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All Journal Media Komunikasi FPIPS Jurnal Sosioteknologi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Journal of Humanities and Social Studies Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Spektrum Komunikasi Toplama
Alila Pramiyanti
Universitas Telkom
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Magdalene Instagram Followers Interactivity on Gender Equality Issues (Virtual Ethnography Study on Instagram Followers @magdaleneid in #komikceritaindah content) Dinan Abshari Ekantoro; Alila Pramiyanti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6526

Abstract

Gender inequality is still common in Indonesia. The Women Lead digital campaign organized by Magdalene with Investing in Women to raise public awareness about gender equality in the workplace. #komikceritaindah is content that covers cases of gender equality in the workplace with comic illustrations. The audience has an opinion on the issue of gender equality that often occurs in #komikceritaindah. The majority of the audience shared their personal experiences related to the issue of gender equality. Therefore, researchers are interested in analyzing more deeply the interactivity of the issue of gender equality discussed by followers of @magdaleneid in the #komikceritaindah content. This study focuses on interactivity that discusses the issue of inequality in #komikceritaindah content for the period August to December 2022. Researchers use a qualitative approach with virtual ethnographic study methods in order to be able to analyze in depth audience activities that occur online and their relationship with offline conditions. This study collects data by using social media observation methods and interviews with informants. This research refers to the interactivity theory of Mc Millan and Dowes in 2000 about the dimensions of interactivity in cyber media. As a result, the six dimensions of interactivity, namely direct of communication, time flexibility, senses of place, level of control, responsiveness, perceived purpose of communication, occur in interactions when discussing gender issues in #komikceritaindah.
Co-Authors ADRIO KUSMAREZA ADIM Agus Aprianti Alghifari, Arvin Rifqi Amanda Belani Amanda, Fitri Anggian Lasmarito Pasaribu Anisa Diniati Ardelia, Dela Astri Wulandari Aswin Darmawan Atala Aminia Gunawan Caniago, Final Aulia Clara Novita Anggraini Dinan Abshari Ekantoro Doniek, Ullaya Yasmin Putri Fadiilah, Nafiisah Al Fiona Suwana Firdausia, Salsabila Hery Widijanto Idola Perdini Putri Iis Kurnia Nurhayati Ira Dwi Mayangsari Irsyad Asmarandhi Jiwandaru, Rachmani Arrum Kurniasari, Dina Rizky Maylanny Christin Mia Aulia, Mia Mirah Pertiwi, PgDip BA Nabil, Aisya Sucy Nabila Fikriyah, Saniyah Nadhif Arnellyka Putri Nadhif Arnellyka Putri Nofha Rina Nugrahani, Rah Utami Nurfauziyah, Jihan Pasaribu, Anggian Lasmito Puteri Natasya Brata Ramadhani, Delphi Reni Nuraeni, Reni Reni Nureni Reni Nureni Reni Nureni Saraswati, Putu Isma Weninggalih, Prawiro Yasinta Firdaus Yuliani Rachma Putri