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PENGARUH KUALITAS PRODUK DAN PROMOSI MEDIA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM OLAHAN PANGAN DI PERKOTAAN (Studi Kasus Konsumen Produk UMKM Kecamatan Sukmajaya, Kota Depok) Yanti, Vera Agustina
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.38896

Abstract

Tujuan Penelitian ini yaitu untuk menganalisis Sejauh mana hubungan variabel X1 Kualitas Produk berpengaruh pada Variabel Y Keputusan Pembelian dan variabel X2 Promosi melalui media online berhubungan terhadap Keputusan Pembelian Metode Kuantitatif Analisis SEM PLS dengan populasi 57 uji sample 50 responden pada konsumen produk UMKM pada kota Depok Kec Sukmajaya Depok dengan Teknik pengambilan sample purposive sampling dan hasil Olah data Uji Validity dan reliability telah memenuhi dan Uji R square sebesar 0.59 atau 59 persen variabel X1 dan X2 mempengaruhi Varibel Y keputusan pembelian sisanya dipengaruhi variabel lain dan Uji parsial uji T X1 kualitas berpengaruh positif significan Variabel X2 , Promosi melalui media online berpengaruh positif tetapi tidak Significan.
KECEMASAN MENGHADAPI DUNIA KERJA DITINJAU DARI KECERDASAN ADVERSITAS DAN EFIKASI DIRI PADA MAHASISWA TINGKAT AKHIR Sofyanty, Devy; Yanti, Vera Agustina; Ong, Danny; Kusumandari, Suwantica
AKSELERASI: Jurnal Ilmiah Nasional Vol 6 No 1 (2024): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v6i1.880

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis secara empiris pengaruh kecerdasan adversitas dan efikasi diri secara parsial maupun simultan terhadap kecemasan menghadapi dunia kerja. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data dilakukan melalui kuesioner, wawancara dan observasi. Teknik pegambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis regresi linear berganda yang diolah menggunakan software Statistitical Package for the Social Sciences (SPSS). Hasil penelitian menunjukkan terdapat pengaruh negatif dan signifikan antara kecerdasan adversitas dengan kecemasan menghadapi dunia kerja, terdapat pengaruh negatif dan signifikan antara efikasi diri dengan kecemasan menghadapi dunia kerja dan terdapat pengaruh negatif dan signifikan antara kecerdasan adversitas dan efikasi diri secara bersama-sama dengan kecemasan menghadapi dunia kerja. Maka, disimpulkan jika terdapat pengaruh yang signifikan antar kecerdasan adversitas dan efikasi diri dengan kecemasan menghadapi dunia kerja pada mahasiswa tingkat akhir, yang artinya semakin tinggi kecerdasan adversitas dan efikasi diri yang dimiliki mahasiswa maka akan semakin rendah pula kecemasan menghadapi dunia kerja pada mahasiswa.
Analysis Influence Organization Culture Against Employee Performance (Case Study at Bina Sarana Informatika University) Islami, Vina; Yanti, Vera Agustina
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A high organizational culture can lead to conduciveness at work, related to employee comfort and order. Organizational culture plays an important role in improving education in Indonesia by influencing the attitudes and activities of educators and education personnel in the educational environment. The purpose of this study was to determine the effect of organizational culture (X) on employee performance (Y). The research paradigm is one of the researchers' references in formulating the research hypothesis. The results of organizational culture research at Bina Sarana Informatika University are in a very high category as measured by 5 dimensions, namely observed behavior reliability, norm, dominant value, philosophy rule, organization climate. The results of the study indicate that these five dimensions show that Bina Sarana Informatika University has a more dominant culture. Employee performance at Bina Sarana Informatika University is also in a very high category as measured by three dimensions according to the quality of work, quantity, timeliness, effectiveness and independence. In addition, the results also show that there is a positive and significant influence between the organizational culture variable and the employee performance variable. The magnitude of the contribution of organizational culture to the employee performance of Bina Sarana Informatika University employees is 67.3%, while the remaining 37.8% contributes to other factors.
Green Human Resource Management: Integrating Sustainability into Talent Development and Retention Resti Yulistria; Willy Cahya Sundara; Eva Marsusanti; Vera Agustina Yanti
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6225

Abstract

In the face of global environmental challenges and rising sustainability demands, organizations are increasingly adopting Green Human Resource Management (GHRM) to align human resource practices with environmental goals. This study explores how GHRM practices influence talent development and talent retention through the mediating roles of green organizational culture, green work engagement, and personal norms. Drawing on Resource-Based View (RBV) and Social Exchange Theory (SET), the research utilizes a quantitative design involving 110 respondents from multiple industries in emerging economies. Data were analyzed using Structural Equation Modeling (SEM-PLS), and the results reveal that GHRM significantly enhances both talent development and employee retention, mediated by employee engagement and green culture. Moreover, leadership commitment was found to strengthen the effect of GHRM on sustainability-driven talent strategies. These findings highlight that environmentally oriented HR practices not only advance ecological performance but also nurture a sustainable and motivated workforce. The study contributes theoretically by integrating GHRM, sustainability, and talent management into a unified framework, and provides practical implications for HR managers seeking to embed green competencies, strengthen commitment, and improve retention among sustainability-minded employees.