Article Per Year (5 Year)
p-Index From 2021 - 2026
2.426
P-Index
This Author published in this journals
All Journal Muaddib : Studi Kependidikan dan Keislaman Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Al-Mada: Jurnal Agama, Sosial, dan Budaya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Chalim Journal of Teaching and Learning Jurnal Pengabdian Pancasila (JPP) Jurnal Penelitian dan Pengabdian Masyarakat IIJSE
Imriani Idrus
Institut Teknologi Dan Bisnis Bina Adinata
Religion Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
The Influence of Educational Promotion and Brand Image on Students Decision to Choose Madrasah Leuwol, Ferdinand Salomo; Kartiko, Ari; Nasar, Ismail; Idrus, Imriani; Putra, Freddrick Tiagita
MUADDIB Jurnal Kependidikan dan Keislaman Vol 13 No 2 (2023)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/muaddib.v13i2.7652

Abstract

Promotion is all efforts made by educational institutions to introduce services to prospective new students, persuade/provide information so that consumers are interested. Besides that, brand image also greatly influences the number of prospective new students in educational institutions. A positive brand image is a very valuable asset and a strong capital to influence prospective new students. The existence of promotional activities and a good brand image will influence the students' decision to choose the educational institution. This study uses a quantitative research method with a causality approach. The sample in this study were 84 respondents using a proportionate random sampling technique, namely where all members have the same opportunity to be sampled according to their proportions. Data collection was carried out by distributing questionnaires to respondents and tested using multiple linear regression tests with the help of SPSS 22. The results showed that the promotion variable (X1) had a positive and significant effect on the decision to choose (Y1), seen from testing the hypothesis T test where tcount > t table (2.635> 1.989) and a significant level of less than 0.05 (0.010 <0.05), brand image variable (X2) has a positive and significant influence on the decision to choose (Y1), seen from testing the hypothesis t test where tcount > ttable (4.449> 1.989) and a significance value of less than 0.05 (0.000 <0.05), the promotion variable (X1) and brand image (X2) on the decision to choose (Y1) have a simultaneous effect, seen from the F test, namely Fcount > Ftable (26.601 > 3.11) and a significance level of less than 0.05 (0.000 > 0.05).
The Influence of Promotions, Products and Costs on The Decision Making Anwar, Khoirul; Suyitno, Suyitno; Afifah, Umi Nur; Idrus, Imriani; Rahayu, Sri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2796

Abstract

Decision-making will be influenced by information about interesting information, quality products, and affordable education costs to create someone’s direction and enthusiasm in pursuing higher education so that with this it can help a school institution in increasing the number of students and the services provided to their customers. The research was conducted with the aim to find out how the influence of promotions, products, and education costs on the decision-making of choosing a school. It used a quantitative method with the help of the IBM SPSS version 25 application, tested the validity and reliability of the research instrument, sampling technique used the saturated sample method which took all the population to be sampled, and data collection using a questionnaire. The results of this study indicate that the promotion variable (X1) has an influence on decision-making (Y1), and the product variable (X2) has an influence on decision-making (Y1). It can be seen based on the results of testing the t-test hypothesis where tcount>ttable (2.854 > 1.980) and a significant level that is less than 0.05 (0.024 <0.05), the variable cost of education (X3) has an influence on decision making (Y1).
Analisis Pemanfaatan Platform Social Commerce untuk Peningkatan Omzet Penjualan UMKM Kerajinan Lokal di Kabupaten Bulukumba Idrus, Imriani; Farida, Farida
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2421

Abstract

The strategy of using social commerce is essential for local craft MSMEs to face competition and grow their market. This study aims to analyze the use of social commerce platforms to increase sales turnover of local craft MSMEs in Bulukumba Regency. The research method used a mixed methods approach with quantitative analysis through questionnaires and qualitative analysis through observation and in-depth interviews. Data were analyzed using descriptive techniques, multiple linear regression tests, and data triangulation. The results showed that the use of social commerce has a positive and significant influence on increasing sales turnover. The most effective platforms were Instagram, WhatsApp Business, Facebook, and Google My Business. The success of these platforms is greatly influenced by the frequency of use, content, branding strategies, and interaction with customers. Optimal strategies for MSMEs include consistent visual content, storytelling, and live selling on Instagram/Facebook; utilization of quick replies, catalogs, and personalized service features on WhatsApp Business; and profile optimization, photo updates, and customer reviews on Google My Business. This study concludes that social commerce is not only a promotional tool but also an effective strategy to expand market reach and increase the competitiveness of MSMEs.
Inovasi Produksi Gula Aren dalam Meningkatkan Kualitas dan Nilai Ekonomi Produk Lokal BUMDESA Mangngallebaji Desa Tassese Raden Wirawan; Muhammad Rijal; Imriani Idrus; Arfadilah Amir; Zulfikar S
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 7 No. 1 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2857

Abstract

Kegiatan pengabdian kepada masyarakat ini berfokus pada peningkatan kualitas dan nilai ekonomi produk gula aren di Desa Tassese melalui inovasi teknologi produksi dan penguatan manajemen BUMDesa Mangngallebaji. Permasalahan utama mitra adalah proses produksi tradisional yang tidak efisien dan kurang higienis. Tujuan kegiatan adalah mentransfer teknologi tepat guna serta meningkatkan kapasitas manajemen usaha desa. Metode yang digunakan adalah Community-Based Participatory Research (CBPR) dengan lima tahap partisipatif: identifikasi kebutuhan, perencanaan kolaboratif, implementasi teknologi, evaluasi, dan keberlanjutan program. Hasil kegiatan menunjukkan peningkatan keterampilan masyarakat sebesar 90%, efisiensi produksi naik 25%, serta munculnya tiga produk inovatif baru. Dampak nyata terlihat pada meningkatnya kemandirian masyarakat dan peran aktif BUMDesa dalam pengelolaan usaha. Kegiatan ini juga sejalan dengan SDGs 1 dan 9 serta mendukung Asta Cita 3 melalui penguatan kompetensi masyarakat desa berbasis inovasi.
Co-Authors Afifah, Umi Nur Ainur Rofiq Amrial Amrial Andi Hafidah Arfadilah Amir Ari Kartiko, Ari Asnia Minarti Defi Dachlian Nurdiana Desi Rahmadani Ella Mayasari Farida Farida Ferdinand Salomo Leuwol Freddrick Tiagita Putra Baeha Waruwu Hafidah, Andi Khoirul Anwar Khoirul Anwar Leuwol, Ferdinand Salomo Muhammad Rijal Nasar, Ismail Puji Rahmah Putra, Freddrick Tiagita Raden Wirawan Ramli, Risnawati Riskatul Hasanah Rizki Wahyuni S, Sartika Salwa Salwa Sri Rahayu SRI RAHAYU Surianti Surianti suyitno suyitno Suyitno Suyitno umi nur afifah Umin Kango Yana Sonjaya Yaredi Waruwu YUDI NUR SUPRIADI Zulfikar S