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DATA ANALYTICS SUPPORTING LEAN MANUFACTURING TOWARDS INDUSTRY 4.0 THROUGH SIMULATION: A REVIEW Abdul Rahman, Soufhwee; Mohamad, Effendi Bin; Abdul Rahman, Azrul; Hamdala, Ihwan; Larasati, Aisyah; pawenang, supawi; Ito, Teruaki
JEMIS (Journal of Engineering & Management in Industrial System) Vol. 8 No. 1 (2020)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

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Abstract

The Lean Manufacturing (LM) system has been increasingly used in many industrial applications, worldwide, in the last 3 decades. The LM system is based on sound philosophy and includes several tools and principles, which permit its usage in eliminating wastes and decreasing the production costs. Though the conventional LM is helpful, the new paradigm, i.e., Industry 4.0, has started challenging the system. The traditional LM system cannot analyse the complex issues present in the existing competitive market on its own. This is because the Industry 4.0 is based on data which is more diverse, complex and fast. In this review, the researchers have attempted to identify the solution for the current scenario. Literature survey showed that simulation was a relevant tool that could be used for addressing the complexity-based issues related to the new concept. Though the combination of the simulation and LM system helped in understanding the problems, there still existed a gap in the LM system with regards to the merging of the 2 technologies of Industry 4.0. 
Analisis Digital Marketing, Product Variation dan Service Quality Terhadap Keputusan Pembelian Shopee di Surakarta Aji, Yanuar Wahyu; Diyah, Ida Aryati; Pawenang, Supawi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.97051

Abstract

Pengguna Shopee dikota Surakarta menjadi fokus penelitian ini. Tujuan penelitian ini untuk mengetahui keputusan pembelian Shopee di Surakarta ditinjau dari digital marketing, product variation, dan service quality. Metodologi kuantitatif deskriptif digunakan dalam penelitian ini. Pengguna Shopee di Surakarta menjadi populasi penelitian, dan 100 tanggapan menjadi sampel. Hasil analisis data menunjukkan uji t digital marketing signifikan (0,000 < 0,05) dan mencapai t-hitung > t-tabel (4,415 > 1,984). Product variation signifikan (0,000 < 0,05) dan t-hitung > t-tabel (3,983 > 1,984). Service quality signifikan (0,586 > 0,05) dan t-hitung < t-tabel (0,546 < 1,984). Oleh karena itu, pembelian Shopee di Surakarta dipengaruhi secara signifikan oleh digital marketing dan product variation, namun tidak dipengaruhi oleh service quality.