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Journal : JURNAL EDUCATION AND DEVELOPMENT

PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH BMT NU CABANG JOMBANG Maulida Dini Karimah; Khotim Fadhli
JURNAL EDUCATION AND DEVELOPMENT Vol 12 No 2 (2024): Vol 12 No 2 Mei 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v12i2.5683

Abstract

As time progresses and competitors become increasingly stringent in all financial institutions, especially those related to institutions providing financial services. In its steps, BMT NU Jombang Branch is required to continue to develop so it is needed. BMT NU Jombang Branch is an institution that operates in the service sector, so customer satisfaction requires research to be ensured. This research aims to determine the effect of relationship marketing and customer satisfaction on customer satisfaction using quantitative research methods using multiple linear regression tests where the sample used in this research is 100 respondents. The results of this research state that relationship marketing has no effect on customer satisfaction, while service quality has a positive effect on customer satisfaction. Relationship marketing and service quality have a simultaneous positive effect on customer satisfaction at BMT NI Jombang Branch.
Co-Authors Aan Fakhrur Rofiudin Abdul Khorib Abdulloh Chumaidi Achmad Miftahul Huda Afif Kholisun Nashoih Afifatul Lathifah Ahmad Baihaqiyullah Asazilli Islam Ahmad Nur Ismail Ahmad Qomarudin Ahsan Ahmad Yusuf Rafi'i Alamsyah Akbar Akbar Akhmad Taqiyuddin Amalia Mega Puspita Anandita, Septian Ragil Anggi Indah Yuliana Arivatu Ni'mati Rahmatika Arivatu Ni’mati Rahmatika Arjuna Adi Pratama Arjuna Andriyanto Cahyo Nugroho Aulia Rosyidah Azizah Azhari Bekti Widyaningsih Bela Rachmadania Nabilla Binti Wasiatul C Canggih Nailil Maghfiroh Chumairoh Putriningtyas Dyah Ayu Sri Hartanti Efi Yuliana Eka Novita Sari Elsa Dwi Aprilia Ersa Diandra Ixania Febri Devita Lisgita Putri Fitri Fitri Hariono, Tholib Henny Zuli Astuti Heru Totok Tri Wahono Ichwanda Ahmad Noviandy Ifta Nur Azah Ima Ni’matus Sholikhah Ino Angga Putra Isna Septiani Mariam Istaftihul Unailah Faz ITA RAHMAWATI Jamal Fahrudin Kholis Firmasyah Khurrotul Fitriah Laila Rohmatun Nazila Laila Rohmatun Nazilah Lailatus Saadah M Abdul Rozak M Chafizh Nahdliyul I M Farid Nasrulloh M Nouval Analis Blonos M Taufiqur Rahman Mahendri, Wisnu Martina Martina Mar’atul Fahimah Maulida Dini Karimah Ma’rifatul Khomsah Meliya Ayu Romantika Memey Ayu Prasasti Mita Julia Putri Moch Komari Moch Wildan Ramadhan MOCH. FAIZUL HUDA Mochammmad Syafiuddin Shobirin Moh Iqlil Al-faqih Moh. Jafar Sodiq Maksum Moh. Ja’far Shodik Maksum Mohammad Ali Rosyid Muhamad Habib Fahrizal Muhamad Hamim Thohari Muhamad Iin Pranata Muhammad Farid Nasrulloh Muhammad Kholil Asy’ari Muhammad Nashir Amrulloh Nadyatus Nur Sholicha Nasirudin, Mohamad Naufal Dhiyaaulhaq Nerisa Agenesia Widiyanto Nia Dwi Pratiwi Nur Ghusain Rahma Cahya Ningrum Ramadhan Galang Pribadi Refisa Gehniarta Risma Ardiyanti Rozzaak Annafi Sahroni Sahroni Sania Eliza Putri Shifa Maulana Shufyani Azzahro Sifaunajah, Agus Silviana Najuwah Silviana Rini Siti Latifah Siti Nur Qomariyah Supriono Supriono Taufik Hidayat Tiara Putri Agustina Uswatun Chasanah Zahrotun Nisak Zuni Miftakhur Rohmah