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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ekonomi dan Akuntansi
Lie Othman
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Journal : EKONOMIKA45

 1 
Pengaruh Store Image Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen 212 Mart Cabang Panam Pekanbaru Leni Silvia; Lie Othman; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.965

Abstract

The purpose of this study was to determine the effect of Store Image and Service Quality on Consumer Purchase Interest at 212 Mart Panam Pekanbaru Branch. This study uses a quantitative analysis method. The sample in this study were consumers who shopped at 212 Mart Panam Pekanbaru Branch as many as 100 respondents. This study uses primary data and secondary data. Methods of data analysis using SPSS version 22. The results of the study show that store image has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch, service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch and store image and service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch.
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anggi Wiyani Putri Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Clara Yolandika Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Fadli, Mashur Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Munawaroh, Putri Nadita Yulia Putri Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Pradini, Ulfa Rizki Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahayunigtyas, Putri Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Wijayanti, Maya Risma Yudinda Salza Aprilia Zainur , Nabila Syamara ZK Abdurahman Baizal Zulkifli Zulkifli