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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Jurnal Riset Bisnis dan Investasi Dinasti International Journal of Digital Business Management PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Akuntansi Hukum dan Edukasi
Tengku Firli Musfar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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ANALISIS PELUANG PASAR PENJUALAN PELUMAS PERTAMINA ENDURO PADA PT. NATIOTAMA PUSAKA CONTRANDA DI KOTA PEKANBARU Zulhendrawan '; Jushermi '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The research was conducted at PT. Natiotama Heritage Contranda in Pekanbaru. This study took place in August 2013 until March 2014. Purpose of this study is to analyze market opportunities Enduro Pertamina Lubricants marketed by PT. Natiotama Heritage Contranda in Pekanbaru and to investigate alternative marketing policies that can be done by the company to expand market opportunities.Information retrieval is done by conducting interviews with the parties concerned as well as the analysis of secondary data submitted by the company. Then the results were analyzed using by calculating the Potential, Market Forecasts, and Market Opportunity Sales Potential ditambulasi and then described its correlation with the theories that support the discussion. Based on the analysis, it can be concluded that the results of the calculation of the potential market, market forecast, and forecast potential sales opportunities Sales knowable Enduro Pertamina Lubricants sales market is quite large and has increased every year. It required the selection of a proper marketing strategy in order to reap optimum market opportunities.Keywords: Market Potential, Market Forecasts, Sales Potential, Divination Sales, Market Opportunities and Marketing Strategies.
PENGARUH KOMITMEN ORGANISASIONAL, PENGEMBANGAN KARYAWAN DAN BUDAYA ORGANISASI TERHADAP KOMPETENSI KARYAWAN PT. WASKITA KARYA (PERSERO) TBK CABANG PEKANBARU Fajri Mubarak Natsir; Taufiqurrahman '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted at PT. Waskita Karya (Persero) Tbk Pekanbaru Branch in order to determine the effect of Organizational Commitment, Employee Development and Culture Organization simultaneously on Employees Competence PT. Waskita Karya (Persero) Tbk Pekanbaru Branch. This study uses primary data obtained from interviews and giving questionnaires to all employess of PT. Waskita Karya (Persero) Tbk Pekanbaru Branch. Secondary data were obtained relating to the object and the organizational structure of the population in this study were all employess of 40 persons and sampled. The analytical method used in this research is multiple linier regression method. From the testing that has been done, simultannous regression test (Test-F) showed that the variables of Organizational Employee Development and Culture Organization simultaneously significant effect on employee competency. From the results of the parial test (t-test) showed that the variables of Organizational Employee Development and Culture Organization have significant effect on employess competency. The result of the calculation of the coefficient of determination (R2) is equal to 0.720, which means, variable Organizational Commitment, Employee Development and Culture Organization jointly affect the Employee Competency, while the rest influenced by other variables not examinet in this study.Keyword: Organizational Commitment, Employee Development, Organizational Culture and Employee Competency Commitment
ANALISIS BRAND PERCEIVED QUALITY ICE CREAM BARCELONA DI KOTA PEKANBARU Ika Wijayanti; Sri Restuti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this study was to determine the perceived quality/Brand Perceived Quality (BPQ) ice cream Barcelona in Pekanbaru The population in this study is that consumers who live in the city of Pekanbaru and never consume ice cream Barcelona. Minimum of respondents who used the respondents was 96.04, the number of respondents in this study used is rounded to 100 respondents. The analysis technique used in this study is the Importance Performance Analysis or analysis of perceived quality / Brand Perceived Quality (BPQ). Based on the results of the study of consumer perceptions of products Ice Cream Barcelona in Pekanbaru is low this can be seen from each of the respondents is not biased to meet consumer expectations of what is expected by the consumer. The variable that has the greatest degree of satisfaction is Benefit then packaging, followed by Product and Warranty.Keywords: Perceived Quality Brand
PENGARUH BRAND IMAGE DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING PADA SALON JOHNNY ANDREAN MALL SKA PEKANBARU Trisia Lika; Sri Restuti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research to know the effect of Brand Image and Customer Relationship Management to Customer Satisfaction in improving Repetitive Buying. In this study, there are four variables : brand image (X1), customer relationship management (X2), customer satisfaction (Y1), and repetitive buying (Y2). Population and sample in this research is all customers Salon Johnny Andrean Mall Ska Pekanbaru, with a sample of 100 respondents were selected by using purposive sampling method with criteria used is the Salon Johnny Andrean Mall Ska Pekanbaru at least 2 times. Collecting data in this study with questionnaire method. To analyze the data in this study using path analysis with program SPSS for Windows Version 21. The results showed that : 1) the brand image have a positive influence and significant impact to customer satisfaction with path coefficient 0,572, 2) the brand image have a positive influence and significant impact to repetitive buying with path coefficient 0,234, 3) the customer relationship management have a positive influence and significant impact to customer satisfaction with path coefficient 0,355, 4) the customer relationship management have a positive influence and significant impact to repetitive buying with path coefficient 0,224, 5) the customer satisfaction have a positive influence and significant impact to repetitive buying with path coefficient 0,292.Keywords : Brand Image, Customer Relationship Management, Customer Satisfaction, and Repetitive Buying.
ANALISIS KEPUASAN KONSUMEN ATAS KUALITAS LAYANAN ELECTRONIC TICKETING DALAM PEMBELIAN TIKET PESAWAT DI KOTA TANJUNGPINANG Sri Restuti; Tengku Firli Musfar; Sari Wenda M
PEKBIS Vol 6, No 2 (2014)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.192 KB) | DOI: 10.31258/pekbis.6.2.94-104

Abstract

Tujuan penelitian ini adalah untuk mengukur dan menganalisis tingkat kepuasanpengguna situs atas faktor Reliabilitas, Efisiensi, Fulfillment, Privasi, Daya tanggap,Kompensasi dan kontak dalam menggunakan sistem Electronic Ticketing diTanjungpinang. Populasi dalam penelitian ini adalah kosumen yang membeli tiketpesawat secara online di Tanjungpinang dan menggunakan sampel sebanyak 100orang. Penelitian ini menggunakan teknik Non Probabilitas sampling, jenis yangdigunakan ialah convenience sampling. Penelitian menggunakan teknik analisis IPA(Importance Performance Analisys) yang menganalisis tingkat kepuasan penggunasitus dengan menggambarkan hasil dari analisis tingkat harapan/kepentingan dananalisis tingkat kinerja dalam diagram kartesius. Hasil penelitian menunjukkandimensi yang paling tinggi pada penelitian ini adalah dimensi Kontak dan yangterendah adalah dimensi privasi. Tetapi apabila dilihat secara keseluruhan variabelkualitas layanan online memiliki tingkat kesesuaian yang tergolong rendah artinyapihak perusahaan penerbangan yang menggunakan situs electronic ticketing danberoperasi di Tanjungpinang harus meningkatkan dan memprioritaskan hal-halmengenai dimensi yang memiliki tingkat kesesuaian yang tergolong rendah.Kata kunci: kepuasan pengguna situs, kualitas layanan online
The Impact of Celebrity Endorsers, Price, and Product Quality on Purchase Decision of Yamaha Maxi Motorcycles in Pekanbaru City: An Exploratory Study Wahyudi, Beny; Noviasari, Henni; Musfar, Tengku Firli; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.262

Abstract

This research aims to examine the influence of celebrity endorsers, price and product quality on purchasing decisions for Yamaha Maxi motorbikes in the city of Pekanbaru. The type of data used in the research is quantitative. The population in this study includes all Yamaha Maxi motorbike consumers in Pekanbaru City. The sampling technique used a non-probability sampling method which was purposive sampling, totaling 128 respondents. Data was collected with the help of a questionnaire and then the data was processed using multiple linear regression analysis with the help of SPSS version 22 software. The research results showed that: 1) Celebrity Endorser had a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 2) Price has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 3) Product quality has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 4) Celebrity Endorser, Price and Product Quality simultaneously have a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru.
Efikasi Diri: Mediasi Pengaruh Faktor Kontekstual Terhadap Niat Berwirausaha Pada Mahasiswa Universitas Riau Asrilsyak, Sharnuke; Musfar, Tengku Firli; Meilisa
Jurnal Riset Bisnis dan Investasi Vol. 8 No. 2 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i2.3594

Abstract

Penelitian ini mengembangkan penelitian sebelumnya, yaitu melihat pengaruh faktor-faktor kontekstual terhadap niat berwirausaha mahasiswa dengan efikasi diri sebagai variabel mediasi. Penelitian ini akan menguji model proses mediasi efikasi diri yang memediasi faktor-faktor kontekstual dan niat berwirausaha. Analisis data statistik deskriptif untuk mendeskripsikan variabel dengan menggunakan distribusi frekuensi dan rata-rata diolah dengan menggunakan SPSS. Sedangkan teknik analisis data yang digunakan untuk menguji hipotesis adalah dengan menggunakan SEM (Structural Equation Modelling), yang dioperasikan melalui program SMART/PLS. Hasil penelitian menunjukkan bahwa terkait mediasi efikasi diri pada pengaruh faktor kontekstual terhadap niat berwirausaha mahasiswa Universitas Riau: Faktor kontekstual mempengaruhi niat berwirausaha mahasiswa Universitas Riau secara signifikan, Faktor kontekstual mempengaruhi efikasi diri mahasiswa Universitas Riau secara signifikan, Efikasi diri mempengaruhi niat berwirausaha mahasiswa Universitas Riau secara signifikan, dan Faktor kontekstual mempengaruhi niat mahasiswa Universitas Riau berwirausaha secara signifikan melalui efikasi diri.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORDS OF MOUTH ON INTEREST IN BUYING SNEAKMARKET PRODUCTS WITH BRAND IMAGE AS INTERVENING VARIABLE Irzaki, M. Alfin; Taufiqurrahman, Taufiqurrahman; Musfar, Tengku Firli
International Journal of Economic, Business & Applications Vol. 9 No. 1 (2024): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.92

Abstract

This research, which aims to determine and analyze the influence of social media marketing and electronic word of mouth on interest in buying Sneakmarket products, with brand image as an intervening variable, was conducted using a rigorous methodology. The research method used is descriptive, involving 120 followers on the Sneakmarket Instagram account in Pekanbaru City. The sampling method was non-probabilistic, ensuring a diverse range of respondents. Respondent data was processed using the SmartPLS version 4 analysis technique, a widely accepted method in the field. The research showed that social media marketing, electronic word of mouth, and brand image positively affected interest in purchasing Sneakmarket products directly and indirectly, providing valuable insights.
PENGARUH SOCIAL MEDIA MARKETING DAN e-WOM TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI Yani, Sulisti; Wijayanto, Gatot; Musfar, Tengku Firli
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.01

Abstract

This study aims to determine the effect of social media marketing, electronic word of mouth and brand image as a mediation on interest in buying. The population in this study includes generation Z or teenagers at the age of 11-26 years in Pekanbaru City. The sampling technique used was Non-Probability Sampling, which does not provide the same requirements for each person. The number of samples used in this study using the Hair formula with a total of 145 respondents. To test the hypothesis in this study, path analysis was used with the help of SPSS version 26 software. Based on the results of the testing, it can be concluded that social media marketing, electronic word of mouth and brand image have a significant positive effect on buying interest. Social media marketing and electronic word of mouth have a significant positive effect on buying interest through brand image as a mediating variable. Suggestions for further writers, recommendations for further research are that this research can be further developed by adding other variables such as celebrity endorsers, influencer marketing, social media advertising, online advertising, online promotions or other variables that are in accordance with this research.
Pengaruh Keragaman Produk dan Harga Terhadap Impulse Buying Melalui Shopping Emotion Riauni, Muhammad Alfarabi NL; Restuti, Sri; Musfar, Tengku Firli
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.16

Abstract

MR DIY Indonesia is one of the leading equipment retailers in Indonesia which was established with the concept of "Always Low Price" which applies to every store, meaning that every quality product offered is always at an affordable price and there is no difference in price between stores across the archipelago. This study aims to examine the effect of Product Diversity and Price on Impulse Buying through Shopping Emotion as an Intervening Variable on Consumers of MR DIY Mal SKA Pekanbaru. Primary data were collected with a questionnaire as an instrument. This study uses 100 consumers of MR DIY Mall SKA Pekanbaru as respondents with the Non-Probability Sampling technique. This research uses data analysis method using Path Analysis using SPSS software. The results of this study indicate that (1) Product Diversity has an effect on Shopping Emotion; (2) Price has an effect on Shopping Emotion; (3) Product Diversity affects Impulse Buying; (4) Price has an effect on Impulse Buying; (5) Shopping Emotion has an effect on Impulse Buying; (6) Product diversity affects Impulse Buying through Shopping Emotion; (7) Price has an effect on Impulse Buying through Shopping Emotion.   Abstrak MR DIY Indonesia merupakan salah satu retailer perlengkapan terkemuka di Indonesia yang didirikan dengan konsep “Always Low Price” yang berlaku di setiap toko, artinya setiap produk berkualitas yang ditawarkan selalu memiliki harga yang terjangkau dan tidak ada perbedaan harga antar toko yang tersebar di seluruh nusantara. Penelitian ini bertujuan untuk menguji Pengaruh Keragaman Produk dan Harga Terhadap Impulse buying Melalui Shopping emotion Sebagai Variabel Intervening pada Konsumen MR DIY Mal SKA Pekanbaru. Data primer dikumpulkan dengan kuesioner sebagai instrument. Penelitian ini menggunakan 100 konsumen MR DIY Mal SKA Pekanbaru sebagai responden dengan teknik Non-Probability Sampling. Penelitian ini menggunakan metode analisis data dengan menggunakan Analisis Jalur dengan menggunakan software SPSS. Hasil penelitian ini menunjukkan bahwa Keragaman Produk berpengaruh terhadap Shopping emotion, Harga berpengaruh terhadap Shopping emotion, Keragaman produk berpengaruh terhadap Impulse buying, Harga berpengaruh terhadap Impulse buying, Shopping emotion berpengaruh terhadap Impulse buying, Keragaman Produk berpengaruh terhadap Impulse buying melalui Shopping emotion, dan Harga berpengaruh terhadap Impulse buying melalui Shopping emotion.
Co-Authors ', Jushermi ', Marzolina Aida Nursanti Alrijal Rizqa Alvionita, Agnes ARI KURNIAWAN Dayanti, Elvina Dian Pratiwi Fajri Mubarak Natsir Fitriana ' Gatot Wijayanto Henni Noviasari Ika Wijayanti Irzaki, M. Alfin Jayanti, Elda Julita Fransiska Tambunan Jusherm, Jusherm Jushermi ' Jushermi - Jushermi Jushermi Jushermi Jushermi, Jushermi Lilis Sulistyowati Lilis Sulistyowati Maharani Maharani, Maharani Mardio Alexi Mariyah, Husnul Meilisa Meilisa Monika Dita Monina Selfi Karlina Nabilla, Mutiya Nayoga, Muhammad Nely Novita Novita Elisabeth, Novita Pakpahan, Eryck Simon Bolivar Prima Andreas Siregar Rahman, M Aldi Rani Parlina Reza, Wahyu Prima Riauni, Muhammad Alfarabi NL Ris Debora Roy Hasanuddin Samsir Samsir, Samsir Sari Wenda M Sharnuke Asrilsyak Silvia Syifa Simanjuntak, Bernando Sri Restuti Sutrisna, Muhammad Dede Syahputra, Dedi Taufiqurrahman ' Taufiqurrahman Taufiqurrahman Thomas, Jody Derwin Trisia Lika Vivi Novia wahyudi, beny Yani, Sulisti Yelgo Daniel Turnip Yusaz, Gatri Marzandariola Zaharatul Miladiah Zulhendrawan ' Zulkarnain '