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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Journal of Economic, Bussines and Accounting (COSTING) Ganaya: Jurnal Ilmu Sosial dan Humaniora Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Applied Sciences in Tourism and Events EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Hospitality Management Journal of Innovative and Creativity Journal of Digital Media Communication Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Optimal: Jurnal Ekonomi dan Manajemen
Putu Ratna Juwita Sari
Universitas Pendidikan Nasional
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Product Bundling, Live Streaming, Dan Kualitas Produk Terhadap Keputusan Pembelian Skintific Via Tiktok Shop Ni Kadek Sindy Dwi Anjani; Putu Ratna Juwita Sari; Nyoman Sri Manik Parasari; Kadek Wulandari Laksmi P
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5977

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Product Bundling, Live Streaming, dan Kualitas Produk terhadap keputusan pembelian produk Skintific di TikTok Shop. Metode penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 160 responden yang dipilih secara purposive. Data dianalisis menggunakan uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien regresi masing-masing 0,351 untuk Product Bundling, 0,219 untuk Live Streaming, dan 0,214 untuk Kualitas Produk. Uji koefisien determinasi menunjukkan R² sebesar 0,417, artinya 41,7% keputusan pembelian dipengaruhi oleh ketiga variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor lain. Temuan ini menegaskan bahwa strategi bundling yang menarik, interaksi live streaming yang informatif, dan kualitas produk yang baik dapat meningkatkan minat beli konsumen dan membangun kepercayaan di platform digital. Implikasi praktis bagi perusahaan adalah pentingnya pengembangan strategi pemasaran yang inovatif serta penekanan pada kualitas produk untuk mempertahankan loyalitas konsumen. Penelitian ini juga menjadi referensi bagi penelitian selanjutnya terkait faktor-faktor yang memengaruhi keputusan pembelian di e-commerce berbasis live streaming.
Pengaruh Brand Image Terhadap Customer Engagement Konsumen Starbucks di Kota Denpasar Ni Kadek Dilasanthika; Putu Ratna Juwita Sari; Kadek Wulandari Laksmi P; Ni Kadek Winda Yanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3467

Abstract

The purpose of this study is to analyze the influence of brand image on customer engagement among Starbucks consumers in Denpasar City. This study used a quantitative approach with simple linear regression analysis. Data were obtained through questionnaires distributed to consumers who had made purchases at Starbucks and analyzed using a t-test and coefficient of determination. The results showed that brand image had a positive and significant effect on customer engagement (t = 2.827; Sig = 0.005) with an Adjusted R Square value of 0.759, meaning brand image was able to explain 75.9% of the variation in customer engagement, while the remaining 24.1% was influenced by other factors outside the study. Thus, it can be concluded that a strong brand image plays a significant role in increasing customer engagement among Starbucks consumers in Denpasar City and can be used as a basis for formulating the company's marketing strategy. These findings indicate that a positive brand image strengthens emotional attachment and interaction between consumers and the brand. A strong brand image encourages consumers to actively engage through repeat purchases, word-of-mouth communication, and interactions on digital platforms. Therefore, companies need to consistently maintain brand quality, brand communication, and brand experience to sustain customer engagement. This study also provides empirical evidence that brand image is a strategic asset in building long-term relationships with consumers.
Pengaruh Digital Marketing Terhadap Minat Beli Konsumen di 333 Club House Ni Kadek Ayu Aprillia Dian Paramita; Putu Ratna Juwita Sari; Ni Putu Nina Eka Lestari; I Gusti Ngurah Oka Ariwangsa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3468

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di 333 Club House. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan dalam industri food and beverage (F&B) yang menuntut pelaku usaha untuk menerapkan strategi pemasaran yang inovatif dan efektif, khususnya melalui pemanfaatan media digital. Perkembangan teknologi informasi dan penggunaan media sosial yang semakin masif telah mengubah perilaku konsumen dalam mencari informasi, membandingkan produk, dan menentukan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui penyebaran kuesioner kepada konsumen 333 Club House yang telah terpapar aktivitas digital marketing perusahaan, seperti media sosial dan platform online lainnya. Teknik analisis data yang digunakan adalah regresi linear sederhana untuk mengetahui besarnya pengaruh digital marketing terhadap minat beli konsumen. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat beli konsumen. Hal ini mengindikasikan bahwa konten digital yang menarik, informatif, mudah diakses, serta interaktif mampu meningkatkan ketertarikan dan keinginan konsumen untuk melakukan pembelian. Selain itu, digital marketing juga berperan dalam membangun persepsi positif terhadap merek serta meningkatkan kedekatan antara perusahaan dan konsumen. Dengan demikian, penelitian ini menegaskan bahwa digital marketing merupakan faktor penting yang perlu dioptimalkan oleh pelaku usaha di sektor F&B sebagai strategi pemasaran yang efektif untuk meningkatkan minat beli konsumen dan mempertahankan daya saing di tengah persaingan bisnis yang semakin ketat.
Why do millennials still shop at department stores? Badi Atussolihah; Putu Ratna Juwita Sari
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i1.2671

Abstract

This study investigated the factors influencing purchasing decisions among millennials in the retail environment, with a focus on recent fashion, sales promotion, and store ambiance. Utilizing a quantitative research approach, data was collected from millennials residing in Denpasar City, Bali, through questionnaire distribution. Factor analysis was employed to analyze the data, revealing four key factors: recent fashion, sales promotion, exterior store ambiance, and interior store ambiance. The results indicated that while recent fashion trends may have had a minor negative impact on purchasing decisions, sales promotions played a significant role in driving consumer interest. Moreover, both exterior and interior store ambiance exerted a substantial influence on purchasing decisions, emphasizing the importance of creating visually appealing and welcoming retail environments. These findings underscored the need for retailers to adopt a holistic approach to marketing and merchandising strategies, balancing trendy offerings with strategic promotions and enhancing store ambiance to optimize consumer engagement and drive sales. Overall, this study provided valuable insights for retailers seeking to understand and cater to the preferences of millennial consumers in the competitive retail landscape.
Hedonic shopping motivation on impulse buying: Evidence on Indonesian e-commerce users during Covid-19 Putu Agus Perinanta Putra; Ni Kadek Melly Ardani; Putu Ratna Juwita Sari
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5996

Abstract

Consumers who like shopping, have a greater tendency to seek information about certain products. If the information obtained is about a product that can attract the heart, it will bring up the desire to have the item immediately, so that impulse buying occurs. This study also aims to find the existence of the influence of idea shopping, value shopping, and gratification shopping on impulse buying among buyers in Zalora. The sample was taken by using purposive sampling method with 100 respondents. Data collection technique was carried out using a questionnaire distributed online via Google Form. The results show partially and simultaneously Idea Shopping, Value Shopping, and Gratification Shopping has been proven to have a positive and effect on impulse buying.
Peran Tour Guide, Orientasi Pasar dan Keunggulan Bersaing dalam Mempengaruhi Keputusan Pembelian Wisatawan pada Artshop Dream Ball Silver Putu Rages Anantha Riyo Prayogi; Putu Ratna Juwita Sari; Komang Sri Widiantari; Ni Putu Nina Eka Lestari
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1403

Abstract

The silver handicraft industry in Bali faces increasing competition and market dynamics, particularly in maintaining tourist purchasing interest after the COVID-19 pandemic. Artshops are required to strengthen marketing strategies and competitive positioning to sustain business performance. This study aims to analyze the influence of tour guide roles, market orientation, and competitive advantage on tourists’ purchasing decisions at Dream Ball Silver Artshop, Batubulan Village, Gianyar Regency. A quantitative approach was employed using a survey method involving 170 tourists who had made purchases. Data were collected through structured questionnaires and analyzed using validity and reliability tests, followed by multiple linear regression analysis. The results indicate that the role of tour guides, market orientation, and competitive advantage each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the three variables, competitive advantage shows the strongest influence, reflecting the importance of unique design, product quality, and value differentiation in attracting tourist buyers. These findings highlight the strategic role of tour guides as marketing intermediaries, the importance of understanding market needs, and the necessity of strengthening competitive advantages to enhance purchasing decisions and business sustainability in the tourism-based creative industry.
Pengaruh Konten Visual dan Storytelling pada Instagram dalam Meningkatkan Minat Kunjungan Konsumen ke Bendega Jimbaran I Kadek Pasek Pastika Jaya; Putu Ratna Juwita Sari; Komang Sri Widiantari; Putu Ayu Titha Paramita Pika
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1407

Abstract

The post-pandemic recovery of the food and beverage industry has encouraged culinary businesses to intensify digital marketing strategies, particularly through social media platforms such as Instagram. However, limited empirical studies have specifically examined how Instagram-based visual content and storytelling influence consumers’ visit intention to culinary destinations. This study aims to analyze the effect of visual content and storytelling on consumers’ visit intention to Bendega Bali Jimbaran. A quantitative approach was employed by distributing structured questionnaires to 120 Instagram users who had viewed Bendega Bali Jimbaran’s Instagram content. The data were collected using purposive sampling and analyzed through multiple linear regression using SPSS. The results indicate that visual content has a positive and significant effect on visit intention (? = 0.490, p < 0.001), while storytelling also shows a positive and significant influence (? = 0.294, p < 0.001). Simultaneously, both variables significantly affect visit intention, with the model explaining 75% of the variance. These findings highlight the importance of integrating high-quality visual presentation and meaningful storytelling in Instagram marketing strategies to enhance consumers’ intention to visit culinary destinations.
MENEMUKENALI PENENTU KEPUTUSAN PEMBELIAN ULANG JASA WISATA BERBASIS KEHANDALAN JASA WISATA DAN KEDALAMAN DUKUNGAN TEKNIS PENGELOLAAN Putu Ratna Juwita Sari; Syailendra Reza Irwansyah Rezeki; Donny Donny Dharmawan3; Sri Sri Sudiarti; Feriyadin Feriyadin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/vza2tw54

Abstract

Penelitian bertujuan menganalisis pengaruh kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan terhadap keputusan pembelian ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Kedua variabel ini dipilih karena semakin penting dalam iklim persaingan bisnis wisata yang menuntut pengelolan tidak hanya menarik wisatawan baru, tetapi juga mempertahankan wisatawan yang sudah ada. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner yang dibagikan kepada 90 wisatawan di Candi Prambanan, Yogyakarta melakukan pembelian ulang wisata. Analisis data dilakukan menggunakan SPSS, meliputi uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan memiliki pengaruh signifikan terhadap keputusan pembelian  ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Penelitian ini memberikan implikasi penting bagi pengelola untuk berfokus pada penguatan kualitas jasa wisata, profesionalitas layanan teknis yang stabil, serta strategi membangun kepercayaan untuk menciptakan keputusan pembelian ulang wisata
Pengaruh User Interface dan Product Knowledge terhadap Keputusan Pembelian Alat Fitness di Total Fitness Bali yang Dimediasi oleh Meta Business Suite Bunga Ayu Retno Syafitri Soemitro; Nuning Indah Pratiwi; Nyoman Sri Manik Parasari; Putu Ratna Juwita Sari
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1837

Abstract

Dengan Meta Business Suite sebagai mediator, ini meneliti bagaimana User Interface dan Product Knowledge mempengaruhi keputusan untuk membeli peralatan kebugaran di Total Fitness Bali. Fokus utama dari penelitian ini adalah kegagalan digital marketing strategies untuk mempengaruhi keputusan pembelian konsumen meskipun platform online semakin populer. The objective of this research is to investigate the ways in which User Interface, Product Knowledge, Meta Business Suite, and purchase decisions are related to each other, both directly and indirectly. Untuk penelitian ini, metode purposive sampling digunakan. 126 responden terlibat dalam interaksi dengan Total Fitness Bali melalui situs web atau platform media sosialnya. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that User Interface has a positive and significant effect on Meta Business Suite and purchase decisions. Product Knowledge significantly influences Meta Business Suite but does not have a direct significant effect on purchase decisions. Meta Business Suite has a significant effect on purchase decisions and successfully mediates the relationship between User Interface and Product Knowledge on purchase decisions. These findings highlight the importance of optimizing digital interface design and content management systems to enhance consumer engagement and support effective digital marketing strategies.
Pengaruh Word of Mouth (WOM) , Harga dan Lokasi Usaha terhadap Keputusan Wisatawan untuk Menginap di Grahita Suite Sanur I Made Andika Naraditha; Anak Agung Istri Agung Maheswari; Putu Ratna Juwita Sari; Kadek Adyatna Wedananta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1887

Abstract

The rapid growth of tourism accommodation in Sanur has intensified competition among hotels, requiring managers to understand the key factors influencing tourists’ staying decisions. This study addresses the limited empirical evidence examining the combined role of Word of Mouth (WOM), price, and location in shaping accommodation choices, particularly for mid-scale hotels. The purpose of this research is to analyze the effects of WOM, price, and business location on tourists’ decisions to stay at Grahita Suite Sanur. A quantitative approach was employed using a survey method involving 108 tourists selected through accidental sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that WOM, price, and location each have a positive and significant effect on tourists’ staying decisions. Simultaneously, these variables demonstrate a strong explanatory power in predicting accommodation choice. The findings highlight that credible recommendations, perceived price fairness, and strategic location are critical determinants of tourists’ decisions to stay. This study contributes to consumer behavior literature in tourism and provides practical insights for hotel managers in developing effective marketing strategies.
Co-Authors Anak Agung Istri Agung Maheswari Badi Atussolihah Bunga Ayu Retno Syafitri Soemitro Dio Komang Ajisaka Donny Donny Dharmawan3 Feriyadin I G. N. Oka Ariwangsa I Gusti Ayu Rismadewi I Kadek Pasek Pastika Jaya I Made Andika Naraditha I Made Mastianta Nadera I Made Sindhu Yoga I Putu Rika Yasa Putra Ida Nyoman Basmantra Kadek Adyatna Wedananta Komang Sri Widiantari Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Dilasanthika Ni Kadek Melly Ardani Ni Kadek Sindy Dwi Anjani Ni Kadek Winda Yanti Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Diah Ratnawati Ni Putu Nina Eka Lestari Ni Putu Swari Febrianti Ni Wayan Widhiasthini Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Putu Agus Perinanta Putra Putu Nita Oktaviani Putu Rages Anantha Riyo Prayogi putu suparna, putu Sri Sri Sudiarti Syailendra Reza Irwansyah Rezeki