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PENGARUH HARGA, KETEPATAN WAKTU PENGIRIMAN, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA JASA PENGIRIMAN BARANG SHOPEE EXPRESS DI KOTA SERANG Surti Zahra; Yoga Andred Dana Tirta; Tubagus Agus Khoironi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.983 KB) | DOI: 10.46306/ncabet.v2i1.71

Abstract

The purpose of this study is that the price is expected to have a considerable influence on consumer loyalty, timeliness of delivery is expected to increase consumer loyalty, service quality is expected to increase consumer loyalty, and to determine consumer loyalty from price, timeliness of delivery, and quality of service. The research method used is a survey research method. The survey method is a quantitative method. The results of the t-test study, the price has a significant effect with the tcount > ttable (4.698 > 1.66071), delivery time has a significant effect with the tcount > ttable (2.885 > 1.66071), and service quality has a significant effect on the tcount < ttable (-0.199 < 1.66071). Price, timeliness of delivery and quality of service together affect consumer loyalty with a value of Fcount > Ftable (106.888 > 2.31).
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN PERSADA BANTEN PADA PT. HARAPAN INTI PERSADA DI KOTA SERANG Surti Zahra; Nita Nurindah Sari; Tb. Agus Khoironi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.024 KB) | DOI: 10.46306/ncabet.v2i1.95

Abstract

This study was structured using quantitative methods. The population in this study were 3,370 respondents who were consumers who had purchased housing Persada Banten. The sample in this study was 97 respondents using the non-pribability sampling technique, namely the accidental sampling technique. The results of this study indicate that the indicators are valid and reliable, the significance level of this study is 5%. In the classical assumption test, the regression model was found to be normally distributed, free of heteroscedasticity and free of multicollinearity. The results of the analysis show that partially the price has no effect on purchasing decisions and brand image has an effect on purchasing decisions. Then the price and brand image simultaneously have a positive and significant influence on purchasing decisions
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PERUMAHAAN CIUJUNG INDAH Surti Zahra; Nugrahini Kusumawati; Mamay Komarudin; Wahyu Widodo; Nia Nuraeni
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 2 No. 3 (2022): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v2i3.49

Abstract

Increased consumer purchasing decisions can be influanced  by several factors such as price and quality of service,by providing affordable prices and while maintaining service quality, it will be able to improve purchasing decisions.This study aims to determine the effect of price and service quality on purchasing decisions in ciujung indah housing.The reaserch method used is kuantitatif with a population off 117 consumers and sampel of  91 respondents using the probability sampling method, the sampling technique is random sampling with calculations using the slovin formula for consumers in ciujung indah housing. researchers use it to get the results of validity, reliability, classical, assumptions, multiple regression and hypothesis testing. Based on hypothesis testing, it can be concluded that price affects purchasing decisions and service quality affects purchasing decisions and simultan eously price and service quality affect purchasing decisions
PENGARUH AGRESIVITAS PAJAK TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) : UNTUK MENGUJI TEORI LEGISTIMASI: Studi Empiris Pada Perusahaan Pertambangan Sub Sektor Batubara Yang Terdaftar Di Bursa Efek Indonesia Nugrahini Kusumawati; Efi Tajuroh Afiah; Surti Zahra; Mamay Komarudin; Wahyu Widodo; Salsabila Azmi
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i3.98

Abstract

In the Mineral and Coal Law no. 4 of 2009, mining is a mineral and coal exploitation activity which consists of stages of general investigation, exploration, feasibility studies, construction, mining, processing and refining, transportation and sales, and post-mining activities. Coal mining is the mining of carbon deposited rock found in the earth, including solid bitumen, peat, and asphalt rock. The purpose of this study was to determine the effect of tax aggressiveness on corporate social responsibility in coal mining sub-sector companies in 2017- 2021. The method used in this study is a quantitative method. The variables in this study consist of the dependent variable, namely corporate social responsibility, while the independent variables are tax aggressiveness and the control variables are capital intensity, company size, return on assets, and leverage. The population in this study is the coal sub-sector mining companies listed on the Indonesia Stock Exchange in 2017-2021, amounting to 22 companies. The number of samples that have complete financial statements are 10 companies with a research period of 5 years so that a sample of 50 samples is obtained with the sampling technique using the purposive sampling method. The results showed that the tax aggressiveness variable based on the results of the t-test obtained a Tcount of 0.770 <Ttable 1.67655. The conclusion of this study is that partially shows that tax aggressiveness has no effect on corporate social responsibility
Training on Writing Scientific Articles in Improving Competence for Teachers in Gunungsari Serang Banten: Pelatihan Penulisan Artikel Ilmiah dalam Meningkatkan Kompetensi bagi Guru-Guru di Gunungsari Serang Banten Surti Zahra; Nugrahini Kusumawati; Mamay Komarudin; Jaka Wijaya Kusuma; Hamidah Hamidah
Mattawang: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.998 KB) | DOI: 10.35877/454RI.mattawang1195

Abstract

Writing an article from the results of the study may be something difficult for those who are not familiar with it. As a teacher or educator, it is appropriate to have the ability to write scientific articles so that students have a model for school academic life. The low productivity of teachers in writing scientific publications is a problem related to professionalism. Likewise, teachers who teach in schools in Ciherang village, Gunung Sari district, still do not participate in research activities, rarely conduct research in their fields, and lack understanding of articles and scientific publications. Based on these problems, the community service team of Bina Bangsa University carried out training on writing scientific articles. The implementation method has two stages, namely the preparation stage and the training implementation stage. 19 teacher participants attended the training. After the training, the teacher's insight and knowledge about writing scientific articles increases and the teacher can improve his professionalism
PELATIHAN DAN PENDAMPINGAN PEMANFAATAN APLIKASI E-COMMERCE BERBASIS WORDPRESS BAGI WARGA CIPOCOK KOTA SERANG Jaka Wijaya Kusuma; Hamidah Hamidah; Surti Zahra; Nugrahini Kusumawati; Siti Fatonah; Nursoleh Nursoleh
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This PKM is in the form of training and mentoring. The series of activities begins with giving invitation letters to the surrounding residents. Training activities consist of 2 places, namely in the first place is a special training of mothers or women and the second place is assistance for fathers or youths. The number of participants who participated in this construction was as many as 18. The type of software used is WordPress which is accessed online through http://id.wordpress.com. All participants are very enthusiastic about participating in activities. From the questionnaire achieved, there were as many as 70% of participants successfully participated in activities without any obstacles, as many as 20% could follow the activity with a little help and guidance; lastly, as many as 10% of participants had difficulty participating in training caused by not having or carrying laptop facilities
PELATIHAN LABELING DAN PACKAGING BAGI PELAKU UMKM DI DESA CIHERANG KECAMATAN GUNUNG SARI, KABUPATEN SERANG Surti Zahra; Bagaskara Aditya Pratama; Diana Diana; Aditya Sri Novita; Astin Mandela Puspa
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 3 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.587 KB) | DOI: 10.55883/jipam.v1i3.28

Abstract

The community of Ciherang village, Gunung Sari sub-district, several housewives to improve their family's economy carry out entrepreneurial activities. There are various kinds of entrepreneurial activities depending on the expertise/ability of each individual. One of the UMKM  in Ciherang Village is Baso aci or commonly called boci. These aci meatballs are pure meatballs made from starch dough without being mixed with ground beef. From the main ingredient of starch, or Sundanese people call it aci, it looks similar to the cilok sauce that we often encounter. The problem that was encountered after we conducted the survey was the lack of handling of packaging or packaging on the baso aci, therefore the solution we gave was to increase UMKM in Ciherang village. as well as additional menus to complement these UMKM products to make them more attractive and in demand by consumers by holding labeling and packaging training for UMKM baso aci players in Ciherang Village
PKM UJI KOMPETENSI BIDANG KEAHLIAN OTOMATISASI TATA KELOLA PERKANTORAN DI SMK MUHAMMADIYAH PONTANG Nugrahini Kusumawati; Ende Ende; Naufal Affandi; Mamay Komarudin; Jaka Wijaya Kusuma; Hamidah Hamidah; Nursoleh Nursoleh; Siti Fatonah; Surti Zahra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada Masyarakat ini dilakukan dengan tujuan untuk mengetahui pencapaian pengetahuan dan kompeten siswa SMK Muhammadiyah Pontang bidang Otomatisasi Tata Kelola Perkantoran dan sebagai dasar mempersiapkan siswa untuk memasuki dunia kerja. Kegiatan dilaksanakan 1 hari diikuti sebanyak 18 siswa kelas XII untuk program studi otomatisasi tata kelola perkantoran. Metode yang digunakan pengabdian kepada masyarakat ini yaitu sebagai asesor atau penguji eksternal dimana penguji memberikan penilaian atas hasil Uji Kompetensi Keahlian (UKK) yang telah dilaksanakan oleh siswa. UKK dilaksanakan dengan 3 tahap yaitu tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Hasil uji kompetensi siswa menunjukkan 17 siswa memiliki kriteria Kompeten dan 1 siswa memiliki kriteria Cukup Kompeten.
The Effect of Taxes and Bonus Mechanisms in Moderating Profitability on Transfer Pricing Mamay Komarudin; Naufal Affandi; Ende Ende; Nugrahini Kusumawati; Siti Fatonah; Surti Zahra
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 7 No 1 (2023): April
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v7i1.2114

Abstract

One factor that encourages companies to do transfer pricing is the bonus mechanism. Bonusecanism is used as a moderating, reinforcing, or motivation-weakening variable of tranfer pricing. The purpose of this study is to analyze the causality between tax and transfer pricing in companies related to the manufacturing and non-financial services sectors in Indonesia and to analyze the role of bonus mechanism moderators in strengthening the effect of profitability on transfer pricing in companies related to the manufacturing and non-financial services sectors in Indonesia. This type of research is explanatory research, which explains one variable's causality relationship to another. This study used the analysis of the Granger causality test and hypothesis testing using the coefficient of determination test, F test and t-test. The sample in this study is companies members of the KOMPAS 100 index in 2010-2020, totaling 100 companies. Based on the study's results, it can be concluded that: 1) There is a causality relationship between tax and transfer pricing. The amount of tax has a positive effect on transfer pricing. On the other hand, transfer pricing also positively affects the amount of tax. This suggests a causality link between tax and transfer pricing and as a form of tax avoidance by multinational companies; 2) The role of the bonus mechanism does not moderate the amount of profitability to transfer pricing. The decision of managers to pursue bonuses does not affect the amount of profitability to transfer pricing.
TRANSFORMASI TEKNOLOGI, PENGEMBANGAN ALAT BANTU MESIN PRESS SEALER UNTUK OPTIMALISASI PENGEMASAN PRODUK UMKM KERIPIK UBI DAN PISANG Surti Zahra; Iis Nurasiah; Juhandi Juhandi; Sardan Sardan; Muhammad Andrianto; Yogi Saputa
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.200

Abstract

Product packaging is an important aspect for Micro, Small and Medium Enterprises (MSMEs) to increase the competitiveness and attractiveness of products in the market. In Terumbu Village, Serang City, Banten, the majority of people work as farmers and have MSME businesses, one of which is the production of sweet potato chips and bananas. Currently, some MSME players still use traditional tools in the product packaging process, which causes packaging to be less neat and sometimes unhygienic. This study aims to evaluate the effect of using plastic press machines on the quality and efficiency of packaging MSME products in Reef Villages. The methods used are observation, interviews, and literature studies to collect data on existing packaging processes and understand the needs and challenges faced by MSMEs. The results showed that the use of plastic press machines provides significant benefits for the packaging of MSME products. The use of a plastic press allows product packaging to take place faster, neater, and more hygienic compared to the manual method of using candles. Neat and professional packaging increases the attractiveness of the product in the eyes of consumers