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All Journal Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Journal Of Nursing Practice Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Ilmiah Administrasi Bisnis dan Inovasi Business and Finance Journal Journal of Leadership in Organizations Darmabakti Cendekia: Journal of Community Service and Engagements WELFARE : Jurnal Ilmu Kesejahteraan Sosial Ulumuna: Jurnal Studi Keislaman BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Data Sciences Jurnal Ilmu Manajemen Advantage PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia BISMA (Bisnis dan Manajemen) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal Publicuho Eduvest - Journal of Universal Studies Southeast Asian Business Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Gancar Candra Premananto
Department Of Management, Faculty Of Economics And Business, Universitas Airlangga
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Influencer Type dan Disclosure of Sponsorship pada Konten Bersponsor di Instagram Destyana, Nadhira Pratiwi; Premananto, Gancar Candra
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 4 No 2 (2021): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.358 KB) | DOI: 10.21632/perwira.4.2.75-89

Abstract

Populernya penggunaan pemasaran influencer menjadikan influencer media sosial dan keefektifannya ketika melakukan endorse produk penting untuk dipertimbangkan oleh pemasar. Terlebih di beberapa negara peraturan kebijakan baru-baru ini mewajibkan influencer media sosial untuk mengungkapkan konten bersponsor saat menggunakan bentuk native advertising. Penelitian ini menguji pengaruh influencer type (micro- vs. macro-influencer) dan disclosure of sponsorship (disclosure vs. non-disclosure) pada unggahan bersponsor mereka di media sosial Instagram terhadap product attractiveness dan purchase intention menggunakan uji MANOVA. Penelitian ini menggunakan desain faktorial 2x2 pada 120 partisipan perempuan Generasi Millenial. Dalam penelitian ini, berdasarkan uji interaction effect, micro-influencer yang mengungkapkan unggahan bersponsor secara disclosure menghasilkan purchase intention yang tinggi dibandingkan influencer type dan disclosure of sponsorship lainnya. Berdasarkan uji main effect, disclosure of sponsorship secara disclosure oleh influencer menghasilkan product attractiveness dan purchase intention yang tinggi dibandingkan secara non-disclosure, sedangkan influencer type yang menghasilkan purchase intention yang lebih tinggi adalah micro-influencer.
Utilizing Social Media Marketing to Influence Customer Purchase Intention and Trust in Influencers Who Also Act as Skincare Product Owners Santoso, Ridho Bagus; Nurmitananda, Muhammad Naufal Hamdani; Premananto, Gancar Candra; Primasatya, Rieswandha Dio
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1463

Abstract

The skincare business presents a lucrative opportunity for revenue generation at both macro and micro levels. Influencers, with their large followings and social influence, have effectively leveraged this opportunity to establish skincare brands. This research aims to complement existing studies by examining how social media marketing conducted by influencers can impact consumer purchasing interest. The second objective is to propose effective marketing strategies via social media to enhance customer trust. Utilizing qualitative methods, the study applies netnographic data collection and literature reviews. The findings indicate that not all influencers with skincare businesses succeed in the competitive landscape of social media marketing. Influencers must develop strategic marketing plans, particularly focusing on the number of followers and engagement rates to build customer trust. Influencers with a unique appeal, such as celebrities, can be effective in boosting consumer interest in skincare products. This research emphasizes the importance of influencer selection and social media strategy in sustaining a skincare business.
Cosmetic Product Packaging Return Program As A Strategy To Improve Gen-Z Consumers' Purchase Intention in Indonesia Vivie Anggra Kusuma; Premananto, Gancar Candra
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4766

Abstract

This study aims to analyze the influence of packaging return programs using the Theory of Planned Behavior approach—comprising attitude, subjective norm, and perceived behavioral control—on Gen Z consumers’ purchase intention toward cosmetic products. A quantitative research design was employed, using an online questionnaire to collect data from 300 Gen Z respondents across various regions in Indonesia. All participants had experience purchasing cosmetic products and were aware of packaging return programs. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This study evaluates the impact of a cosmetic packaging return program on Generation Z’s purchase intention in Indonesia, employing a Theory of Planned Behavior (TPB). Survey results from 300 respondents indicate that perceived behavioral control (PBC) is the strongest predictor of purchase intention (?=0.47), followed by subjective norms (?=0.45) and attitude (?=0.21) affects purchase intention for cosmetics with packaging return programs. The model’s strong explanatory power is confirmed by an R² value of 0.607 for purchase intention. These findings emphasize that marketing strategies for Indonesia’s cosmetic industry must align with sustainability issues by leveraging psychological and social approaches to foster responsible consumer behavior among Gen Z. The study provides practical implications for the industry to design eco-friendly initiatives that resonate with the values and lifestyles of younger generations.
SROI Analysis of the “Sayurpreneurship 4.0” Creating Shared Value Program by Master of Management, Airlangga University 2024 Taufiq Muhammad Khozin; Gancar Candra Premananto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9237

Abstract

The advancement of technology in the digital era 4.0 has driven a significant shift in business models, from conventional to digital, requiring entrepreneurs to adapt in order to enhance efficiency and competitiveness. The Creating Shared Value (CSV) program titled Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Vendors, initiated by Master of Management students from the Faculty of Economics and Business, Universitas Airlangga in 2024, represents a community engagement effort aimed at empowering traditional vegetable vendors through digital transformation. This quantitative study collected primary data through observation and interviews with program stakeholders to evaluate the social impact of the initiative. The results of the Social Return on Investment (SROI) calculation indicate that every Rp1 invested generates a social return of Rp7.04. These findings highlight that the digitalization of traditional vegetable vendors not only creates significant social value but also contributes to the achievement of Sustainable Development Goals (SDGs) Nos. 1, 4, 8, and 10. The study emphasizes the urgency of accelerating digital transformation among micro and small enterprises, fostering a modern business mindset, and developing similar high-impact social investment programs in the future.
Hospital Staffing, Communication and Management on Patient Safety Rating at Dr. Iskak Hospital Tulungagung Dara Benedicta Antoninda; Gancar Candra Premananto; Indasah
Journal Of Nursing Practice Vol. 7 No. 1 (2023): October
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jnp.v7i1.414

Abstract

Background: Patient safety is an important element of the quality of a health service, with the existence of a patient safety culture it is hoped that it can make patient care safer. Thus it is necessary to improve quality through several supporting aspects of patient safety. Purpose: The purpose of this study is to analyze staffing, communication and hospital management for patient safety ratings at Dr. Iskak Tulungagung Hospital. Methods: The type of research conducted in this activity is an observational study with a cross-sectional design and using logistic regression statistical tests. The sample in this study were 406 respondents. Results: Based on the characteristics of the respondents, it shows that nurses with an education level of S1 Nursing are 258 respondents and D3 Nursing are 148 respondents, with an age range > 41 years (38%), ages 31-40 years (36.7%), ages 20-30 years (25.3%), and the majority of nurses have working hours > 40 hours/week (75%) and working hours of 30-40 hours/week (25%). The results of the descriptive analysis show that the value of good category staffing is 95%, communication openness is good category is 87% and hospital management is good category is 92%. Meanwhile, based on the statistical test results, the p-value is 0.000 <0.05; p-value 0.000 <0.05; and a p-value of 0.000 <0.05. Conclusion: Thus indicating that there is the Influence of Hospital Staffing, Communication and Management on Patient Safety Rating at Dr.Iskak Hospital Tulungagung.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Purwanto, Sugeng; Hartini, Sri; Premananto, Gancar Candra
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Analisis Social Return on Investment (SROI) pada Program Svara Resonance: Digitalisasi dan Audisi Musisi Jalanan di Surabaya Susanti; Premananto, Gancar Candra
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 11 No. 2 (2025): November
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v11i2.67-75

Abstract

Digitalization training for street musicians is very important in achieving sustainable development goals. Svara Resonance is a digitalization training and audition event organized by master's degree students in management at Airlangga University. This event is conducted to provide digitalization training and hold auditions for street musicians in Surabaya. For street musicians, art is a means of self-expression, allowing them to develop as they freely express their work. The method for calculating the Social Return on Investment (SROI) ratio involves 6 stages. Based on the calculation of the SROI ratio, every Rp 1 invested in the Svara Resonance program for the digitalization and audition of street musicians generates a benefit of Rp 42. This SROI value results in a quite high return. Implementing the Svara Resonance program to digitize and support street musicians provides significant benefits to all stakeholders.
Strategi Perusahaan Kosmetik Korea Untuk Memperkuat Marketing Di Indonesia Lee, Jweyoung; Premananto, Gancar Candra
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 7 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v7i1.2408

Abstract

Assessment of beauty in other countries is very different, this shows that beauty is something that is very relative and cannot be measured. Several factors cause the construction of beauty in each area to be different, one of which is the cultural factor. It is undeniable, in the current era of globalization, industrial development is growing rapidly in countries around the world. Beauty is very important for Korean society, especially women. This is the basis why cosmetics are the primary needs of society and the demand for cosmetics in the market continues to increase from year to year. In the case of Korea, the number of Muslim tourists is increasing year by year, and their Korean cosmetic purchases are also increasing rapidly. In this study, the author uses a qualitative method by means of structured interviews regarding the use and interest in cosmetic products originating from Korea by explaining several reference questions, including: This study tries to suggest a more successful entry strategy for Korean cosmetic companies in the Indonesian cosmetic market. However, although a successful entry strategy in this study can explain the Indonesian cosmetic market, it is difficult to explain it as a successful entry strategy into other Southeast Asian countries or Islamic cultural markets. Keywords: Cosmetics; Marketing; Strategy
SROI Analysis of the “Sayurpreneurship 4.0” Creating Shared Value Program by Master of Management, Airlangga University 2024 Taufiq Muhammad Khozin; Gancar Candra Premananto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9237

Abstract

The advancement of technology in the digital era 4.0 has driven a significant shift in business models, from conventional to digital, requiring entrepreneurs to adapt in order to enhance efficiency and competitiveness. The Creating Shared Value (CSV) program titled Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Vendors, initiated by Master of Management students from the Faculty of Economics and Business, Universitas Airlangga in 2024, represents a community engagement effort aimed at empowering traditional vegetable vendors through digital transformation. This quantitative study collected primary data through observation and interviews with program stakeholders to evaluate the social impact of the initiative. The results of the Social Return on Investment (SROI) calculation indicate that every Rp1 invested generates a social return of Rp7.04. These findings highlight that the digitalization of traditional vegetable vendors not only creates significant social value but also contributes to the achievement of Sustainable Development Goals (SDGs) Nos. 1, 4, 8, and 10. The study emphasizes the urgency of accelerating digital transformation among micro and small enterprises, fostering a modern business mindset, and developing similar high-impact social investment programs in the future.
Co-Authors Aldo Lovely Arief Suyoso Anindya Yusuf Wirmanda Aprilius, Adrianus Aries Kurniawan Aulia Rahman Aurashafa, Dita Amelia Calvin Mercy Ebenhaezer Watulingas Candraningrat, Candraningrat Dakikotis Sururiyah Dany Mochamad Darda Dara Benedicta Antoninda Destyana, Nadhira Pratiwi Dian Felani Kesa Farisi, Jawad Harmianto Purbawinasta, Liliek Indasah Iswanto, Dedy Jweyoung Lee Karina, Zalfa Lee, Jweyoung Lia Puspita Sari Mohammad Jamil Rizwan Mohammad Jamil Rizwan Nauroz Khan Norizah Binti Mohd Mustamil Nurmitananda, Muhammad Naufal Hamdani Prayodhia Sanwasi, Dimas Primasatya, Rieswandha Dio R.A Adenia Kumala Adzani Raditya Sukmana Rahmat Heru Setianto Randrianantenaina Solohery Mampionona Aime Ridan Muhtadi Rina Wijayanti Rina Wijayanti Rizky Hidayat, Rizky Sakti, Rachmad Pujo Santoso, Ridho Bagus Sedera Rakotoarisoa Shah Faisal Shochrul Rohmatul Ajija Sri Hartini Sri Hartini Sudarnice, Sudarnice Sugeng Purwanto Sugeng Purwanto SUSANTI Suwandi S. Sangadji Taufiq Muhammad Khozin Taufiq Muhammad Khozin Tsaniyatul Haliyah Vivie Anggra Kusuma Wiwik Maryati