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All Journal IAES International Journal of Robotics and Automation (IJRA) Indonesian Journal of Electronics and Instrumentation Systems IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Teknoin Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Majalah Geografi Indonesia Jurnal Ilmiah Kursor Media Wisata Jurnal Ketahanan Nasional Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Patanjala : Jurnal Penelitian Sejarah dan Budaya WIDYA LAKSANA Jurnal Pariwisata Terapan CCIT (Creative Communication and Innovative Technology) Journal Jurnal Pendidikan dan Keluarga Journal of Robotics and Control (JRC) Indonesian Journal of Electrical Engineering and Computer Science Indonesian Journal of Tourism and Leisure International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) Teknika STTKD: : Jurnal Teknik, Elektronik, Engine Global Research on Tourism Development and Advancement (GARUDA) Jurnal Pariwisata Indonesia Jurnal Defendonesia (DEFENDONESIA) Jurnal Nasional Teknik Elektro dan Teknologi Informasi Journal of Social Science Journal of Business on Hospitality and Tourism International Journal of Sustainable Competitiveness on Tourism Jurnal Ilmiah Pariwisata
Tri Kuntoro Priyambodo
Universitas Gadjah Mada
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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Journal : Media Wisata

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The Challenge of Museum Brand Enhancement with Social Media in Yogyakarta Indonesia Cornellia, Ayu Helena; Priyambodo, Tri Kuntoro
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.329

Abstract

Museum as heritage tourism has its own unique selling point. The succeed of the museum in some western countries has triggered museum development in developing countries including Indonesia. However, the number of visitors to the museum in Yogyakarta (Central Java) is not as high as other popular tourist attractions in the city. Previous study found some reasons underlying this condition which are lack of promotion, lack of infrastructure facilities and lack of human resources quality. This paper is aimed to find out the challenge of museum brand enhancement with the use of social media as it has a great role in promotion. Social Media strategy is investigated in MuseumSonobudoyo, Museum Pendidikan Indonesia UNY and Museum Gumuk PasirYogyakarta with qualitative descriptive approach. The result of the study found that the use of social media in the museum is not maximum because there is no person in charge of social media development, limited supporting tools and lack of political support.
Co-Authors Abdul Majid Abdul Majid Agfianto Eko Putra Agfianto Eko Putra Agfianto Eko Putra Agus Harjoko Agus Harjoko Akbar, Rully Anggi Andi Dharmawan Aris Tundung Armaidy Armawi Artianingsih, Mahasika Dian Awaludin Nugraha Azhari SN Bayu Sutikno Budi Rahmani Budiawan, Budiawan Cika Fauziyah Cornelis Frederik Junifer Latupapua Cornellia, Ayu Helena Danu Kusuma Wardhana De-Ron Liang Dewi, Roels Ni Made Sri Puspa Dian Arymami Dyah Mutiarin, Dyah Edi Sofyan Endra Pitowarno Faisal Fajri Rahani Fajar Rinto Hadiputra Gamantyo Gamantyo Gunawan S Prabowo Gusriza, Fondina Heddy Shri Ahimsa Putra Heddy Shri Ahimsa-Putra Hendrie Adjie Kusworo Janianton Damanik Janianton Damanik Janianton Damanik John Soeprihanto John Soeprihanto, John Ketut Bayu Yogha Bintoro Khabib Mustofa Lisadewi, Isna Luthfi Aprilianto M Zacky Faluti M. Baiquni Maura Widyaningsih, Maura Meidy Putri Utami Mugenzi Thierry Muh. Asvial Muhammad Baiquni Muhammad Fadhlil Hadi Muhammad Kamal Mukti, Bentar Sagara Nugraheni, Agusta Ika Prihanti Nugraheni, Agusta Ika Prihanti Nur Rokhman Pradipta, Made Prasta Yostitia Pramusita, Arina Putro, Nur Achmad Sulistyo Qori' Bayyinaturrosyi Raden Sumiharto Rahani, Faisal Fajri Retnaningtyas Susanti Retnaningtyas Susanti Ridanto Eko Putro Rina Widiastuti, Rina Sardjono, Yadie Prasetyo Shouran, Zaied Saad Salem Siti Chalifatullah Siti Nurul Rofiqo Irwan Son Kuswadi Sri Rum Giyarsih Sudarmadji Sudarmadji Tonny Suhendra Unggul Wahyu Tri Purnomo Putro Untung Rahardja Venant Uzayisenga Wahyuni Reksoatmodjo Wibowo, Moh Edi Zaied Saad Shouran Zhofron, Nafis