Claim Missing Document
Check
Articles

Found 14 Documents
Search

THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
Pengembangan Media Pembelajaran Kartu Domino Ekonomi Muhammad Ilyas Thamrin Tahir; Nur Arisah; Dewi Sakinah Rahmadani; Mustari Mustari; A. Sri Astika Wahyuni
V-MACHINE: Vocational and Mechanical Community Service Journal Vol. 1 No. 2 (2024): November
Publisher : Program Studi Sarjana Terapan PTM FT UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69712/machine.v1i2.5663

Abstract

The partners of this Community Partnership Program (PKM) are the Principal, Teachers, and Staff of SMAN 6 Barru. The priority problem underlying this training activity is to improve the effectiveness of the learning process by applying domino card learning media, because the use of effective and interactive learning media can increase students' interest and motivation to learn. The methods used were lectures, demonstrations, discussions, questions and answers, and accompanying partners. The results achieved are (1) Partners have knowledge related to domino card learning media, (2) Partners can apply domino card learning media (3) Partners have the ability to develop interactive learning media.
THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
Peran Guru dalam Menumbuhkan Karakteristik Wirausaha pada Siswa SMK Melalui Pembelajaran Kewirausahaan Tahir, Sumiati; Tahir, Thamrin; Tahir, Muhammad Ilyas Thamrin; Syam, Agus; Haruna, Hasisa
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1616

Abstract

This study aims to analyze the role of teachers in fostering entrepreneurial characteristics among Vocational High School (SMK) students through entrepreneurship learning. The background of this study lies in the high unemployment rate among SMK graduates, indicating a gap between vocational education objectives and labor market demands. A qualitative descriptive approach was employed, with data collected through in-depth interviews, classroom observations, and documentation, then analyzed using Miles, Huberman, and Saldaña’s interactive model. The findings reveal that teachers play strategic roles in three main dimensions: motivators, facilitators, and role models. As motivators, teachers inspire entrepreneurial interest through motivational stories and direct encouragement. As facilitators, they provide experiential learning such as project-based learning and small business simulations. As role models, teachers with real business experience act as authentic examples for students. However, the study also identifies structural challenges, including limited practice facilities, low parental support, and weak collaboration with industry. The results highlight that entrepreneurship education should not only focus on cognitive knowledge but also emphasize attitudes, values, and entrepreneurial skills. Practically, this study recommends stronger collaboration between schools, government, parents, and industry to reinforce the entrepreneurship education ecosystem in vocational schools.