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All Journal ETIKONOMI JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Mirai Management JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) JRB-Jurnal Riset Bisnis Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Charity : Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Jurnal Widya Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Entrepreneurship & Startups Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Sekretaris & Administrasi Bisnis
Kristina Sisilia
Universitas Telkom
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Journal : Jurnal Widya

 1 
PENGARUH BRAND LOYALTY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI KOTA BANDUNG Kartini Putri, Rianda; Sisilia, Kristina
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.242

Abstract

This study aims to determine and analyze the effect of brand loyalty and brand image on the purchase decision of Wardah products for consumers in the city of Bandung. This research was conducted based on the quantitative approach used, using a questionnaire distributed to 100 respondents; and the sample of this study are consumers who have purchased Wardah products in the city of Bandung. Data were analyzed using multiple linear analysis, coefficient of determination test, t test and F test. The results showed that brand loyalty and brand image had a significant effect on purchasing decisions for Wardah products in the city of Bandung.
PENGARUH BRAND LOVE TERHADAP BRAND LOYALTY MELALUI SELF-ESTEEM SEBAGAI VARIABEL MEDIASI PADA LOCAL SKINCARE BRANDS DI KOTA BANDUNG Dwi Oktavia, Aulia; Sisilia, Kristina
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.247

Abstract

This study aims to determine the effect of brand love on brand loyalty through self-esteem at Local Skincare Brands, namely Somethinc, Scarlett, and MS Glow in Bandung City. The approach used in this research is quantitative with descriptive analysis method to determine the causality relationship between latent variables and other variables. The research population is people in Bandung City who have bought and used at least twice in 2022. The sample in this study was taken using a non-probability sampling method with convenience sampling type consisting of 100 respondents. The data analysis technique used is descriptive analysis technique and SEM-PLS analysis using the SmartPLS 3.2.9 software. Based on the results of hypothesis testing that has been conducted partially, it shows that brand love, brand loyalty, and self-esteem owned by consumers of Local Skincare Brands are in the "Good" category with a percentage of 78.77%, 80%, and 79.32% respectively. Furthermore, brand love has a positive and significant effect on brand loyalty as evidenced by the t-statistic value obtained is 3.732> 1.65, brand love has a positive and significant effect on self-esteem as evidenced by the t-statistic value obtained is 44.818> 1.65, self-esteem has a positive and significant effect on brand loyalty as evidenced by the t-statistic value obtained is 2.418 > 1.65, and brand love has a positive and significant effect on brand loyalty through self-esteem as a mediating variable in Local Skincare Brands in Bandung City as evidenced by the t-statistic value obtained is 2.401 > 1.65.
Co-Authors Afwa, Intan Lailya Agus Maolana Hidayat Ahli, Nisfi Lutfian Amalul Akbar, Mochamad Diar Alini Gilang Anak Agung Gde Agung Anak Agung Gde Agung Anindi, Tiara Nafisa Arkan Ranggadipta Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Attalarik Nurravli Sadhat, Muhammad Awdia Hana' Q.S Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Deandrie Ramadhanti Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Dewinta Srinanda dila oktafani Duna Rizqa Aziza Dwi Oktavia, Aulia Dwisyahputra, Fariz Tesal Dynda Nazwa Prameizuari Dzikri Maulidina Putri Estefanie Dwitasreshi Manurung Euis Laelatus Shofiyah Fauzan Aziz Fryani, Malau Asima Gemintang Chalista Romli Gita Indah Hapsari Gunawan, Tedi Hamdan, Abdul Hamid Hanifah, Muthia Heru Nugroho Heru Nugroho Imanuddin Hasbi Kartini Putri, Rianda Kinanthi, Glory Easterlitta Kinasih, Sekar Tanjung Lala Huwaida Mahirah Lina Karlina Luh Putu Ratna Sundari Malau Asima Fryani Manaf , M. Rahman Manurung, Estefanie Dwitasreshi Maolana, Agus Marlindia Ike Sari Martin Senjaya Putra Utama Maulana Rezi Ramadhan Muhamad Yusuf Ramadhan nela retti fauzi Nisfi Lutfian A.A Nisfi Lutfian Amalul Ahli nugroho wisnu murti Nugroho Wisnu Murti Patrick Adolf Telnoni Pramitha Aulia Pramuko Aji Qahfi, Muh Al Rachma, Sophia Aulia Raden Muhamad Raihan Fathurahman Rahmad Setiawan Rahmi Auliya Akhyar Rennyta Yusiana Retno Setyorini Rini Handayani Rixard George Dillak Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Sastra Jendra hayu Ningrat Septi Putri Hendarto Shofiyah, Euis Laelatus Sri Widaningsih Sri Widaningsih, Sri Syahputra Syahputra Taufan Umbara Valentia Dian Arsanti Vandia Muhaimin Vandia Muhaimin Rahman Wardani Muhamad Widya Ayu Prabasari Yahya Peranginangin Yahya Perangingangin Yumna Tsamaroh Yusufina, Jauhar Rafiqa