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All Journal JURNAL PETERNAKAN Jurnal Peternakan Indonesia JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Peternakan (Jurnal of Animal Science) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Wahana Peternakan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Animal Research and Applied Science Andalasian Livestock Peternakan Abdi Masyarakat (PETAMAS)
Adisti Rastosari
Faculty Of Animal Science, Universitas Andalas, Kampus II Payakumbuh
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Dentistry Earth & Planetary Sciences Engineering Health Professions Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Andalasian Livestock

 1 
Conjoint Analysis: Consumer Preferences of Kampong Chicken in Bukittinggi City Tevina Edwin; James Hellyward; Adisti Rastosari; Yolani Utami; El Latifa Sri Suharto; Noni Novarista
Andalasian Livestock Vol. 1 No. 1 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n1.p51-58.2024

Abstract

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.
Profit Analysis of Beef Cattle Business on Sinar Pagi Livestock Group, in Limapuluh Kota District, West Sumatra Edwin, Tevina; Arfa'i; Rastosari, Adisti; Utami, Yolani
Andalasian Livestock Vol. 1 No. 2 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n2.p156-163.2024

Abstract

This study aims to determine the income and analyze the profit level of the beef cattle business owned by the Sinar Pagi livestock group in Limapuluh Kota Regency, Sumatera Barat Province. This research contributes to the wider debate on improving rural livelihoods and achieving sustainable agricultural development, and is essential for understanding the profitability of smallholder livestock enterprises. The results of this research will provide insights into the financial sustainability of their operations and will inform strategies for the optimisation of their business performance. The research was carried out using a case study method with 16 key informants, also members of the Sinar Pagi livestock group. Data were analyzed with descriptive quantitative methods. The study results show that the income earned by this livestock group in one year of research is IDR 6,471,775, with a profit rate of 1.08/year. It can be concluded that the Sinar Pagi livestock group only gets a profit of 8%, and this profit has not been able to meet the needs of the farmer's life.
Profit Analysis of Beef Cattle Business on Sinar Pagi Livestock Group, in Limapuluh Kota District, West Sumatra Edwin, Tevina; Arfa'i; Rastosari, Adisti; Utami, Yolani
Andalasian Livestock Vol. 1 No. 2 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n2.p156-163.2024

Abstract

This study aims to determine the income and analyze the profit level of the beef cattle business owned by the Sinar Pagi livestock group in Limapuluh Kota Regency, Sumatera Barat Province. This research contributes to the wider debate on improving rural livelihoods and achieving sustainable agricultural development, and is essential for understanding the profitability of smallholder livestock enterprises. The results of this research will provide insights into the financial sustainability of their operations and will inform strategies for the optimisation of their business performance. The research was carried out using a case study method with 16 key informants, also members of the Sinar Pagi livestock group. Data were analyzed with descriptive quantitative methods. The study results show that the income earned by this livestock group in one year of research is IDR 6,471,775, with a profit rate of 1.08/year. It can be concluded that the Sinar Pagi livestock group only gets a profit of 8%, and this profit has not been able to meet the needs of the farmer's life.
Conjoint Analysis: Consumer Preferences of Natives Chicken in Bukittinggi City Edwin, Tevina; Hellyward, James; Rastosari, Adisti; Utami, Yolani; Suharto, El Latifa Sri; Novarista, Noni
Andalasian Livestock Vol. 1 No. 1 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n1.p51-58.2024

Abstract

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.
Co-Authors A. Irzal Rias Aditya Alqamal Alianta Afriyani, Tinda Anna Farhana Anna Farhana Arfa'i Daz Edwiza, Daz Dwi Yuzaria E. L. S. Suharto El Latifa Sri Suharto Endang Purwati RN Erpomen Erpomen Ferawati Ferawati Ferawati Ida Indrayani James Hellyward Jaswandi . Linda Suhartati Mangku Mundana Mangku Mundana Moch. Evan Setiawan Mylaufa Asyraf Mylaufa Asyraf Novarista, Noni Novi Eka Wati Reswati, Reswati Rico Robi Amizar Rusda Khairati Rusjda Khairati Rusli, Ridho Kurniawan Sepri Reski Sri Melia Suyitman Suyitman Syahrial, Syahrial TEVINA EDWIN Tinda Afriani Wizna Wizna Yesi Chwenta Sari Yolani Utami Yulianti Fitri Kurnia Yurnalis Yurnalis Yurnalis Yurnalis ZK Abdurahman Baizal