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All Journal Jurnal Kajian Manajemen Bisnis Managament Insight: Jurnal Ilmiah Manajemen EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL PUNDI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) International Journal of Economics Development Research (IJEDR) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ecogen Jupeko (Jurnal Pendidikan Ekonomi) Marketing Management Studies Jurnal Manajemen dan Profesional Jurnal Bina Bangsa Ekonomika Journal of Community Service Indonesian Journal of Applied Accounting and Finance e-Jurnal Apresiasi Ekonomi Financial Management Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inspirasi Ilmu Manajemen Bina Bangsa International Journal of Business and Management Journal of Economics, Management and Accounting (JEMA) International Journal of Economics and Management Research
Irdha Yusra
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Marketing Management Studies

 1 
The effect of tourism promotion, prices and facilities on visitors' satisfaction of sweet water beach tourism padang Rifki Wahyudi; Irdha Yusra
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.467 KB)

Abstract

This study aims to examine the effect of promotions, prices and tourist facilities on the satisfaction of visitors to Padang's Sweet Air Coast. This type of research is quantitative. Sampling using the Slovin formula so that the number of samples obtained is 100 people. The types of data used in this research are quantitative and qualitative data. While the data sources are primary and secondary data sources. The data analysis technique uses validity and reliability tests using the SPSS version 16.00 program. The hypothesis was tested using the t test at = 0.05. The results of this study indicate that promotion and price have a positive and significant effect on visitor satisfaction of Padang Air Sweet Beach tourism. Meanwhile, tourist facilities have no significant effect on the satisfaction of visitors to the Padang Air Sweet Beach tourism.
The effect of service quality and room prices on guest satisfaction of Rangkayo Basa Hotel Riko Hidayat; Irdha Yusra
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.416 KB) | DOI: 10.24036/mms.v1i4.176

Abstract

This study aims to determine, The Influence of Tangibles, Reliability, Responsiveness, Assurance, Empathy, and Price on Customer Satisfaction at Rangkayo Basa Hotel. The type of research used is quantitative research. The population in this study were all guests staying at the Rangkayo Basa Hotel. The sampling technique used in this study was probability sampling, while the sample was taken as many as 150 people. Data was collected through questionnaires and then analyzed descriptively and Independent-Sample T-Test with program SPSS version 16. The results showed that the variables of Reliability, Responsiveness, Empathy, Price are the main factors that determine high or low customer satisfaction. While the Tangibles variable, Assurance has a not too dominant contribution to customer satisfaction.
Social media’s influence and service quality on purchasing decisions: a study of PT. Toyota Astra Finance Irdha Yusra; Rada Sri Rahayu
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.277

Abstract

This study aims to determine the effect of social media promotion as a marketing Strategy and service quality to improve purchasing decisions for financing servises products in PT. Toyota Astra Finance branch padang. The sampling method used a purposive sampling technique of 70 samples. The data analysis used was the research instrumenttest, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study show that social media promotion has a positive and significant effect on buyer decisions, service quality does not significantly affect purchasing decisions and simultaneously there is a significant influence on social media promotion and service quality on purchasing decisions
Co-Authors Annisa Safitri Arnaldi Arnaldi Badri, Juarsa Bambang Wahyudiono Brahmanda Tahlia Putri Delori Nancy Meyla Deviani Deviani Dina Adawiyah Dwizanita, Pratiwi Elin Afriani Fernandes, Joni Hadya, Rizka Helmi Prilia Aldino Hendrik Heri Sandi Herlinda Fitri Febriyanti Hidayati, Habibatul Ilham Anugrah Kristian Osman Magdalena, Maria Maizul Rahmizal Marna, Jean Elikal Martha, Lidya Mayliza, Riri Mentari Ritonga Nico Calendri Nita Sofia Nova Begawati Novi Yanti Nurul Fadila Yurianti Putri Erika Wendari Harahap Rada Sri Rahayu Rahayu, Wulandari Tri Rahmizal, Maizul Raqiqah Ufaira Rifki Wahyudi Rifki Wahyudi Riko Hidayat Rio Nanda Rizka Hadya Sadri Amin Saiful Anwar Sari, Laynita Selpia Sapitri Silvi Delfiani Sri Maria Ulfha Taufik Bahtera, Novyandri Ufaira, Raqiqah Vio Loren Qusibah Weni Nelmira Widia Wati Rizki Yulistia