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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL LENTERA BISNIS Jurnal Bisnis Mahasiswa International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference West Science Business and Management CARE: Jurnal Pengabdian Multi Disiplin Social Sciences Insights Journal
Sri Zuliarni
Politeknik Negeri Batam
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : proceeding applied business and engineering conference

 1 
Perancangan Strategi Pemasaran Pada Kelompok Pengrajin Bengkel Tanjak Rumah Hitam Menggunakan Metode TOWS Sri Zuliarni; Niesa Septri Handayani
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to determine the internal and external environmental factors that affect the marketing strategy of Bengkel Tanjak Rumah Hitam Community to find out the marketing alternatives that can be chosen by Bengkel Tanjak Rumah Hitam Community that are suitable for marketing their products. This research was conducted at the Bengkel Tanjak Rumah Hitam Community. The method used in this research is TOWS (threat, opportunity, weakness, and strength) with a qualitative approach. From the results of the study, it is known that the position of the Bengkel Tanjak Rumah Hitam Community has high strength from its internal factors and has high opportunities from its external factors, so the strategy that is suitable for marketing is the S-O (Strength-Opportunity) strategy where the company supports an aggressive strategy, namely seizing existing opportunities by utilizing its strengths
Factors Influencing Mobile Banking Usage and Its Impact on Consumptive Behavior Zuliarni, Sri; Mustika, Bunga Amelia
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to examine the effect of mobile banking usage on the consumptive behavior via interveningvariable the use of mobile banking. This research method is quantitative with data collection techniques using surveytechniques using questionnaires. The sampling technique uses a purposive sampling technique. The research sample was145 mobile banking apps users from five universities students in Batam City. The results also show that the completenessof the feature, service quality, trust, social influence has a positive effect on consumptive behavior.
Measurement of Supply Chain Management Performance with the Supply Chain Operating References (SCOR) Method at PT. XYZ Annisa, Nur; Sri Zuliarni
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Amidst the competition of manufacturing industry in Batam City, every company must have a strategy tocreate effective and efficient supply chain performance. PT XYZ is a manufacturing company that produces lift-ing/transporting equipment based on customer requests. This research aims to provide performance indicators (KPIs) foreach supply chain process and provide performance measurement of supply chain management performance at PT XYZwhich will be followed by improvement recommendations to improve performance. Performance measurement is usingthe SCOR method from filling out a questionnaire which is then validated and then calculated the weighting value usingAHP and normalization using the SNORM de Boer method for the final result of supply chain performance. The resultsof the assessment of the supply chain performance of PT XYZ are rated in the Average category. In order for the supplychain management performance to be optimal, it is necessary to improve and improvise supply chain management byconducting detailed demand analysis, improving inventory management, and streamlining the flow of information onreceiving customer returns.
Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Atiqotun Nisa Ayu Puspitasari Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Fandy Bestario Harlan Firman Mulyadi Fuad Arif Rahman Gita Rizkia Arfina Hajan Hidayat Hari Fahmy Hutasuhut Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Maryani Septiana Mestika Juniwan Nazara Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslim Ansori Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naysila, Assyfa Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Nur Rahmah Andayani Prima Sue Nurlia Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rahmat Hidayat Rani Nadia Relon Taufik Hidayat Reni Anjani RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Slamet Soebagiyo Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda