Article Per Year (5 Year)
p-Index From 2021 - 2026
2.049
P-Index
This Author published in this journals
All Journal Muaddib : Studi Kependidikan dan Keislaman Al-Mada: Jurnal Agama, Sosial, dan Budaya Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Chalim Journal of Teaching and Learning Jurnal Pengabdian Pancasila (JPP) Jurnal Penelitian dan Pengabdian Masyarakat IIJSE
Imriani Idrus
Institut Teknologi Dan Bisnis Bina Adinata
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Influence of Educational Promotion and Brand Image on Students Decision to Choose Madrasah Leuwol, Ferdinand Salomo; Kartiko, Ari; Nasar, Ismail; Idrus, Imriani; Putra, Freddrick Tiagita
MUADDIB Jurnal Kependidikan dan Keislaman Vol 13 No 2 (2023)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/muaddib.v13i2.7652

Abstract

Promotion is all efforts made by educational institutions to introduce services to prospective new students, persuade/provide information so that consumers are interested. Besides that, brand image also greatly influences the number of prospective new students in educational institutions. A positive brand image is a very valuable asset and a strong capital to influence prospective new students. The existence of promotional activities and a good brand image will influence the students' decision to choose the educational institution. This study uses a quantitative research method with a causality approach. The sample in this study were 84 respondents using a proportionate random sampling technique, namely where all members have the same opportunity to be sampled according to their proportions. Data collection was carried out by distributing questionnaires to respondents and tested using multiple linear regression tests with the help of SPSS 22. The results showed that the promotion variable (X1) had a positive and significant effect on the decision to choose (Y1), seen from testing the hypothesis T test where tcount > t table (2.635> 1.989) and a significant level of less than 0.05 (0.010 <0.05), brand image variable (X2) has a positive and significant influence on the decision to choose (Y1), seen from testing the hypothesis t test where tcount > ttable (4.449> 1.989) and a significance value of less than 0.05 (0.000 <0.05), the promotion variable (X1) and brand image (X2) on the decision to choose (Y1) have a simultaneous effect, seen from the F test, namely Fcount > Ftable (26.601 > 3.11) and a significance level of less than 0.05 (0.000 > 0.05).
The Influence of Promotions, Products and Costs on The Decision Making Anwar, Khoirul; Suyitno, Suyitno; Afifah, Umi Nur; Idrus, Imriani; Rahayu, Sri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2796

Abstract

Decision-making will be influenced by information about interesting information, quality products, and affordable education costs to create someone’s direction and enthusiasm in pursuing higher education so that with this it can help a school institution in increasing the number of students and the services provided to their customers. The research was conducted with the aim to find out how the influence of promotions, products, and education costs on the decision-making of choosing a school. It used a quantitative method with the help of the IBM SPSS version 25 application, tested the validity and reliability of the research instrument, sampling technique used the saturated sample method which took all the population to be sampled, and data collection using a questionnaire. The results of this study indicate that the promotion variable (X1) has an influence on decision-making (Y1), and the product variable (X2) has an influence on decision-making (Y1). It can be seen based on the results of testing the t-test hypothesis where tcount>ttable (2.854 > 1.980) and a significant level that is less than 0.05 (0.024 <0.05), the variable cost of education (X3) has an influence on decision making (Y1).
Co-Authors Afifah, Umi Nur Ainur Rofiq Amrial Amrial Andi Hafidah Ari Kartiko Ari Kartiko, Ari Asnia Minarti Defi Dachlian Nurdiana Desi Rahmadani Ella Mayasari Ferdinand Salomo Leuwol Freddrick Tiagita Putra Baeha Waruwu Hafidah, Andi Khoirul Anwar Khoirul Anwar Leuwol, Ferdinand Salomo Nasar, Ismail Puji Rahmah Putra, Freddrick Tiagita Ramli, Risnawati Riskatul Hasanah Rizki Wahyuni S, Sartika Salwa Salwa Sri Rahayu SRI RAHAYU Surianti Surianti suyitno suyitno Suyitno Suyitno umi nur afifah Umin Kango Yana Sonjaya Yaredi Waruwu YUDI NUR SUPRIADI