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SROI Analysis of the “Sayurpreneurship 4.0” Creating Shared Value Program by Master of Management, Airlangga University 2024 Taufiq Muhammad Khozin; Gancar Candra Premananto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9237

Abstract

The advancement of technology in the digital era 4.0 has driven a significant shift in business models, from conventional to digital, requiring entrepreneurs to adapt in order to enhance efficiency and competitiveness. The Creating Shared Value (CSV) program titled Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Vendors, initiated by Master of Management students from the Faculty of Economics and Business, Universitas Airlangga in 2024, represents a community engagement effort aimed at empowering traditional vegetable vendors through digital transformation. This quantitative study collected primary data through observation and interviews with program stakeholders to evaluate the social impact of the initiative. The results of the Social Return on Investment (SROI) calculation indicate that every Rp1 invested generates a social return of Rp7.04. These findings highlight that the digitalization of traditional vegetable vendors not only creates significant social value but also contributes to the achievement of Sustainable Development Goals (SDGs) Nos. 1, 4, 8, and 10. The study emphasizes the urgency of accelerating digital transformation among micro and small enterprises, fostering a modern business mindset, and developing similar high-impact social investment programs in the future.
Hospital Staffing, Communication and Management on Patient Safety Rating at Dr. Iskak Hospital Tulungagung Dara Benedicta Antoninda; Gancar Candra Premananto; Indasah
Journal Of Nursing Practice Vol. 7 No. 1 (2023): October
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jnp.v7i1.414

Abstract

Background: Patient safety is an important element of the quality of a health service, with the existence of a patient safety culture it is hoped that it can make patient care safer. Thus it is necessary to improve quality through several supporting aspects of patient safety. Purpose: The purpose of this study is to analyze staffing, communication and hospital management for patient safety ratings at Dr. Iskak Tulungagung Hospital. Methods: The type of research conducted in this activity is an observational study with a cross-sectional design and using logistic regression statistical tests. The sample in this study were 406 respondents. Results: Based on the characteristics of the respondents, it shows that nurses with an education level of S1 Nursing are 258 respondents and D3 Nursing are 148 respondents, with an age range > 41 years (38%), ages 31-40 years (36.7%), ages 20-30 years (25.3%), and the majority of nurses have working hours > 40 hours/week (75%) and working hours of 30-40 hours/week (25%). The results of the descriptive analysis show that the value of good category staffing is 95%, communication openness is good category is 87% and hospital management is good category is 92%. Meanwhile, based on the statistical test results, the p-value is 0.000 <0.05; p-value 0.000 <0.05; and a p-value of 0.000 <0.05. Conclusion: Thus indicating that there is the Influence of Hospital Staffing, Communication and Management on Patient Safety Rating at Dr.Iskak Hospital Tulungagung.
Strategi Perusahaan Kosmetik Korea Untuk Memperkuat Marketing Di Indonesia Lee, Jweyoung; Premananto, Gancar Candra
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 7 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v7i1.2408

Abstract

Assessment of beauty in other countries is very different, this shows that beauty is something that is very relative and cannot be measured. Several factors cause the construction of beauty in each area to be different, one of which is the cultural factor. It is undeniable, in the current era of globalization, industrial development is growing rapidly in countries around the world. Beauty is very important for Korean society, especially women. This is the basis why cosmetics are the primary needs of society and the demand for cosmetics in the market continues to increase from year to year. In the case of Korea, the number of Muslim tourists is increasing year by year, and their Korean cosmetic purchases are also increasing rapidly. In this study, the author uses a qualitative method by means of structured interviews regarding the use and interest in cosmetic products originating from Korea by explaining several reference questions, including: This study tries to suggest a more successful entry strategy for Korean cosmetic companies in the Indonesian cosmetic market. However, although a successful entry strategy in this study can explain the Indonesian cosmetic market, it is difficult to explain it as a successful entry strategy into other Southeast Asian countries or Islamic cultural markets. Keywords: Cosmetics; Marketing; Strategy
Pendampingan Aspek Pemasaran dan Organisasional untuk UMKM Produsen Legen di Pasar Milenial Premananto, Gancar Candra; Setiawan, Rahmat
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 2 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - In Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Legentrend Internasional merupakan perusahaan pertama di Indonesia yang memproduksi nira lontar/siwalan menjadi produk minuman segar. Perusahaan ini menghadapi permasalahan terkait citra produk dan metode pemasaran yang efektif. Untuk mengatasi masalah ini, Tim Konsultan dari Fakultas Ekonomi dan Bisnis - Universitas Airlangga dan Tim Yatim Mandiri melakukan serangkaian Focus Group Discussion (FGD) untuk memberikan konsultasi pemasaran yang tepat. Hasil dari kegiatan ini menunjukkan pentingnya sosialisasi untuk meluruskan kesan negatif mengenai Legen dan menegaskan bahwa produk ini telah mendapatkan sertifikasi halal serta merupakan minuman sehat yang bebas gula. Promosi yang efektif diharapkan dapat meningkatkan penerimaan Legen di kalangan masyarakat dan turis yang berkunjung ke Gresik
The social impact analysis of "Rise a Voice, Airlangga Got Talent" program with social return on investment approach Zalfa Karina; Gancar Candra Premananto
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.28870

Abstract

This study aimed to evaluate and calculate the social impact value from the "Rise A Voice, Airlangga Got Talent" Program. The program was a Creating Share Value activity carried out by Master of Management students at Airlangga University for orphanages in Surabaya. It was held to provide a platform for the orphanage children's creations and direction related to good orphanage management. However, after the implementation of the program, there were no measurement results related to the social impact received. Therefore, this research was conducted to calculate the value of the social impact using the Social Return on Investment (SROI) approach as a research method. The result showed that the Program produced an SROI value of 36.04. It can be inferred that every 1 Rupiah invested in the "Rise A Voice, Airlangga Got Talent" Program was able to generate return of Rp. 36.04. Meanwhile, the payback period can be gained in 1.7 months. This program can be categorized as successful because it is able to exceed a ratio of 1 in SROI. The calculation of SROI is important to evaluate and develop strategies for the program sustainability as an illustration for investors who are willing to invest in the same program.
Enhancing Risk Management Maturity in an Indonesian Government Organization: Strategic Approaches for Enterprise Risk Management Adoption Simanjuntak, Ria Anggraini; Premananto, Gancar Candra
Coopetition : Jurnal Ilmiah Manajemen Vol. 17 No. 1 (2026): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/hvgvj296

Abstract

This research aims to develop strategic recommendations to enhance the risk management maturity of XYZ, an Indonesian government organization in the process of implementing the Enterprise Risk Management (ERM) approach. A qualitative case study method is employed in this research. Findings from interviews and documentation reveal that XYZ still applies a traditional, non-comprehensive approach to risk management. The Risk Management Index (RMI) analysis identified sixteen key improvement areas, especially for organizations transitioning from traditional to ERM implementation. The proposed strategies include finalizing the ERM policy, integrating risk management performance indicators into the organization's strategic plan, activating the risk management structure, strengthening employees’ risk management competencies, and developing risk management automation.
Unpacking Impulsive Buying in Tiktok Live Shopping: The Roles of Influencer Attributes, Interaction Strategies, and Parasocial Relationships Arum Puspaningtyas; Gancar Candra Premananto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11125

Abstract

The rise of live commerce through TikTok Shop has transformed consumer behavior patterns, particularly by triggering impulsive purchases through real-time interactions between influencers and audiences. This study aims to analyze the influence of influencer attributes and interaction strategies on parasocial relationships and their impact on perceived quality uncertainty, perceived fit uncertainty, and impulsive buying within the context of TikTok Shop Live. A quantitative research design using Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, involving 100 active TikTok Shop Live users as respondents. The results show that influencer attributes and interaction strategies significantly affect the formation of parasocial relationships. Parasocial relationships were also found to reduce perceived quality uncertainty and perceived fit uncertainty, while exerting a strong direct influence on impulsive buying. Additionally, both forms of uncertainty negatively affect impulsive buying, highlighting the cognitive role of consumers in spontaneous purchase decisions. The proposed model explains 67 percent of the variance in impulsive buying, indicating strong predictive power.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Improving Vocational Skills and Reducing Textile Waste through Sashiko-Based Community Training: A Social Return on Investment Analysis Deltu Ariesa; Gancar Candra Premananto; Nur Atika Rochmah; Deny Aditya Pratama; Eunike Dwimilten; Alessandra Natasya Panie
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 3 (2026): August 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i3.2225

Abstract

Background: The Wastra Bumi Community Development Program addresses textile waste as a social and environmental issue by empowering local communities through the Japanese Sashiko technique. The initiative promotes circular economy practices and Creating Shared Value (CSV) by transforming discarded fabrics into wearable art. The program focuses on underprivileged groups, vocational students, and small creative industries to support sustainable livelihoods and waste reduction. Purpose of the Study: To evaluate the social, environmental, and economic impacts of the Wastra Bumi program using the Social Return on Investment (SROI) approach. Methods: The study involved 20 stakeholders and collected data through field observation, surveys, financial records, and interviews, monetized using national and international proxies. Results: The program generated an SROI ratio of 6.29:1 within one year and 16.62:1 over a three-year projection. The program engaged 240 vocational students and diverted approximately 550 kg of textile waste. It demonstrates that vocational training and multi-sector collaboration deliver strong socio-environmental value. These findings highlight the effectiveness of community-based circular economy interventions in generating measurable and scalable social impact.
Aligning Social and Environmental Responsibility Policies Based on Creating Shared Value Concept: A Case Study at PT Petrokimia Gresik Gancar Candra Premananto; Dimas Prayodhia Sanwasi
WELFARE : Jurnal Ilmu Kesejahteraan Sosial Vol. 12 No. 2 (2023): WELFARE: Jurnal Ilmu Kesejahteraan Sosial
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/welfare.2023.122-01

Abstract

This study investigates how companies can achieve a balance between economic profit and social/environmental responsibility through the Creating Shared Value (CSV) approach. PT Petrokimia Gresik serves as the subject of the research, analyzing its Social and Environmental Responsibility programs within the context of CSV. The research method employed an exploratory case study with a qualitative approach. Data were obtained through in-depth interviews, Focus Group Discussions (FGD), and a review of documents related to the implementation of Social and Environmental Responsibility programs in the company. Respondents, including internal company stakeholders, participated in interviews and FGDs. The findings revealed deficiencies in the formulation of Social and Environmental Responsibility programs, hindering alignment with the CSV concept. However, six existing programs have moved toward the CSV concept by providing economic and social/environmental benefits, aligning with the company's short- and long-term strategies. These findings underscore the importance of adjusting company policies to be more integrated with CSV principles to achieve more optimal success in fulfilling social and environmental responsibilities while obtaining economic gains. Keywords: Creating Shared Value, Social and Environmental Responsibility, PT Petrokimia Gresik Studi ini menyelidiki bagaimana perusahaan dapat mencapai keseimbangan antara keuntungan ekonomi dan tanggung jawab sosial/lingkungan melalui pendekatan Creating Shared Value (CSV). PT Petrokimia Gresik menjadi subjek penelitian yang menganalisis program-program Tanggung Jawab Sosial dan Lingkungan dalam konteks CSV. Metode penelitian menggunakan studi kasus eksploratif dengan pendekatan kualitatif. Data diperoleh melalui wawancara mendalam, Focus Group Discussion (FGD), dan tinjauan dokumen terkait pelaksanaan program-program Tanggung Jawab Sosial dan Lingkungan di perusahaan. Responden, termasuk pihak internal perusahaan, terlibat dalam wawancara dan FGD. Temuan menunjukkan kekurangan dalam penyusunan program Tanggung Jawab Sosial dan Lingkungan, yang menghambat keselarasan dengan konsep CSV. Namun, enam program yang ada telah menuju konsep CSV dengan memberikan manfaat ekonomi dan sosial/lingkungan, sejalan dengan strategi jangka pendek dan panjang perusahaan. Temuan ini menegaskan pentingnya penyesuaian kebijakan perusahaan agar lebih terintegrasi dengan prinsip-prinsip CSV guna mencapai kesuksesan yang lebih optimal dalam memenuhi tanggung jawab sosial dan lingkungan sambil memperoleh keuntungan ekonomi. Kata kunci: Creating Shared Value, Tanggung Jawab Sosial dan Lingkungan, PT Petrokimia Gresik