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All Journal Media Komunikasi FPIPS Jurnal Sosioteknologi Komunikator Komuniti : Jurnal Komunikasi dan Teknologi Informasi Journal of Humanities and Social Studies Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR eProceedings of Management Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Spektrum Komunikasi Toplama Proceeding of Community Service and Engagement
Alila Pramiyanti
Universitas Telkom
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Journal : Komunikator

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YouTube Disintermediation by Public Officials: Digital Regulatory Challenges for Local Television Sustainability Wulandari, Ayu; Pramiyanti, Alila; Hidayat, Dasrun; Rina, Nofha
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30265

Abstract

The transformation of public officials’ communication via YouTube has intensified information disintermediation. This study examines the communication practices of Dedi Mulyadi, who conveys public information directly, bypassing conventional media channels. The urgency of this research stems from the critical need for regulatory frameworks governing YouTube usage, as official disintermediation exacerbates the economic strain on local television. The novelty of this study lies in its identification of regulatory lacunae regarding the digital activities of public officials and their subsequent implications for the viability of local broadcasters. Employing a qualitative, descriptive methodology, data were gathered through in-depth interviews with key stakeholders across the media, regulatory bodies, government, and academia. The findings reveal that such disintermediation fosters regulatory asymmetry, positioning YouTube as a ‘pseudo-media’ entity exempt from the social and ethical mandates imposed on local television. Consequently, this research proposes a platform-neutral, impact-based reconstruction of broadcasting regulations. It extends the gatekeeping theory within the digital ecosystem and provides a strategic policy foundation for regulators to integrate public accountability standards into officials’ official YouTube accounts, thereby ensuring a balanced local media landscape.
Co-Authors ADRIO KUSMAREZA ADIM Agus Aprianti Alghifari, Arvin Rifqi Amanda Belani Amanda, Fitri Anggian Lasmarito Pasaribu Anisa Diniati Ardelia, Dela Astri Wulandari Aswin Darmawan Atala Aminia Gunawan Ayu Wulandari Budiantho, Edita Salsabila Caniago, Final Aulia Clara Novita Anggraini Dasrun Hidayat Dinan Abshari Ekantoro DINDIN DIMYATI Doniek, Ullaya Yasmin Putri Fadiilah, Nafiisah Al Fazle Mawla Kurniadi Fiona Suwana Firdausia, Salsabila Hery Widijanto Idola Perdini Putri Iis Kurnia Nurhayati Ira Dwi Mayangsari Irsyad Asmarandhi Jiwandaru, Rachmani Arrum Kayla Aulia Zaelani Kurniasari, Dina Rizky Maylanny Christin Mia Aulia, Mia Mirah Pertiwi, PgDip BA Nabil, Aisya Sucy Nabila Fikriyah, Saniyah Nadhif Arnellyka Putri Nadhif Arnellyka Putri Nofha Rina Nugrahani, Rah Utami Nurfauziyah, Jihan Pasaribu, Anggian Lasmito Puteri Natasya Brata Ramadhani, Delphi Reni Nuraeni, Reni Reni Nureni Reni Nureni Reni Nureni Saraswati, Putu Isma Syakirah Ramsi Hasbi Weninggalih, Prawiro Yasinta Firdaus Yuliani Rachma Putri