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All Journal Jambura Science of Management Jurnal Akuntansi dan Bisnis Krisnadwipayana Ilomata International Journal of Social Science Unram Journal of Community Service (UJCS) Jurnal PKM Manajemen Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Applied Business and Administration Journal (ABAJ) Sinergi Akademisi dan Masyarakat Entrepreneurship and Community Development Alamtana
Diajeng Reztrianti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jambura Science of Management

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Ethnic Festivals and Revisiting Intentions: A Study of Cultural Tourism at Bali's Ogoh-Ogoh Festival Reztrianti, Diajeng; Juanna, Andi; Haykal, Azzahra Putri; Wibowo, Setyo Ferry
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31410

Abstract

Purpose: This study aims to map the trends, major themes, theoretical frameworks, and key determinants of revisit intention within the literature on ethnic festivals, with a special focus on Bali’s cultural tourism context.Design/Methodology/Approach: A mixed-method approach was employed, integrating bibliometric analysis and systematic literature review (SLR) based on the SPAR-4-SLR protocol, encompassing the stages of assembling, arranging, and assessing. Literature searches and selections were conducted through the Scopus-indexed Emerald and ScienceDirect databases for the period May 2014–May 2025, yielding 22 core articles for analysis.Findings: The findings reveal that cultural authenticity, symbolic experience, and local community engagement are critical factors in creating memorable experiences and fostering tourists’ intention to revisit. The Ogoh-Ogoh and Nyepi festivals demonstrate distinctive symbolic and spiritual dimensions, although the international database on Ogoh-Ogoh remains scarce. These results underscore the need for collaborative, interdisciplinary research and broader theoretical integration to advance understanding of ethnic festivals’ roles in sustainable tourism. This study provides both conceptual and practical foundations for developing innovative, authentic, and sustainable strategies for cultural destination management at both local and global levels.
Optimizing AI Chatbot Adoption for MSME Competitiveness Kamil, Ikhsan; Reztrianti, Diajeng; Setiawan, Adhy Rifki; Shafirendita, Gefadzra; Al-Firdauz, Muhamad Muzaky
Jambura Science of Management Vol 8, No 1 (2026): Jambura Science of Management - January 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v8i1.34102

Abstract

Purpose: This study reviews empirical evidence on AI chatbots in micro and small MSMEs to explain their impact on sales performance and customer satisfaction and to identify key drivers, barriers, and adoption strategies relevant to Society 5.0.Methodology: A PRISMA-guided systematic literature review was conducted across Scopus-indexed sources (ScienceDirect, Emerald, MDPI), covering July 2014–July 2025. Thirty-nine articles met the inclusion criteria.Findings: Flow and Technology Interactivity explain how readability, transparency, personalization, responsiveness, and ubiquitous connectivity create flow, thereby enhancing communication quality and satisfaction. TAM/UTAUT and meta-UTAUT show perceived usefulness as the most consistent driver of intention and continuance, with perceived intelligence and anthropomorphism reinforcing acceptance; privacy risk, time risk, technological anxiety, and data/security concerns inhibit adoption. The TOE lens groups context-specific enablers and constraints across technology, organization, and environment, while RBV and Dynamic Capabilities clarify how AI-CRM, data governance, multichannel integration, and sensing–seizing–reconfiguring convert conversational value into advantage.
Co-Authors Abdullah, Muhamad Al Faruq Achmad Sulistyono Aep Saepul Uyun Ahmadi Putri, Alifah Al-Firdauz, Muhamad Muzaky ali khumaidi, ali Andi Juanna Antasti, Erico Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aulia Anwar, Naia Ayu Puspitaningtyas Budhi Suparningsih Dhistianti Mei Rahmawantari Fajar Cahyo Utomo Ferry, Setyo Gustinya, Diana Guswandi, Guswandi Harry Indra Haykal, Azzahra Putri Herbayu, Tatag Ikhsan Kamil Imam Wibowo Irfan Hidayat, Irfan Ismail Razak Iwan Kurniawan Subagja Junitasari, Septi Khuluk, Nazaruddin Loen, Mishelei M. Kausar Maulana Maulana, M. Kausar Mei R, Dhistianti Mishelei Loen Mishelei Loen Muhammad Firizki Arief Muhammad Harri Munawaroh - Nino Nopriandi Saleh Nuridin Nuridin Pratama, Muhammad Daffa Rejeki, Dewi Riski, Pernanda Rosdiana Rosdiana Rosdiana Rosdiana Safrianto, Arief Syaf Saleh, Nino Nopriandi Saoloan S, Partogi Setiawan, Adhy Rifki Setyo Ferry Wibowo Shafirendita, Gefadzra Tatag Herbayu Latukismo Wibowo Willyam, Nico Yuaniko Paramitra