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Strategi Pemasaran Produk Getas di IKM Barokah Desa Kebundadap Timur, Kecamatan Saronggi Atfalina Unsa Hidayatin; Ika Wahidawati; Yesi Aprilatul Marisa; Dina Wardana; Moh. Kurdi; Sayyida Sayyida
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.876

Abstract

In facing increasingly complex market dynamics, it is important for SMEs to continue to develop effective marketing strategies. SMEs in the East Kebundadap village have brittle product production activities that are still developing. However, there are a few obstacles in marketing and promotion. This service aims to provide understanding and assistance to SMEs of Getas products in effective and efficient marketing, as well as being able to compete effectively with similar products, as well as increasing the effectiveness of Getas product marketing strategies. This is done so that the production and business of the IKM continues to run. And in the end it can help the economy of the community in the village of East Kebundadap. The methods used are preliminary studies, outreach, mentoring and monitoring. The result of this activity is that SMEs are able to understand and implement marketing strategies such as attractive stickers, developing sales networks, promotions using offline media (pamphlets), and promotions via social media.
Analisis Motivasi Kerja dalam Meningkatkan Kinerja Karyawan Pada Toko Dewi Sri Kabupaten Sumenep Wardhatul Hasanah; Kurdi, Moh.
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1246

Abstract

This study aims to analyze work motivation in improving employee performance at Dewi Sri Store in Sumenep Regency. The main issues faced are the lack of recognition for work achievements, less conducive working conditions, inadequate reward and incentive systems, and ineffective communication between management and employees. A qualitative approach was used with in-depth interview and direct observation methods. The research results show that employee work motivation is influenced by intrinsic and extrinsic factors. Intrinsic factors include recognition and appreciation as well as training and development, which have been proven to increase employee enthusiasm and performance. Extrinsic factors encompass working conditions, reward and incentive systems, and effective communication between management and employees. This research reveals that consistent recognition, improvement of working conditions, competitive reward systems, transparent communication, and continuous training programs play a significant role in enhancing employee motivation and performance. The implementation of strategies that optimize these factors is expected to create a more productive and harmonious work environment, thereby improving overall employee performance and company success
Implementation of Performance Allowance Reduction through Work Discipline on Employee Performance at the Department of Population and Civil Registration of Sumenep Regency Kurniawati, Dina; Kurdi, Moh.; Furqani, Astri
International Journal of Multidisciplinary Approach Research and Science Том 1 № 02 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i02.67

Abstract

The role of human resources is always crucial in the journey of an organization, as they are expected to provide a positive boost to performance development, especially in relation to the reduction of allowances for employees. The Department of Population and Civil Registration of Sumenep Regency, which is involved in public services, particularly emphasizes adequate performance from its employees in serving the general public. This research was conducted at the Department of Population and Civil Registration of Sumenep Regency and aimed to determine: a) the employees' perception of the impact of performance allowance reduction on performance, b) the employees' perception of work discipline's impact on performance, c) the impact of performance allowance reduction on work discipline, and d) the employees' perception of the impact of Performance Allowance Reduction on performance through the mediating factor of work discipline. Partial Least Squares (PLS) was used as the data analysis technique in this research. The results of the study showed that Performance Allowance has a significant positive influence on Work Discipline, and Performance Allowance and Work Discipline have a significant positive influence on Employee Performance.
Factors of leadership, competence, and work discipline play a significant role in employee productivity: Study at Sumenep City District Office Kurdi, Moh.; Abrar, Unsul; Arifin, Miftahol
International Journal of Multidisciplinary Approach Research and Science Том 1 № 03 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i03.975

Abstract

The purpose of this study was to analyze the influence of leadership, competence, and work discipline on employee work productivity at the Sumenep City Sub-District Office. The study employed a quantitative approach with a causal method. The population consisted of all 26 employees of the Sumenep City Sub-District Office, all of whom were included as research subjects. Data collection was conducted through validated and reliable questionnaires. Data analysis techniques included F-test, t-test, coefficient of determination (R²), and multiple linear regression using SPSS version 20 software. The results of the study indicated that leadership and work discipline significantly and positively influence employee work productivity. Specifically, leadership had a t-value of 1.496, work discipline had a t-value of 2.957, while competence showed a negative influence with a t-value of -2.598. Simultaneously, leadership, competence, and work discipline collectively had a significant influence on work productivity with an F-value of 17.628. The coefficient of determination showed that 70.6% of the variation in work productivity could be explained by these three independent variables. Therefore, to enhance employee work productivity at the Sumenep City Sub-District Office, improvements in leadership and work discipline are crucial. As for competence, adjustments and enhancements that are more relevant to organizational needs are necessary.
OPTIMALISASI PENYALURAN ZAKAT PRODUKTIF TERHADAP PEMBERRDAYAAN EKONOMI UMAT Syahril, Syahril; Abrori, Faizul; Alwiyah, Alwiyah; Kurdi, Moh.
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 2 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i2.2255

Abstract

The presence of the Amil Zakat Institution (LAZ) must be at the forefront of initiating community empowerment with the funds collected. The potential of ZIS is at least one of the important assets that has been utilized at least not only for consumptive purposes but zakat is managed productively. One of the Amil Zakat Institutions (LAZ) is NU CARE LAZISNU which has an important role as a guardian of the development of stability in society. Currently, NU CARE LAZISNU has a special program that focuses on 4 (four) pillars of the program: education, health, disaster and economic development. On this occasion, NU CARE LAZISNU implements productive zakat and is committed to providing assistance in the development, marketing, and improvement of quality and affordable products. This program provides working capital in the form of revolving capital for mustahiq. This research method uses a case study, which is one type of qualitative research with two types of data, namely primary data and secondary data. The results of the first research, Optimizing the distribution of productive zakat in empowering the economy of the people in LAZISNU East Java, namely maximizing the existence of a system of distributing assistance to the community which is not only consumptive but has also been productive in MSME capital assistance distribution in almost every district/city. Second, the strategy of empowering the people's economy through productive zakat in LAZISNU East Java, namely by using a fundraising program. The first fundraising is driven by a fixed donor coin box, and the second is digital fundraising in collaboration with kitabisa.com.
ANALISIS KELENGKAPAN DATA KARYAWAN GUNA MENUNJANG SISTEM INFORMASI DAN PEMBERIAN FASILITAS KEPADA KARYAWAN DI PT KAPEDI SURYA JASA Kurdi, Moh.; Abrar, Unsul
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2555

Abstract

Manajemen Personalia disini memiliki peranan yang sangat penting dalam perusahaan, terutama sekali bagi PT Kapedi Surya Jasa yang sudah berkembang menjadi perusahaan besar. Manajemen Personalia disini merupakan cara untuk mengelola sumber daya manusia dan masalah-masalahnya. Kedudukan Manajemen Personalia dalam perusahaan ini memiliki kaitan atau hubungan yang sangat erat dengan kearsipan. Sebab arsip merupakan pusat dari semua informasi yang dimiliki seluruh karyawan yang berada perusahaan. Mengingat pentingnya kearsipan sebagai sumber informasi bagi Departemen Personalia dan departemen-departemen lain yang berkenaan dengan kelangsungan pemberian fasilitas bagi karyawan, maka penulis memberikan beberapa saran dan sumbangan pikiran kepada perusahaan untuk mencegah penyimpangan-penyimpangan yang terjadi.
CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE Syam AR, M. Munir; Purwanto, Edy; Kurdi, Moh.
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2897

Abstract

This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are respondents who have used/consumed and bought heritage brands in Indonesia. The data was obtained through the distribution of online and offline questionnaires. The hypothesis testing was carried out using structural equation modeling (SEM). Hypothesis testing using path analysis. This study found that two dimensions of brand equity, namely perceived quality and brand association, affect consumer trust and satisfaction. On the other hand, brand awareness does not have a significant effect on trust and satisfaction. Meanwhile, consumer trust also influences satisfaction and loyalty. Then, consumer satisfaction on consumer loyalty.
PROGRAM SELEKSI DAN PELATIHAN CALON TENANT PADA UPT. INKUBATOR BISNIS UNIVERSITAS WIRARAJA Nurdody Zakki; Aryo Wibisono; Ahmad Ghufrony; Moh. Kurdi
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 3 No. 3 (2023)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Untuk mendukung motto Universitas Wiraraja (Unija) " Be Global Entrepreneur with Nationality Character" yang mana Unija merupakan salah satu perguruan tinggi yang berada di Kabupaten Sumenep Jawa Timur yang terus berupaya memperbaiki kualitas lembaganya hingga mampu berinovasi menangkap peluang bisnis sebagai salah satu sumber produktif dalam rangka berdaya saing dengan situasi kondisi ekonomi yang semakin pesat, salah satu strategi yang dimiliki Universitas Wiraraja dalam rangka menangkap peluang bisnis adalah dengan didirikannya Inkubator Bisinis yang diharapkan mampu memberikan kontibusi besar bagi kemandirian kampus dibidang wirausaha. Banyaknya Mahasiswa cukup berpotensi untuk menjadi tenant pada UPT. Inkubator Bisnis Universitas Wiraraja sehingga dibutuhkan proses inkubasi untuk meningkatkan skill calon Tenant mahaiswa dalam pengembangan dan menghasilkan karya produk yang bernilai ekonomi pada pasar bisnis global. Dengan mempersiapkan pelatih dan proses seleksi serta pelatihan Tenant diharapkan dengan pelaksanan pengabdian kepada masyarakat ini dapat menghasilkan tenant-tenant yang handal dan profesional dengan fokus bisnis di desain grafis kaos mengangkat tema kearifan loka pulau Madura dan produk kreatif hiasan interior yang ditargetkan berdaya saing sebagai produk pelaku usaha pemula (startup mahasiswa). Program kewirausahaan di Universitas Wiraraja mencapai kesuksesan yang membanggakan, tercermin dari partisipasi mahasiswa yang tinggi dan dampak positif yang dihasilkan. Dari beragam ide bisnis, program ini berhasil menciptakan ekosistem kewirausahaan yang dinamis. Tingginya partisipasi mahasiswa menggambarkan semangat dan antusiasme dalam mengikuti program tersebut, yang bukan sekadar kegiatan, tetapi gerakan kewirausahaan yang menginspirasi. Hasil evaluasi menunjukkan bahwa mahasiswa mengalami perkembangan keterampilan manajemen dan pengembangan diri yang signifikan. Program ini tidak hanya menciptakan peluang saat ini, tetapi juga membuka pintu menuju masa depan yang lebih cerah dengan bisnis-bisnis yang berkembang. Meskipun dihadapkan dengan tantangan, universitas melihatnya sebagai peluang untuk pertumbuhan dan perbaikan. Secara keseluruhan, Universitas Wiraraja telah menciptakan jejak yang kuat dalam membentuk masa depan kewirausahaan, dan capaian ini hanya menjadi awal dari kisah yang lebih panjang dan menarik.
PELATIHAN DAN PEMBERDAYAAN PEREMPUAN DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI DESA ELLAK DAYA MELALUI PEMANFAATAN BUAH KELAPA Syaiful Anwar; Moh. Kurdi; Unsul Abrar
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 3 No. 3 (2023)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Ellak Daya merupakan salah satu daerah pedesaan yang kaya akan potensi buah kelapa sebagai sumber ekonomi utama. Namun, perempuan di desa ini sering menghadapi tantangan dalam mengoptimalkan pemanfaatan buah kelapa sebagai peluang usaha yang menguntungkan. Untuk mengatasi permasalahan tersebut, pelatihan dan pemberdayaan perempuan di desa menjadi solusi yang diupayakan untuk meningkatkan kesejahteraan ekonomi mereka melalui pemanfaatan buah kelapa. Metode pelaksanaan pelatihan akan berfokus pada pendekatan partisipatif dan praktek lapangan untuk memberikan pemahaman yang lebih baik kepada peserta. Pendampingan dan monitoring akan menjadi bagian penting dalam memastikan perempuan dapat mengimplementasikan pengetahuan dan keterampilan yang diperoleh dalam usaha kelapa mereka. Dengan penerapan pelatihan dan pemberdayaan perempuan ini, diharapkan perempuan di Desa Ellak Daya dapat meningkatkan produksi dan kualitas produk kelapa, memperluas jangkauan pasar, serta mengoptimalkan potensi ekonomi dari buah kelapa. Peningkatan kesejahteraan ekonomi perempuan ini diharapkan juga akan berdampak positif pada kesejahteraan masyarakat desa secara keseluruhan.
Upgrading Skill Kewirausahaan Siswa SMK Kesehatan Mulia Husada melalui Pelatihan Penyusunan Bussiness Plan Kurdi, Moh.; Abrar, Unsul; Anwar, Syaiful
INTEGRITAS : Jurnal Pengabdian Vol 8 No 1 (2024): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v8i1.4140

Abstract

Kewirausahaan memainkan peran penting dalam membentuk keterampilan dan sikap siswa untuk menghadapi tantangan masa depan. Namun, siswa sering menghadapi kesulitan dalam mengembangkan ide bisnis mereka menjadi rencana bisnis yang konkret. Melalui program pengabdian pengabdian kepada masyarakat, kami bertujuan untuk mengatasi tantangan ini dengan menyediakan pelatihan yang terstruktur dan komprehensif dalam menyusun rencana bisnis. Metode pelatihan melibatkan persiapan, perencanaan program, pengembangan materi, pelaksanaan pelatihan, bimbingan, evaluasi, dan tindak lanjut. Hasilnya menunjukkan peningkatan yang signifikan dalam pemahaman siswa tentang kewirausahaan dan kemampuan mereka dalam menyusun rencana bisnis yang mendalam. Program ini tidak hanya membantu siswa dalam aspek akademis, tetapi juga memengaruhi positif komunitas lokal dengan menciptakan peluang kerja dan pertumbuhan ekonomi. Kesuksesan program ini mencerminkan pentingnya kewirausahaan dalam membentuk masa depan yang cerah bagi siswa dan masyarakat mereka.