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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) Service Management Triangle : Jurnal Manajemen Jasa Balance : Jurnal Akuntansi dan Manajemen JURNAL ECONOMINA Jurnal Buana Pengabdian Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Management, Economic, Business and Accounting Mandiri: Jurnal Akuntansi dan Keuangan Marketgram Journal West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Optimal: Jurnal Ekonomi dan Manajemen
Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Strategi Pemasaran Pada Percetakan Cipta Ratu Anwar Fauzi Rohman; Syifa Pramudita Faddila
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1790

Abstract

Cipta Ratu printing is one of the printing businesses in the Karawang area, Cipta Ratu was founded in 2018 with high determination that this business is able to develop into a printing house that serves all printing needs for both the industrial segment and the general public. Cipta Ratu has a vision of becoming a printing company with a professional identity in every aspect of its business so that it becomes the mainstay of printing service users and has a mission to prioritize customer satisfaction. As the times progress, the Cipta Ratu company is faced with many similar companies that have appeared, making the Cipta Ratu printing press have to maintain its product position because industry competition is getting tougher, the conditions of intense competition are a problem faced by the Cipta Ratu printing press. The purpose of this research is to determine the marketing strategy for Cipta Ratu printing through SWOT analysis. In determining the marketing strategy it is necessary to know the internal factors of strengths and weaknesses, external factors of opportunities and threats. The strategy that can be implemented, namely the ST strategy, is a strategy that uses the strengths of the company to overcome threats or can be called a diversification strategy.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Pos Indonesia Cabang Karawang Felix Oktavianus Wijaya; Syifa Pramudita Faddila
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1814

Abstract

Motivation is one of the things that influence human behavior, motivation is also known as a driving force for desires, supporters or needs that can make a person excited and motivated to fulfill their own motivation, so that they can act and act according to certain ways that will lead to the desired direction. optimal. This study aims to determine how the influence of work motivation on the performance of employees of PT Pos Indonesia, Karawang Branch. The research location was at Pt.Pos Indonesia Karawang branch, the respondents were employees of PT. Pos Indonesia Karawang branch. The population is 94 people, and the sample is 94 people. The sampling technique used in this study is the Saturated Sampling Technique. Furthermore, data was collected through interviews in a structured Likert scale and distributed using the Google form. Heteroscedasticity Test and Data Normality Test were carried out on the questionnaire on samples. The results showed that motivation had a significant effect on performance.
Co-Authors Abdullah Fatah Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Alfiah Nurfadilah Ananda Tato Aris Anwar Fauzi Rohman Aura Aulia Citra Saviti Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Dea Oktaviya Desniyanti Manik Dewi Ratna Suminar Dexi Triadinda Dian Kurniasari Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Ellin Permatasari Ery Rosmawati Faras Laura Kurnia Felix Oktavianus Wijaya Haekal Fitrayassa Hafsari Prabhamanik Faddila Hanapiah Halimatu Sya'diah Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Khoerul Ambiya Kris Monica Silitonga Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Mawa Syahputri Meisarah Nabila Melinia Yanuar Mohammad Ferda Aji Perdana Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Neni Sumarni Netti Nurlenawati Putri Maylani Sihnap Putri Widia Ningsih Rahayu Nur Agustin Raka Fahrizal Irwansyah Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Rosalinda Salma Aulia Mulyawati Santi Pertiwi Hari Sandi Sihabudin Sihabudin Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari Zania Nurul Ramadanti