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Journal : Kemudi

PERSONAL BRANDING OF PELALAWAN REGENT H ZUKRI AS A POLITICIAN SERVING THE PEOPLE Tanjung, Hasbullah; Nasution, Belli; Muchid, Muchid
Kemudi Vol 9 No 1 (2024): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v9i1.6862

Abstract

The level of public trust in the political elite is decreasing day by day, so that only a few politicians are able to maintain their image in society, the Regent of Pelalawan H Zukri being one of them. H Zukri's success in the 2009, 2014 and 2019 legislative elections, and continued with his victory in the 2020 Pelalawan Regional Election is an indicator that H Zukri is a figure who truly protects society, including the poor. This of course cannot be separated from H Zukri's personal branding, as a politician who is able to be a beacon of hope for poor people. This research uses a qualitative approach using the concept of personal branding by Montoya & Vandehey. Before becoming a politician, H Zukri was known as a humanist and often paid attention to the poor, and he gave this attention consistently according to his authority, whether direct or policy. It is hoped that this research will provide inspiration and benefits for politicians who want to shape their image and also the results of this research can help H Zukri to evaluate the process of forming his image.
Personal Branding of Pelalawan Regent H ZUKRI as a Politician Serving The People Hasbullah Tanjung; Belli Nasution; Muchid
Kemudi Vol 9 No 1 (2024): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v9i1.7239

Abstract

The level of public trust in the political elite is decreasing day by day, so that only a few politicians are able to maintain their image in society, the Regent of Pelalawan H Zukri being one of them. H Zukri's success in the 2009, 2014 and 2019 legislative elections, and continued with his victory in the 2020 Pelalawan Regional Election is an indicator that H Zukri is a figure who truly protects society, including the poor. This of course cannot be separated from H Zukri's personal branding, as a politician who is able to be a beacon of hope for poor people. This research uses a qualitative approach using the concept of personal branding by Montoya & Vandehey. Before becoming a politician, H Zukri was known as a humanist and often paid attention to the poor, and he gave this attention consistently according to his authority, whether direct or policy. It is hoped that this research will provide inspiration and benefits for politicians who want to shape their image and also the results of this research can help H Zukri to evaluate the process of forming his image. The level of public trust in the political elite is decreasing day by day, so that only a few politicians are able to maintain their image in society, the Regent of Pelalawan H Zukri being one of them. H Zukri's success in the 2009, 2014 and 2019 legislative elections, and continued with his victory in the 2020 Pelalawan Regional Election is an indicator that H Zukri is a figure who truly protects society, including the poor. This of course cannot be separated from H Zukri's personal branding, as a politician who is able to be a beacon of hope for poor people. This research uses a qualitative approach using the concept of personal branding by Montoya & Vandehey. Before becoming a politician, H Zukri was known as a humanist and often paid attention to the poor, and he gave this attention consistently according to his authority, whether direct or policy. It is hoped that this research will provide inspiration and benefits for politicians who want to shape their image and also the results of this research can help H Zukri to evaluate the process of forming his image.
Co-Authors Adam Pratama Putra Aditya Sumija Afrianto Daud Aidilla, Amelia Amrizal Achmad Ana Yulianti Anita Mediana Anuar Rasyid Armaiga Chandra Artarty Siringoringo Aulia Putri Rama A’ang Chaarnaillan Bagus Fahmi Weisarkurnai bayu saputra Boyke Maventa Sihombing Cendikia Dwi Fitria, Cendikia Dwi Dadang Mansyur Diana Sari Dwi Elsa Wahyuni Dwi Safitri Efni Noor Salam Eko azi septiawan Endah Rizqi Pratiwi Ersa, Winda Evawani Elysa Lubis Faturrahman, Aditia Fauzan Arif Baren Fandi Fera Fernanda Firman Andika Fitriani*, Liza Handoko, Tito Hasbullah Tanjung Henny Herfianti Isfia Hesty Junika Hidayana, Aulya Humnah Rafidah Immanuel, Janriver Ismandianto Kenny Anthia Khoirun Nasifah, Khoirun Kumala Citra Somara Sinaga, Kumala Citra Somara Liza Fitriani* M. Alvi Mandasari, Kaheta Muchid Muchid Muhammad Firdaus Muhammad Rahmad Luhur Mutiara Hatika N. Nurjanah Nabila Putri Aldira Nita Rimayanti Nita Rimayanti Nita Rimayanti Nofita Tri Gamala Novella Wulia Saqinah Nurazira, Tengku Nurman, Muhammad Ali Ocenia, Yen Fifca Ogesta Permada Oktalisa, Nurul Eka Permada, Ogesta Puri Retno Mutia Purwanti Ningsih Putra, Try Rama Putri, Winda Ersa Raja Hendra Muhammad Rifdah Hayani Nasution Riki Hamdani Rimayanti, Nita Ristya Novi Andriani Ritonga, Muhammad Yusri Ritonga, Muhammad Yusri Ropida Auna Roy Sensia Ari Wibowo Rudi Kurniawan Rumyeni, Rumyeni Safii, M. Samosir, Catherine Patricia Saraswati " Septyana Yundri Setiawati, Tutuko Darma Shabrina Z I, Shabrina Silva Fitra Lisa Sitompul, Heny N Sry Novita Suyanto Suyanto , S. Suyanto Suyanto Suyanto Suyanto Suyanto Suyanto Suyanto Suyanto Syafitri, Salsabila Syafri Harto Syafri Harto Syahlia Rinjani Syofian, Ridho Tanjung, Hasbullah Tika Azaria Tika Lestari Tutut Ismi Wahidar Urai Sri Martina Vio Payoka Welly Wirman Wulan Shonya Saputri Yasir Yasir Yesicha, Chelsy Yulianti, Ana Yuyun Evelin Zulatmiati " Zulfayani " Zulmansyah, Zulmansyah