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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Jurnal Ilmu Pertanian Indonesia Jurnal Teknologi Industri Pertanian JURNAL SAINS PEMASARAN INDONESIA Agrikultura Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Rekayasa Sistem Industri Agrointek IDJP (Indonesian Journal of Pharmaceutics) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sains Teh dan Kina JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal ULTIMATICS AGROMIX Journal of Industrial and Information Technology in Agriculture MULTINETICS Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Riset Bisnis dan Manajemen Jurnal Perangkat Lunak Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Agroindustrial Journal JURNAL TEKNIK INDUSTRI JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Totok Pujianto
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Industri Pertanian - Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Pengembangan Sistem Informasi Jual Beli Pisang Pada UKM Kampung Cau Padjadjaran Jawa Barat Ardiansah, Irfan; Kastaman, Roni; Harnesa Putri, Selly; Pujianto, Totok; Andrianto Trilaksono, Rafli
MULTINETICS Vol. 8 No. 2 (2022): MULTINETICS Nopember (2022)
Publisher : POLITEKNIK NEGERI JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/multinetics.v8i2.4674

Abstract

Bananas are a popular fruit in Indonesia, where banana plantations can be found from Aceh to Papua, with a total harvest of 105.801 tons in 2019. Kampung Cau Padjadjaran (UKM KCP), with partner farmers in various regions, is one of the SMEs that manage banana farmers in West Java. The issue is that banana purchases and sales between KCP SMEs, consumers, and farmers are still done manually, resulting in a longer transaction process. Based on this, an Android-based application was created to manage KCP SMEs' buy and sell transactions. Customers can use their smartphones to check banana stocks and process transactions by installing this app. The app is built with the Object-Oriented Programming (OOP) method and the Android Studio framework, as well as a Firebase database that uses cloud technology. This application is called MyBanana, and it has several features that assist consumers, farmers, and KCP SMEs in managing data, information, and transactions, such as the Sign-Up and Login process, which provides security for users to make transactions, and the Banana Type List, which informs the type of banana consumed. The availability of banana stocks is updated in real-time by UKM KCP, and the buying and selling transaction process is simple. The black box test results show that the built application has the features expected by KCP SMEs and functions properly.
Penerapan Strategi Pemasaran Digital Pada Usaha Jamu Si Nok Dengan Menggunakan Metode Sostac Andryas, Prasetyo; Pujianto, Totok; Putri, Selly Harnesa
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.21

Abstract

The development of the digital era has occurred in society, running very rapidly. The occurrence of the Covid-19 pandemic has become an accelerator for people to carry out daily activities through various digital platforms, including social media. MSMEs can take advantage of the current momentum to market their products digitally so that they can be seen and purchased by the wider community. The problem with Usaha Jamu Si Nok is that it has not taken advantage of this momentum to maximize product marketing in the digital realm. This study aims to design and implement a digital marketing strategy using the SOSTAC (Situation Analysis, Objective, Strategy, Tactics, Action, Control) method. The results of the implementation of this marketing strategy are an increase in reach to 21,493 users (a rise of 10,493 users), an increase in engagement to 135 engagements (a rise of 85 engagements), and an increase in product sales of 225 products (a rise of 100 products).
Co-Authors Adinandra, Rafi Adzhani, Marsha Edina Agustien, Shilvya Dewi Anas Bunyamin Anastasya Maharani Andre Prayudha Andri Kristianto Andrianto Trilaksono, Rafli Andryas, Prasetyo Azkya, Zahra Syifadeasy Belladina Anggun Kinanti Boy Sohmo Banurea Bunga Ega Evania Desy Amalia Devi Maulida Rahmah Diana Alya Jaelani Diandra Puteri Salsabilla Dila Sari Annisa Dwi Purnomo Dwi Purnomo Efri Mardawati Elsa Ayu Lestari Elsa Ayu Lestari Fadhlurrahmah, Jauhar Faisal Ahmad Handarto Harnesa Putri, Selly Herlina Marta Hilmi Daffa Aziz Imas Setiasih Indah Mega Kartini Insy Alimatun Hasanah Irfan Ardiansah Khoirunisa Ubaynakum M Iqbal Prawira-Atmaja Maharani, Anastasya Mardani, Muhammad Alif Athalla Maulida Rahmah, Devi Maya Damayanti Nabilla Vynka Fakhira Nadya Novianti Dwi Putri Noer Addnina Zahra Norisca Aliza Putriana, Norisca Aliza Octaviana Nofiarno Putri Putri Wilujeng Lestari Raissa Ariany Putri Reka Firwayani Wigati Riesfa Alna Sanaya Hasbullah Rizki Sendi, Cahyani Roni Kastaman Ryan Ardianto Salma Wafiyyah Sarifah Nurjanah Sasvia Ayu Puzianti Sasvia Ayu Puzianti Seila Teresia Devi Sinaga Selly Harnesa Putri Shidqi Syauqi Siti Fatiimatul Fadilah Sophia Dwiratna Nur Perwitasari Syafrizal Saragih Syahmurman, Faizal Syahputra, Andhika Nugraha Syaqila Adila Hendrawan Triokto, Albert Ulan Rahmadhani Yanti Rubiyanti Zahra Syifadeasy Azkya