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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Menara Ilmu Cakrawala Management Business Journal JURNAL MANAJEMEN MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta International Journal of Management and Business (IJMB) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal Of Human And Education (JAHE) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Greenation International Journal of Engineering Science Jurnal Ekonomi, Manajemen, Akuntansi Jurnal manajemen dan bisnis (Performa)
Resty, Fenisi
Unicersitas Dharmas Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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UNDERSTANDING BRAND LOYALTY IN INDONESIAN SKINCARE THROUGH ENGAGEMENT, EXPERIENCE, AND BRAND IMAGE Dini Elida Putri; Fenisi Resty; Endang Purbaningsih
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9614

Abstract

Emerging skincare market, bringing fierce competition between skincare brands, including Indonesian skincare or local brands. How brand engagement, experience, and brand image valued by consumers will define business future. The purpose of this study is to examine and analyze the influence of customer brand engagement, brand experience and brand image on brand loyalty of female consumers towards Indonesian Skincare products,and  conducted in Sungai rumbai District. The research method is quantitative method, with valid and reliable questionairres distributed to research sample of 379 respondents. Data calculated using SPSS with validity test, reliability test, descriptive analysis, correlation analysis, multiple linear analysis, classical assumption test, t-test, F-test and coefficient of determination (R2). The results of hypothesis testing reveals that all independent variables consisting of brand engagement, brand experience, brand image has partially and simultaneously positive and significant effect on the dependent variable, brand loyalty.  As well as producing a coefficient of determination of R2= 0.463 (46.3%). This means that the influence of all independent variable on dependent variable is 46.3% and the remaining 53.7% influenced by other variables. Thus, engagement, experience and image of Indonesian skincare brand pays significant part in influencing brand loyalty toward local skincare products, must be manage continuously.
PENGARUH KEPERCAYAAN DAN PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE (INSTAGRAM) PADA MASA PANDEMI COVID-19 DI KALANGAN MAHASISWA MANAJEMEN UNIVERSITAS DHARMAS INDONESIA fenisi resty; Alpha Perdana; Ela Umi Fauziah; Mayroza Wiska
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6 No 3 (2021): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i3.820

Abstract

Abstrak Penelitian ini  dilakukan  untuk  mengetahui  pengaruh  seperti  apa  dampak  yang  ditimbulkan  oleh  kepercayaan  dan  Perceived  of  Risk  terhadap  Niat  Berbelanja  Online  (Instagram)  pada  Masa  Pandemi  Covid-19  di  Kalangan  Mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Tujuan  penelitian  ini  dilakukan  untuk  mengetahui  dan  menganalisis  serta  mengetahui  pengaruh  yang  ditimbulkan  oleh  kepercayaan  dan  Perceived  of  Risk  terhadap  Niat  Berbelanja  Online  (Instagram).  Metode  analisis  pada  penelitian  ini  adalah  metode  kuantitatif  dengan  pengambilan  data  menggunakan  kuisioner.  Teknik  Analisis  Data  dengan  Uji  Validitas,  Uji  Reabilitas  Instrumen,  Analisis  Korelasi,  Uji  Hipotesis,  Analisis  Regresi  Berganda,  Uji  Asumsi  Klasik,  Analisis Regresi  linear  Berganda. Yang  menjadi  populasi  dalam  penelitian  ini  yaitu  sebanyak  128  responden  dan  yang  menjadi  sampel  dalam  penelitian  ini  yaitu  sebanyak  81  yang  merupakan  mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Berdasarkan  hasil  penelitian  yang  telah  dilakukan  oleh  peneliti  dapat  disimpulkan  bahwa  kepercayaan  berpengaruh  signifikan  terhadap  variabel  terikat  yaitu  niat  berbelanja  online  pada  Instagram.  Selain  itu  terdapat  pengaruh  signifikan  antara  variabel  perceived  of  risk  terhadap  niat  berbelanja  pada  kalangan  mahasiswi  Manajemen  Universitas  Dharmas  Indonesia.  Berdasarkan  hasil  uji  F  diperoleh  hasil  bahwa  kepercayaan  (X1)  dan  perceived  of  risk  (X2)  berpengaruh  signifikan  secara  simultan  terhadap  niat  berbelanja  online  (Instagram) (Y).        Abstract The Research do for knowing influence as what impact that caused by believe and perceive of risk and Interest to Shop by online (Instagram) during pandemic time Covid-19 in circle Student Management University Dharmas Indonesia. Porposes the research are for knowing and analyze and knowing influence that caused by believe and to Interest Perceived of risk  onlineshop (Instagram). Method analysis on this research is method quantitative with taking data use questionaire. Data analysis techniques with validity test, instrument reliability test, correlation analysis, hypothesis testing, multiple regression analysis, classical assumption test, multiple linear regression analysis. That becomes population in this research that is as much 128 respondent and that Becomes sample in the research is as much 81 Dharmas Indonesia University Management student. Based on result research that has been done by researcher could is conclusion that trust take effect significant variable bound that is interest shop by online Instagram. Besides that there are significant influence Among variables perceived of risk interest shop on circle student Management University Dharmas Indonesia. Based on result test Fiobtained result that trust (X1) and perceived of risk (X2) take effect significant by simultaneous to interest onlineshop (Instagram)(Y).    
ANALISIS PENGARUH COVID 19 DAN PSBB TERHADAP PERKEMBANGAN UMKM DI KECAMATAN SITIUNG kelik purwanto; Leni Suryani; Fenisi Resty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6 No 3 (2021): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i3.833

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisis apa saja dampak Covid 19 dan PSBB terhadap perkembangan pelayanan UMKM dan industri rumah tangga di Kecamatan Sitiung. Metode analisis dalam penelitian ini adalah metode kuantitatif dengan pengambilan data menggunakan kuesioner. Responden yang dijadikan sampel sebanyak 60 UMKM, bidang jasa sebanyak 24 UMKM dan industri rumah tangga sebanyak 36. Metode Analisis Data melalui Uji Validitas, Uji Reliabilitas, Analisis Regresi Linier Berganda, Uji T, Uji F, Uji Determinasi ( R²). Berdasarkan nilai 1,831 lebih besar dari 1,67203 menunjukkan bahwa 1,831 > 1,67203 dengan taraf signifikan lebih kecil dari alpha (0,030<0,05), maka Ho ditolak dan Ha diterima. Kemudian berdasarkan nilai 1,735 lebih besar dari 1,67203 menunjukkan bahwa 1,735 > 1,67203 dengan taraf signifikan lebih besar dari alpha (0,023 < 0,05), maka Ho diterima dan Ha ditolak. Disimpulkan secara parsial bahwa terdapat pengaruh positif dan signifikan antara Covid 19 (X1) terhadap UMKM (Y). Secara parsial ada pengaruh namun tidak signifikan variabel PSBB (X2) terhadap UMKM. (Y). secara simultan/bersama-sama dapat memberikan pengaruh positif dan signifikan antara Covid 19 dan PSBB terhadap Perkembangan UMKM di Kecamatan Sitiung
THE EFFECT OF ORGANIZATIONAL CULTURE AND WORK DICIPLINE ON LECTURERS PERFORMANCE IN UNDHARI Alex Ferdinal; Kelik Purwanto; Fenisi Resty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of this study is to analyze the effect of organizational culture and work dicipline on lecturers performace in University of Dharmas Indonesia (UNDHARI). Survey and questionaires was used to collect data study from 82 respondents as sample study. Simple linier regression test was used as data analysis, and coefficient determination test (R2) and partial test (t-test) conducted to test the hyphotesis, with SPSS.20 as a tool in data processing. The result showed there is a positive and significant effect of organizational culture (X1) on lecturers performace (Y), and also there is a positive and significant effect of work dicipline (X2) on lecturers performance (Y). The result also showed both organizational culture and work dicipline simultaneouly effect lecturers performance in University of Dharmas Indonesia (UNDHARI). This was proven by the significant value 0,000 ( under 0,05). Value of coefficien determination (R2) in linier regression was 72,6 percent. Value of coefficient determination indicates that changes in Y variable (performace) explained by organizational culture (X1) and work dicipline (X2), as the rest explained by other variables
ANALYSIS OF E-SERVICE QUALITY AND E-RECOVERY SELLER SERVICE ON ONLINE REPURCHASE INTENTION WITH E-LOYALITY AS A MEDIATION VARIABLE ON TIKTOK SHOP Wiladatulqhairi Qhairi; Fenisi Resty; Mayroza Wiska
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine and analyze the influence of E-service quality and E-recovery seller service on online repurchase intention with the E- loyalty variable as a mediating variable on TikTok Shop. The results of this study show the influence of E-Service Quality on E-loyalty, there is an influence of E-recovery seller service on E- loyalty, there is an influence of E-service quality on online repurchase intention, there is an influence of E-recovery Service Quality on Online Repurchase Intention, there is an influence of E-loyalty on online repurchase intention, there is an indirect influence of E-service quality on online repurchase intention through E-loyalty as a mediating variable, there is no indirect influence of E- service quality on online repurchase intention through E-loyalty as a mediating variable. It is hoped that TikTok will improve and pay more attention to the quality of e-service quality, e-recovery services so that TikTok buyers or visitors will increase so that consumers are loyal and make repeat purchases on the TikTok Shop application
Analisis Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Objek Wisata Alam di Kabupaten Merangin Fenisi Resty; Kelik Purwanto; Alex Ferdinal; Sujito Sujito; Chintia Lestari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7419

Abstract

Lake Pauh is a volcanic lake formed by volcanic activity millions of years ago. Lake Pauh is a very beautiful area and is a tourist attraction in Merangin Regency. Danau Pauh has problems with facilities such as playgrounds and speed boats. And also experiencing problems with social media promotion which is not yet optimally known to outsiders. This research was conducted to determine the effect of social media facilities and YouTube video promotions on interest in revisiting natural tourist objects in Merangin district. The purpose of this research was to find out and analyze YouTube video social media facilities and promotions for interest in repeat visits. This study used a quantitative method with data collection using a questionnaire. Data Analysis Techniques with Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Adjudication Test, T Test, F Test, Determination Test (R2). The population in this study were 14,092 respondents and 389 samples were used as samples.The results showed that partially (t test) it was proven that facilities had a significant effect on repeat visit intentions, and social media promotion of YouTube videos had a significant effect on repeat visit intentions. As well as simultaneously (test f) social media facilities and promotions have a significant effect on intention to return visits. Adjusted R2 value obtained a coefficient value of 0.608. Which means all the independent variables can affect 60.8 on the dependent variable. While the remaining 37.6% can be influenced by other factors not tested in this study.
PERAN INFLUENCER, FITUR LIVE STREAMING, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK PADA APLIKASI TIKTOK SHOP (Studi Kasus Wanita Karir Di Kecamatan Pulau Punjung) Endah Juliati Endah; Fenisi Resty; Dini Elida Putri
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20453

Abstract

TikTok has been widely known in Indonesia since 2018, especially among young people. However, since the Covid-19 pandemic in 2020, TikTok's popularity has skyrocketed. Many people use TikTok to fill their free time, seek entertainment, and various activities. Until 2024 TikTok has become one of the most widely used social media applications in Indonesia with millions of daily active users. This study aims to identify the role of influencers, live streaming features, and electronic word of mouth that influence purchasing decisions for cosmetic products at TikTok Shop. This study uses a quantitative research method with data collection using a questionnaire conducted from February to April with a population of 2,176 respondents and a sample of 338 respondents calculated using the Slovin formula. The results of this study indicate that the variables of Influencer Role, Live Streaming Features, and Electronic Word Of Mouth partially and simultaneously have a positive and significant effect on Purchasing Decisions of Career Women in Pulau Punjung District, Dharmasraya Regency. The R2 value is 0.568, which means that all independent variables can influence the dependent variable by 56.8% while the remaining 43.2% is influenced by other factors not tested in this study.
The Effect Of Financial Self-Efficacy, Socioeconomic Status, And Locus Of Control On Financial Management Behavior Among Generation Z In West Bangko Barat Kesi Kastiani Harahap; Eka Ermawati; Fenisi Resty
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/nj1axm49

Abstract

This study was motivated by the increasing consumptive behavior of Generation Z due to the rapid development of technology, social media, and the ease of digital transactions, which may affect financial management behavior. This condition requires Generation Z to manage their finances wisely in order to meet both present and future needs. The objective of this study was to analyze the influence of Financial Self-Efficacy, Social Economic Status, and Locus of Control on Financial Management Behavior among Generation Z in Bangko Barat District. This study employed a quantitative research method with a population of 3,301 Generation Z individuals and a sample of 312 respondents selected using the Isaac and Michael table. Data were collected through questionnaires using a Likert scale. The data were analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination with the assistance of SPSS version 20. The results showed that, partially, Financial Self-Efficacy and Social Economic Status had a positive and significant effect on Financial Management Behavior, while Locus of Control had no significant effect on Financial Management Behavior. Simultaneously, Financial Self-Efficacy, Social Economic Status, and Locus of Control had a positive and significant effect on Financial Management Behavior. The Adjusted R Square value of 0.897 indicated that 89.7% of the variation in Financial Management Behavior could be explained by the three independent variables, while the remaining 10.3% was influenced by other factors outside this study. Self-confidence in financial management played a greater role in shaping Financial Management Behavior than Locus of Control. This study is expected to serve as a reference for the development of financial management knowledge and provide insights for Generation Z, educational institutions, and the government to improve financial management behavior for the broader community.
Co-Authors AinulBadri, AinulBadri Aldia Rilas Alex Ferdinal Alex Ferdinal Alpha Perdana Aprilla, Raynaldo Bagus Aji Pamungkas Chintia Lestari Chintia Lestari Deswita, Yuhelvi Dini Elida Putri Eka Ermawati Eka Ermawati, Eka Eka Ermawaty Ela Umi Fauziah ELIDA PUTRI, DINI Endah Juliati Endah Endang Purbaningsih Ermawaty, Eka Gusteti, Yesi Hermawan, Ilham Hesmita Hidayatul Fitriani Hidayatul Fitriani Kameliya Kelik Purwanto Kelik Purwanto, Kelik Kesi Kastiani Harahap Krisnaldi Larisa, Lioni Septi Apanda Leni Suryani Mandala Putra, Yoza Mega Pratiwi Mega Pratiwi Prasetyo, Dian Estu Prasetyo, Widi Aji Putri, Dini Elida Qhairi, Wiladatulqhairi Rika Wulandari, Neneng Rivaldi, Ahmad Saputra, Drita Cerry Selvitri, Sri Reski Sujito Sujito Sujito Sujito Tul utri, Anisa Wiladatulqhairi Qhairi Wiska, Mayroza Wiska, Mayroza Yandela, Melsi Putri Yesi Gusteti Yoza Mandala Putra