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All Journal Seminar Nasional FISIP Unila Jurnal Analisis Sosial Politik Economic Education and Entrepreneurship Journal Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Pengabdian Dharma Wacana Jurnal Perspektif Bisnis Seandanan: Jurnal Pengabdian pada Masyarakat Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis International Journal of Economics, Business and Innovation Research
Deddy Aprilani
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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EFEKTIFITAS BEAUTY INFLUENCER TIKTOK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KOSMETIK MAYBELLINE NEW YORK Dona Meliara Kurniawan; Deddy Aprilani; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The modern society has close ties with social media, ranging from entertainment, the latest information to beauty trends. Beauty brands compete in attracting the attention of consumers through social media, and Tiktok as the most popular platfornm lately. The Maybelline Brand uses Beauty Influencers as the main key to successful promotion. The purpose of this study was to determine the influence of Laura Siburian as a Beauty The purpose of this study was to find out whether Laura Siburian as a Beauty Influencer Tiktok influences the purchasing decisions of her viewers or not. This research uses a type of quantitative researcher. The population of this study are active TikTok users who have watched Laura Siburian's promotional videos. The sampling technique used purposive sampling with a sample of 100 respondents. Data collection uses a questionnaire, with literature study through books, journals, and private or government publications. The analysis techniques used include validity test, reliability test, simple linear regression, t test, and R2 test with SPSS 24.0 tools. The results of this study are that the Beauty Influencer variable has a significant influence on purchasing decisions by 32.7%, the rest is explained by other factors. This proves that Laura can attract consumers' interest through her Tiktok promotional videos to make purchases of Maybelline mascara products effective and efficiently. In the future, the company can continue to improve collaboration with Beauty Influencer Laura Siburian and TikTok as its platform.
PENGEMBANGAN POTENSI WISATA MELALUI DAYA TARIKWISATA Devi Indri Ningsih; Deddy Aprilani; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengembangan potensi wisata “Kampoeng Vietnam Lampung” melalui daya tarik wisata. Adapun metode penelitian yang digunakan pada penelitian ini yaitu metode penelitian kualitatif dengan deskriptif kualitatif. Teknik penelitian ini menggunakan teknik pengumpulan data diantaranya observasi, wawancara, dan dokumentasi. Penelitian ini memiliki hasil bahwa adanya gambaran potensi wisata alam dan minat khusus yang menjadi daya tarik di dalam objek wisata. Pengembangan daya tarik wisata 4A yaitu Atraksi (attractions), ditunjukan dengan adanya jenis atraksi live musik (karokean), band Koplo, dan Band Lawas dengan pengembangan penambahan atraksi yang beragam yang disediakan pihak pengelola wisata agar membuat peningkatan kunjungan wisata. Akses (aksesibilities) dengan hasil menunjukan pengembangan akses informasi mengenai sosial media, kondisi jalan, dan papan jalan yang diperbaiki. Fasilitas (amenities) dengan hasil menunjukkan pengembangan sudah cukup baik dan lengkap (mushola, restaurant, gazebo atau saung, tempat bermain anak, spot foto, dan toilet). Pelayanan Tambahan (Ancillary Service) dengan hasil menunjukkan terdapat berupa (apotek, rumah sakit, penginapan, pom bensin, puskesmas, dan mesin ATM) dengan pengembangan yang sudah lengkap dan dekat dari objek wisata Kampoeng Vietnam.
PERAN KUALITAS PRODUK, HARGA, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN Galuh Adrianto Noegroho; Deddy Aprilani; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, citra merek dan kualitas pelayanan terhadap keputusan pembelian. Populasi dalam penelitian adalah konsumen pengguna Telkomsel Prabayar di Bandar Lampung. Penelitian ini menggunakan jenis pendekatan kuantitatif menggunakan explanatory. Teknikpengambilan sampel menggunakan purposive sampling dengan metode nonprobability sampling dan jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan teknik analisis regresi linear berganda dengan alat bantu program SPSS 26.0. Hasil dari penelitian ini menunjukkan bahwa secara parsial variabel kualitas produk, harga, citra merek, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji F pada penelitian ini menunjukkan bahwa variabel kualitas produk, harga, citra merek, dan kualitas pelayanan secara simultan berpengaruh signifikan sebesar 69,8% terhadap keputusan pembelian. Hasil penelitian koefisien korelasi menunjukkan nilai R-square sebesar 53,4% sedangkan sisanya sebesar 43,4% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini, dan nilai R yang diperoleh pada penelitian ini adalah sebesar 0,731 dan termasuk dalam kategori tingkat hubungan kuat.
Peningkatan Keterampilan Praktik Hidroponik bagi Pengurus OSIS dan Pramuka SMP Negeri di Bandar Lampung Ahmad Rifa'i; A Effendi; Deddy Aprilani; Prasetya Nugeraha
Jurnal Pengabdian Dharma Wacana Vol 4, No 2 (2023): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v4i2.452

Abstract

Keterampilan praktek membuat hidroponik perlu dikuasai oleh peserta didik di sekolah menengah pertama di Bandar Lampung. Karena merupakan bagian dari pemahaman materi reboisasi yang diajarkan di kelas dan merupakan salah satu kompetensi yang akan dicapai pada mata pelajaran IPA. Untuk mempercepat pencapaian kompetensi ini dapat dilakukan dengan cara memberikan pelatihan peningkatan keterampilan paraktek hidroponik. Metode pemecahan masalah dilakukan dengan menyampaikan materi arti dan jenis hidroponik, media tumbuh hidroponik, larutan dan pembuatan nutrisi tumbuhan hidroponik, instalasi hidroponik, penanaman tumbuhan hidroponik, dan keunggulan hidroponik secara monologis di depan kelas. Selanjutnya dilakukan diskusi dengan memberikan contoh hasil kerja berupa foto-foto hidroponik dan gambar teknik membuat instalasi hidroponik. Metode selanjutnya adalah praktek pembuatan instalasi hidroponik. Hasil dari kegiatan ini adalah rata-rata tingkat pemahaman akhir  peserta adalah 67,67% dan nilai ini masuk dalam kriteria cukup memahami. Pemberian materi juga telah berhasil meningkatkan pemahaman peserta dari kriteria belum memahami ke kriteria yang lebih tinggi, yaitu cukup memahami.
STRATEGI PENGEMBANGAN USAHA KONVEKSI DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Hanafi, Bayu; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.144

Abstract

Penelitian ini bertujuan untuk menentukan strategi yang menjadi prioritas dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif. Lokasi penelitian adalah konveksi Vendor Kampus Indonesia . Informan dipilih dengan purposive sampling dan snowball sampling. Teknik pengumpulan data menggunakan observasi, wawancara mendalam , dan dokumentasi. Data yang terkumpul dianalisis dengan matriks IFAS dan EFAS , matriks SWOT dan proses hirarki analitis (AHP). Hasil penelitian menunjukkan bahwa terdapat dua strategi yang menjadi prioritas dalam pengembangan bisnis Vendor Kampus Indonesia berbasis AHP, yaitu (1) Menjaga dan meningkatkan kinerja dan kepuasan ; dan (2) Menjaga kualitas produk .
Analysis of The Competitiveness of Lampung Robusta Coffee Bean Daniel Triantoro; Deddy Aprilani; May Roni
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As one of the largest coffee producing countries in the world, Indonesia has the opportunity to become a coffee exporting country to the world. Indonesia's coffee exports have been ranked the world's top for Robusta coffee since 1984. 94% of Indonesia's coffee exports are Robusta coffee. Global coffee consumption, especially robusta coffee, continues to increase every year, reaching 166 million bags (per bag per 60 kilograms) in 2021 There are many robusta coffee producing areas in Indonesia, one of which is Lampung province. Each coffee producing area has its own characteristics that are different from other areas. This study aims to determine the competitiveness of Lampung Robusta coffee beans in the global market using Diamond Porter's theory analysis on a case study of one of Lampung's coffee exporters which is Surya Bumi Sentosa company and using the Revealed Comparative Advantage (RCA) analysis of Lampung's Robusta coffee commodity results. This study uses descriptive primary data from interviews to explain Diamond Porters theory and secondary data to calculate the RCA index. The results of qualitative research show that the Surya Bumi Sentosa company has a high level of productivity supported by supporting factors owned by the company so that it produces quality coffee beans that are able to compete abroad. The results of the RCA study show that the average value of the Lampung RCA index in 2019-2023 is 58.96. The RCA index value above 1 proves that Lampung has good competitiveness in the global market.
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
HUBUNGAN ANTARA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA DENGAN KINERJA PEGAWAI (STUDI KASUS PERUM. BULOG WILAYAH LAMPUNG) Auni, Mithalina; Aprilani, Deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The work directly associated with the strategic goals implemented by the company determines employee performance. Therefore, obtaining a profound understanding of the aspects influencing employee performance is crucial. The aim of this research is to provide a comprehensive study on the influence of leadership, motivation, and work discipline on employee performance at the Regional Office of the National Logistics Agency (BULOG) in Lampung. This research uses an explanatory approach with a quantitative research method. The research subjects in this study consist of all employees of Perum. Bulog Kanwil Lampung, totaling 57 individuals, using the cluster sampling technique. The obtained data were then analyzed using multiple linear regression analysis. The research findings indicate that leadership does not have a significant impact on employee performance, but motivation and work discipline have a highly significant influence on employee performance at Perum. These results have important implications for management in human resource utilization and organizational performance improvement. Recognizing the importance of work discipline in enhancing employee performance is crucial for designing more efficient strategies in workforce management within the company's environment.
PENGARUH PENGALAMAN ORGANISASI, PENGALAMAN MAGANG, DAN SELF EFFICACY TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR Erlangga, Fendry; Bakti, Dadang Karya; Aprilani, Deddy
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Studi ini mengkaji pengaruh pengalaman organisasi, pengalaman magang dan self efficacy terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Menggunakan pendekatan kuantitatif, data diperoleh melalui survei daring yang disebarkan via media sosial, dengan sampel terdiri dari 96 responden mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung yang mempunyai pengalaman organisasi dan pengalaman magang. Analisis data dilakukan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa pengalaman organisasi, pengalaman magang dan self efficacy memiliki pengaruh positif dan signifikan secara parsial terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Sementara itu, secara simultan terdapat pengaruh di antara semua variabel.
Effect of Utilitarian Value, Hedonic Value, and Symbolic Value on Purchase Decision in Shopee Live Streaming at Ladyfame Official Shop Laras, Esti; Aprilani, Deddy; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1666

Abstract

The fashion industry in Bandar Lampung continues to grow alongside technological advancements. One strategy to boost sales is the use of live streaming features on marketplaces. Ladyfame, a fashion-focused online shop, utilizes this feature through Shopee Live. This study aims to examine the influence of utilitarian value, hedonic value, and symbolic value on purchase decisions during Shopee Ladyfame Official Shop’s live streaming. This research is explanatory and uses a quantitative approach. The population consists of Ladyfame consumers in Indonesia who have watched and made purchases via Shopee Live. A sample of 96 respondents was selected using purposive sampling and the Cochran formula. Data analysis was conducted using multiple linear regression with SPSS version 29. The results of this study reveal that both partially and simultaneously, utilitarian value, hedonic value, and symbolic value have a positive and significant influence on purchase decisions during Shopee live streaming at Ladyfame Official Shop. Based on these findings, it is recommended that Ladyfame enhance the informative and efficient aspects of product presentation in live streaming sessions, such as through clear product descriptions, detailed demonstrations, and easy purchasing access. For future researchers, it is recommended to expand the research model by including other variables such as trust in influencers, price perception, and visual streaming quality, which may influence purchase decisions.
Co-Authors A Effendi A. Efendi A. Rifa'i Afrillia Setiarini Akgis Cahya Ningtyas Aprilia, Hani Damayanti Auni, Mithalina Bakti, Dadang Karya Daniel Triantoro Daud, Rosy Febriani Daud, Rosy Febriani Della Monica Devi Indri Ningsih Dian Komarsyah Dian Komarsyah Djuardi Dona Meliara Kurniawan Erlangga, Fendry Fenny Saptiani Galuh Adrianto Noegroho Hanafi, Bayu Hani Damayanti Aprilia Hani Damayanti Aprilia Hani Damayanti Aprilia Haris Abi Afifi Hartono Hartono khusnul muslimah Kurniawan, Dona Meliara Laras, Esti M. Taufan Hidayat Marini May Roni Muhammad Fadli Aulia Ansori Ningsih, Devi Indri Noegroho, Galuh Adrianto Nugeraha, Prasetya Nur Efendi Pradanti, Meivia Intan Prasetya Nugeraha Prasetya Nugeraha Prasetya Nugeraha Pratiwi, Merliana Putri, Mutiara Dwi Reza Rahmadi, M Dani Rifa'i, Ahmad Rifky Ramadhan Rosy Febriani Daud Supri Yanto Winda Septiani