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All Journal Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Journal Of Nursing Practice Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Ilmiah Administrasi Bisnis dan Inovasi Business and Finance Journal Journal of Leadership in Organizations Darmabakti Cendekia: Journal of Community Service and Engagements WELFARE : Jurnal Ilmu Kesejahteraan Sosial Ulumuna: Jurnal Studi Keislaman BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Coopetition : Jurnal Ilmiah Manajemen Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Data Sciences Jurnal Ilmu Manajemen Advantage PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) BISMA (Bisnis dan Manajemen) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal Publicuho Eduvest - Journal of Universal Studies Southeast Asian Business Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Engagement: Jurnal Pengabdian Kepada Masyarakat
Gancar Candra Premananto
Department Of Management, Faculty Of Economics And Business, Universitas Airlangga
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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ANALISIS SOCIAL RETURN ON INVESTMENT (SROI) PADA PROGRAM CRE-ATING SHARED VALUE Dengan Tema “DAYA SINERGI AIRLANGGA 2023” Lia Puspita Sari; Gancar Candra Premananto
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 2 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i2.88-99

Abstract

Anak-anak disabilitas sering menghadapi tantangan dalam mendapatkan akses dan kesempatan yang sama dalam pemberdayaan ekonomi, sehingga mempengaruhi perkembangan potensi dan kontribusi mereka dalam masyarakat. Namun, jika diberikan kesempatan dan akses yang sama, anak-anak disabilitas memiliki potensi yang sama untuk berkembang dan berkontribusi dalam masyarakat. Creating Shared Value untuk pemberdayaan ekonomi anak-anak disabilitas, yang sejalan dengan SDGs dengan berkontribusi pada pencapaian SDG nomor 4, yaitu Pendidikan Berkualitas, dengan memberikan peluang pendidikan dan pelatihan yang inklusif bagi anak-anak disabilitas, dan SDG nomor 10 yaitu Pengurangan Ketimpangan, melalui inklusi sosial dan ekonomi anak-anak disabilitas dalam masyarakat. Dengan demikian strategi CSV adalah Langkah progresif dalam mendukung agen 2030 untuk Pembangunan berke-lanjutan. Metode penelitian yang digunakan adalah kuantitatif kausalitas dengan melakukan identifikasi pemangku kepentingan, indi-kator dampak sosial, pengumpulan data, nilai moterisasi dan kemudian menghitung nilai SROI. Hasilnya diperoleh rasio 7,17 yang be-rati bahwa setiap Rp. 1 yang diinvestasikan pada program Daya Sinergi Airlangga ini, akan menghasilkan timbal balik social Rp. 7,17 rupiah. Nilai SROI ini cukup tinggi dan menghasilkan return yang cukup tinggi.
SROI analysis in measuring the success of the Partnership Program as a form of CSR of PT Petrokimia Gresik Aurashafa, Dita Amelia; Premananto, Gancar Candra
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.51575

Abstract

Corporate Social Responsibility (CSR) is a form of social investment companies make, hoping it will bring long-term benefits. An investment must be measurable and accountable. Corporate Social Responsibility certainly involves both internal and external stakeholders. By using a qualitative approach, this research aims to find out the stakeholders of the Partnership Program, one of PT Petrokimia Gresik's social responsibilities, along with the benefits received by each stakeholder. This research also aims to determine the social impact obtained from each fund invested by the company in that CSR Program using the SROI method. From calculations using the SROI method, a ratio of  5.32:1 is obtained, which means that every Rp 1 invested by the company will generate an impact of Rp 5.32. The results of this measurement are important for the company as an evaluation material for implementing the Partnership Program in the next period to produce a more significant, effective, and efficient impact.
GENERATION Z PARTICIPATION IN POLITICS AN APPROACH TO CONSUMER BEHAVIOR THEORY Aries Kurniawan; Premananto, Gancar Candra; Candraningrat, Candraningrat; Aprilius, Adrianus; Hidayat, Rizky
Jurnal Bisnis dan Keuangan Vol 9 No 1 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i1.5828

Abstract

Research aimed at finding out the causes of Generation Z playing an active role in politics was carried out using a qualitative methodology using phenomology. By using the snowball technique in determining informants, there were eight Generation Z students who were active in organizations or became organizational administrators. After going through triangulation, the researchers concluded that social media influences political attitudes, determining factors in political choices, political participation and perceptions of Generation Z in the political field. The conclusions obtained are in line with consumer behavior theory, especially the determining factors of political choices which are divided into two, namely rational and emotional factors.
SOCIAL RETURN ON INVESTMENT (SROI) ANALYSIS ON CREATING SHARED VALUE (CSV) PROGRAM WITH THE THEME “SAYURPRENEURSHIP 4.0 TALK SHOW: DIGITALIZATION STRATEGY FOR VEGETABLE TRADERS” Aldo Lovely Arief Suyoso; Gancar Candra Premananto; Norizah Binti Mohd Mustamil
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12098

Abstract

SROI helps measure and communicate the value of social investment by taking into account the benefits received by the community and other stakeholders. SROI can assess the extent to which the digitalization program has succeeded in providing positive impacts, both in terms of increasing the income of vegetable traders and from other social aspects, such as improving the quality of life and welfare. Companies or organizations can contribute to the welfare of the community while improving their business performance through the CSV program. CSV can help create solutions that benefit vegetable traders, as well as the surrounding community by utilizing digital technology to improve the way they operate and interact with the market. Programs like this, if carried out in the long term, are expected to encourage digital transformation in the traditional trade sector, creating a more modern and competitive business ecosystem. The results of this literature study indicate that increasing awareness, skills, and income for vegetable traders, support for local MSMEs, and promotion of more environmentally friendly business practices. These positive impacts are not only felt in the short term but also have the potential to provide sustainable long-term benefits, supporting local economic growth and environmental sustainability. With this high SROI ratio, this event can be considered very effective and efficient in achieving its goals, as well as providing returns that far exceed the investment made.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema Sakti, Rachmad Pujo; Premananto, Gancar Candra
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.47209

Abstract

This research examined the effect of attitudes towards watching MPL ID tournaments in cinemas, subjective norms, perceived behavioral control, involvement, and E-WOM on intentions to watch MPL ID tournaments in cinemas. This research used a quantitative approach using multiple linear regression analysis testing techniques. The research data were obtained from questionnaires distributed online via Google Forms to respondents with predetermined criteria. These criteria include being at least 18 years old, being a gamer, and having never watched an MPL ID tournament in a cinema. The total number of respondents obtained was 136 respondents. This study uses a 5-point Likert scale. The study results show that attitudes toward watching MPL ID tournaments in cinemas, subjective norms, involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas. However, perceived behavioral control does not positively affect the intention to watch the MPL ID tournament in cinemas.
The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising R.A Adenia Kumala Adzani; Premananto, Gancar Candra
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.47396

Abstract

This study examines the role of advertising creativity, credibility, lack of irritation, informativeness, and entertainment on consumer attitude toward the brand on Gojek X Ariel NOAH #CepetanGoSendInstant on YouTube. This research was conducted using a quantitative approach with a survey method. The data was obtained through an online survey using Google Forms to 256 respondents who are YouTube social media users in Indonesia with a minimum age of 18 years and have seen Gojek advertisement "#CepetanGoSendInstant by Ariel NOAH x GoSend" on YouTube. This research uses Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS) approach. Measured variables are advertising creativity (24 indicators), credibility (3 indicators), lack of irritation (3 indicators), informativeness (2 indicators), entertainment (3 indicators), attitude toward the advertisement (3 indicators), and attitude toward the brand (3 indicators). The results showed that advertising creativity and entertainment had a significant effect on attitude toward the advertisement, while credibility, lack of irritation, and informativeness had no significant effect on attitude toward the advertisement. The results of the study also found that the attitude toward the advertisement had a significant effect on the attitude toward the brand.
Pengaruh Influencer Type dan Disclosure of Sponsorship pada Konten Bersponsor di Instagram Destyana, Nadhira Pratiwi; Premananto, Gancar Candra
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 4 No 2 (2021): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.358 KB) | DOI: 10.21632/perwira.4.2.75-89

Abstract

Populernya penggunaan pemasaran influencer menjadikan influencer media sosial dan keefektifannya ketika melakukan endorse produk penting untuk dipertimbangkan oleh pemasar. Terlebih di beberapa negara peraturan kebijakan baru-baru ini mewajibkan influencer media sosial untuk mengungkapkan konten bersponsor saat menggunakan bentuk native advertising. Penelitian ini menguji pengaruh influencer type (micro- vs. macro-influencer) dan disclosure of sponsorship (disclosure vs. non-disclosure) pada unggahan bersponsor mereka di media sosial Instagram terhadap product attractiveness dan purchase intention menggunakan uji MANOVA. Penelitian ini menggunakan desain faktorial 2x2 pada 120 partisipan perempuan Generasi Millenial. Dalam penelitian ini, berdasarkan uji interaction effect, micro-influencer yang mengungkapkan unggahan bersponsor secara disclosure menghasilkan purchase intention yang tinggi dibandingkan influencer type dan disclosure of sponsorship lainnya. Berdasarkan uji main effect, disclosure of sponsorship secara disclosure oleh influencer menghasilkan product attractiveness dan purchase intention yang tinggi dibandingkan secara non-disclosure, sedangkan influencer type yang menghasilkan purchase intention yang lebih tinggi adalah micro-influencer.
Utilizing Social Media Marketing to Influence Customer Purchase Intention and Trust in Influencers Who Also Act as Skincare Product Owners Santoso, Ridho Bagus; Nurmitananda, Muhammad Naufal Hamdani; Premananto, Gancar Candra; Primasatya, Rieswandha Dio
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1463

Abstract

The skincare business presents a lucrative opportunity for revenue generation at both macro and micro levels. Influencers, with their large followings and social influence, have effectively leveraged this opportunity to establish skincare brands. This research aims to complement existing studies by examining how social media marketing conducted by influencers can impact consumer purchasing interest. The second objective is to propose effective marketing strategies via social media to enhance customer trust. Utilizing qualitative methods, the study applies netnographic data collection and literature reviews. The findings indicate that not all influencers with skincare businesses succeed in the competitive landscape of social media marketing. Influencers must develop strategic marketing plans, particularly focusing on the number of followers and engagement rates to build customer trust. Influencers with a unique appeal, such as celebrities, can be effective in boosting consumer interest in skincare products. This research emphasizes the importance of influencer selection and social media strategy in sustaining a skincare business.
Cosmetic Product Packaging Return Program As A Strategy To Improve Gen-Z Consumers' Purchase Intention in Indonesia Vivie Anggra Kusuma; Premananto, Gancar Candra
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4766

Abstract

This study aims to analyze the influence of packaging return programs using the Theory of Planned Behavior approach—comprising attitude, subjective norm, and perceived behavioral control—on Gen Z consumers’ purchase intention toward cosmetic products. A quantitative research design was employed, using an online questionnaire to collect data from 300 Gen Z respondents across various regions in Indonesia. All participants had experience purchasing cosmetic products and were aware of packaging return programs. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This study evaluates the impact of a cosmetic packaging return program on Generation Z’s purchase intention in Indonesia, employing a Theory of Planned Behavior (TPB). Survey results from 300 respondents indicate that perceived behavioral control (PBC) is the strongest predictor of purchase intention (?=0.47), followed by subjective norms (?=0.45) and attitude (?=0.21) affects purchase intention for cosmetics with packaging return programs. The model’s strong explanatory power is confirmed by an R² value of 0.607 for purchase intention. These findings emphasize that marketing strategies for Indonesia’s cosmetic industry must align with sustainability issues by leveraging psychological and social approaches to foster responsible consumer behavior among Gen Z. The study provides practical implications for the industry to design eco-friendly initiatives that resonate with the values and lifestyles of younger generations.
Co-Authors Aldo Lovely Arief Suyoso Alessandra Natasya Panie Anindya Yusuf Wirmanda Aprilius, Adrianus Aries Kurniawan Arum Puspaningtyas Aulia Rahman Aurashafa, Dita Amelia Calvin Mercy Ebenhaezer Watulingas Candraningrat, Candraningrat Dakikotis Sururiyah Dany Mochamad Darda Dara Benedicta Antoninda Deltu Ariesa Deny Aditya Pratama Destyana, Nadhira Pratiwi Dian Felani Kesa Dimas Prayodhia Sanwasi Eunike Dwimilten Farisi, Jawad Indasah Iswanto, Dedy Jweyoung Lee Lee, Jweyoung Lia Puspita Sari Liliek Harmianto Purbawinasta Mohammad Jamil Rizwan Mohammad Jamil Rizwan Nauroz Khan Norizah Binti Mohd Mustamil Nur Atika Rochmah Nurmitananda, Muhammad Naufal Hamdani Primasatya, Rieswandha Dio R.A Adenia Kumala Adzani Raditya Sukmana Rahmat Heru Setianto RAHMAT SETIAWAN Randrianantenaina Solohery Mampionona Aime Ridan Muhtadi Rina Wijayanti Rina Wijayanti Rizky Hidayat, Rizky Sakti, Rachmad Pujo Santoso, Ridho Bagus Sedera Rakotoarisoa Shah Faisal Shochrul Rohmatul Ajija Simanjuntak, Ria Anggraini Sri Hartini Sri Hartini Sudarnice, Sudarnice Sugeng Purwanto Sugeng Purwanto Susanti Suwandi S. Sangadji Taufiq Muhammad Khozin Tsaniyatul Haliyah Vivie Anggra Kusuma Wiwik Maryati Zalfa Karina