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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Kreativitas PKM Jurnal Literasiologi PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen Jurnal Bisnis Mahasiswa Jurnal Kolaboratif Sains Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Journal Of Business, Finance, and Economics (JBFE) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Bisnis Kolega Madani: Multidisciplinary Scientific Journal Jurnal bintang manajemen Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal of Management and Social Sciences Riset Ilmu Manajemen Bisnis dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi dan Pembangunan Indonesia AgroSainT: Jurnal Ilmiah Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Althon K. Pongtuluran
Department Of Human Resource, Universitas Kristen Indonesia Toraja, Tana Toraja, South Sulawesi
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Journal : Madani: Multidisciplinary Scientific Journal

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Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Pada Usaha Rumah Makan Fanila Foody House di Eran Batu Kecamatan Karasik Kabupaten Toraja Utara Tasik, Trivia; Pongtuluran, Althon K.; Tahirs, Jemi Pabisangan
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 2 (2024): Madani, Vol. 2, No. 2 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10844220

Abstract

Trivia Tasik (2023). This study aims to determine the effect of service quality and price on purchasing decisions at Fanila Foody House Restaurant. This study uses a questionnaire distributed to consumers of Fanila Foody House. Sampling using non-probability sampling with a purposive sampling approach. The data analysis technique used is multiple linear regression analysis for service quality and price variables. From the test results it is known that service quality (X1) and price (X2) have a positive and significant effect on purchasing decisions (Y). The service quality variable tcount is 16,595 greater than ttable 2,010 (0,000 <0.05). The price variable tcount is 3,683 greater than ttable 2,010 (0.001 <0.05). Service Quality (X1) and Price (X2) show a calculated Fvalue of 142,879 greater than  table 4,050 with a sig. 0.000 < 0.05, it can be seen that the variable Service Quality (X1) and Price (X2) has a simultaneous effect on the Purchase Decision (Y).
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Agus Masola Agustinus Mantong Allo, Anggreni Takin Amylegi, Amylegi Arif Ballang Astriwari Biringkanae Azril Tangke Sombolinggi Baan, Inggar Biringkanae, Astriwati Chandrawan Saranga Chrimesi Pagiu Chrismesi Pagiu Christian Y Rumissing Danun, Dorkas Dawenan, Leonard Desrianti Ruru Desrianti Ruru Dian Intan Tangkeallo Dina Ramba' Dwibin Kannapadang Efrain Owen Taruk Elisabet Pali Esmeralda Esmeralda Gelianti, Gelianti Gita Yusuf Grace Sriati Mengga Hakpantria, Hakpantria Hasna Pabate Helba Rundupadang Intan Permata Sari Ira Utami Ramba’ Ira Utami Ramba’ Isak Pasulu Jekson Samaa Jemi Pabisangan Tahirs Jens B Marewa Jens Batara Marewa Katampanan, Soma Edy Lioso, Fredrick Oktavianus Lisa Kurniasari W Lisa Kurniasari Wibisono Mantong, Sandi Marinus Ronal Marinus Ronal Martina Meti Maxsir Maxsir Maya Pama’tan Meryani Borong Mey Enggane Limbongan Mince Batara Novelia Lobo' Nurhasni Batara OKTAVIANUS PASOLORAN Olivia Devi Yulian P Olivia Devi Yulian P padallingan, yohanis Padang, Israel Pagirik, Eldris Pongbura, Yoga Setiawan Ramba, Dina Randi Tangdialla Rati Kussu Rati Kussu Rati Pundissing Renaldi Emba Sarungallo Ria Sombe Rilva Toding Bua' Sernita Panga Srisetyawanie Bandaso Stefani Marina Palimbong Steven Tombi Ra'pak Langi Tapparan, Samuel Randy Tasik, Trivia Tiku, Ovita Trivika Tambing Trivika Tambing Wanie Bandaso Welni Toding Allo Westerini Lusdani Wilma Dian Ardiyanti Yodi Salo Tangkuan Yohanis L.Ta’dung Yohanis Lotong Ta'dung