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Journal : Journal of Informatics, Electrical and Electronics Engineering

Analisis Kepuasan Mahasiswa Pekanbaru Pada Aplikasi Flip dengan Metode End User Computing Satisfaction (EUCS) Anggi Widya Atma Nugraha; Inggih Permana; Febi Nur Salisah; Tengku Khairil Ahsyar; M. Afdal
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2439

Abstract

A Flip is a Financial Technology (fintech) company providing admin fee-free money transfer services that has been used by more than 10 million users. Along with technological developments in the financial sector, Flip must be able to compete and survive against similar service providers. Efforts that can be made to compete include measuring satisfaction levels in using Flip. The purpose of this study is to assess the level of satisfaction of Flip users so that the results of this research can be used to provide recommendations for evaluating the Flip information system. In conducting satisfaction level analysis, the End User Computing Satisfaction (EUCS) approach can be applied. EUCS is able to evaluate usage satisfaction in using information systems in the areas of content, accuracy, format, ease of use, and timeliness based on information system usage experience. The research was conducted with sample data from university student users of the Flip application in Pekanbaru City. Based on the test results, the highest result with a percentage value of 80% in the Very Satisfied category was observed in the Ease of Use variable from the Likert scale results. The average satisfaction level of Flip application users was 77% in the Satisfied category. The Classical Assumption Test results showed that in the normality test, the testing was normal, and in the multicollinearity testing, it was found that multicollinearity did not occur in the test results. In the Multiple Linear Regression Test, the variable equation result obtained was Y = 0.158 + 0.114X1 + 0.031X2 + 0.054X3 + 0.111X4 + 0.001X5. Based on the Coefficient of Determination Test results, it was found that the content variable, accuracy variable, format variable, ease of use variable, and timeliness variable were able to explain their relationship to the dependent variable and showed an influence of 53%.
Pengukuran Retensi Pelanggan Insyira Oleh-Oleh Berdasarkan Analisis Sentimen Pengguna Instagram Fiki; Inggih Permana; Febi Nur Salisah; Eki Saputra; Arif Marsal
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2473

Abstract

Instagram as a social media platform has opened new opportunities for businesses to market their products creatively and efficiently. Through interactive features such as the comments section, users can express their opinions about the products or services offered. These comments contain sentiments that can be analyzed to understand customer perceptions. This study aims to measure customer retention using sentiment analysis of Instagram user comments. The comment data was collected using web scraping techniques from the Instagram page, followed by labeling using a lexicon-based approach and sentiment classification into positive, negative, and neutral categories through sentiment analysis. This analysis is linked to the concept of customer retention, which is an important strategy for maintaining long-term relationships with consumers. Furthermore, the results of customer retention analysis in this study show that positive sentiment has a retention rate of 53.4% (303 out of 567 comments), neutral sentiment 6.9% (45 out of 650 comments), and negative sentiment 15.1% (22 out of 146 comments). Overall, 370 out of 1,363 comments, or 27.1%, were categorized as contributing to retention. In terms of the proportion of sentiment contributing to total retention, positive comments dominate with 81.9% (303 out of 370). These findings suggest that although neutral comments are the most frequent, positive sentiment contributes the most to customer retention. This indicates that positive sentiment is a strong predictor of customer loyalty, highlighting the importance for companies to foster positive experiences through quality products, reliable services, and active engagement on social media. Insyira is capable of maintaining customer retention, especially from those who express positive sentiment, which reflects satisfaction with its products, services, and interactions on social media
Pengukuran Akuisisi Pelanggan Insyira Oleh-Oleh Berdasarkan Analisis Sentimen Pengguna Instagram Wira Mulia, M. Roid; Inggih Permana; Febi Nur Salisah; Eki Saputra; Arif Marsal
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2472

Abstract

Social media, especially Instagram, has transformed how businesses interact with customers and market products. However, there remains a literature gap regarding customer acquisition measurement through sentiment analysis of Instagram comments. This research aims to measure customer acquisition at Insyira Oleh-Oleh Pekanbaru by analyzing 1,363 comments from May 2024 to May 2025 using Python-based Natural Language Processing (NLP). The results show neutral sentiment dominates (47.7%) with the highest acquisition rate (50.9%) - meaning every 2 neutral comments yield 1 acquisition - compared to positive (37.7%) and negative comments (41.8%). The Chi-square test confirms the significant relationship between sentiment and acquisition (?²=21.78; p<0.0001), while (OR=0.58; CI[0.46,0.73]) indicates positive comments have 42% lower acquisition probability than neutral ones, forming triangular consistency that eliminates doubts. Negative sentiment also yields higher acquisition than positive sentiment, challenging the assumption that positive comments are most effective for acquisition. This reveals neutral comments containing product inquiries have greater acquisition potential. The study provides new insights for digital marketing strategy, emphasizing the importance of quick responses to neutral comments to enhance new customer conversion.
Evaluasi Kesiapan Calon Mahasiswa Terhadap Teknologi Sistem Pendaftaran Online Dengan Pendekatan Technology Readiness Index Naufal Fikri, R. Adlian; Permana, Inggih; Nur Salisah, Febi; Saputra, Eki; Marsal, Arif
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2481

Abstract

This study aims to evaluate the technological readiness of prospective students in using the online registration system facilitated by LPSDM Aparatur, employing the Technology Readiness Index (TRI) approach. TRI comprises four key dimensions: Optimism, Innovativeness, Discomfort, and Insecurity, which measure an individual's readiness to adopt new technologies. The research objects are newly enrolled students who registered through the online system provided by LPSDM Aparatur at two partner universities: Universitas Ekasakti and Universitas Nurdin Hamzah. The research uses a descriptive quantitative method with a proportional stratified sampling technique. The sample size of 43 respondents—28 from Universitas Ekasakti and 15 from Universitas Nurdin Hamzah—was determined using the Slovin formula. Data were collected using Likert scale-based questionnaires and analyzed with SPSS version 20 through validity and reliability tests, as well as descriptive statistical analysis. The findings reveal that the overall level of technological readiness is high, with a TRI score of 4.49 for Universitas Ekasakti and 4.36 for Universitas Nurdin Hamzah, both exceeding the threshold for the “high” category (>3.51). Students from Universitas Ekasakti scored highest in the Innovativeness dimension (1.11), indicating a strong tendency to try and adopt new technologies. In contrast, students from Universitas Nurdin Hamzah scored relatively high in negative dimensions, namely Insecurity (1.162) and Discomfort (1.08), suggesting psychological barriers and discomfort in using the online registration system. The study recommends training, socialization, and system simplification to ensure inclusivity and accessibility for users from diverse backgrounds. Academically, this research expands the application of TRI in the context of online-based rural education. Practically, it offers a foundation for LPSDM to develop targeted training and outreach strategies for students in regions with lower readiness levels
Co-Authors Aditya Nugraha Yesa Agus Buono Ahsyar, Tengku Khairil Al Kiramy, Razanul Alfakhri, Rezky Andaranti, Arifah Fadhila Andi Darlianto Andriyani, Dwi Ratna Anggi Widya Atma Nugraha Anggia Anfina Anisah Fitri Anjani, Yulia Merry Annisa Ramadhani Aprijon Arif Marsal Arif Marsal Arif Marsal Arifin, Abdullah Aufa Zahrani Putri Aulia Dina Bib Paruhum Silalahi Chinthia, Maulidania Mediawati Dedi Pramana Dessi Cahyanti Detha Yurisna Detha Yurisna Dzul Asfi Warraihan Eka Pandu Cynthia Eki Saputra Eki Saputra Endah Purnamasari Esis Srikanti Fadhilah Syafria Fadil Rahmat Andini Farahdina Risky Ramadani Febi Nur Salisah Febi Nur Salisah Fiki Fikri, M. Hayatul Fitriah, Ma’idatul Fitriah, Ma’idatul Fitriani Muttakin Fitriani Muttakin Fitriani Muttakin Gathot Hanyokro Kusuma Gurning, Umairah Rizkya Hafiz Aryan Siregar Hasbi Sidiq Arfajsyah Hendri, Desvita Hilda Mutiara Nasution Husaini, Fahri Idria Maita Idria Idriani R, Nova Ikhsani, Yulia Imam Muttaqin Intan, Sofia Fulvi Ismail Marzuki Jazman , Muhammad Jazman, Muhammad Kusuma, Gathot Hanyokro M Afdal M Afdal M Zaky Ramadhan Z M. Afdal M. Afdal M. Afdal M. Afdal M. Afdal Maulana, Rizki Azli Megawati Megawati - Mona Fronita, Mona Muhammad Afdal Muhammad Fikry Muhammad Jazman Muhammad Jazman Muhammad Naufal, Muhammad Muhammad Zacky Raditya Mukmin Siregar Mundzir, Mediantiwi Rahmawita Munzir, Medyantiwi Rahmawita Mustakim Mustakim Mustakim Mustakim Mustakim Mustakim Mutia, Risma Muttakin, Fitriani Nabillah, Putri Nardialis Nardialis Nasution, Nur Shabrina Naufal Fikri, R. Adlian Negara, Benny Sukma Nesdi Evrilyan Rozanda Nesdi Evrilyan Rozanda Nisa', Sayyidatun Norhavina Norhavina Nunik Noviana Kurniawati Nurainun Nurainun Nuraisyah Nuraisyah Nurfadilla, Nadia Nurkholis Nurkholis nursalisah, febi Octavia, Sania Fitri Pratama, Arya Yendri Priady, Muhamad Ilham Pristiawati, Andani Putri Puput Iswandi Putra, Moh Azlan Shah Putra, Tandra Adiyatma Rahman, Eman Rahmawita M, Medyantiwi Rangga Arief Putra Rayean, Rival Valentino Restu Ramadhan Ria Agustina Rice Novita Rice Novita Rizka Fitri Yansi Rizki Pratama Putra Agri Rozanda, Nesdi Evrilyan Sabillah, Dian Ayu Salisah, Pebi Nur Sania Fitri Octavia Sanusi Shir Li Wang Siti Monalisa Sofia Fulvi Intan Susanti, Pingki Muliya Tasya Marzuqah Tengku Khairil Ahsyar Triningsih, Elsa Tshamaroh, Muthia Uci Indah Sari Ula, Walid Alma Vicky Salsadilla Wenda, Alex Wido Purnama Winda Wahyuti Windy Amelia Putri Wira Mulia, M. Roid Yusmar Yusmar Zarnelly Zarnelly Zarnelly Zarnelly Zarnelly Zarnelly Zarnelly