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All Journal Jurnal Ekonomi Jurnal Kedokteran Gigi Universitas Padjadjaran Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi J-EBIS (Jurnal Ekonomi dan Bisnis Islam) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS community: Pengawas Dinamika Sosial JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Business Innovation and Entrepreneurship Journal Padjadjaran Journal of Dental Researchers and Students JUSTISI Jurnal Penelitian Ekonomi Akuntansi (JENSI) Ihtiyath : Jurnal Manajemen Keuangan Syariah Jurnal Samudra Ekonomika Indonesian Journal of Computing, Engineering, and Design Jurnal Kewarganegaraan Journal Economic and Strategy (JES) Jurnal Investasi Islam JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Jurnal Dehasen Untuk Negeri International Journal of Science and Environment Journal of Entrepreneur and Business Jurnal Abdimas Indonesia Krigan: Journal of Management and Sharia Business Al-Qalam: Jurnal Kajian Islam Dan Pendidikan Jurnal Semesta Ilmu Manajemen dan Ekonomi Computer & Science Industrial Engineering Journal Jurnal Cakrawala Akademika Jurnal DIskresi
Muhammad Zulkarnain
Politeknik Negeri Sriwijaya
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Journal : Business Innovation and Entrepreneurship Journal

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Kualitas Produk, Servicescape dan Word of Mouth Serta Pengaruhnya terhadap Keputusan Pembelian Ulang muhammad Zulkarnain
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 1 (2021): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.154 KB) | DOI: 10.35899/biej.v3i1.198

Abstract

Abstract- This writing was done in order to determine the effect of product quality, servicescape, word of mouth on repurchase decisions. This study uses primary data sourced from questionnaires and the sample used is 75 respondents who are consumers of the Warung Kopi Rahmat. Methods of data analysis using multiple linear regression equations, coefficient of determination (R2), t test and F test. The results showed that product quality, servicescape, word of mouth have a positive effect on repurchase decisions at Warung Kopi Rahmat . The coefficient of determination test results obtained 61.1% product quality, servicescape, word of mouth can explain the repurchase decision. While the t test results of product quality, servicescape partially have a significant effect on repurchase decisions and word of mouth has no significant effect on repurchase decisions. The results of the F test, product quality, servicescape, word of mouth simultaneously have a significant effect on repurchase decisions. Keywords- Product Quality; Servicescape; Word of Mouth; Repurchase Decision Abstrak- Penulisan ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, servicescape, word of mouth terhadap keputusan pembelian ulang. Penelitian ini menggunakan data primer yang bersumber dari kuesioner dan sampel yang digunakan sebanyak 75 responden yang merupakan konsumen dari Warung Kopi Rahmat. Metode analisis data menggunakan persamaan regersi linier berganda, uji koefisien determinasi (R2), uji t dan uji F. Hasil penelitian diketahui bahwa kualitas produk, servicescape, word of mouth berpengaruh positif terhadap keputusan pembelian ulang pada Warung Kopi Rahmat. Hasil uji koefisien determinasi diperoleh 61,1% kualitas produk, servicescape, word of mouth dapat menjelaskan keputusan pembelian ulang. Sementara hasil uji t kualitas produk, servicescape secara parsial berpengaruh signifikan terhadap keputusan pembelian ulang dan word of mouth berpengaruh tidak signifikan terhadap keputusan pembelian ulang. Hasil uji F, kualitas produk, servicescape, word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian ulang. Kata Kunci- Kualitas Produk; Servicescape; Word of Mouth; Keputusan Pembelian Ulang
Co-Authors AD. Basniwati Ade Sukmawati Adillah, Afif Ahmad Ari Gunawan Sepriansyah Ahmad Zarkasih Ali, Esam Abu Baker Amanah, Ayu Amirullah Amirullah Arfriani Maifizar Astuti, Yulina Aulya, Tara Azwar Azwar Chintya Winda Natalia Butar Butar Cindy Yolanda Cindy Yolanda Devani, Ferizka Tiara Egga Asoka Eka Rizki Meiwinda Ekawati, Linda Erni Wiriani Erni Wiriani Fauza Pratama febi febi Firman, La Ode Muhammad Fitriana Novianti , Eka Hasibuan, Rahmawaty Indri Ariyanti Irianto Irianto Jumriantunnisah, Nur Junita Safitri Khairul Umam Krisniawati Krisniawati Krisniawati Krisniawati Krisniawati Krisniawati Lailatur Rahmi Lucyana Lucyana, Lucyana M. Aris Ganiardi Marina, Aurantia Marti Utari Marti Utari Melya Husna Muhammad Idris MUKARRAMAH mukarramah Mukarramah Mukarramah, Mukarramah Mustika, Donny Naysella, Ghea Ningsih, Nanik Prasetyo Nur Jumriantunnisah Nur Jumriatunnisah Nurul Ilma Hasana Kunio Rahayu Ningsih Ridwan Effendi Ridwan Effendi Rizal P Lubis Rusnan Rusnan Sabrina, Zaizafun Sirait, Ganda Siti Wahyuni Sulastriani Sumaizar Syah Alam Syariful Maliki T.M. Iqbal Chaira Wilda Tri Handayani Wulandari, Safutri Yulina Astuti Yulina Astuti Yulina Astuti Yuni Paramita, Restika Zainab Ompu Jainah