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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmiah Teknologi dan Rekayasa Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Value Added : Majalah Ekonomi dan Bisnis JEJAK AGRISE Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jambura Agribusiness Journal Jurnal Hexagro Jurnal Penegakan Hukum dan Keadilan Jurnal Litbang Provinsi Jawa Tengah Jurnal Agristan Jurnal Sistem Informasi Universitas Dinamika Prosiding Seminar Nasional Program Pengabdian Masyarakat Agrifarm Mediagro VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA IC Tech: Majalah Ilmiah IC Tech: Majalah Ilmiah
Edy Prasetyo
Program Studi Agribisnis, Departemen Pertanian, Fakultas Peternakan Dan Pertanian,Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Agrifarm

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Analisis Kesediaan Konsumen Membayar Durian di Gerai Ucok Durian Medan: Analysis of Consumer’ Willingness to Pay for Durian at Ucok Durian Medan Outlet Chintia Damayani P; Titik Ekowati; Edy Prasetyo
Agrifarm : Jurnal Ilmu Pertanian Vol 10 No 2 (2021): Desember
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.319 KB) | DOI: 10.24903/ajip.v10i2.1072

Abstract

Durian is a plant that isn’t always available at all times or called local durian. This condition encourages Ucok Durian outlets to always provide good quality durian. This study aims to describe the characteristic of consumers durian, analyze the average value of maximum that consumers are willing to pay, and determine the factors that influence consumers’ Willingness To Pay (WTP). The research method is the survey method, conducted at the Ucok Durian Medan outlet. The sampling method used accidental purposive sampling and the determination number of samples using quota sampling of 80 respondents. Data analysis used descriptive analysis to explain consumer characteristics, Contingent Valuation Method (CVM) analysis to calculate the value consumers WTP for durian, and logistic regression analysis to analyze the factors that influence consumers’ WTP for durian. The results showed that most of the consumers is male (72.6%), 17-25 years old (38.8%), married status (73.8%), last education is Diploma and S1 (56.2%),the number of family members is 4-6 people (65%), formal work (91.2%) and income> Rp 4,000,000 - Rp 7,000.000/month (38.8%). As many as 86.25% of respondents are willing to pay for durian which is more expensive than the normal price. The average value of the consumer's WTP for durian, respectively, is Rp 50,000 and Rp 75,000, amounting to Rp 53,284.31 and Rp 75,625/piece, with a proportion of 6.57% and 0.83% of the current price. The factors that influence consumers’ WTP for durian are jobs, price, product quality, and lifestyle.
Co-Authors - Mukson Abudarin, Abudarin Adventus Panda Agus Setiadi Agustina Rosarinda Yudhi Tungga Dewi Alqarnist, Abdul Waiz Amaludin, Ilham Andhika Ayu Anggrainingrum Anisa Ambarwati Arief Budiono Ashilah Zahra Lubis Atmaja, Ragil Nugroho Danu Baharsyah, Rifky Bambang Mulyatno Setiawan Bambang Mulyatno Setiyawan Bambang Trisetyo Eddy Chintia Damayani P Daud Ananthama Dian Wahyu Harjanti Dila Nurul Aziza Diska Mayangsari, Diska Djuwita Rahmawati Dony Indra Adi Pratama Ekowati, Titik Ewin Rumapea Farah Kamila Farida Rahmawati Ginting, Namira Widiana Hana Hanifah Heri Setiyawan Hermansyah, Dimas Hery Setiyawan Ihsan, Farhan Taufiqul Krissilvio, Eka Jhonatan Kustopo Budiharjo Kustopo Budirahardjo Kustopo Budiraharjo Larasati, Intan Lilis Suryani Luluk Parwati Madelin Christin Libriani Sinaga Maruhum Simbolon Mayesti, Reza Tri Migie Handayani Mukson Mukson Mukson Mukson Mukson Mukson N P Cahyaningtyas Nabilla Pratya Augustin Ningrum, Hesty Wahyu Ningsih, Norma Nurfadillah, Suryani Nurlailayah, Prima Diaz Eka Prasetiono, Slamet Joko Putri Agustina Raras Sekar Kinasih Razikin, Syahrul Retno Agnestisia Roessali, Wiludjeng Sari, Risa Hentika Setia Wirawan Sholihah, Bilqis Siswanto I Santoso Siswanto Imam Santoso Sonius Luther Oktorio Siahaan Sudyana, I Nyoman Sulistiowati Sulistiowati Sutan Mhd Amin Jamal Sybelle, Jan Alizea Tania Adinda Tika Sukma Wardani Titik Ekowati Tri Agus Setiawan Vinisa Dyah Puspitasari W Sarengat Wahyu Dyah Prastiwi Winda Im Muslifah Wiratama, Hanan Kusuma Yuliana Yuliana