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Muslikh Muslikh
Gajah Mada University
Religion Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Economics and Business Aseanomics

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Pengaruh Daya Tarik Produk, Harga dan Suasana Pasar Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Mediasi Nugroho, Irfan Afianto; Muslikh, Muslikh
Journal of Economics and Business Aseanomics Vol. 8 No. 2 (2023): JULI - DESEMBER 2023
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v8i2.4427

Abstract

Analyzing purchasing decisions influenced by several variables: product attractiveness, price and store atmosphere mediated by customer satisfaction is the aim of this research on a remote car (battery car) game rental business called 2 Putri Toys located at Koja Baru Market, North Jakarta. The SEM data analysis technique uses PLS. The respondents to this survey were 2 Putri Toys customers, totaling 107 random respondents. From the results of SmartPLS3 data, it was found that there was a positive and significant influence between product attractiveness and price on customer satisfaction. Product attractiveness has a positive and significant effect on purchasing decisions. Purchasing decisions are influenced by price and customer satisfaction positively and not significantly. The store atmosphere has a negative and significant effect on purchasing decisions but has a positive and insignificant effect on customer satisfaction. Although customer satisfaction cannot influence market conditions regarding purchasing decisions, product attractiveness and price can be influenced.
Co-Authors A.A. Ketut Agung Cahyawan W Andreas Triwiyono Andriyanto Andriyanto Annisa, Intan Tri Any Setianingrum, Any Bambang Supriyadi Basrowi Basrowi, Basrowi Budiman, Andika Nuraga Budiman, Dicky Dian Novita Dian Permata Sari Dwigita, Elvina Endang Purwaningsih Erika Takidah Fathurahman, Muhamad Hidayat, Slamet Hrc. Priyosulistyo Hulmansyah Husniyah, Af'idatul Ilham Arief Iman Satyarno Jarot Tri Bowo Santoso JM Seno Adjie Kadafi, Fadil Muharam Lily Deviastri Madjid, Suhirman Mansur, Amin Ma’sum, Ali Muchtiar, Mulyadi Muda, Johanes B Muharromah, Syahriyatul Nova Rini Nugroho, Deni Agung Nugroho, Irfan Afianto Nurul Huda Purba, Ronny Rachmad Hidayat Ratna Dewi Puspita Sari Rini Hidayati Rizky, Tiko Dhafin Rofi’i, Muhammad Saputra, Andika Arief Shabrina Zusryn, Alyta Siti Marhamah, Siti Suhaeri Suhaeri, Suhaeri Suprapto Siswosukarto Suyana, Hilma Syahriyatul Muharromah Utomo, Adityo Budi Wulansari, Rifda Yobelita, Naomi Zainal Zawir Simon, Zainal Zawir