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All Journal Jurnal Pembelajaran Fisika Sains: Jurnal Manajemen dan Bisnis Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement Jurnal Keuangan dan Akuntansi Terapan (KUAT) Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Dinamika Manajemen Warta Penelitian Perhubungan
Farah Putri Wenang Lusianingrum
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Managing TikTok Content Strategies to Enhance Tourist Engagement: A Case Study of Bukit Sinyonya Tourism Village Fadhilah; Lusianingrum, Farah Putri Wenang; Saputra, Galih Ginanjar
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.186

Abstract

This study explores strategic approaches to managing TikTok content to enhance tourist attraction at the Bukit Sinyonya Tourism Village in Banten. Using a qualitative case study method, the research examines how the local tourism awareness group (Pokdarwis) organises content planning, creative production, and distribution on TikTok. Data were gathered through in-depth interviews, participant observation, and digital content analysis. Drawing on content marketing theory and narrative engagement theory, the study identifies three key stages in content strategy: crafting emotionally resonant themes, producing authentic short videos, and evaluating audience interaction using TikTok analytics. Visual aesthetics, emotional storytelling, and trend adaptation significantly influence audience engagement and visit intention. The findings contribute theoretically by contextualising community-based digital marketing within rural tourism promotion, and practically by offering actionable strategies for local tourism managers. This research highlights how authentic, experience-driven storytelling on social media can strengthen destination branding and foster sustainable tourism development in digitally emerging communities.
Kilasah Village Development is Based on Local Entrepreneurship with Small Capital Purbohastuti, Arum Wahyuni; Mahardika, Mustafidah; Pertiwi, Widya Nur Bhakti; Kusyanto, Muhammad Johan Widi; Lusianingrum, Farah Putri Wenang
MOVE: Journal of Community Service and Engagement Vol. 5 No. 3 (2026): January 2026
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i3.579

Abstract

One important approach to encouraging local economic growth and improving public health is the development of village-based entrepreneurship. Kilasah Village, Serang Regency, has both natural and human resources, but these are not yet well-managed. The goal of this mentoring program is to foster entrepreneurship in Kilasah Village by employing a community empowerment approach, enhancing the capabilities of business actors, and harnessing local potential. Methods used include interviews with village officials and the community, implementing an entrepreneurship mentoring program, and field observations. The results show that developing entrepreneurship in Kilasah Village can attract more people and increase residents' incomes. However, several obstacles exist, such as limited capital, marketing, and business management. Therefore, to maintain village entrepreneurship, the village government, academics, and the community must work together continuously.
BAGAIMANA MARKETING MIX DAN KEPUASAN KONSUMEN DALAM MENDORONG UGC INTENTION PADA KONSUMEN COFFEE SHOP DI KOTA SERANG? Farah Putri Wenang Lusianingrum; Widya Nur Bhakti Pertiwi; Ina Riana; Kayla Maritza Nasution; Arum Wahyuni Purbohastuti
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.20283

Abstract

The purpose of this study is to understand the effect of the implementation of the 7P marketing mix on satisfaction and its impact on user content creation intention (UGC intention) among coffee shop consumers in Serang City, Banten Province. The urgency and relevance of this research are due to the increasing competition in the coffee shop industry and changes in digital consumer behavior that encourage consumers to act as content creators through social media. The quantitative research approach was chosen to assist in hypothesis testing using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The respondents used in the data analysis were 150 consumers selected using a purposive sampling technique. The respondent criteria were coffee shop consumers in Serang City who actively use social media and have visited a maximum of one visit in the past month. Data were collected through an online questionnaire. The hypothesis testing of this study confirmed that the implementation of the 7P marketing mix is ​​able to create customer satisfaction in coffee shops in Serang City. Furthermore, satisfied consumers tend to be more encouraged to share experiences, reviews, and recommendations related to products or services through various digital platforms. This empirical evidence reinforces the perspective of the Stimulus-Organism-Response (S-O-R) theory, where the implementation of the marketing mix as a stimulus can influence consumer satisfaction as an organism, which then results in a behavioral response in the form of UGC intentions. The implication is that coffee shop businesses need to create memorable and shareable consumption experiences to encourage consumer engagement in producing content on social media. Keywords: Marketing Mix 7P, Consumer Satisfaction, User Generate Content Intention
Kekuatan Konten dan Engagement: Mampu Membangun Kepercayaan Merek Hingga Keputusan Pembelian Arum Wahyuni Purbohastuti; Wenda Wahyu Christiyanto; Farah Putri Wenang Lusianingrum; Galih Ginanjar Saputra
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.36041

Abstract

The purpose of this study is to examine how user-generated content (UGC) and social media engagement (SME) impact purchasing decisions (PD), with Brand Trust (BT) as a mediating variable. The study focuses on social media users who actively engage with brand content. 130 respondents were obtained through an online questionnaire. Data analysis was conducted using WarpPLS 5.0 and the PLS-SEM (Partial Least Squares–Structural Equation Modeling) method. The results show that UGC and SME have a significant influence on BT and PD, and BT also has a significant influence on PD. In addition, this study found that BT partially mediates the relationship between UGC and SME on PD. The study concludes that brand trust is an important factor that bridges consumer engagement in social media and user-generated content in influencing their decision to purchase something.
Understanding the Danger of Word of Mouth in Creating New Smokers and the Factors that Influence It and Its Prevention Muhammad Johan Widikusyanto; Widya Nur Bhakti Pertiwi; Arum Wahyuni Purbohastuti; Farah Putri Wenang Lusianingrum
Tirtayasa Ekonomika Vol 20, No 1 (2025)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v20i1.31116

Abstract

The number of active smokers in Indonesia is rising, especially among teenagers, leading to over 200,000 deaths annually. This concerning trend calls for urgent research. This study examines how word of mouth influences new smokers and explores the effects of products, promotions, and reference groups on smoking attitudes and behaviors. It also investigates their indirect impact on word of mouth. A survey of 593 active smokers was conducted using structured questionnaires, with data analyzed through Structural Equation Modeling (SEM). Results show that products, promotions, and reference groups directly influence smoking attitudes and behaviors and indirectly affect word of mouth. However, the link between smoking attitudes and smoking behavior was not supported. Among the factors, promotions had the strongest impact. These insights suggest that demarketing strategies should be developed to curb smoking behavior effectively. 
PENINGKATAN KOMPETENSI PEMASARAN DIGITAL BAGI KELOMPOK WANITA TANI MELALUI PELATIHAN LITERASI DIGITAL DENGAN PENDEKATAN PARCIPATORY LEARNING Farah Putri Wenang Lusianingrum; Bayu Meindrawan; Vega Yoesepa Pamela; Fitria Riany Eris; Aulia Rahma Fardani; Marni Sintiasari
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36372

Abstract

Abstrak: Permasalahan prioritas yang dihadapi oleh KWT Desa Pasanggrahan tentang rendahnya kompetensi pemasaran digital anggotanya mendorong diimplemntasikan program pengabdian ini. Tujuan program ialah meningkatkan kemampuan literasi dan pemasaran digital produk lokas melalui pelatihan berbasis Parcipatory Learning. Mitra program yaitu KWT Tunas Haparan dan Sinar Mulya dengan jumlah peserta 41 anggota. Metode pelaksanaan kombinasi pelatihan dan pendampingan yang dijalankan meluai 3 tahap (pra kegiatan, pelaksanaan program, serta pemantauan dan evaluasi). Evaluasi program dilakukan dengan membandingkan hasil pretest dan posttest untuk mengukur peningkatan pengetahuan dan keterampilan peserta yang terdiri dari 20 soal. Hasil memperlihatkan peningkatan rata-rata kompetensi pemasaran digital sebesar 40%. Program ini secara tidak langsung dapat mendorong penguatan kapasitas perempuan desa dalam memanfaatkan teknologi digital guna pengembangan ekonomi lokal berkelanjutan.Abstract: The priority issue faced by the Pasanggrahan Village Women's Group (KWT) regarding the low digital marketing competency of its members prompted the implementation of this community service program. The program's objective is to improve digital literacy and marketing skills for local products through participatory learning-based training. The program's partners are KWT Tunas Haparan and Sinar Mulya, with 41 participants. The implementation method combines training and mentoring, which is carried out in three stages: pre-activity, program implementation, and monitoring and evaluation. Program evaluation is carried out by comparing the results of the pretest and posttest to measure the increase in participants' knowledge and skills, which consists of 20 questions. The results showed an average increase in digital marketing competency of 40%. This program can indirectly encourage the strengthening of the capacity of village women in utilizing digital technology for sustainable local economic development.
Kilasah Village Development is Based on Local Entrepreneurship with Small Capital Arum Wahyuni Purbohastuti; Mustafidah Mahardika; Widya Nur Bhakti Pertiwi; Muhammad Johan Widi Kusyanto; Farah Putri Wenang Lusianingrum
MOVE: Journal of Community Service and Engagement Vol. 5 No. 3 (2026): January 2026
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i3.579

Abstract

One important approach to encouraging local economic growth and improving public health is the development of village-based entrepreneurship. Kilasah Village, Serang Regency, has both natural and human resources, but these are not yet well-managed. The goal of this mentoring program is to foster entrepreneurship in Kilasah Village by employing a community empowerment approach, enhancing the capabilities of business actors, and harnessing local potential. Methods used include interviews with village officials and the community, implementing an entrepreneurship mentoring program, and field observations. The results show that developing entrepreneurship in Kilasah Village can attract more people and increase residents' incomes. However, several obstacles exist, such as limited capital, marketing, and business management. Therefore, to maintain village entrepreneurship, the village government, academics, and the community must work together continuously.
Co-Authors Abhinaya, Reswara Faza Aisyi, Nasywa Rahadatul Akbar, Muhibudin Alfian, Iqbal Apriliani Nur Istiqomah Arum Wahyuni Purbohastuti Arum Wahyuni Purbohastuti Asmi Ayuning Hidayah Aulia Rahma Fardani Aulia, Mona Azis Budiman Bayu Meindrawan Desmira Devi Triani Dhiani Dyahjatmayanti Dhiani Dyahjatmayanti Didik Aribowo Didik Aribowo Diksastera, Raisya Meyna Fadhila Fadhila Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fakhrudin, Arif Febrianita Putri Subandi Fiesty Utami Firdausiah, Salsabila Fitria Riany Eris Gantara, Gerald Dewa Hanifah, Ayu Nur’aliyah Ina Riana Iqbal Maulana Kayla Maritza Nasution Kusyanto, Muhammad Johan Widi Lina Affifatusholihah Lina Affifatusholihah Lina Affifatusholihah Lukman Hidayatullah Mahardika, Mustafidah Marni Sintiasari Muhammad Devandri Muhammad Johan Widi Kusyanto Muhammad Johan Widikusyanto Muhammad Johan Widikusyanto Mustafidah Mahardika Nubaidillah Nubaidillah Pertiwi, Widya Nur Bhakti Prasetiyo, Erwan Eko Purbohastuti, Arum Wahyuni Puspitasari, Andini Putri, Solehatin Ika Rahmah, Naharotul Izza Ristiani Saputra, Galih Ginanjar Sari, Titis Nistia Shavab, Firli Agusetiawan Siti Asyisyah Aziziyah Soletahin Ika Putri Vega Yoesepa Pamela Virda Ashri Tsuraya Wahyuni Fajar Arum Wati, Helmalia Wenda Wahyu Christiyanto Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi ZAHWA, ST