear analysis which use SPSS version 20. The result indicates simultaneously that advertising, personal selling, sales promotion, public relations and direct marketing have a significant effect towards brand image of Honda Brio car in Pekanbaru, whereas partially, not all of each promotional mix variables have significant effect towards brand image of Honda Brio car in Pekanbaru. Only advertising, personal selling, sales promotion, and public relations that have significant effect towards brand image of Honda Brio car in Pekanbaru, and the most dominant variable or the most powerful variable is public relations.Keywords: Promotional mix, advertising, personal selling, sales promotion, public relations, direct marketing, and brand image.
Co-Authors ', Jushermi ', Marzolina Aida Nursanti Alrijal Rizqa Alvionita, Agnes ARI KURNIAWAN Dayanti, Elvina Dian Pratiwi Fajri Mubarak Natsir Fitriana ' Gatot Wijayanto Henni Noviasari Ika Wijayanti Irzaki, M. Alfin Jayanti, Elda Julita Fransiska Tambunan Jusherm, Jusherm Jushermi ' Jushermi - Jushermi Jushermi Jushermi Jushermi, Jushermi Lilis Sulistyowati Lilis Sulistyowati Maharani Maharani, Maharani Mardio Alexi Mariyah, Husnul Meilisa Meilisa Monika Dita Monina Selfi Karlina Nabilla, Mutiya Nayoga, Muhammad Nely Novita Novita Elisabeth, Novita Pakpahan, Eryck Simon Bolivar Prima Andreas Siregar Rahman, M Aldi Rani Parlina Reza, Wahyu Prima Riauni, Muhammad Alfarabi NL Ris Debora Roy Hasanuddin Samsir Samsir, Samsir Sari Wenda M Sharnuke Asrilsyak Silvia Syifa Simanjuntak, Bernando Sri Restuti Sutrisna, Muhammad Dede Syahputra, Dedi Taufiqurrahman ' Taufiqurrahman Taufiqurrahman Thomas, Jody Derwin Trisia Lika Vivi Novia wahyudi, beny Yani, Sulisti Yelgo Daniel Turnip Yusaz, Gatri Marzandariola Zaharatul Miladiah Zulhendrawan ' Zulkarnain '