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Pengaruh Strategi Branding Image dalam Pemasaran Pendidikan Terhadap Peningkatan Daya Saing Madrasah Sakinah, Syifa Sari; Nurmila, Nina; Kasmin
AKSI: Jurnal Manajemen Pendidikan Islam Vol 3 No 1 (2024): NOPEMBER 2024
Publisher : Sekolah Tinggi Agama Islam Hasan Jufri Bawean

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37348/aksi.v3i1.505

Abstract

The competition among educational institutions is becoming increasingly intense, prompting schools to enhance their quality. One of the crucial elements in competitiveness is the branding image of the school. Consequently, the management of institutions is required to continuously improve their capabilities to compete. The aim of this study is to determine the extent to which branding image strategies in educational marketing impact the competitiveness of madrasahs. Based on statistical analysis results: The branding image strategy at MAN 2 Bandung received an average score of 3.06, categorized as adequate. Educational marketing at MAN 2 Bandung also received an average score of 3.06, categorized as adequate. Competitiveness at MAN 2 Bandung received an average score of 4.32, categorized as very high. Overall results indicate that branding image strategies in educational marketing have a positive and significant impact on enhancing the competitiveness of the madrasah at MAN 2 Bandung, with a significance value for X1 and X2 against Y being (0.00 < 0.05) and a t-statistic value of 804.409 > t-table 1.025. Therefore, the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, with an R Square value of 0.381. This means that variables X1 and X2 have a significant effect on variable Y by 38%, while the remaining 62% is explained by other variables such as the quality of facilities and infrastructure, staff performance, and so on. Thus, as the branding image strategy and educational marketing improve, the competitiveness of the madrasah also improves. It is recommended that MAN 2 Bandung pay more attention to these two aspects to maintain their competitive advantage.
PERAN PENDIDIKAN AGAMA ISLAM DALAM MEMBENTUK KARAKTER JUJUR PADA SISWA Jai, Ani Jailani; Rochman, Chaerul; Nurmila, Nina
Al-Tadzkiyyah: Jurnal Pendidikan Islam Vol 10 No 2 (2019): Al-Tadzkiyyah: Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/atjpi.v10i2.4781

Abstract

Penelitian ini dilakukan untuk mengukur sikap kejujuran pada setiap siswa di kelas V Sekolah Dasar SD.S Plus Syania CImanggung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Sample pada penelitian ini adalah siswa kelas V di SD.S Plus Syania Kel. Cihanjuang Kec. Cimanggung Kab. Sumedang Jawabarat. Teknik pengumpulan data menggunakan observasi, ini dilakukan oleh peneliti dengan meninjau langsung kelapangan sebagai objek penelitian untuk memperoleh data, kemudian peneliti memberikan kuesioner. Dari hasil data yang diperoleh jumlah rata-rata sikap kejujuran siswa di kelas V sebesar 80.23, jumlah yang cukup besar yang berarti memberikan kesimpulan bahwa sikap jujur yang dimiliki siswa cukup tbaik dan tinggi. Hal ini tidak terlepas dari peran pendidikan yang selalu membentuk dan mengrahkan meraka dalam keseharian mereka, peran pendidikan baik di sekolah, keluarga dan Lingkungan masyarakat menjadi faktor pendukung didalam pembinaan karakter atau sikap jujur terhadap siswa.
Profil Pemahaman Guru PAI dan Non PAI Tentang Manajemen Sekolah Menengah Atas Sabanah, Imas; Muharam, Asep; Rochman, Chaerul; Nurmila, Nina
JDMP (Jurnal Dinamika Manajemen Pendidikan) Vol. 7 No. 1 (2022): Volume 7, Nomor 1, September 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdmp.v7n1.p1-10

Abstract

Education is an activity, which is very important for all humans, with human education it can change behavior and knowledge for the better. The achievement of educational programs through educational and learning measures is strongly influenced by various variables, one of which is the adequate accessibility of school personnel in addition to ideal use. The existence of these students is very important to help complete the path to school administration. Each training unit is responsible for building the abilities and talents of students to become proficient, and talented as mandated by law. With the aim that students meet assumptions can be made according to their wishes and abilities. The method used in this study was a survey, while the data collection technique used in this study used an instrument in the form of a questionnaire. Based on the results of research on school management that the average understanding of teachers, both Islamic Education teachers and Non Islamic Education teachers, shows that teachers understand all statements well, but of the five statements there is the lowest average, namely statement 3 with a mean of 4. Statement 3 is "The principal develops creative and innovative ideas in school development efforts and implements them in a consistent, participatory, collaborative, transformative and effective manner."