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All Journal Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Ilmiah Administrasi Bisnis dan Inovasi Business and Finance Journal Journal of Leadership in Organizations Darmabakti Cendekia: Journal of Community Service and Engagements WELFARE : Jurnal Ilmu Kesejahteraan Sosial Ulumuna: Jurnal Studi Keislaman BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Data Sciences Jurnal Ilmu Manajemen Advantage PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia BISMA (Bisnis dan Manajemen) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal Publicuho Eduvest - Journal of Universal Studies Southeast Asian Business Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Gancar Candra Premananto
Department Of Management, Faculty Of Economics And Business, Universitas Airlangga
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ANALISIS SOCIAL RETURN ON INVESTMENT (SROI) PADA PROGRAM CRE-ATING SHARED VALUE Dengan Tema “DAYA SINERGI AIRLANGGA 2023” Lia Puspita Sari; Gancar Candra Premananto
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 2 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i2.88-99

Abstract

Anak-anak disabilitas sering menghadapi tantangan dalam mendapatkan akses dan kesempatan yang sama dalam pemberdayaan ekonomi, sehingga mempengaruhi perkembangan potensi dan kontribusi mereka dalam masyarakat. Namun, jika diberikan kesempatan dan akses yang sama, anak-anak disabilitas memiliki potensi yang sama untuk berkembang dan berkontribusi dalam masyarakat. Creating Shared Value untuk pemberdayaan ekonomi anak-anak disabilitas, yang sejalan dengan SDGs dengan berkontribusi pada pencapaian SDG nomor 4, yaitu Pendidikan Berkualitas, dengan memberikan peluang pendidikan dan pelatihan yang inklusif bagi anak-anak disabilitas, dan SDG nomor 10 yaitu Pengurangan Ketimpangan, melalui inklusi sosial dan ekonomi anak-anak disabilitas dalam masyarakat. Dengan demikian strategi CSV adalah Langkah progresif dalam mendukung agen 2030 untuk Pembangunan berke-lanjutan. Metode penelitian yang digunakan adalah kuantitatif kausalitas dengan melakukan identifikasi pemangku kepentingan, indi-kator dampak sosial, pengumpulan data, nilai moterisasi dan kemudian menghitung nilai SROI. Hasilnya diperoleh rasio 7,17 yang be-rati bahwa setiap Rp. 1 yang diinvestasikan pada program Daya Sinergi Airlangga ini, akan menghasilkan timbal balik social Rp. 7,17 rupiah. Nilai SROI ini cukup tinggi dan menghasilkan return yang cukup tinggi.
SROI analysis in measuring the success of the Partnership Program as a form of CSR of PT Petrokimia Gresik Aurashafa, Dita Amelia; Premananto, Gancar Candra
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.51575

Abstract

Corporate Social Responsibility (CSR) is a form of social investment companies make, hoping it will bring long-term benefits. An investment must be measurable and accountable. Corporate Social Responsibility certainly involves both internal and external stakeholders. By using a qualitative approach, this research aims to find out the stakeholders of the Partnership Program, one of PT Petrokimia Gresik's social responsibilities, along with the benefits received by each stakeholder. This research also aims to determine the social impact obtained from each fund invested by the company in that CSR Program using the SROI method. From calculations using the SROI method, a ratio of  5.32:1 is obtained, which means that every Rp 1 invested by the company will generate an impact of Rp 5.32. The results of this measurement are important for the company as an evaluation material for implementing the Partnership Program in the next period to produce a more significant, effective, and efficient impact.
GENERATION Z PARTICIPATION IN POLITICS AN APPROACH TO CONSUMER BEHAVIOR THEORY Aries Kurniawan; Premananto, Gancar Candra; Candraningrat, Candraningrat; Aprilius, Adrianus; Hidayat, Rizky
Jurnal Bisnis dan Keuangan Vol 9 No 1 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i1.5828

Abstract

Research aimed at finding out the causes of Generation Z playing an active role in politics was carried out using a qualitative methodology using phenomology. By using the snowball technique in determining informants, there were eight Generation Z students who were active in organizations or became organizational administrators. After going through triangulation, the researchers concluded that social media influences political attitudes, determining factors in political choices, political participation and perceptions of Generation Z in the political field. The conclusions obtained are in line with consumer behavior theory, especially the determining factors of political choices which are divided into two, namely rational and emotional factors.
Aligning Social and Environmental Responsibility Policies Based on Creating Shared Value Concept: A Case Study at PT Petrokimia Gresik Premananto, Gancar Candra; Prayodhia Sanwasi, Dimas
WELFARE : Jurnal Ilmu Kesejahteraan Sosial Vol. 12 No. 2 (2023): WELFARE: Jurnal Ilmu Kesejahtaraan Sosial
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/welfare.2023.122-01

Abstract

This study investigates how companies can achieve a balance between economic profit and social/environmental responsibility through the Creating Shared Value (CSV) approach. PT Petrokimia Gresik serves as the subject of the research, analyzing its Social and Environmental Responsibility programs within the context of CSV. The research method employed an exploratory case study with a qualitative approach. Data were obtained through in-depth interviews, Focus Group Discussions (FGD), and a review of documents related to the implementation of Social and Environmental Responsibility programs in the company. Respondents, including internal company stakeholders, participated in interviews and FGDs. The findings revealed deficiencies in the formulation of Social and Environmental Responsibility programs, hindering alignment with the CSV concept. However, six existing programs have moved toward the CSV concept by providing economic and social/environmental benefits, aligning with the company's short- and long-term strategies. These findings underscore the importance of adjusting company policies to be more integrated with CSV principles to achieve more optimal success in fulfilling social and environmental responsibilities while obtaining economic gains. Keywords: Creating Shared Value, Social and Environmental Responsibility, PT Petrokimia Gresik Studi ini menyelidiki bagaimana perusahaan dapat mencapai keseimbangan antara keuntungan ekonomi dan tanggung jawab sosial/lingkungan melalui pendekatan Creating Shared Value (CSV). PT Petrokimia Gresik menjadi subjek penelitian yang menganalisis program-program Tanggung Jawab Sosial dan Lingkungan dalam konteks CSV. Metode penelitian menggunakan studi kasus eksploratif dengan pendekatan kualitatif. Data diperoleh melalui wawancara mendalam, Focus Group Discussion (FGD), dan tinjauan dokumen terkait pelaksanaan program-program Tanggung Jawab Sosial dan Lingkungan di perusahaan. Responden, termasuk pihak internal perusahaan, terlibat dalam wawancara dan FGD. Temuan menunjukkan kekurangan dalam penyusunan program Tanggung Jawab Sosial dan Lingkungan, yang menghambat keselarasan dengan konsep CSV. Namun, enam program yang ada telah menuju konsep CSV dengan memberikan manfaat ekonomi dan sosial/lingkungan, sejalan dengan strategi jangka pendek dan panjang perusahaan. Temuan ini menegaskan pentingnya penyesuaian kebijakan perusahaan agar lebih terintegrasi dengan prinsip-prinsip CSV guna mencapai kesuksesan yang lebih optimal dalam memenuhi tanggung jawab sosial dan lingkungan sambil memperoleh keuntungan ekonomi. Kata kunci: Creating Shared Value, Tanggung Jawab Sosial dan Lingkungan, PT Petrokimia Gresik
Unlocking Green Initiatives: A Comprehensive Study on Factors Influencing Employee Environmental Behavior at PT Petrokimia Gresik Harmianto Purbawinasta, Liliek; Premananto, Gancar Candra
WELFARE : Jurnal Ilmu Kesejahteraan Sosial Vol. 12 No. 2 (2023): WELFARE: Jurnal Ilmu Kesejahtaraan Sosial
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/welfare.2023.122-03

Abstract

Growing concerns about the company's environmental impact and the subsequent efforts to intervene with employees have proven ineffective at PT. Petrokimia Gresik. The lack of active participation among employees serves as evidence of the company's inability to foster environmentally conscious behavior. This research aims to assess the impact of company policies related to community social responsibility (CSR), the work environment's influence on employee well-being, individual employees' environmental knowledge, and leadership's role in ethical leadership on the development of environmental behavior among PT. Petrokimia Gresik employees. Employing qualitative methods and utilizing partial least square (PLS) for data analysis, this study reveals that corporate social responsibility programs, environmental knowledge, and employee well-being directly influence employees' environmental behavior. Additionally, the results indicate that employee well-being is shaped by environmental knowledge and ethical leadership. Through indirect testing, the study identifies employee well-being as a mediating variable between environmental knowledge and ethical leadership, influencing employees' environmental behavior. The dominant direct relationship of employee environmental knowledge in shaping green behavior, along with its indirect influence through the employee welfare variable, underscores the significance of fostering employee initiatives. Therefore, enhancing employee awareness at PT. Petrokimia Gresik necessitates an increase in environmental knowledge among employees to promote environmental conservation. Keyword: Employee green behaviour, PT. Petrokimia Gresik, employee well-being Peningkatan kepedulian terhadap dampak perusahaan terhadap lingkungan yang meningkatkan beragam upaya intervensi terhadap karyawan tidak berjalan efektif di PT. Petrokimia Gresik. Tingkat partisipasi karyawan yang rendah menjadi bukti dari ketidak efektivan perusahaan dalam membangun perilaku hijau karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan perusahaan melalui community social responsibility (CSR), lingkungan kerja melalui employee well-being, personal karyawan melalui environmental knowledge, dan pimpinan yang ditinjau dari ethical leadership terhadap employee green behaviour di PT. Petrokimia Gresik. Penelitian menggunakan metode kualitatif dengan partial least square (PLS) sebagai teknik analisis data. Penelitian ini menemukan bahwa program tanggung jawab sosial perusahaan, pengetahuan tentang lingkungan, dan kesejahteraan karyawan memiliki pengaruh langsung terhadap tindakan hijau karyawan. Hasil penelitian juga menunjukkan bahwa kesejahteraan karyawan dipengaruhi oleh pengetauan terhadap lingkungan dan kepemimpinan etik. Dalam proses pengujian secara tidak langsung, penelitian ini menemukan kesejahteraan karyawan menjadi variabel yang memediasi pengetahuan tentang lingkungan dan kepemimpinan etik terhadap tindakan hijau karyawan. Hubungan dominan secara langusng pengetahuan lingkungan karyawan terhadap pembentukan perilaku hijau yang juga berpengaruh secara tidak langsung melalui variabel kesejahteraan karyawan menunjukkan pembentukan inisiatif karyawan menjadi elemen penting, sehingga untuk meningkatkan kepedulian karyawan PT. Petrokimia Gresik dibutuhkan peningkatan pengetahuan karyawan tentang konservasi lingkungan. Kata Kunci: Tindakan Hijau Karyawan, PT. Petrokimia Gresik, Kesejahteraan Karyawan
The social impact analysis of "Rise a Voice, Airlangga Got Talent" program with social return on investment approach Karina, Zalfa; Premananto, Gancar Candra
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.28870

Abstract

This study aimed to evaluate and calculate the social impact value from the "Rise A Voice, Airlangga Got Talent" Program. The program was a Creating Share Value activity carried out by Master of Management students at Airlangga University for orphanages in Surabaya. It was held to provide a platform for the orphanage children's creations and direction related to good orphanage management. However, after the implementation of the program, there were no measurement results related to the social impact received. Therefore, this research was conducted to calculate the value of the social impact using the Social Return on Investment (SROI) approach as a research method. The result showed that the Program produced an SROI value of 36.04. It can be inferred that every 1 Rupiah invested in the "Rise A Voice, Airlangga Got Talent" Program was able to generate return of Rp. 36.04. Meanwhile, the payback period can be gained in 1.7 months. This program can be categorized as successful because it is able to exceed a ratio of 1 in SROI. The calculation of SROI is important to evaluate and develop strategies for the program sustainability as an illustration for investors who are willing to invest in the same program.
SOCIAL RETURN ON INVESTMENT (SROI) ANALYSIS ON CREATING SHARED VALUE (CSV) PROGRAM WITH THE THEME “SAYURPRENEURSHIP 4.0 TALK SHOW: DIGITALIZATION STRATEGY FOR VEGETABLE TRADERS” Aldo Lovely Arief Suyoso; Gancar Candra Premananto; Norizah Binti Mohd Mustamil
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12098

Abstract

SROI helps measure and communicate the value of social investment by taking into account the benefits received by the community and other stakeholders. SROI can assess the extent to which the digitalization program has succeeded in providing positive impacts, both in terms of increasing the income of vegetable traders and from other social aspects, such as improving the quality of life and welfare. Companies or organizations can contribute to the welfare of the community while improving their business performance through the CSV program. CSV can help create solutions that benefit vegetable traders, as well as the surrounding community by utilizing digital technology to improve the way they operate and interact with the market. Programs like this, if carried out in the long term, are expected to encourage digital transformation in the traditional trade sector, creating a more modern and competitive business ecosystem. The results of this literature study indicate that increasing awareness, skills, and income for vegetable traders, support for local MSMEs, and promotion of more environmentally friendly business practices. These positive impacts are not only felt in the short term but also have the potential to provide sustainable long-term benefits, supporting local economic growth and environmental sustainability. With this high SROI ratio, this event can be considered very effective and efficient in achieving its goals, as well as providing returns that far exceed the investment made.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
The Effect of Attitude Towards Watching MPL ID Tournaments in Cinema, Subjective Norms, Perceived Behavioral Control, E-WOM, and Involvement on Intention Watching MPL ID Tournaments in Cinema Sakti, Rachmad Pujo; Premananto, Gancar Candra
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.47209

Abstract

This research examined the effect of attitudes towards watching MPL ID tournaments in cinemas, subjective norms, perceived behavioral control, involvement, and E-WOM on intentions to watch MPL ID tournaments in cinemas. This research used a quantitative approach using multiple linear regression analysis testing techniques. The research data were obtained from questionnaires distributed online via Google Forms to respondents with predetermined criteria. These criteria include being at least 18 years old, being a gamer, and having never watched an MPL ID tournament in a cinema. The total number of respondents obtained was 136 respondents. This study uses a 5-point Likert scale. The study results show that attitudes toward watching MPL ID tournaments in cinemas, subjective norms, involvement, and E-WOM affect intentions to watch MPL ID tournaments in cinemas. However, perceived behavioral control does not positively affect the intention to watch the MPL ID tournament in cinemas.
Co-Authors Aldo Lovely Arief Suyoso Anindya Yusuf Wirmanda Aprilius, Adrianus Aries Kurniawan Aulia Rahman Aurashafa, Dita Amelia Calvin Mercy Ebenhaezer Watulingas Candraningrat, Candraningrat Dakikotis Sururiyah Dany Mochamad Darda Destyana, Nadhira Pratiwi Dian Felani Kesa Farisi, Jawad Harmianto Purbawinasta, Liliek Iswanto, Dedy Jweyoung Lee Karina, Zalfa Lia Puspita Sari Mohammad Jamil Rizwan Mohammad Jamil Rizwan Nauroz Khan Norizah Binti Mohd Mustamil Nurmitananda, Muhammad Naufal Hamdani Prayodhia Sanwasi, Dimas Primasatya, Rieswandha Dio R.A Adenia Kumala Adzani Raditya Sukmana Rahmat Heru Setianto Randrianantenaina Solohery Mampionona Aime Ridan Muhtadi Rina Wijayanti Rina Wijayanti Rizky Hidayat, Rizky Sakti, Rachmad Pujo Santoso, Ridho Bagus Sedera Rakotoarisoa Shah Faisal Shochrul Rohmatul Ajija Sri Hartini Sri Hartini Sudarnice, Sudarnice Sugeng Purwanto Sugeng Purwanto Suwandi S. Sangadji Taufiq Muhammad Khozin Tsaniyatul Haliyah Vivie Anggra Kusuma Wiwik Maryati