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All Journal Fundamental Management Journal Jurnal Industri Kreatif dan Kewirausahaan Jurnal Bisnis dan Manajemen (JBM) Indonesian Journal of Business Analytics (IJBA) International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Kompetitif Bisnis fundamental management journal Politika Progresif : Jurnal Hukum, Politik dan Humaniora Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Tadhkirah: Jurnal Terapan Hukum Islam dan Kajian Filsafat Syariah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Dina Safitri
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Fundamental Management Journal

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PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI KAREN’S DINER (Studi Kasus Pada Pelanggan Karen’s Diner Jakarta Selatan) Dina Safitri; Fenny B.N.L. Tobing; Christina Natalina
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5274

Abstract

Purposes of these studies was to assess effect of prices, product qualities, and service qualities on purchasing decision. South Jakarta Karen's Diner fast food. To obtain data for this research study by give questionnaire to respondent who already have a criteria, have used the product, the same community as the research object. Karen's diner fast food customers are the population of these studies, number of samples that have answered the research questionnaire is 50 respondents. Price, product quality, service quality are independent variable and dependent variable in these studies is purchasing decision. The result of these studies shows that prices, product qualities, service qualities and purchasing decisions at Karen's diner are quite good. There is an effect of prices on decisions to purchase karen's diner fast food with a sig value of 0.001, there is an influences of product qualities on decision to purchase fast food karen's diner with a sig value of 0.000 and there are no effects of service qualities on decision to purchase fast food karen's diner with a significancy value of 0.731. Keywords: Prices, Product Quality, Service Qualities, Purchase Decision
Co-Authors Ahmad Arif Setiawan Aida Sari Ali Murtadho Christina Natalina Damayanti Damayanti Edwin Saputra Faila Shofa Fenny B.N.L. Tobing Ghina Aulia Rizky Keumala Hayati Lisnawati Lisnawati Meri Meri Mita Mita Muhammad Dio Febrian Nabila Anggraini Nina Nirmalasari Nor Harika Novy Yudiastika Nur Najwa Petrus Hasiholan Tamba Prakarsa Panjinegara Ribhan Ribhan Rinaldi Bursan Rindu Handayani Salta, Salta Sela Sapitry Siti Rohmah Surya Sukti Visca Mayyoan Wiryawan, Driya Zainnur M. Rusdi