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All Journal Jurnal ASPIKOM Jurnal Penamas Adi Buana Wahana : Tridarma Perguruan Tinggi Bakti Cendana: Jurnal Pengabdian Masyarakat Lektur, Jurnal Ilmu Komunikasi Kanigara EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Komunikasi Massa
Eka Nada Shofa Alkhajar
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Physics Social Sciences Other

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NATIONAL NUTRITION AGENCY’S RESPONSE TO THE FREE NUTRITIOUS MEAL PROGRAM POISONING (CONTENT ANALYSIS ON BGN.GO.ID) Dwi Pratiwi; Andre Novie Rahmanto; Eka Nada Shofa Alkhajar
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 1 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i1.27457

Abstract

This study aims to reveal how the National Nutrition Agency (BGN) communicated its crisis management measures, built a public responsibility image, and maintained institutional accountability amid social pressure following the Free Nutritious Meal Program (MBG) poisoning incident. The research employs a quantitative approach using content analysis based on W. Timothy Coombs’ Situational Crisis Communication Theory (SCCT). The data were collected from 35 news reports, articles, and press releases published on the official website bgn.go.id containing BGN’s statements throughout September 2025. The findings show that the most dominant crisis communication strategy used by BGN was justification (34.29%), followed by excuse (22.86%), reminder (17.14%), apology (11.43%), compensation (5.71%), ingratiation (5.71%), and deny (2.86%), while attack the accuser, scapegoat, and victimage were not found. These results illustrate that BGN primarily applied the diminish and rebuild strategies, complemented by bolstering and deny as secondary approaches to strengthen the institution’s image and credibility.
Co-Authors Adolfo Eko Setyanto Adolfo Eko Setyanto Agusniar Rizka Luthfia Agusniar Rizka Luthfia Andre Novie Rahmanto Annisaa Fitri Annisaa Fitri Aryanto Budhy Sulihyantoro Chatarina Heny Dwi Surwati Dwi Pratiwi Firdastin Ruthnia Yudiningrum Firdastin Ruthnia Yudiningrum Firdastin Ruthnia Yudiningrum Hamid Arifin Katrin Yemima Siahaan Likha Sari Anggreni Pawito Pawito Pawito Prahastiwi Utari Prahastiwi Utari Pramana Pramana Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Wijaya Tanti Hermawati Tanti Hermawati