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All Journal JPSE (Journal of Physical Science and Engineering) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Khidmah Share : Journal of Service Learning Community Development Journal: Jurnal Pengabdian Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Community Service and Empowerment Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Dedikasi Hukum Literasi: Jurnal Pengabdian Masyarakat dan Inovasi International Journal of Economics and Management Research
Kusuma Wardhani Mas’udah
Mechanical Engineering, Engineering Faculty, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : Share : Journal of Service Learning

 1 
PELATIHAN DESAIN PENGEMASAN DAN PEMASARAN KELOMPOK UMKM UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT KELURAHAN DUPAK KECAMATAN KREMBANGAN KOTA SURABAYA JAWA TIMUR Kusuma Wardhani Mas’udah; Zainal Abidin Achmad; Ita Sabilah Putri Chayani; Nabila Alysia Multazam; Ricky Fajar Adi Putra
Share : Journal of Service Learning Vol. 7 No. 2 (2021): AUGUST 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.057 KB) | DOI: 10.9744/share.7.2.129-135

Abstract

Packaging Design and Marketing Training for Micro, Small and Medium Enterprises (MSMEs) to Increase Community Income in Dupak Village, Krembangan District, Surabaya City, East Java. Dupak Village is a village that has quite a lot of MSMEs, mainly driven by youth and mothers who want to improve their welfare. We identify problems that arise, including the lack of use of e-commerce which will have an impact on weak competitiveness; less effective and efficient marketing; and the lack of optimal use of smartphones. Therefore, we provide a solution in the form of training on the use of e-commerce for the development of MSMEs in Dupak District, Krembangan Regency. While this community service activity was carried out in Dupak Village, Krembangan District, Surabaya City from July to August 2021. To realize the work program in realizing the Tridharma of Higher Education, namely providing packaging design and marketing training using the Instagram, WhatsApp, and Facebook platforms on smartphones as a means of promotion, increased motivation, and income for MSMEs, especially among youth and women in Dupak Village, Krembangan District, Surabaya City, East Java. Abstrak: Pelatihan Desain Pengemasan dan Pemasaran Kelompok Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Pendapatan Masyarakat Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur. Kelurahan Dupak merupakan desa yang memiliki cukup banyak UMKM, terutama digerakkan oleh pemuda dan ibu-ibu yang ingin meningkatkan kesejahteraannya. Kami mengidentifikasi permasalahan yang muncul di antaranya kurangnya pemanfaatan e-commerce akan berdampak pada lemahnya daya saing; pemasaran yang kurang efektif dan efisien; serta kurangnya pemanfaatan ponsel cerdas secara maksimal. Maka dari itu kami memberikan solusi berupa pelatihan pemanfaatan e-commerce untuk pengembangan UMKM di Kecamatan Dupak Kabupaten Krembangan. Sedangkan kegiatan pengabdian masyarakat ini dilaksanakan di Kelurahan Dupak Kecamatan Krem­bangan Kota Surabaya selama bulan Juli sampai Agustus 2021. Untuk mewujudkan program kerja dalam mewujudkan Tridharma Perguruan Tinggi yaitu memberikan pelatihan desain pengemasan dan pemasaran menggunakan platform Instagram, WhatsApp, dan Facebook dalam ponsel pintar sebagai sarana promosi, peningkatan motivasi, dan pendapatan bagi UMKM khususnya di kalangan pemuda dan ibu-ibu Kelurahan Dupak Kecamatan Krembang­an Kota Surabaya Jawa Timur.
Co-Authors Adhelia Salwa Sokhil Ababilluna Adinda Solinaputri Nurfadhila Agung Budi Wicaksono Alief Faza Anugerah Alifta Putri Alvina Aryanti Andarini, Sonja Andre Zakariya Putra Andri Setiawan Anugrah Akbar Fitra Putra Adianti AR Yelvia Sunarti Ardyan Anjar Wahyudi Arlin Khozinatud Durriyah Claressia Sirikiet Wibisono Darminto Darminto Denny Firmansyah Detta Anugrah Heni Devita Andriani Didiek Tranggono Diella Arinta Dona Avrilia Kristanti Dwi Wahyuningtyas Dwi Zuhrotun Nisa' Dyah Suci Perwitasari Dynda Tri Widyastuti Edo Pandu Pratama Eka Restu Justitian Eka Restu Justitian Euis Nurul Hidayah Fadia Nur Rahma Budiarto Fuad Zakiya Ifa Gita Laksmi Zalsabilla Hasri Magfirotun Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa, S.Sos Hera Amalia Putri Belangi Intan Novitasari Intan Sari Ira Kaestiningtyas Ita Sabilah Putri Chayani Jariyah Juwito Juwito Kiki Sandra Amelia Kindriari Nurma Wahyusi Masteryna Maghfirahdina Mayang Dwi Sayekti Mei Syella Kurnia Putri Cahyo Moch. Rizky Ramadhan Mochammad Mirza Saputra Mochammad Mirza Saputra Mohammad Afthon Naharuzzen Mohammad Iqbal Muhammad Abdussalam Nabila Alysia Multazam Nailul Hasan Nauval Zakqy Ni Ketut Sari Nova Andriani Nur Aini Fauziyah Nur Lathifa Meida Pande Yogam Sunaryang Putu Pardi Sampe Tola Prahasti Ken Dewani Putu Nandhika Pratama Artana R. Vanji Abdillah Ubayyi Raden Shalehuddin Albawani Ramadhani Mahendra Kusuma Rani Melati Oktadifa Rani Melati Oktadifa Ratih Mustika Dewi Ratna Fransiska Anggraeni Ratna Yulistiani Ratu Yusnita Zhalsabilla Resa Nabila Zartaleily Anugrah Reva Edra Nugraha Ricky Fajar Adi Putra Rizqi Silviana Dewi Roziana Febrianita Salmadina Putri Purnama Sari salmadina Salsabyla Kirana Gani Famulya Savira Apriliana Shafira Suci Utami Shafira Zalfa Adiningrum Shelomitha Kumala Mawardhany Sherly Arindawati Shofwan Mohammad Firmansyah Sindi Astutik Sri Tjondro Winarno, Sri Tjondro Syahrul Munir Tria Puspa Sari Vigati Wandan Lestari Villa Della Rose Widiana Khurnia Permatasari Windi Putri Lestari Yenny WURYANDARI Yovita Nathania Yuli Setyaningsih Yuyun Septiani Zainal Abidin Achmad