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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia PROSIDING Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Manajemen Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Surakarta Management Journal Widya Dharma Journal of Business SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan
Dewi Pujiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Pengaruh Kualitas Pelayanan, Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Marketplace Lazada Di Karanganyar Dewi Pujiani; Trisnowati, Juni
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1207

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, produk, harga, dan citra merek terhadap keputusan pembelian di marketplace Lazada secara parsial maupun simultan. Penelitian ini dilakukan pada pelanggan marketplace Lazada di Karanganyar. Hasil penelitian ini mengungkapkan bahwa kualitas pelayanan, produk, harga, citra merek berpengaruh terhadap keputusan pembelian pada marketplace Lazada di Karanganyar, sehingga berhasil menarik konsumen. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan mempengaruhi variabel keputusan pembelian hingga sebanyak 8,912; sementara variabel produk mempengaruhi variabel keputusan pembelian hingga sebanyak 10,340; sedangkan variable harga mempengaruhi variabel keputusan pembelian hingga sebanyak 7.400; dan brand image mempengaruhi variabel keputusan pembelian hingga sebanyak 8,754. Untuk memudahkan interaksi dengan konsumen dan agar perdagangan elektronik berjalan dengan baik, jadi design lazada bisa menjadi aplikasi lazada. Sehingga pemasarannya semakin efektif . Selain itu sehingga dapat dengan mudah digunakan oleh konsumen, Lazada juga promosi penjualan yang menggunakan email untuk sosialisasi, dan melakukan promosi penjualan online. Alat promosi penjualan yang digunakan oleh Lazada termasuk lazada bebas promosi menggunakan pengiriman alat, diskon, voucher, penjualan yang bergerak cepat, penawaran khusus dari mitra, dan pameran besar perdagangan. Hasil penelitian mereka akan dapat ditarik kesimpulan bahwa kualitas layanan, produk, harga, dan citra merek dapat mempengaruhi keputusan pembelian konsumen Karanganyar.
PENGARUH DIGITALISASI, ENTREPRENEURIAL MARKETING DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN GENERASI MILLENIAL DI SAKURA HILLS TAWANGMANGU Salsabillah, Hanifah Dwi; Pujiani, Dewi
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 2 (2024): Oktober 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i2.319

Abstract

In this study, the author aims to detirment, test and develop the influence of digitalization, entrepreneurial marketing and experiential marketing on millennial generation consumer satisfaction in Sakura Hills Tawangmangu. The method used in this study uses a quantitative approach with a descriptive method. The method used in sampling in this study is non-probability sampling with accidental sampling method. The determination of the sample is based on chance. The sample used in this study were 100 respondents. The data collection carried out in this study is primary data with a survey method using written questions in the form of a questionnaire. Analysis of the data used in this study is multiple linear regression test, t test, F test, calculations performed using the SPSS test. Digitalization, entrepreneurial marketing and experiential marketing have a positive and equal effect on consumer satisfaction of the millennial generation in Sakura Hills. Digitalization has a positive and significant impact on millennial generation consumer satisfaction in Sakura Hills. This means that if the digitization system is improved, visitor satisfaction will increase. Entrepreneurial marketing has a positive and significant impact on millennial generation consumer satisfaction in Sakura Hills. This means that if the manager develops opportunities based on the needs and desires of today's millennial generation consumers, then consumer satisfaction will be created. Experiential marketing has a positive and significant effect on millennial generation consumer satisfaction in Sakura Hills. This means that if the quality of service is improved, it will create a memorable experience and a feeling of pleasure in visiting.
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KACANG SANGRAI: STUDI KASUS DI UMKM KACANG SANGRAI SARI PANGAN KECAMATAN NGADIROJO, WONOGIRI Gunawan, Andi; Pujiani, Dewi; Trisnowati, Juni
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1410

Abstract

This research aims to determine the influence of product quality, price, and service quality on the decision to purchase oven roasted peanuts among consumers of roasted peanut juice, both partially and simultaneously. The population in this study were consumers of peanut products who had made purchases at the food essence factory in Ngadirojo sub-district, where the exact number is not yet known. Sampling in this research used non-probability sampling with a sample of 100 respondents. The analytical method used is multiple linear regression analysis, t test, f test and coefficient of determination. The results of this research show that in particular, perceptions of product quality, price, and service quality have a positive and significant effect on purchasing decisions. The coefficient of determination shows that 74.5% of the variables of price perception, brand image and product quality influence purchasing decisions. Meanwhile, the remaining 25.5% was influenced by other variables not studied.
Pemasaran Berbasis Komunitas dan Kemitraan Pada Kaliboto Green Institute Juni Trisnowati; sulistyo; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol. 3 No. 2 (2024): Surakarta Abdimas Journal
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v3i2.287

Abstract

Abstract This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors. Keywords: Community-Based Marketing, Partnership, Livestock
Pendampingan UMKM Kopi Pati dalam Menembus Pasar Ekspor Melalui Inovasi Produk dan Strategi Pemasaran Berkelanjutan Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol. 4 No. 1 (2025): Surakarta Abdimas Journal (Volume 4, Nomor 1, 2025)
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v4i1.329

Abstract

Abstract This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.  Keywords: Product Innovation, Sustainable Marketing, Mentoring
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN LOKASI TERHADAP KEPUTUSAN NASABAH MENABUNG DI KSP ”JAYA ABADI” GABUGAN SRAGEN Praptiestrini, Praptiestrini; Pujiani, Dewi; Handayani, Sri Wahyu Ening
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3343

Abstract

Penelitian ini bertujuan untuk menganalisis secara parsial pengaruh kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen, serta untuk menganalisis pengaruh secara simultan kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen. Jenis penelitian ini merupakan penelitian kuantitatif. Data penelitian bersumber dari data primer berupa kuesioner. Populasi penelitian sebanyak 1.412 pelanggan dan sampel sebanyak 100 pelanggan. Teknik pengambilan sampel menggunakan aksidental sampling. Teknik analisis data yang digunakan adalah uji regresi linier berganda, uji F, uji t dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial variabel kualitas pelayanan, kepercayaan dan lokasi berpengaruh positif signifikan terhadap keputusan nasabah untuk menabung di KSP “Jaya Abadi” Gabugan Sragen, dan ada pengaruh secara simultan antara kualitas pelayanan, kepercayaan, dan lokasi terhadap keputusan nasabah menabung di KSP “Jaya Abadi” Gabugan Sragen.
STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacanakepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukanstrategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdianmasyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemibagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang KabupatenKaranganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan duametode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepadamasyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatanyang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disampingitu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab(diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agarkegiatan ini bisa dilanjutkan lagi pada periode mendatang
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Sulistya; Yanti Sri Danarwati; Dewi Pujiani; Giyarti Slamet
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability.
PEMASARAN BERBASIS KOMUNITAS DAN KEMITRAAN PADA KALIBOTO GREEN INSTITUTE Juni Trisnowati; Sulistya; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol 3, No 2 (2024): Desember 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors.
PENDAMPINGAN IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA DI PT. BALI MODA BUSANA KABUPATEN KARANGANYAR Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Yanti Sri Danarwati; Giarti Slamet; Praptiestrini; Dewi Pujiani; Sri Wahyu Ening Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The first activity carried out in this service activity was observation to determine problems in activities at PT Bali Moda Busana. Observations are only focused on the production department and some management staff. Based on the observations that have been made, it is found that the working environment at PT Bali Moda Busana, has the potential for physical hazards and the workers have not Personal Protective Equipment (PPE) at work which allows work accidents. The expected results in service activities are that employees in the production department have more knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment). Based on the results of this service activity in the form of counseling, training and mentoring that has been carried out; employees of the production department, to acquire knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment), then implement it in daily work, as the motto of work “Savety 1st”
Co-Authors Agus Nopianto, Agus Aji, Ambyah Atas Ambyah Atas Aji Danarwati, Yanti Sri Destina Paningrum, Destina Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Giyarti Slamet Gunawan, Andi Handayani, Sri Wahyu Ening Indrian Supheni Jamillah Tri Khohari Juni Trisnowati Kim Budiwinarto Kohar Sulistyadi Kun Ismawati Laila Nur Aini Praptiesrini Praptiestrini Putra Wisnu Agung Riesky Ardi Bagaskara Rohwiyati Rohwiyati Salsabila Nayanda Worabay Salsabillah, Hanifah Dwi Sarsiti . Slamet Djauhari Sri Wahyu Ening Handayani Sulistya Sulistyo Surendra, Arya Suryati Suryati Susma, Devi Syarifudin, Novita Arman Tony Trisnowati, Juni Widyaningrum, Vivi Rufitasari Yanti Sri Danarwati