Articles
<![CDATA[PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG ]]>
<![CDATA[Yoza Mandala Putra]]>;
<![CDATA[Eka Ermawaty]]>;
<![CDATA[Kelik Purwanto]]>;
<![CDATA[Fenisi Resty]]>;
<![CDATA[Alex Ferdinal]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26460/md.v7i1.13629
<![CDATA[Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.]]>
<![CDATA[Pengaruh Stres Kerja, Gaya Kepemimpinan Dan Komunikasi Organisasi Terhadap Turnover Intention Pada Karyawan Pt. Keza Lintas Buana (Klb) Sumsel (Studi Kasus Divisi 3 Barat Tahun 2024) ]]>
<![CDATA[Prasetyo, Widi Aji]]>;
<![CDATA[Ermawati, Eka]]>;
<![CDATA[Resty, Fenisi]]>
<![CDATA[ Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 18, No 1 (2024): Vol 18 No. 01 OKTOBER 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Muhammadiyah Sumatera Barat ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31869/mi.v18i1.5810
<![CDATA[Abstrak: Penelitian ini membahas mengenai permasalahan pengaruh stres kerja, gaya kepemimpinan dan komunikasi organisasi terhadap turnover intention pada karyawan Pt. Keza Lintas Buana (Klb) Sumatera Selatan studi kasus divisi 3 barat tahun 2024 . Tujuan penelitian ini adalah untuk menganalisis pengaruh stres kerja, gaya kepemimpinan dan komunikasi organisasi terhadap turnover intention pada karyawan Pt. Keza Lintas Buana (Klb) Sumatera Selatan. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah karyawan di Pt. Keza Lintas Buana (Klb) yang berjumlah 213 orang karyawan. Sampel yang digunakan dalam penelitian ini adalah 139 orang karyawan, menggunakan teknik nonprobability sampling dengan metode purposive sampling. Penarikan sampel menggunakan rumus slovin. Data yang digunakan dalam penelitian ini adalah data primer dengan cara menyebarkan kuesioner. Teknik analisis data yang digunakan adalah teknik analisis data kuantiatatif dengan menggunakan metode ststistik. Kuesioner di olah menggunakan aplikasi aplikasi SPSS IBM 20 . Hasil penelitian menunjukkan pengaruh stres kerja, dan komunikasi organisasi secara parsial berpengaruh terhadap turnover intention sedangkan gaya kepemimpinan berpengaruh negatif terhadap turnover intention pada karyawan Pt. Keza Lintas Buana (Klb) Sumatera Selatan.Kata Kunci: Stres, Kepemimpinan, Komunikasi, Organisasi, Turnover]]>
<![CDATA[Analisis Persepsi Konsumen Bisnis Sesudah Pemboikotan Produk Unilever Di Kecamatan Sitiung ]]>
<![CDATA[Larisa, Lioni Septi Apanda]]>;
<![CDATA[Gusteti, Yesi]]>;
<![CDATA[Purwanto, Kelik]]>;
<![CDATA[Resty, Fenisi]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54209/jasmien.v5i01.766
<![CDATA[On the boycott of product examples that had an impact on at that time Life Boy liquid soap at Warung Amoy, Pepsodent and sunlight dish soap at the Iqbal stall, during the boycott of the amoy stall experienced the impact of the boycott for 3 months and the Iqbal stall for 3- This study is to review and analyze the Analysis of Consumer Perception Before and After the Boycott of Unilever Products in Sitiung District. This type of research is qualitative by taking data in the form of interviews, this research was conducted in Kekematan Sitiung using 5 informants who owned wholesale stalls, when the boycott occurred from 5 stalls only 2 stalls had an impact 5 months. During the boycott, there were 2 stores impacted, but only briefly within a period of 2 weeks, and 1 store had no impact at all with the news of the boycott of unilever products. As long as there is news of a boycott, there is indeed an effect in several places and there is no influence at all about the boycott of unilever products.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Konsumen Belanja Online Shopee pada Mahasiswa Fakultas Hukum dan Ekonomi Bisnis Universitas Dharmas Indonesia (UNDHARI) ]]>
<![CDATA[Selvitri, Sri Reski]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Wiska, Mayroza]]>
<![CDATA[ ARZUSIN Vol 3 No 5 (2023): OKTOBER ]]>
Publisher : <![CDATA[Lembaga Yasin AlSys ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58578/arzusin.v3i5.1673
<![CDATA[Study this conducted for knowing influence like what the impact caused by Influence Quality Service and Trust to Loyalty Consumer Shopee Online Shopping for Students of the Faculty of Law and Business Economics, Dharmas Indonesia University (UNDHARI). Research objectives this conducted for know and analyze as well as knowing the influence of Quality Service and Trust to Loyalty Consumer Shopee Online Shopping. Methods of analysis in research this is method quantitative with data retrieval using questionnaire. Data Analysis Techniques with Validity Test, Instrument Reliability Test, Correlation Analysis, Hypothesis Testing, Multiple Regression Analysis, Classical Assumption Test, Multiple Linear Regression Analysis. who became population in study this that is as many as 161 respondents and the sample in study this that is as many as 115 respondents who are Student / I Faculty of Law and Business Economics, University of Dharmas Indonesia (UNDHARI). Based on results research that has been done by researcher could collect _ that Quality Service positive and significant effect on the dependent variable, namely Loyalty Consumer Shopee Online Shopping . other than that there is influence positive and significant Among variable Trust to Loyalty Consumers at Universitas Dharmas Indonesia (UNDHARI) Students. Based on F test results obtained results that Quality Service (X1) and Trust (X2) have an effect significant by simultaneous to Loyalty Consumer Shopee Online Shopping (Y).]]>
<![CDATA[The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction ]]>
<![CDATA[Wiska, Mayroza]]>;
<![CDATA[Ermawati, Eka]]>;
<![CDATA[Elida Putri, Dini]]>;
<![CDATA[Ferdinal, Alex]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Deswita, Yuhelvi]]>
<![CDATA[ Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus ]]>
Publisher : <![CDATA[Greenation Research & Yayasan Global Resarch National ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/gijes.v2i2.102
<![CDATA[The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.]]>
<![CDATA[ANALYSIS OF E-SERVICE QUALITY AND E-RECOVERY SELLER SERVICE ON ONLINE REPURCHASE INTENTION WITH E-LOYALITY AS A MEDIATION VARIABLE ON TIKTOK SHOP ]]>
<![CDATA[Qhairi, Wiladatulqhairi]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Wiska, Mayroza]]>
<![CDATA[ JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN) ]]>
Publisher : <![CDATA[Universitas Islam Lamongan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study was conducted to determine and analyze the influence of E-service quality and E-recovery seller service on online repurchase intention with the E- loyalty variable as a mediating variable on TikTok Shop. The results of this study show the influence of E-Service Quality on E-loyalty, there is an influence of E-recovery seller service on E- loyalty, there is an influence of E-service quality on online repurchase intention, there is an influence of E-recovery Service Quality on Online Repurchase Intention, there is an influence of E-loyalty on online repurchase intention, there is an indirect influence of E-service quality on online repurchase intention through E-loyalty as a mediating variable, there is no indirect influence of E- service quality on online repurchase intention through E-loyalty as a mediating variable. It is hoped that TikTok will improve and pay more attention to the quality of e-service quality, e-recovery services so that TikTok buyers or visitors will increase so that consumers are loyal and make repeat purchases on the TikTok Shop application]]>
<![CDATA[The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction ]]>
<![CDATA[Wiska, Mayroza]]>;
<![CDATA[Ermawati, Eka]]>;
<![CDATA[Elida Putri, Dini]]>;
<![CDATA[Ferdinal, Alex]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Deswita, Yuhelvi]]>
<![CDATA[ Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus ]]>
Publisher : <![CDATA[Greenation Research & Yayasan Global Resarch National ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/gijes.v2i2.102
<![CDATA[The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.]]>
<![CDATA[Analisis Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Objek Wisata Alam di Kabupaten Merangin ]]>
<![CDATA[Fenisi Resty]]>;
<![CDATA[Kelik Purwanto]]>;
<![CDATA[Alex Ferdinal]]>;
<![CDATA[Sujito Sujito]]>;
<![CDATA[Chintia Lestari]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56799/ekoma.v4i2.7419
<![CDATA[Lake Pauh is a volcanic lake formed by volcanic activity millions of years ago. Lake Pauh is a very beautiful area and is a tourist attraction in Merangin Regency. Danau Pauh has problems with facilities such as playgrounds and speed boats. And also experiencing problems with social media promotion which is not yet optimally known to outsiders. This research was conducted to determine the effect of social media facilities and YouTube video promotions on interest in revisiting natural tourist objects in Merangin district. The purpose of this research was to find out and analyze YouTube video social media facilities and promotions for interest in repeat visits. This study used a quantitative method with data collection using a questionnaire. Data Analysis Techniques with Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Adjudication Test, T Test, F Test, Determination Test (R2). The population in this study were 14,092 respondents and 389 samples were used as samples.The results showed that partially (t test) it was proven that facilities had a significant effect on repeat visit intentions, and social media promotion of YouTube videos had a significant effect on repeat visit intentions. As well as simultaneously (test f) social media facilities and promotions have a significant effect on intention to return visits. Adjusted R2 value obtained a coefficient value of 0.608. Which means all the independent variables can affect 60.8 on the dependent variable. While the remaining 37.6% can be influenced by other factors not tested in this study.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG ]]>
<![CDATA[Mandala Putra, Yoza]]>;
<![CDATA[Ermawaty, Eka]]>;
<![CDATA[Purwanto, Kelik]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Ferdinal, Alex]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30738/md.v7i1.13629
<![CDATA[Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.]]>
<![CDATA[Pendampingan dan Pelatihan Pendaftaran Merek Dagang dan Digital Marketing Pada UMKM Kripik Tempe di Kenagarian Sungai Langkok ]]>
<![CDATA[AinulBadri, AinulBadri]]>;
<![CDATA[Resty, Fenisi]]>;
<![CDATA[Prasetyo, Dian Estu]]>
<![CDATA[ Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31004/jh.v4i6.1601
<![CDATA[Kripik tempe menjadi salah satu makanan khas dari Kabupaten Dharmasraya. Sehingga, banyak industri rumahan yang mengolah makanan ini baik yang berskala kecil ataupun besar. Namun, dalam proses pemasaran produknya masih banyak Industri Kecil menengah yang memiliki permasalahan. Salah satunya adalah pada IKM Kripik Tempe Bude Yatmi. Berdasarkan hasil wawancara yang dilakukan kepada Bude Yatmi selaku pengusaha terdapat permasalahan utama yang saat ini dihadapi oleh Industri Kecil Menengah (IKM) kripik tempe dikenagarian Sungai Langkok, diantaranya adalah IKM ini belum memiliki merek dagang yang didaftarkan dikementerian Hukum dan HAM serta belum memanfaatkan digital marketing atau media sosial dan e-commerce untuk meningkatkan penjualan keripik tempe. Selama ini promosi untuk memasarkan produk kripik tempe hanya melalui mulut ke mulut. Sehingga program pengabdian kepada masyarakat ini memiliki tujuan untuk (1) pembuatan Brand (2) pendampingan pendaftaran merek dagang (3) pelatihan dan pendampingan pembuatan dan pemanfaatan media sosial untuk mempromosikan produk. Program ini dianggap mampu menyelesaikan persoalan yang dihadapi oleh mitra. Hal ini ditunjukkan dengan berbagai respon positif yang diberikan oleh mitra selama kegiatan ini berlangsung. Kata Kunci: Digital Marketing, IKM, Kripik Tempe, Merek Dagang]]>
