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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Jurnal Ilmu Pertanian Indonesia Jurnal Teknologi Industri Pertanian JURNAL SAINS PEMASARAN INDONESIA Agrikultura Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Rekayasa Sistem Industri Agrointek IDJP (Indonesian Journal of Pharmaceutics) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sains Teh dan Kina JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal ULTIMATICS AGROMIX Journal of Industrial and Information Technology in Agriculture MULTINETICS Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Riset Bisnis dan Manajemen Jurnal Perangkat Lunak Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Agroindustrial Journal JURNAL TEKNIK INDUSTRI JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Totok Pujianto
Fakultas Teknologi Industri Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Consumer-Driven Quality Improvement of Tofu Sumedang: An Integrated Kano–QFD Approach for Strategic Product Development Pujianto, Totok; Mardawati, Efri; Agustien, Shilvya Dewi
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 13, No 2 (2024)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.industria.2024.013.02.6

Abstract

AbstractSumedang tofu is an Indonesian traditional food with unique characteristics and high cultural value. The product quality in the market still varies, especially regarding tofu's sensory and safety attributes. This study aimed to identify and analyze the quality attributes of Sumedang tofu based on consumer perceptions to formulate relevant technical improvement priorities. The approach integrated the Kano model and Quality Function Deployment method in a systematic analytical framework. The study involved 30 respondents at the Sumedang Tofu Restaurant "Sari Kedele" Sumedang Regency, West Java Province, Indonesia. The identification results showed that 37 quality attributes were obtained from the Voice of Customer and classified into the Must Be, One-Dimensional, and Attractive categories. Attributes such as crispy crust texture (importance score 4.55), served freshly fried (4.64), and attention to cooking oil usage (4.53) were the primary concerns. The House of Quality Matrix showed that worker training (score 857.3), consumer serving (767.0), and raw material sorting (566.5) were the technical responses with the highest contribution to satisfaction. This study result indicated that consumer perception is important in quality improvement strategies. Implementation of this integrative model supports measurable decision-making, strengthens competitive advantage, and maintains local product sustainability.Keywords: consumer perception, Kano model, product quality, Quality Function Deployment, Sumedang tofu Abstrak Tahu Sumedang merupakan pangan tradisional Indonesia yang memiliki karakteristik unik dan nilai budaya tinggi. Mutu produk yang beredar di pasaran masih bervariasi, terutama pada atribut sensoris dan keamanan. Penelitian ini bertujuan mengidentifikasi dan menganalisis atribut mutu tahu Sumedang berdasarkan persepsi konsumen untuk merumuskan prioritas perbaikan teknis yang relevan. Pendekatan yang digunakan adalah integrasi model Kano dan metode Quality Function Deployment dalam satu kerangka analitis yang sistematis. Penelitian melibatkan 30 responden aktif di Restoran Tahu Sumedang “Sari Kedele”, Kabupaten Sumedang, Provinsi Jawa Barat, Indonesia. Hasil identifikasi menunjukkan bahwa 37 atribut mutu diperoleh dari Voice of Customer dan diklasifikasikan ke dalam kategori Must Be, One-Dimensional, dan Attractive. Atribut seperti tekstur kulit renyah (4,55), penyajian dalam keadaan panas (4,64), dan perhatian terhadap minyak goreng (4,53) menjadi perhatian utama. Matriks House of Quality menunjukkan bahwa pelatihan karyawan (857,3), penyajian ke konsumen (767,0), dan sortasi bahan baku (566,5) adalah respon teknis dengan kontribusi tertinggi terhadap kepuasan. Hasil penelitian ini menunjukkan bahwa persepsi konsumen penting dalam strategi peningkatan mutu. Implementasi model integratif ini mendukung pengambilan keputusan yang terukur, memperkuat keunggulan kompetitif, dan menjaga keberlanjutan produk lokal.Kata kunci: model Kano, mutu produk, persepsi konsumen, Quality Function Deployment, tahu Sumedang
Pengembangan Sistem Informasi Jual Beli Pisang Pada UKM Kampung Cau Padjadjaran Jawa Barat Ardiansah, Irfan; Kastaman, Roni; Harnesa Putri, Selly; Pujianto, Totok; Andrianto Trilaksono, Rafli
MULTINETICS Vol. 8 No. 2 (2022): MULTINETICS Nopember (2022)
Publisher : POLITEKNIK NEGERI JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/multinetics.v8i2.4674

Abstract

Bananas are a popular fruit in Indonesia, where banana plantations can be found from Aceh to Papua, with a total harvest of 105.801 tons in 2019. Kampung Cau Padjadjaran (UKM KCP), with partner farmers in various regions, is one of the SMEs that manage banana farmers in West Java. The issue is that banana purchases and sales between KCP SMEs, consumers, and farmers are still done manually, resulting in a longer transaction process. Based on this, an Android-based application was created to manage KCP SMEs' buy and sell transactions. Customers can use their smartphones to check banana stocks and process transactions by installing this app. The app is built with the Object-Oriented Programming (OOP) method and the Android Studio framework, as well as a Firebase database that uses cloud technology. This application is called MyBanana, and it has several features that assist consumers, farmers, and KCP SMEs in managing data, information, and transactions, such as the Sign-Up and Login process, which provides security for users to make transactions, and the Banana Type List, which informs the type of banana consumed. The availability of banana stocks is updated in real-time by UKM KCP, and the buying and selling transaction process is simple. The black box test results show that the built application has the features expected by KCP SMEs and functions properly.
Penerapan Strategi Pemasaran Digital Pada Usaha Jamu Si Nok Dengan Menggunakan Metode Sostac Andryas, Prasetyo; Pujianto, Totok; Putri, Selly Harnesa
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.21

Abstract

The development of the digital era has occurred in society, running very rapidly. The occurrence of the Covid-19 pandemic has become an accelerator for people to carry out daily activities through various digital platforms, including social media. MSMEs can take advantage of the current momentum to market their products digitally so that they can be seen and purchased by the wider community. The problem with Usaha Jamu Si Nok is that it has not taken advantage of this momentum to maximize product marketing in the digital realm. This study aims to design and implement a digital marketing strategy using the SOSTAC (Situation Analysis, Objective, Strategy, Tactics, Action, Control) method. The results of the implementation of this marketing strategy are an increase in reach to 21,493 users (a rise of 10,493 users), an increase in engagement to 135 engagements (a rise of 85 engagements), and an increase in product sales of 225 products (a rise of 100 products).
Co-Authors Adinandra, Rafi Adzhani, Marsha Edina Agustien, Shilvya Dewi Anas Bunyamin Anastasya Maharani Andre Prayudha Andri Kristianto Andrianto Trilaksono, Rafli Andryas, Prasetyo Azkya, Zahra Syifadeasy Belladina Anggun Kinanti Boy Sohmo Banurea Bunga Ega Evania Desy Amalia Devi Maulida Rahmah Diana Alya Jaelani Diandra Puteri Salsabilla Dila Sari Annisa Dwi Purnomo Dwi Purnomo Efri Mardawati Elsa Ayu Lestari Elsa Ayu Lestari Fadhlurrahmah, Jauhar Faisal Ahmad Faizal Syahmurman Handarto Harnesa Putri, Selly Herlina Marta Hilmi Daffa Aziz Imas Setiasih Indah Mega Kartini Insy Alimatun Hasanah Irfan Ardiansah Irsyad Fauzi Adiarsa Khoirunisa Ubaynakum M Iqbal Prawira-Atmaja Maharani, Anastasya Mardani, Muhammad Alif Athalla Maulida Rahmah, Devi Maya Damayanti Nabilla Vynka Fakhira Nadya Novianti Dwi Putri Noer Addnina Zahra Norisca Aliza Putriana, Norisca Aliza Octaviana Nofiarno Putri Putri Wilujeng Lestari Raissa Ariany Putri Reka Firwayani Wigati Riesfa Alna Sanaya Hasbullah Rizki Sendi, Cahyani Roni Kastaman Ryan Ardianto Salma Wafiyyah Sarifah Nurjanah Sasvia Ayu Puzianti Sasvia Ayu Puzianti Seila Teresia Devi Sinaga Selly Harnesa Putri Shidqi Syauqi Siti Fatiimatul Fadilah Sophia Dwiratna Nur Perwitasari Syafrizal Saragih Syahputra, Andhika Nugraha Syaqila Adila Hendrawan Triokto, Albert Ulan Rahmadhani Yanti Rubiyanti Zahra Syifadeasy Azkya