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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Holistik Jurnal Kesehatan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Agribis International Journal of Economics and Management Research West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Agro Journal of Multidisciplinary Sustainability Asean Journal of Community Dedication
Eddy Silamat
Program Studi Agribisnis, Fakultas Pertanian Universitas Pat Petulai
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Creative Economy as a Driver of Economic Growth in the Digitalization Era Anandiya Pingki; eddy Silamat; Hernawati Hernawati; Rashid Rahman
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i1.1941

Abstract

Background. The creative economy has become one of the main sectors in the global economy, especially in the era of digitalization that allows the transformation of business models based on innovation and technology. The development of digital technology provides opportunities for creative industry players to expand market reach, improve production efficiency, and create greater added value. Countries with good digital infrastructure show more stable and competitive creative economy growth than countries with limited access to technology. Purpose. This study aims to analyze the role of digitalization in driving the growth of the creative economy and identify the factors that affect its success. In addition, this study also explores the contribution of the creative economy sector to the national economy by considering regulatory aspects and digital literacy. Method. The research method used is a quantitative approach with regression analysis and case studies on several creative economy sectors. Primary data is collected through surveys of creative industry players, while secondary data is obtained from official government reports and related academic publications. Results. The results show that digitalization has a significant influence on the growth of the creative economy, with the app and gaming sectors being the main examples of successful technology adoption. The creative economy sector, which is faster to adapt to digital technology, has experienced higher growth than sectors that still rely on conventional methods. Supportive regulations and a good level of digital literacy play an important role in ensuring the sustainability of the creative industry in the era of digitalization. Conclusion. The conclusion of this study emphasizes that the creative economy can be the main driver of economic growth if supported by the right policies and a conducive digital ecosystem. Digital transformation in the creative industry is not just a trend, but also a need to increase economic competitiveness on a global scale.
Co-Authors Adnan Adnan Ahmad Nur Budi Utama Anandiya Pingki Anggara Setya Saputra Ari Permana Ginting Ariawan, Ariawan Arifah Septiane Mukti Diki Prayugo Wibowo Dwita PRISDINAWATI Eko Sutrisno Febri Nur Pramudya Gracia Gabrienda Hernawati Hernawati Hernawati Hernawati Irwan Ashari Lea Ingne Reffita Melyana R Pugu Muchamad Arif Al Ardha Putri Milanda Bainamus Rahmat Putra Ahmad Hasibuan Rashid Rahman Rissa Megavitry Rival Pahrijal Ruki Ambar Arum Samuel PD Anantadjaya Silvia Ekasari Sri Dewi Yusuf Syamsu Rijal Tanti Widia Nurdiani Tera Lesmana