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Penguatan Daya Saing UMKM FANARA FROZEN: Integrasi Legalitas Usaha dan Transformasi Identitas Visual Endang; Endang, Endang; Astuti, Hartiningsih; Anala, Talitha Fatma Putri Fajra; Jayanti, Nofia Dwi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2026): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i1.4587

Abstract

UMKM frozen food seperti FANARA FROZEN di Bojonegoro menghadapi tantangan signifikan dalam dua aspek fundamental: formalisasi legalitas usaha dan optimalisasi strategi branding. Meskipun telah membangun basis konsumen loyal melalui produk dengan cita rasa khas seperti sosis solo dan risol mayo, usaha ini terkendala oleh kompleksitas prosedur pengurusan Nomor Induk Berusaha (NIB) dan minimnya pemahaman terhadap strategi komunikasi visual modern. Kondisi ini mencerminkan problematika umum yang dihadapi UMKM skala mikro yang tertinggal dalam adopsi praktik bisnis kontemporer meskipun memiliki keunggulan produk. Pengabdian ini bertujuan memberikan pendampingan intensif kepada FANARA FROZEN dalam memperoleh legalitas formal dan mengembangkan identitas merek yang kuat untuk meningkatkan daya saing di pasar frozen food yang semakin kompetitif. Melalui metode action research kualitatif, program ini melibatkan pelaku UMKM secara langsung untuk menguji efektivitas pendekatan dual transformation yang memperkuat aspek legalitas dan citra merek (branding). Tahapan kegiatan dimulai dari pelatihan regulasi, asistensi administratif NIB, hingga transformasi identitas visual melalui desain partisipatif. Keberhasilan program dipantau melalui observasi, wawancara, dan dokumentasi mendetail. Program berhasil mendampingi UMKM memperoleh NIB sebagai legitimasi formal usaha, serta menghasilkan identitas visual baru yang meningkatkan daya tarik merek dan kepercayaan konsumen, yang ditunjukkan melalui peningkatan skor pemahaman legalitas dan branding sebesar 86,4% berdasarkan hasil evaluasi pre-test dan post-test. Pemilik usaha juga mengalami peningkatan kapasitas yang terukur dalam memahami aspek legalitas dan strategi branding. Program ini memberikan dampak komprehensif yang melampaui aspek administratif dan visual, yakni transfer pengetahuan berkelanjutan yang berkontribusi pada pencapaian SDG 8 (Decent Work and Economic Growth) melalui penguatan usaha mikro, serta SDG 9 (Industry, Innovation and Infrastructure) melalui adopsi inovasi identitas visual dan digitalisasi pemasaran. Model pendampingan yang dikembangkan terbukti efektif dan memiliki potensi replikasi pada UMKM sejenis di wilayah lain. Strengthening The Competitiveness of Fanara Frozen MSMEs: Integration of Business Legality and Visual Identity Transformation Abstract Frozen food MSMEs, such as FANARA FROZEN in Bojonegoro, face significant challenges in two fundamental aspects: the formalization of business legality and the optimization of branding strategies. Despite having established a loyal customer base through signature products such as sosis solo and risol mayo, the business is hindered by the complexity of obtaining a Business Identification Number (NIB) and a lack of understanding regarding modern visual communication strategies. This condition reflects a common problem faced by micro-scale MSMEs that lag in adopting contemporary business practices despite possessing product excellence. This community service initiative aims to provide intensive assistance to FANARA FROZEN in securing formal legality and developing a robust brand identity to enhance competitiveness in the increasingly crowded frozen food market. Using a qualitative action research method, this program directly involves MSME actors to test the effectiveness of a dual transformation approach that strengthens both legal and branding aspects. The stages of the activity range from regulatory training and administrative assistance for NIB acquisition to visual identity transformation through participatory design. Program outcomes were monitored through participatory observation, in-depth interviews, and detailed documentation. The program successfully guided the MSME in obtaining the NIB as formal business legitimacy and produced a new visual identity that enhanced brand appeal and consumer trust, as evidenced by a 86,4% improvement in legality and branding comprehension scores based on pre-test and post-test evaluation results. The business owner also demonstrated measurable capacity improvements in understanding legal aspects and branding strategies. This program delivers a comprehensive impact beyond administrative and visual dimensions, namely the sustainable transfer of knowledge that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) through the strengthening of micro-enterprises, and SDG 9 (Industry, Innovation and Infrastructure) through the adoption of visual identity innovation and marketing digitalization. The developed mentoring model has proven effective and holds strong potential for replication among similar MSMEs in other regions.
Analisis Pengaruh Pertumbuhan Populasi Terhadap Kebutuhan Perumahan di Kota Metropolitan Surabaya Tahun 2009-2024 Kaprilia Anggraini; Hartiningsih Astuti; Khalid Fauzi Aziz
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6059

Abstract

This study analyzes the effect of population growth on housing demand in the Metropolitan City of Surabaya for the period 2009-2024, where rapid population growth due to high birth rates has caused a housing shortage of more than 400,000 units. The main objective is to identify the partial and simultaneous impacts of birth rates, deaths, and urbanization on housing demand to support sustainable planning. A quantitative correlational approach is applied through multiple linear regression with Eviews 12 software, using secondary data from the Central Statistics Agency and the Surabaya Population Office, after fulfilling classical assumptions such as normality, heteroscedasticity, autocorrelation, and multicollinearity. The results show that the birth rate has a significant positive effect on housing demand, while the death rate and urbanization have no significant effect, with the independent variables only explaining 17.9% of the variation in housing demand. The main conclusion emphasizes the need for a housing strategy that is responsive to high fertility dynamics, as well as comprehensive policy recommendations for local governments to reduce the deficit of adequate housing amidst rapid urbanization.  
PENDAMPINGAN PENGUATAN INTERNALISASI USAHA UNTUK MENINGKATKAN DAYA SAING PRODUK MAKANAN TRADISIONAL DAERAH BOJONEGORO PADA USAHA SERABI KETAN Hartiningsih Astuti; Joko Hadi Susilo; Albert Prana Adiguna; Dimas Surya Atmaja
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7437

Abstract

This community service program aims to strengthen the capacity and competitiveness of Serabi Ketan MSMEs in Trucuk District, Bojonegoro Regency through an integrated strategy that includes strengthening business identity, improving product quality and standardization, administrative arrangement, and brand digitalization. The program is designed to address the main problems of partners, namely weak branding, inconsistent quality, minimal business records, and the lack of utilization of digital technology. The activity stages include identifying needs, preparing interventions, intensive mentoring, and monitoring and evaluation to maintain sustainability. The results achieved are increased managerial capacity, a stronger brand identity, more standardized products, orderly administration, and a more optimal digital presence. This impact opens up opportunities for market expansion, increased competitiveness, and long-term business sustainability.
Analysis of the Impact of Economic Growth on the Realization of Foreign Investment and Domestic Investment in Indonesia in 2017-2021 Defi Tristio Putri; Hartiningsih Astuti; Shafira Niken Sari; Indah Novita Sari
Jurnal Ekonomi-Qu Vol 15, No 2 (2025): Jurnal Ekonomi-Qu
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jequ.v15i2.35986

Abstract

Penelitian ini didasarkan pada kondisi pertumbuhan ekonomi Indonesia yang fluktuatif (berdasarkan data PDRB 2017–2021) dan peran penting investasi sebagai pendorong pembangunan nasional. Tujuan utamanya adalah menganalisis dan menguji secara empiris pengaruh realisasi Penanaman Modal Asing (PMA) dan Penanaman Modal Dalam Negeri (PMDN), baik secara parsial maupun simultan, terhadap Pertumbuhan Ekonomi di Indonesia selama periode tersebut. Metode kuantitatif yang digunakan adalah pendekatan Regresi Data Panel, yang menggabungkan data deret waktu dan data cross-section dari 34 provinsi. Analisis data panel diolah menggunakan Eviews untuk menguji uji-t (parsial) dan uji-F (simultan). Temuan hipotesis utama menunjukkan bahwa secara parsial, PMDN memiliki pengaruh positif yang signifikan, sedangkan FMA dihipotesiskan memiliki pengaruh negatif. Namun, secara simultan, kedua variabel investasi tersebut secara kolektif diprediksi memberikan kontribusi yang positif dan signifikan terhadap percepatan Pertumbuhan Ekonomi di Indonesia.
Penguatan Daya Saing UMKM FANARA FROZEN: Integrasi Legalitas Usaha dan Transformasi Identitas Visual Endang; Endang, Endang; Astuti, Hartiningsih; Anala, Talitha Fatma Putri Fajra; Jayanti, Nofia Dwi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2026): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i1.4587

Abstract

UMKM frozen food seperti FANARA FROZEN di Bojonegoro menghadapi tantangan signifikan dalam dua aspek fundamental: formalisasi legalitas usaha dan optimalisasi strategi branding. Meskipun telah membangun basis konsumen loyal melalui produk dengan cita rasa khas seperti sosis solo dan risol mayo, usaha ini terkendala oleh kompleksitas prosedur pengurusan Nomor Induk Berusaha (NIB) dan minimnya pemahaman terhadap strategi komunikasi visual modern. Kondisi ini mencerminkan problematika umum yang dihadapi UMKM skala mikro yang tertinggal dalam adopsi praktik bisnis kontemporer meskipun memiliki keunggulan produk. Pengabdian ini bertujuan memberikan pendampingan intensif kepada FANARA FROZEN dalam memperoleh legalitas formal dan mengembangkan identitas merek yang kuat untuk meningkatkan daya saing di pasar frozen food yang semakin kompetitif. Melalui metode action research kualitatif, program ini melibatkan pelaku UMKM secara langsung untuk menguji efektivitas pendekatan dual transformation yang memperkuat aspek legalitas dan citra merek (branding). Tahapan kegiatan dimulai dari pelatihan regulasi, asistensi administratif NIB, hingga transformasi identitas visual melalui desain partisipatif. Keberhasilan program dipantau melalui observasi, wawancara, dan dokumentasi mendetail. Program berhasil mendampingi UMKM memperoleh NIB sebagai legitimasi formal usaha, serta menghasilkan identitas visual baru yang meningkatkan daya tarik merek dan kepercayaan konsumen, yang ditunjukkan melalui peningkatan skor pemahaman legalitas dan branding sebesar 86,4% berdasarkan hasil evaluasi pre-test dan post-test. Pemilik usaha juga mengalami peningkatan kapasitas yang terukur dalam memahami aspek legalitas dan strategi branding. Program ini memberikan dampak komprehensif yang melampaui aspek administratif dan visual, yakni transfer pengetahuan berkelanjutan yang berkontribusi pada pencapaian SDG 8 (Decent Work and Economic Growth) melalui penguatan usaha mikro, serta SDG 9 (Industry, Innovation and Infrastructure) melalui adopsi inovasi identitas visual dan digitalisasi pemasaran. Model pendampingan yang dikembangkan terbukti efektif dan memiliki potensi replikasi pada UMKM sejenis di wilayah lain. Strengthening The Competitiveness of Fanara Frozen MSMEs: Integration of Business Legality and Visual Identity Transformation Abstract Frozen food MSMEs, such as FANARA FROZEN in Bojonegoro, face significant challenges in two fundamental aspects: the formalization of business legality and the optimization of branding strategies. Despite having established a loyal customer base through signature products such as sosis solo and risol mayo, the business is hindered by the complexity of obtaining a Business Identification Number (NIB) and a lack of understanding regarding modern visual communication strategies. This condition reflects a common problem faced by micro-scale MSMEs that lag in adopting contemporary business practices despite possessing product excellence. This community service initiative aims to provide intensive assistance to FANARA FROZEN in securing formal legality and developing a robust brand identity to enhance competitiveness in the increasingly crowded frozen food market. Using a qualitative action research method, this program directly involves MSME actors to test the effectiveness of a dual transformation approach that strengthens both legal and branding aspects. The stages of the activity range from regulatory training and administrative assistance for NIB acquisition to visual identity transformation through participatory design. Program outcomes were monitored through participatory observation, in-depth interviews, and detailed documentation. The program successfully guided the MSME in obtaining the NIB as formal business legitimacy and produced a new visual identity that enhanced brand appeal and consumer trust, as evidenced by a 86,4% improvement in legality and branding comprehension scores based on pre-test and post-test evaluation results. The business owner also demonstrated measurable capacity improvements in understanding legal aspects and branding strategies. This program delivers a comprehensive impact beyond administrative and visual dimensions, namely the sustainable transfer of knowledge that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) through the strengthening of micro-enterprises, and SDG 9 (Industry, Innovation and Infrastructure) through the adoption of visual identity innovation and marketing digitalization. The developed mentoring model has proven effective and holds strong potential for replication among similar MSMEs in other regions.
Sikap Keuangan,Lingkungan Kampus Dan Literasi Keuangan Terhadap Manajemen Keuangan Pribadi Mahasiswa Hartiningsih Astuti; Moehadi Moehadi; Dimas Surya Atmaja; Siti Ayu Ulandari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5886

Abstract

The aim of this research is to find out how students' personal financial management is influenced by financial attitudes, university environment, and financial literacy. To achieve financial security in the future, students must practice effective money management. When assessing and responding to financial management techniques, a person's psychological tendencies are reflected in their financial outlook. Financial management practices among students are also influenced by the intellectual, social and physical components of campus life. Having a solid understanding of finances allows a person to make informed judgments about money. This research analyzes data collected from Bojonegoro University students using multiple linear regression techniques. Research findings show that although financial literacy has different influences, financial attitudes and the campus environment have a large influence on students' personal financial management. These results provide important information to academic institutions and other relevant stakeholders to create policies and initiatives that aid the acquisition of money management skills by students. It is believed this research will help students become more financially secure and better prepared to face financial difficulties in the future.
Analysis of the Work Motives of Wonocolo Traditional Oil Miners Joko Hadi Susilo; Hartiningsih Astuti; Jennifer Kasanda Sesabo; Sahra Dwi Irma Rosida; Dimas Surya Atmaja
Economics Development Analysis Journal Vol. 15 No. 1 (2026): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v15i1.42417

Abstract

This study aims to analyze the influence of physical environmental factors (geosite) and cultural environmental factors (culturesite) on the work motivation of traditional oil miners in Wonocolo Village, Bojonegoro Regency in 2025. This research is motivated by the unique characteristics of Wonocolo traditional oil mining which is still managed traditionally and is a historical legacy from the Dutch era. In addition, the issue of developing geosites, geoparks, and sustainable economic transformation is currently an important concern in local resource-based regional development. The research subjects were traditional oil miners who were still actively working and directly involved in the production process. The study used a descriptive quantitative approach with data collection techniques through closed questionnaires using a Likert scale. The research sample was determined using the snowball sampling technique considering the informal characteristics of workers. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of WarpPLS software. The results of the study show that geosites have a negative and significant effect on work motivation, which indicates that increasing public awareness of the geological value and potential for regional development encourages reduced dependence on mining activities as the main livelihood. However, this condition does not necessarily make people leave their jobs as miners due to limited alternative jobs and household economic considerations. Meanwhile, culturesite does not have a significant effect on work motivation, which shows that cultural values and mining traditions have not become a dominant factor in people's decisions to work as miners. These findings indicate that economic motives are still the primary consideration for people in maintaining employment in the traditional mining sector. This research contributes to the development of geosite and culturesite-based development economic studies, and has important implications for the formulation of Wonocolo area management policies towards a more sustainable local economic transformation through the development of geotourism and alternative economies based on local potential.
Analysis of the Impact of Economic Growth and Deforestation Rates on Carbon Dioxide Emissions in Indonesia Joko Hadi Susilo; Hartiningsih Astuti; Sutrisno; Defi Tristio Putri; Dwi Irnawati; Selvia Dwi Safitri
Business and Economic Analysis Journal Vol. 6 No. 1 (2026): May 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/beaj.v6i1.49094

Abstract

Indonesia faces the challenge of maintaining a balance between economic growth and environmental sustainability, particularly regarding rising carbon dioxide (CO₂) emissions. However, studies that simultaneously integrate the effects of economic growth and deforestation rates on carbon emissions remain relatively limited. This study aims to address this gap by analyzing the effects of economic growth and deforestation rates on CO₂ emissions in Indonesia. Using annual time-series data from 2004 to 2023, this study applies the Error Correction Model (ECM) approach to evaluate the short-term and long-term relationships among the variables. The results indicate that, individually, economic growth and deforestation rates do not have a significant effect on CO₂ emissions in either the short or long term. However, when considered simultaneously, both variables have a significant long-term impact on CO₂ emissions. These findings suggest that carbon emission dynamics in Indonesia are influenced not only by economic activities and land-use changes but also by other factors outside the model. This study offers important implications for the government in formulating sustainable development policies, particularly through deforestation control and the strengthening of the transition to environmentally friendly energy.
Dynamic panel data modeling of Indonesia’s poverty level 2013-2022 Samiani, Siti; Endang, Endang; Susilo, Joko Hadi; Astuti, Hartiningsih
Jurnal Ekonomi & Studi Pembangunan Vol. 25 No. 1: April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v25i1.21079

Abstract

Poverty in Indonesia is a problem that needs special attention by the government. Poverty is due to the high level of inequality, unequal distribution of income, and the number of poor people, which continue to increase. Therefore, it can affect society’s economy. This research aims to identify incongruities between endogenous and exogenous variables that influence poverty levels in Indonesia. By applying a descriptive quantitative analysis approach for 2013-2022 in the form of secondary data from the Indonesian Central Statistics Agency, the research model uses dynamic panel data regression analysis based on the Generalized Method Of Moment method (GMM). The method was developed by Arellano-Bond, of which the two best models are First-Difference GMM and System GMM, which create an impartial, consistent, and efficient model for determining short-term ang long-term effects. The research results show that HDI has a significant negative impact on short-term and long-term relationships with poverty levels, resulting in low human resources. Exports have a significant negative impact on poverty levels in the short and long term. This means that if exports increase, poverty levels can be reduced. Imports have a significant positive impact on short-term and long-term with poverty levels. In import activities, the higher the price increases, the more people's purchasing power decreases. The results are declared to have a significant effect because the p-value is < significance of level 5% or 0.05. It is expected that the research will become reference material for macroeconomic development and further research regarding poverty alleviation.
PENDAMPINGAN MANAJEMEN BISNIS DALAM PENERAPAN GREEN BUSINESS UMKM BATIK ECO PRINT DI KABUPATEN BOJONEGORO Joko Hadi Susilo; Hartiningsih Astuti; Anggita Munawaroh; Ananda Marda Fitria
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7438

Abstract

The mentoring program for Eco-Printed Batik MSMEs in Bojonegoro Regency was conducted due to the low level of implementation of sustainable business management based on green business. Partners face obstacles such as minimal product innovation, suboptimal digital marketing, and conventional business management. These conditions limit competitiveness and hinder business sustainability. The mentoring program aims to increase the capacity of MSMEs to implement green innovation, green marketing, and green management to make their businesses more adaptive and competitive. The program is implemented through field observation, training, direct mentoring, and a participatory approach. The mentoring focuses on developing innovative natural product ingredients, strengthening environmentally friendly digital marketing, and improving business management through simplified record-keeping and resource efficiency. The results of the program demonstrate an increase in the understanding and skills of MSMEs in developing product variations, utilizing social media for promotion, and implementing more structured business management. This program supports the Tri Dharma of Higher Education and encourages an environmentally-based creative economy in Bojonegoro.